FIRST WATCH RESTAURANTS, INC. logo

FIRST WATCH RESTAURANTS, INC.

62 Marks
Corp.
First Filed:Dec 12, 1988Latest Filed:Sep 22, 2025Address:8725 Pendery Place, Suite 201, Bradenton, FL 34201, US

Portfolio Overview

Registered
38(61%)
Pending
1(2%)
Dead
23(37%)

Top Classes

Class 43
Restaurant & Hotel Services
30(48%)
Class 29
Meats and Processed Foods
18(29%)
Class 30
Staple Foods
9(15%)

TTAB Proceedings

Total Proceedings
6
As Plaintiff
3(50%)
As Defendant
3(50%)

Top Firms

GRAYDON HEAD & RITCHEY LLP(Aug 2022)
55
Bricker Graydon LLP(Sep 2025)
6
BONE MCALLESTER NORTON PLLC(Jul 2004)
1

Trademark Activity Timeline(1988 – 2025)

Trademark Portfolio

62 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
FRO-J
FRO-J
Trademark
Word
PENDING
Owner:
Serial:99406956
Filed:Sep 22, 2025
Classes:32
Goods & Services
Class 032: Frozen fruit drinks
MORNING MEDITATION
MORNING MEDITATION
Trademark
Word
REGISTERED
Owner:
Serial:97554494
Filed:Aug 18, 2022
Classes:32
Registration:7080699
Registered:Jun 13, 2023
Goods & Services
Fruit juice beverage made of orange, lemon, turmeric, organic ginger, agave nectar and beet
THE TRAILBLAZER
THE TRAILBLAZER
Trademark
Word
REGISTERED
Owner:
Serial:97554472
Filed:Aug 18, 2022
Classes:29
Registration:7187211
Registered:Oct 10, 2023
Goods & Services
Prepared entrees consisting primarily of hand-pulled roasted turkey, house-roasted sweet potatoes, cage-free scrambled eggs, lemon tahini arugula, fresh avocado with superseed crunch and fresh herb
WE LOVE YOU MORE THAN BACON BACON WE LOVE YOU MORE THAN BACON
WE LOVE YOU MORE THAN BACON BACON WE LOVE YOU MORE THAN BACON
Service Mark
Combined
REGISTERED
Owner:
Serial:97341373
Filed:Mar 31, 2022
Classes:43
Registration:7130284
Registered:Aug 8, 2023
Goods & Services
Class 043: Restaurant services
FIRST WATCH
FIRST WATCH
Service Mark
Combined
REGISTERED
Owner:
Serial:90551386
Filed:Feb 28, 2021
Classes:43
Registration:6697255
Registered:Apr 12, 2022
Goods & Services
Restaurant services
BREAKFAST FOR DINNER BY FIRST WATCH
BREAKFAST FOR DINNER BY FIRST WATCH
Service Mark
Combined
ABANDONED
Owner:
Serial:90497155
Filed:Jan 29, 2021
Classes:43
BREAKFAST FOR DINNER BY FIRST WATCH
BREAKFAST FOR DINNER BY FIRST WATCH
Service Mark
Word
ABANDONED
Owner:
Serial:90475443
Filed:Jan 19, 2021
Classes:43
90350182
90350182
Service Mark
Design
REGISTERED
Owner:
Serial:90350182
Filed:Nov 30, 2020
Classes:43
Registration:6463292
Registered:Aug 24, 2021
Goods & Services
Restaurant services
SUN & FORK
SUN & FORK
Service Mark
Word
REGISTERED
Owner:
Serial:90350171
Filed:Nov 30, 2020
Classes:43
Registration:6470535
Registered:Aug 31, 2021
Goods & Services
Restaurant services
FIRST WATCH BREAKFAST FOR DINNER
FIRST WATCH BREAKFAST FOR DINNER
Service Mark
Word
ABANDONED
Owner:
Serial:90333697
Filed:Nov 20, 2020
Classes:43
YEAH, IT'S FRESH BREAKFAST FOR DINNER
YEAH, IT'S FRESH BREAKFAST FOR DINNER
Service Mark
Combined
ABANDONED
Owner:
Serial:90333746
Filed:Nov 20, 2020
Classes:43
YEAH, IT'S FRESH
YEAH, IT'S FRESH
Service Mark
Word
REGISTERED
Owner:
Serial:88743284
Filed:Dec 31, 2019
Classes:43
Registration:6106677
Registered:Jul 21, 2020
Goods & Services
restaurant services
KALE TONIC
KALE TONIC
Trademark
Word
ABANDONED
Owner:
Serial:88442399
Filed:May 22, 2019
Classes:32
SUN & FORK BY FIRST WATCH
SUN & FORK BY FIRST WATCH
Service Mark
Combined
REGISTERED
Owner:
Serial:88197459
Filed:Nov 16, 2018
Classes:43
Registration:5781227
Registered:Jun 18, 2019
Goods & Services
Restaurant services
SUN & FORK BY FIRST WATCH
SUN & FORK BY FIRST WATCH
Service Mark
Word
REGISTERED
Owner:
Serial:88197471
Filed:Nov 16, 2018
Classes:43
Registration:5781228
Registered:Jun 18, 2019
Goods & Services
Restaurant services
PROJECT SUNRISE
PROJECT SUNRISE
Trademark
Word
REGISTERED
Owner:
Serial:87761756
Filed:Jan 19, 2018
Classes:30
Registration:5545571
Registered:Aug 21, 2018
Goods & Services
Coffee
FIRST WATCH THE DAYTIME CAFE
FIRST WATCH THE DAYTIME CAFE
Service Mark
Combined
REGISTERED
Owner:
Serial:86396152
Filed:Sep 16, 2014
Classes:43
Registration:4766029
Registered:Jun 30, 2015
Goods & Services
"DAYTIME CAFÉ"; Restaurant services
SEAT & EAT
SEAT & EAT
Service Mark
Word
CANCELLED
Owner:
Serial:86054255
Filed:Sep 3, 2013
Classes:43
Registration:4510740
Registered:Apr 8, 2014
FIRSTWATCH THE DAYTIME CAFÉ
FIRSTWATCH THE DAYTIME CAFÉ
Service Mark
Combined
CANCELLED
Owner:
Serial:85847420
Filed:Feb 12, 2013
Classes:43
Registration:4417691
Registered:Oct 15, 2013
Goods & Services
"DAYTIME CAFÉ"
APP AHEAD SEATING
APP AHEAD SEATING
Service Mark
Word
REGISTERED
Owner:
Serial:85842243
Filed:Feb 6, 2013
Classes:43
Registration:5045828
Registered:Sep 20, 2016
Goods & Services
restaurant services
TRI-ATHLETE
TRI-ATHLETE
Trademark
Word
REGISTERED
Owner:
Serial:85731370
Filed:Sep 18, 2012
Classes:29
Registration:4401604
Registered:Sep 10, 2013
Goods & Services
Omelets for consumption on or off the premises
2 FOR YOU
2 FOR YOU
Service Mark
Word
REGISTERED
Owner:
Serial:85155719
Filed:Oct 19, 2010
Classes:43
Registration:3946557
Registered:Apr 12, 2011
Goods & Services
Restaurant services
WAKEY WAKEY EGGS AND BAKEY
WAKEY WAKEY EGGS AND BAKEY
Service Mark
Word
REGISTERED
Owner:
Serial:77861278
Filed:Oct 30, 2009
Classes:43
Registration:3806703
Registered:Jun 22, 2010
Goods & Services
Restaurant services
WHERE BREAKFAST PEOPLE BREAKFAST
WHERE BREAKFAST PEOPLE BREAKFAST
Service Mark
Word
CANCELLED
Owner:
Serial:77655570
Filed:Jan 23, 2009
Classes:43
Registration:3666357
Registered:Aug 11, 2009
YOU FIRST
YOU FIRST
Service Mark
Word
REGISTERED
Owner:
Serial:77648969
Filed:Jan 14, 2009
Classes:43
Registration:3657581
Registered:Jul 21, 2009
Goods & Services
Restaurant services
CHOP'D CLUB SALAD
CHOP'D CLUB SALAD
Trademark
Word
ABANDONED
Owner:
Serial:77337772
Filed:Nov 27, 2007
Classes:29
Goods & Services
"SALAD"
GAUCHO BURGER
GAUCHO BURGER
Trademark
Word
ABANDONED
Owner:
Serial:77337785
Filed:Nov 27, 2007
Classes:30
FIRST WATCH
FIRST WATCH
Service Mark
Word
REGISTERED
Owner:
Serial:77336496
Filed:Nov 26, 2007
Classes:43
Registration:3467249
Registered:Jul 15, 2008
Goods & Services
Restaurant Services
SUNRISE SELECT
SUNRISE SELECT
Trademark
Word
REGISTERED
Owner:
Serial:77069541
Filed:Dec 21, 2006
Classes:30
Registration:3786547
Registered:May 11, 2010
Goods & Services
Class 030: Premium blend coffee served and distributed directly by First Watch
IF WE CAN, WE WILL
IF WE CAN, WE WILL
Service Mark
Word
REGISTERED
Owner:
Serial:77022456
Filed:Oct 17, 2006
Classes:43
Registration:3278691
Registered:Aug 14, 2007
Goods & Services
Restaurant services
PECAN DIJON
PECAN DIJON
Trademark
Word
REGISTERED
Owner:
Serial:77021626
Filed:Oct 16, 2006
Classes:29
Registration:3295844
Registered:Sep 18, 2007
Goods & Services
Garden salads for consumption on or off the premises
SIESTA KEY COCKTAIL
SIESTA KEY COCKTAIL
Trademark
Word
REGISTERED
Owner:
Serial:77021634
Filed:Oct 16, 2006
Classes:30
Registration:3350800
Registered:Dec 11, 2007
Goods & Services
Class 030: Parfaits for consumption on or off the premises
THE MIDDLE GRIDDLE
THE MIDDLE GRIDDLE
Service Mark
Word
REGISTERED
Owner:
Serial:77021700
Filed:Oct 16, 2006
Classes:43
Registration:3273828
Registered:Aug 7, 2007
Goods & Services
Restaurant services
TRI-ATHLETE OMELETTE
TRI-ATHLETE OMELETTE
Trademark
Word
CANCELLED
Owner:
Serial:77021643
Filed:Oct 16, 2006
Classes:29
Registration:3273826
Registered:Aug 7, 2007
Goods & Services
"OMELETTE"
TRI-FECTA
TRI-FECTA
Trademark
Word
REGISTERED
Owner:
Serial:77021656
Filed:Oct 16, 2006
Classes:30
Registration:3350801
Registered:Dec 11, 2007
Goods & Services
Prepared breakfast combination meals featuring a waffle for consumption on or off the premises
VEG OUT
VEG OUT
Trademark
Word
ABANDONED
Owner:
Serial:77021662
Filed:Oct 16, 2006
Classes:29
WON'S ORIENTAL
WON'S ORIENTAL
Trademark
Word
CANCELLED
Owner:
Serial:77021670
Filed:Oct 16, 2006
Classes:29
Registration:3337976
Registered:Nov 20, 2007
Goods & Services
"ORIENTAL"
ACAPULCO EXPRESS
ACAPULCO EXPRESS
Trademark
Word
ABANDONED
Owner:
Serial:77020374
Filed:Oct 13, 2006
Classes:29
BACADO
BACADO
Trademark
Word
REGISTERED
Owner:
Serial:77020390
Filed:Oct 13, 2006
Classes:29
Registration:3333388
Registered:Nov 13, 2007
Goods & Services
Omelets for consumption on or off the premises
BLTE
BLTE
Trademark
Word
REGISTERED
Owner:
Serial:77020405
Filed:Oct 13, 2006
Classes:30
Registration:3278624
Registered:Aug 14, 2007
Goods & Services
Sandwiches for consumption on or off the premises
BURRITO VERA CRUZ
BURRITO VERA CRUZ
Trademark
Word
REGISTERED
Owner:
Serial:77020416
Filed:Oct 13, 2006
Classes:29
Registration:3278625
Registered:Aug 14, 2007
Goods & Services
Class 029: Prepared breakfast combination meals featuring eggs for consumption on or off the premises
CAPS, ETC.
CAPS, ETC.
Trademark
Word
REGISTERED
Owner:
Serial:77020423
Filed:Oct 13, 2006
Classes:29
Registration:3278626
Registered:Aug 14, 2007
Goods & Services
Class 029: Prepared mushrooms for consumption on or off the premises
CHICKICHANGA
CHICKICHANGA
Trademark
Word
REGISTERED
Owner:
Serial:77020438
Filed:Oct 13, 2006
Classes:29
Registration:3273771
Registered:Aug 7, 2007
Goods & Services
Prepared breakfast combination meals featuring eggs for consumption on or off the premises
CREPEGGS
CREPEGGS
Trademark
Word
REGISTERED
Owner:
Serial:77020458
Filed:Oct 13, 2006
Classes:30
Registration:3447424
Registered:Jun 17, 2008
Goods & Services
Crepes for consumption on or off the premises
DAILY DELI DOUBLE
DAILY DELI DOUBLE
Trademark
Word
ABANDONED
Owner:
Serial:77020468
Filed:Oct 13, 2006
Classes:29
FIRST WATCH POTATOES
FIRST WATCH POTATOES
Trademark
Word
CANCELLED
Owner:
Serial:77020495
Filed:Oct 13, 2006
Classes:29
Registration:3273772
Registered:Aug 7, 2007
Goods & Services
"potatoes"
FLORIDIAN FRENCH TOAST
FLORIDIAN FRENCH TOAST
Trademark
Word
REGISTERED
Owner:
Serial:77020618
Filed:Oct 13, 2006
Classes:30
Registration:3380084
Registered:Feb 12, 2008
Goods & Services
"FRENCH TOAST"
GREEK FETISH
GREEK FETISH
Trademark
Word
REGISTERED
Owner:
Serial:77020630
Filed:Oct 13, 2006
Classes:29
Registration:3278639
Registered:Aug 14, 2007
Goods & Services
GREEK
JOAQUIN YAHOO
JOAQUIN YAHOO
Trademark
Word
ABANDONED
Owner:
Serial:77020638
Filed:Oct 13, 2006
Classes:29
KILLER CAJUN
KILLER CAJUN
Trademark
Word
REGISTERED
Owner:
Serial:77020652
Filed:Oct 13, 2006
Classes:29
Registration:3278643
Registered:Aug 14, 2007
Goods & Services
CAJUN
LEAN MACHINE
LEAN MACHINE
Trademark
Word
REGISTERED
Owner:
Serial:77020666
Filed:Oct 13, 2006
Classes:29
Registration:3273779
Registered:Aug 7, 2007
Goods & Services
Prepared breakfast combination meals featuring eggs for consumption on or off the premises
NOT GUILTY YOUR HONOR
NOT GUILTY YOUR HONOR
Trademark
Word
REGISTERED
Owner:
Serial:77020684
Filed:Oct 13, 2006
Classes:30
Registration:3278644
Registered:Aug 14, 2007
Goods & Services
Sandwiches for consumption on or off the premises
THE DAYTIME CAFÉ
THE DAYTIME CAFÉ
Service Mark
Word
ABANDONED
Owner:
Serial:78895574
Filed:May 30, 2006
Classes:43
Goods & Services
Class 043: Restaurant services
FIRSTWATCH THE DAYTIME CAFE
FIRSTWATCH THE DAYTIME CAFE
Service Mark
Combined
REGISTERED
Owner:
Serial:78833069
Filed:Mar 9, 2006
Classes:43
Registration:3218981
Registered:Mar 13, 2007
Goods & Services
"DAYTIME CAFE"
FIRSTWATCH THE DAYTIME CAFÉ
FIRSTWATCH THE DAYTIME CAFÉ
Service Mark
Word
REGISTERED
Owner:
Serial:78754812
Filed:Nov 16, 2005
Classes:43
Registration:3220830
Registered:Mar 20, 2007
Goods & Services
"DAYTIME CAFÉ"
FIRSTWATCH THE DAYTIME CAFÉ BREAKFAST BRUNCH LUNCH
FIRSTWATCH THE DAYTIME CAFÉ BREAKFAST BRUNCH LUNCH
Service Mark
Word
REGISTERED
Owner:
Serial:78754827
Filed:Nov 16, 2005
Classes:43
Registration:3220831
Registered:Mar 20, 2007
Goods & Services
"DAYTIME CAFÉ" and "BREAKFAST" and "BRUNCH" and "LUNCH"
BREAD & COMPANY BAKERY & CAFE
BREAD & COMPANY BAKERY & CAFE
Service Mark
Combined
CANCELLED
Owner:
Serial:78449805
Filed:Jul 13, 2004
Classes:43
Registration:3246119
Registered:May 29, 2007
Goods & Services
"BREAD" and "BAKERY & CAFE"
FIRST WATCH BREAKFAST BRUNCH LUNCH
FIRST WATCH BREAKFAST BRUNCH LUNCH
Service Mark
Word
REGISTERED
Owner:
Serial:76584876
Filed:Apr 1, 2004
Classes:43
Registration:2935978
Registered:Mar 29, 2005
Goods & Services
Restaurant services
FIRST WATCH BREAKFAST BRUNCH LUNCH
FIRST WATCH BREAKFAST BRUNCH LUNCH
Service Mark
Combined
CANCELLED
Owner:
Serial:76584875
Filed:Apr 1, 2004
Classes:43
Registration:2935977
Registered:Mar 29, 2005
Goods & Services
Restaurant services
FIRST WATCH BREAKFAST BRUNCH LUNCH
FIRST WATCH BREAKFAST BRUNCH LUNCH
Service Mark
Combined
CANCELLED
Owner:
Serial:75217802
Filed:Dec 23, 1996
Classes:42
Registration:2123732
Registered:Dec 23, 1997
Goods & Services
"BREAKFAST", "BRUNCH" and "LUNCH"; restaurants
FIRST WATCH
FIRST WATCH
Service Mark
Combined
CANCELLED
Owner:
Serial:73769057
Filed:Dec 12, 1988
Classes:42
Registration:1551457
Registered:Aug 8, 1989

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