JARRITOS, INCORPORATED logo

JARRITOS, INCORPORATED

116 Marks
Corp.
First Filed:Aug 12, 1980Latest Filed:Jan 8, 2026Address:500 W. Overland Avenue, Suite 300, El Paso, TX 79901, US

Portfolio Overview

Previous
3

Top Classes

Class 32
Beer & Non-Alcoholic Beverages
84(72%)
Class 30
Staple Foods
13(11%)
Class 25
Clothing, Footwear & Headgear
6(5%)

TTAB Proceedings

Total Proceedings
21
As Plaintiff
11(52%)
As Defendant
10(48%)

Top Firms

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Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

119 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
FLAVORS OF MEXICO
FLAVORS OF MEXICO
Trademark
Word
PENDING
Owner:
Serial:99583953
Filed:Jan 8, 2026
Classes:32
Goods & Services
Class 032: Fruit-flavored beverages; Non-alcoholic carbonated beverages; Soft drinks
MINERAGUA MAS
MINERAGUA MAS
Trademark
Word
PENDING
Owner:
Serial:99270553
Filed:Jul 7, 2025
Classes:32
Goods & Services
Mineral waters; Mineral and carbonated waters; Flavored mineral water
JARRI BOBA
JARRI BOBA
Trademark
Word
REGISTERED
Owner:
Serial:99046036
Filed:Feb 18, 2025
Classes:30
Registration:7992620
Registered:Oct 21, 2025
Goods & Services
Tea-based beverages; Bubble tea; "BOBA"
JARRIBOBA BY JARRITOS
JARRIBOBA BY JARRITOS
Trademark
Word
ABANDONED
Owner:
Serial:98439074
Filed:Mar 7, 2024
Classes:30
Goods & Services
Tea-based beverages; bubble tea
SANA SANA BY JARRITOS
SANA SANA BY JARRITOS
Trademark
Word
PENDING
Owner:
Serial:98427754
Filed:Feb 29, 2024
Classes:32
Goods & Services
Soft drinks with herbs
CANTARITOS
CANTARITOS
Trademark
Combined
PENDING
Owner:
Serial:98375993
Filed:Jan 25, 2024
Classes:32
Goods & Services
Brewed malt beverages in the nature of beer; alcoholic beverages in the nature of beer, produced from a brewed malt base with natural fruit flavors
JARRITOS
JARRITOS
Trademark
Combined
REGISTERED
Owner:
Serial:98275190
Filed:Nov 17, 2023
Classes:25
Registration:7658246
Registered:Jan 21, 2025
Goods & Services
Clothing, namely, shirts, t-shirts, sweatshirts, socks
CANTARITOS
CANTARITOS
Trademark
Combined
REGISTERED
Owner:
Serial:97676270
Filed:Nov 14, 2022
Classes:32
Registration:7764936
Registered:Apr 22, 2025
Goods & Services
Brewed malt beverages in the nature of beer
CANTARITOS
CANTARITOS
Trademark
Combined
REGISTERED
Owner:
Serial:97676304
Filed:Nov 14, 2022
Classes:32
Registration:7764937
Registered:Apr 22, 2025
Goods & Services
Brewed malt beverages in the nature of beer
CANTARITOS
CANTARITOS
Trademark
Combined
ABANDONED
Owner:
Serial:97676198
Filed:Nov 14, 2022
Classes:33
97617743
97617743
Trademark
Design
REGISTERED
Owner:
Serial:97617743
Filed:Oct 3, 2022
Classes:32
Registration:7553057
Registered:Oct 29, 2024
Goods & Services
Brewed malt beverages in the nature of beer
97617728
97617728
Trademark
Design
REGISTERED
Owner:
Serial:97617728
Filed:Oct 3, 2022
Classes:32
Registration:7553056
Registered:Oct 29, 2024
Goods & Services
Brewed malt beverages in the nature of beer
JARRITOS
JARRITOS
Trademark
Word
REGISTERED
Owner:
Serial:97617713
Filed:Oct 3, 2022
Classes:32
Registration:7645079
Registered:Jan 7, 2025
Goods & Services
Brewed malt beverages in the nature of beer
RESPECT THE TACO PACK
RESPECT THE TACO PACK
Trademark
Stylized
REGISTERED
Owner:
Serial:97531268
Filed:Aug 2, 2022
Classes:32
Registration:7477648
Registered:Aug 20, 2024
Goods & Services
Soft drinks; fruit-flavored beverages; Non-alcoholic carbonated beverages
CANTARITOS
CANTARITOS
Trademark
Word
PENDING
Owner:
Serial:97203518
Filed:Jan 5, 2022
Classes:32
Goods & Services
Brewed malt beverages in the nature of beer; alcoholic beverages in the nature of beer, produced from a brewed malt base with natural fruit flavors
MANZANA
MANZANA
Trademark
Combined
ABANDONED
Owner:
Serial:97195575
Filed:Dec 29, 2021
Classes:32
FLAVORED BY CULTURE
FLAVORED BY CULTURE
Trademark
Word
REGISTERED
Owner:
Serial:90104227
Filed:Aug 10, 2020
Classes:32
Registration:6357875
Registered:May 18, 2021
Goods & Services
Soft drinks; fruit-flavored beverages
THE OFFICIAL DRINK OF BURRITOS
THE OFFICIAL DRINK OF BURRITOS
Trademark
Word
REGISTERED
Owner:
Serial:88901220
Filed:May 5, 2020
Classes:32
Registration:6374334
Registered:Jun 1, 2021
Goods & Services
Class 032: Non-alcoholic carbonated beverages; fruit flavored soft drinks
GET YOUR FIZZ
GET YOUR FIZZ
Trademark
Word
REGISTERED
Owner:
Serial:88774605
Filed:Jan 27, 2020
Classes:32
Registration:6118857
Registered:Aug 4, 2020
Goods & Services
Sparkling water, club soda, mineral water, carbonated water
88612834
88612834
Trademark
Design
REGISTERED
Owner:
Serial:88612834
Filed:Sep 11, 2019
Classes:32
Registration:6028425
Registered:Apr 7, 2020
Goods & Services
Sparkling water
COLIBRI
COLIBRI
Trademark
Word
ABANDONED
Owner:
Serial:88417322
Filed:May 6, 2019
Classes:32
88350829
88350829
Trademark
Design
REGISTERED
Owner:
Serial:88350829
Filed:Mar 21, 2019
Classes:32
Registration:6290071
Registered:Mar 9, 2021
Goods & Services
Fruit-flavored beverages; Non-alcoholic beverages, namely, carbonated beverages; Soft drinks
THE OFFICIAL DRINK OF TACOS
THE OFFICIAL DRINK OF TACOS
Trademark
Word
REGISTERED
Owner:
Serial:88977568
Filed:Mar 12, 2019
Classes:32
Registration:6082085
Registered:Jun 16, 2020
Goods & Services
"DRINK" FOR INTERNATIONAL CLASS 32; Fruit flavored soft drinks; Soft drinks
THE OFFICIAL DRINK OF TACOS
THE OFFICIAL DRINK OF TACOS
Trademark
Word
ABANDONED
Owner:
Serial:88336758
Filed:Mar 12, 2019
Classes:25
Goods & Services
"DRINK" FOR INTERNATIONAL CLASS 32
VIVA HYDRATION
VIVA HYDRATION
Trademark
Word
REGISTERED
Owner:
Serial:88289560
Filed:Feb 5, 2019
Classes:32
Registration:5975212
Registered:Feb 4, 2020
Goods & Services
"HYDRATION"; Coconut water
VIVA SABOR
VIVA SABOR
Trademark
Word
REGISTERED
Owner:
Serial:88289611
Filed:Feb 5, 2019
Classes:32
Registration:6040021
Registered:Apr 28, 2020
Goods & Services
Coconut water
NATURAGUA
NATURAGUA
Trademark
Word
CANCELLED
Owner:
Serial:87438808
Filed:May 5, 2017
Classes:32
Registration:5675916
Registered:Feb 12, 2019
Goods & Services
Aerated water; Bottled artesian water; Drinking water; Flavored waters; Fruit drinks; Fruit flavored soft drinks; Fruit-flavored drinks; Mineral water; Non-alcoholic beverages, namely, carbonated beverages; Pop; Seltzer water; Soda pops; Soda water; Soft drinks; Soft drinks, namely, carbonated and non-carbonated; Sparkling water; Sports drinks; Spring water; Still water
TOREADA
TOREADA
Trademark
Word
ABANDONED
Owner:
Serial:87245693
Filed:Nov 22, 2016
Classes:30
87242140
87242140
Trademark
Design
ABANDONED
Owner:
Serial:87242140
Filed:Nov 18, 2016
Classes:33
JARRITA
JARRITA
Trademark
Word
ABANDONED
Owner:
Serial:87240920
Filed:Nov 17, 2016
Classes:33
AUA
AUA
Trademark
Word
CANCELLED
Owner:
Serial:87191523
Filed:Oct 3, 2016
Classes:32
Registration:5231539
Registered:Jun 27, 2017
TOREADOS
TOREADOS
Trademark
Word
REGISTERED
Owner:
Serial:86383859
Filed:Sep 3, 2014
Classes:30
Registration:4923650
Registered:Mar 22, 2016
Goods & Services
Hot sauce
JARRILOCO
JARRILOCO
Trademark
Word
CANCELLED
Owner:
Serial:86120004
Filed:Nov 15, 2013
Classes:32
Registration:4627492
Registered:Oct 28, 2014
JARRITOS
JARRITOS
Trademark
Combined
REGISTERED
Owner:
Serial:86038576
Filed:Aug 15, 2013
Classes:32
Registration:4505024
Registered:Apr 1, 2014
Goods & Services
Soft drinks, [ mineral water, flavored drinking water, ] fruit flavored soft drinks; fruit-flavored beverages; fruit-flavored drinks; preparations for making fruit flavored drinks
VE POR LA VERDE
VE POR LA VERDE
Trademark
Word
CANCELLED
Owner:
Serial:85844374
Filed:Feb 8, 2013
Classes:32
Registration:4442722
Registered:Dec 3, 2013
Goods & Services
"VERDE"
TU TE
TU TE
Trademark
Combined
CANCELLED
Owner:
Serial:85612927
Filed:May 1, 2012
Classes:32
Registration:4438341
Registered:Nov 26, 2013
Goods & Services
"TE"
DEL HUERTO
DEL HUERTO
Trademark
Word
CANCELLED
Owner:
Serial:85568279
Filed:Mar 13, 2012
Classes:32
Registration:4314529
Registered:Apr 2, 2013
MXCN COLA
MXCN COLA
Trademark
Word
REGISTERED
Owner:
Serial:85430642
Filed:Sep 23, 2011
Classes:32
Registration:4192186
Registered:Aug 14, 2012
Goods & Services
Class 032: soft drinks
TU TE
TU TE
Trademark
Stylized
ABANDONED
Owner:
Serial:85306230
Filed:Apr 27, 2011
Classes:30
ALOVA
ALOVA
Trademark
Word
CANCELLED
Owner:
Serial:85260903
Filed:Mar 8, 2011
Classes:32
Registration:4261906
Registered:Dec 18, 2012
LIVEO
LIVEO
Trademark
Word
ABANDONED
Owner:
Serial:85261091
Filed:Mar 8, 2011
Classes:32
MXCN COLA
MXCN COLA
Trademark
Word
ABANDONED
Owner:
Serial:85022184
Filed:Apr 23, 2010
Classes:32
INNOVAMEX
INNOVAMEX
Service Mark
Word
ABANDONED
Owner:
Serial:77969508
Filed:Mar 26, 2010
Classes:35
Goods & Services
Class 035: Retail and wholesale distributorship services featuring food and beverage products
INOVAMEX
INOVAMEX
Service Mark
Word
ABANDONED
Owner:
Serial:77953486
Filed:Mar 8, 2010
Classes:35
Goods & Services
Class 035: retail and wholesale distributorship services featuring food and beverage products
DRINK OUT LOUD
DRINK OUT LOUD
Trademark
Word
CANCELLED
Owner:
Serial:77942132
Filed:Feb 23, 2010
Classes:32
Registration:4014405
Registered:Aug 23, 2011
Goods & Services
Class 032: soft drinks
CHILL OUT LOUD
CHILL OUT LOUD
Trademark
Word
ABANDONED
Owner:
Serial:77941766
Filed:Feb 22, 2010
Classes:32
Goods & Services
Class 032: Soft drinks
CANTARITOS
CANTARITOS
Trademark
Word
REGISTERED
Owner:
Serial:77892604
Filed:Dec 14, 2009
Classes:32
Registration:4035575
Registered:Oct 4, 2011
Goods & Services
Soft drinks
¡CHATA FIZZ!
¡CHATA FIZZ!
Trademark
Stylized
ABANDONED
Owner:
Serial:77757996
Filed:Jun 12, 2009
Classes:32
Goods & Services
"FIZZ"
CHATA FIZZ
CHATA FIZZ
Trademark
Word
ABANDONED
Owner:
Serial:77758037
Filed:Jun 12, 2009
Classes:32
Goods & Services
"FIZZ"
AUA WATER SIMPLE
AUA WATER SIMPLE
Trademark
Combined
CANCELLED
Owner:
Serial:77720373
Filed:Apr 23, 2009
Classes:32
Registration:3744044
Registered:Feb 2, 2010
Goods & Services
"WATER"
JARRITOS PONCHE NAVIDENO
JARRITOS PONCHE NAVIDENO
Trademark
Word
CANCELLED
Owner:
Serial:77631029
Filed:Dec 11, 2008
Classes:32
Registration:3727464
Registered:Dec 22, 2009
Goods & Services
"PONCHE NAVIDENO"
JARRITOS CERO
JARRITOS CERO
Trademark
Word
ABANDONED
Owner:
Serial:77603890
Filed:Oct 30, 2008
Classes:32
JARRITOS ZERO
JARRITOS ZERO
Trademark
Word
ABANDONED
Owner:
Serial:77603895
Filed:Oct 30, 2008
Classes:32
¡DALE VIDA A TU DIA!
¡DALE VIDA A TU DIA!
Trademark
Word
CANCELLED
Owner:
Serial:77519723
Filed:Jul 11, 2008
Classes:32
Registration:3706431
Registered:Nov 3, 2009
SUAVE AGAVE COLA
SUAVE AGAVE COLA
Trademark
Word
CANCELLED
Owner:
Serial:77369743
Filed:Jan 11, 2008
Classes:32
Registration:3472123
Registered:Jul 22, 2008
Goods & Services
"AGAVE COLA"
PROTG
PROTG
Trademark
Word
ABANDONED
Owner:
Serial:77347783
Filed:Dec 10, 2007
Classes:32
SAVI
SAVI
Trademark
Word
CANCELLED
Owner:
Serial:77347766
Filed:Dec 10, 2007
Classes:32
Registration:3525489
Registered:Oct 28, 2008
MEX-IT
MEX-IT
Trademark
Word
ABANDONED
Owner:
Serial:77153122
Filed:Apr 10, 2007
Classes:33
JARRITOS
JARRITOS
Trademark
Combined
REGISTERED
Owner:
Serial:77068527
Filed:Dec 20, 2006
Classes:25
Registration:3544108
Registered:Dec 9, 2008
Goods & Services
[ Caps; Footwear; ] Hats; [ Headgear, namely, hats and caps; Jackets; Pants; ] Shirts [ ; Shorts; Skirts; Socks; Sport shirts; Sports jackets; Sports shirts; Sweat pants; Sweat shirts; T-shirts ]
JARRITOS
JARRITOS
Trademark
Combined
ABANDONED
Owner:
Serial:77068506
Filed:Dec 20, 2006
Classes:21
SANGRIA IMPERIAL
SANGRIA IMPERIAL
Trademark
Word
CANCELLED
Owner:
Serial:77058370
Filed:Dec 6, 2006
Classes:32
Registration:3465169
Registered:Jul 15, 2008
Goods & Services
"Sangria"
NATURAGUA
NATURAGUA
Trademark
Word
ABANDONED
Owner:
Serial:77027763
Filed:Oct 24, 2006
Classes:32
EXTO
EXTO
Trademark
Stylized
ABANDONED
Owner:
Serial:78926454
Filed:Jul 11, 2006
Classes:32
Goods & Services
Class 032: Energy drinks; Fruit-flavored beverages; Preparations for making fruit flavored, energy and sports drinks;; Soft drinks; Sports drinks
78925495
78925495
Trademark
Design
CANCELLED
Owner:
Serial:78925495
Filed:Jul 10, 2006
Classes:32
Registration:3420627
Registered:Apr 29, 2008
Goods & Services
Class 032: Fruit flavored soft drinks; Fruit-flavored beverages; Preparations for making fruit flavored drinks; Soft drinks
CJ
CJ
Trademark
Combined
CANCELLED
Owner:
Serial:78925503
Filed:Jul 10, 2006
Classes:32
Registration:3518455
Registered:Oct 14, 2008
Goods & Services
Class 032: Fruit flavored soft drinks; Fruit-flavored beverages; Preparations for making fruit flavored drinks; Soft drinks
JARRITOS KIDS
JARRITOS KIDS
Trademark
Combined
CANCELLED
Owner:
Serial:78925507
Filed:Jul 10, 2006
Classes:32
Registration:3532651
Registered:Nov 11, 2008
Goods & Services
Class 032: Fruit flavored soft drinks; Fruit-flavored beverages; Preparations for making fruit flavored drinks; Soft drinks
CAPITAN JARRY
CAPITAN JARRY
Trademark
Word
CANCELLED
Owner:
Serial:78922829
Filed:Jul 5, 2006
Classes:32
Registration:3486466
Registered:Aug 12, 2008
Goods & Services
Class 032: Fruit flavored soft drinks; Fruit-flavored beverages; Preparations for making fruit flavored beverages; Soft drinks
EXTO
EXTO
Trademark
Word
ABANDONED
Owner:
Serial:78922652
Filed:Jul 5, 2006
Classes:32
Goods & Services
Class 032: Energy drinks; Fruit-flavored beverages; Preparations for making fruit flavored, energy and sports drinks;; Soft drinks; Sports drinks
JARRITOS KIDS
JARRITOS KIDS
Trademark
Word
CANCELLED
Owner:
Serial:78922820
Filed:Jul 5, 2006
Classes:32
Registration:3407220
Registered:Apr 1, 2008
Goods & Services
Class 032: Fruit flavored soft drinks; Fruit-flavored beverages; Fruit-flavored drinks; Preparations for making fruit flavored drinks; Soft drinks
CANTARITOS
CANTARITOS
Trademark
Combined
ABANDONED
Owner:
Serial:78912595
Filed:Jun 20, 2006
Classes:32
Goods & Services
Class 032: Soft drinks, namely carbonated soft drinks
CANTARITOS
CANTARITOS
Trademark
Word
ABANDONED
Owner:
Serial:78912574
Filed:Jun 20, 2006
Classes:32
Goods & Services
Class 032: Soft drinks, namely carbonated soft drinks
¿WHAT THE FRUIT?
¿WHAT THE FRUIT?
Trademark
Word
ABANDONED
Owner:
Serial:78867294
Filed:Apr 21, 2006
Classes:32
Goods & Services
Class 032: Flavored waters; Fruit-flavored beverages; Mineral water; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic fruit juice beverages; Soda water; Soft drinks, namely carbonated and non-carbonated soft drinks; Syrups for beverages; Syrups for making beverages
CON UN TOQUE DE LIMÓN
CON UN TOQUE DE LIMÓN
Trademark
Combined
ABANDONED
Owner:
Serial:78656757
Filed:Jun 23, 2005
Classes:32
Goods & Services
LIMON
DE LA FAMILIA JARRITOS
DE LA FAMILIA JARRITOS
Trademark
Combined
CANCELLED
Owner:
Serial:78656810
Filed:Jun 23, 2005
Classes:32
Registration:3294993
Registered:Sep 18, 2007
SUAVE AGAVE COLA
SUAVE AGAVE COLA
Trademark
Combined
ABANDONED
Owner:
Serial:78656752
Filed:Jun 23, 2005
Classes:32
Goods & Services
AGAVE COLA
SUAVE AGAVE COLA
SUAVE AGAVE COLA
Trademark
Combined
ABANDONED
Owner:
Serial:78656827
Filed:Jun 23, 2005
Classes:32
Goods & Services
AGAVE COLA
SUAVE AGAVE COLA
SUAVE AGAVE COLA
Trademark
Combined
CANCELLED
Owner:
Serial:78656745
Filed:Jun 23, 2005
Classes:32
Registration:3276964
Registered:Aug 7, 2007
Goods & Services
"AGAVE COLA"
JARRITOS
JARRITOS
Trademark
Combined
CANCELLED
Owner:
Serial:78654840
Filed:Jun 21, 2005
Classes:32
Registration:3412833
Registered:Apr 15, 2008
SUAVE AGAVE COLA
SUAVE AGAVE COLA
Trademark
Word
ABANDONED
Owner:
Serial:78653199
Filed:Jun 17, 2005
Classes:32
Goods & Services
AGAVE COLA
CHATA FIZZ
CHATA FIZZ
Trademark
Word
ABANDONED
Owner:
Serial:78647327
Filed:Jun 9, 2005
Classes:32
Goods & Services
"FIZZ"