Advertising, marketing and promotional services; consulting services in the field advertising and marketing optimization; consulting services in the fields of website optimization and personalization; consulting services, namely, collecting, integrating, analyzing, and reporting of data, analytics, and strategies related to conversion rate optimization | Software as a service (SAAS) services featuring software for use in sales, advertising, and marketing; software as a service (SAAS) services featuring software for collecting and integrating consumer data and for creating and deploying personalized digital marketing campaigns to target consumers based on their history, preferences and behaviors; software as a service (SAAS) services featuring software for collecting and integrating data about advertising and marketing campaigns, for creating, tracking, monitoring, measuring and analyzing the performance and effectiveness of advertising and marketing campaigns, for creating, tracking, monitoring, measuring and analyzing customer acquisition, conversion, and retention strategies, and for creating, tracking, monitoring, measuring and analyzing conversion rate optimization; software as a service (SAAS) services featuring software that provides integrated management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface and providing applications, tools, and services for the management and presentation of such information; software as a service (SAAS) services featuring software for creating, testing, and optimizing websites and webpages
