Misapplied Sciences, Inc.

Training in the field of cross-cultural awareness and sensitivity; entertainment services, namely, organization of public interactive exhibitions; entertainment services, namely, video production services for media content for use distribution in theme parks, cruise ships, theaters, studio tours, zoos, casinos, water parks, resorts, hotels, stadiums, convention centers, location-based entertainment venues, retail, dining, and entertainment venues, recreation centers, and arcades; entertainment services, namely, creating visual effects for others for adding interactive audio, video, and lighting effects on top of entertainment content in the nature of digital graphical entertainment overlays using entertainment technology; Illuminated evacuation signs; electronic script prompters and cues for use in conjunction with multi-view displays, namely, teleprompters; downloadable computer software and computer hardware for operating of electronic and static displays; electric sensors; downloadable computer software and hardware for analyzing data from electric sensors and their attendant servers and memory media; electronic systems, namely, downloadable computer software and hardware for the input, output, storage, retrieval, communication and display of data and information; electronic systems comprising downloadable software and hardware for wayfinding; supporting devices for multi-view electronic display systems, namely, electronic controls in the shape of wands for electronic display panels, and wearables in the nature of smart watches, smart eyeglasses, activity trackers, video display monitors, computer peripherals in the nature of wireless mice that are adapted to engage with multi-view displays; Communication services, namely, electronic data transmission; technical consultation in the field of content distribution and delivery, namely, electronic data transmission; technical consultation in the field of electronic transmission of content distribution and delivery, namely, electronic dissemination and delivery of audio, video or media content to users via television, handheld device, mobile device, connected device, computer, or computer network; Building construction services; repair and installation of multi-view electronic displays and electronic apparatuses and systems related thereto; technical consultation in the field of installation and maintenance of lighting apparatus, lighting instruments, and lighting systems; Advertising services; marketing services; business management consultation; providing office functions; business administration services; retail store services featuring a wide variety of consumer goods of others; analysis of market research data and statistics; marketing research, studies, analysis and assessment; providing advertising, marketing and promotional services, namely, experiential or immersive advertising, promotional, and marketing campaigns for others; data acquisition and collection for use in the field of advertising and marketing; technical consultation in the field of marketing campaigns and experiential marketing experiences; technical business consultation related to retail and dining experiences; Airport runway and transportation directional lights; carrying cases specifically adapted for electric lights; lighting installations; lighting installations for use in the field of architectural lighting; decorative lighting in the nature of light bulbs, electric lanterns, lamps, LED lighting fixtures, floodlights, spotlights, chandeliers, wall lights, lanterns, LED light strips, figurines being electrically-luminated; entertainment lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; light stands for theatrical stage lighting, live music and musical stage lighting, live show stage lighting, film stage lighting; lighting apparatus for sports arenas and theme parks; exit lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; guidance lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; navigational lighting, namely, lamps, light emitting diodes (LEDs), electric luminaires, LED luminaires, luminaire reflectors, luminaire diffusers, luminaire refractors, luminaire diffractors; theatrical lighting, namely, theatrical stage lighting apparatus; thematic lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; apparatuses for lighting, heating, steam generation, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes, namely, lighting installations, heating installation, steam generating installations, electromagnetic induction cooker, microwave ovens, refrigerator, freezing device, namely, freezers, dryer for industrial use, namely, dryer for drying paint, dryer for drying coatings, convection dryers being dehumidifiers, air dryer for drying clothes, air dryer for drying hands, air dryer for drying hair; Scientific and technological services, namely, research and design in the field of computer systems; industrial analysis and industrial research services in the field of fiber optics; design and development of computer hardware and software; providing online non-downloadable software for data acquisition and collection in the fields of content distribution systems, advertising, captioning, decoration, directions, education, effects, entertainment, gambling, gaming, guiding, illumination, information, marketing, marques, prompting, safety, security, signaling, scoreboards, traffic control, transportation, translations, and wayfinding, all for the purpose of evaluating, analyzing and collecting service data; technological consultation in the fields of computer hardware and software systems for providing media platforms; technological consultation in the fields of computer hardware and software systems for delivering content in public spaces; multimedia design services, namely, designing in-person interactive multimedia experiences

Education services, namely, conducting classes, seminars, conferences, and workshops in a live and virtual environment in the field of sports, culture, and personal enrichment; education services, namely, conducting classes, seminars, conferences, and workshops in the field of content development and delivery; entertainment information services; entertainment services in the nature of development, creation, production, distribution, and post-production of motion pictures, television shows, multimedia entertainment content, and live visual and audio performances, namely, in the field of sports, culture, and personal enrichment; training services in the field of sports and personal enrichment; cross-cultural training; gambling services; translations, namely, language translations; technical consultation in the field of translation services; creating visual effects for others for adding interactive audio, video, and lighting effects on top of entertainment content in the nature of digital graphical entertainment overlays using entertainment technology; Scientific, nautical, surveying, photographic, cinematographic, optical, measuring, signaling, checking, and teaching apparatus and instruments, namely, multi-view electronic display boards; apparatus for recording, transmission or reproduction of sound or images; blank recording discs; blank magnetic data carriers; cash registers; calculating machines; fire extinguishing apparatus; data processing apparatus; electronic displays, namely, digital signage; electric and electronic display panels for displaying multiple views; electric warning lights; illuminated exit signs; illuminated evacuation signs; electronic script prompters and cues for use in conjunction with multi-view displays; customized content distribution and delivery systems, namely, multi-view electronic display boards; customized content distribution and delivery systems, namely, recorded computer software and computer hardware for electronic and static display; electric sensors; recorded computer software and hardware for analyzing data from electric sensors and their attendant servers and memory media; electronic systems comprising recorded software and hardware for wayfinding; electronic systems, namely, computer recorded software and hardware for the input, output, storage, retrieval, communication and display of data and information; carrying cases specifically adapted for electronic multi-view display boards and related components and lights; supporting devices for multi-view electronic display systems, namely, electronic control wands and wearables in the nature of smart watches, smart eyeglasses, activity trackers, video display monitors, computer peripherals in the nature of wireless mice that are adapted to engage with multi-view displays; electric warning light systems; emergency warning lighting; emergency evacuation lighting; navigational safety-warning lights, namely, lights that are specifically adapted to engage with electronic multi-view displays; all of the aforesaid not including products that primarily function as a camera or video camera independent of associated multi-view electronic display panels; downloadable software, namely, digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content; Technical consultation services for transportation services; Communication services, namely, electronic data transmission; technical consultation in the field of content distribution and delivery, namely, electronic data transmission; technical consultation in the field of electronic transmission of content distribution and delivery, namely, electronic dissemination and delivery of audio, video or media content to users via television, handheld device, mobile device, connected device, computer, or computer network; electronic transmission of digital entertainment media content for others via local computer networks in public spaces; Building construction services; repair and installation of multi-view electronic displays and electronic apparatuses and systems related thereto; technical consultation in the field of installation and maintenance of lighting apparatus, lighting instruments, and lighting systems; Advertising services; marketing services; business management consultation; providing office functions; business administration services; retail store services featuring a wide variety of consumer goods of others; analysis of market research data and statistics; marketing research, studies, analysis and assessment; providing advertising, marketing and promotional services, namely, experiential or immersive advertising, promotional, and marketing campaigns for others; data acquisition and collection for use in the field of advertising and marketing; technical consultation in the field of marketing campaigns and experiential marketing experiences; technical business consultation related to retail and dining experiences; Airport runway and transportation directional lights; carrying cases specifically adapted for electric lights; lighting installations; lighting installations for use in the field of architectural lighting; decorative lighting in the nature of light bulbs, electric lanterns, lamps, LED lighting fixtures, floodlights, spotlights, chandeliers, wall lights, lanterns, LED light strips, electronically illuminated figurines; entertainment lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; light stands for theatrical stage lighting, live music and musical stage lighting, live show stage lighting, film stage lighting; lighting apparatus for sports arenas and theme parks; exit lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; guidance lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; navigational lighting, namely, lamps, LED luminaries, electric luminaires, LED luminaires, luminaire reflectors, luminaire diffusers, luminaire refractors, luminaire diffractors; theatrical lighting, namely, theatrical stage lighting apparatus; thematic lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; apparatuses for lighting, heating, steam generation, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes, namely, lighting installations, heating installation, heating apparatus for liquid and gaseous fuels, steam generating installations, electric pressure cooker, induction cooker, microwave ovens, refrigerator, freezing device, namely, freezers, dryer for industrial use, namely, dryer for drying paint, dryer for drying coatings, convection dryers, air dryer for drying clothes, air dryer for drying hands, air dryer for drying hair, ventilation regulator, water control valves for faucets; Scientific and technological services, namely, research and design in the field of computer systems; industrial analysis and research services in the field of fiber optics; design and development of computer hardware and software; data acquisition and collection, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; technical consultation in the field of installation of illumination, namely, lighting design, and technology specification services pertaining to permanent or temporary architectural, theatrical, entertainment, commercial and/or residential applications; Information technology consultation in the field of security, namely, computer, internet, data and digital signal processing security; technical consultation in the field of electronic scoreboard design; technical consultation for traffic planning services; technical consultation in the field of software development for wayfinding systems for others; technical consultation in the field of software development for media platforms and software for delivering content in public spaces; technical consultation for designs of theme park; technical consultation in the field of city planning; technical consultation in the field of architectural lighting design; providing temporary use of non-downloadable software for the transmission of entertainment information for use in theme parks, cruise ships, theaters, studio tours, zoos, casinos, water parks, resorts, hotels, stadiums, convention centers, LBEs (location-based entertainment), RDandE (retail, dining, and entertainment), recreation centers, arcades; providing temporary use of non-downloadable software for creating digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content

Education services, namely, conducting classes, seminars, conferences, and workshops in a live and virtual environment in the field of sports, culture, and personal enrichment; education services, namely, conducting classes, seminars, conferences, and workshops in the field of content development and delivery; entertainment information services; entertainment services in the nature of development, creation, production, distribution, and post-production of motion pictures, television shows, multimedia entertainment content, and live visual and audio performances, namely, in the field of sports, culture, and personal enrichment; training services in the field of sports and personal enrichment; cross-cultural training; gambling services; translations, namely, language translations; technical consultation in the field of translation services; creating visual effects for others for adding interactive audio, video, and lighting effects on top of entertainment content in the nature of digital graphical entertainment overlays using entertainment technology; Scientific, nautical, surveying, photographic, cinematographic, optical, measuring, signaling, checking, and teaching apparatus and instruments, namely, multi-view electronic display boards; apparatus for recording, transmission or reproduction of sound or images; blank recording discs; blank magnetic data carriers; cash registers; calculating machines; fire extinguishing apparatus; data processing apparatus; electronic displays, namely, digital signage; electric and electronic display panels for displaying multiple views; electric warning lights; illuminated exit signs; illuminated evacuation signs; electronic script prompters and cues for use in conjunction with multi-view displays; customized content distribution and delivery systems, namely, multi-view electronic display boards; customized content distribution and delivery systems, namely, recorded computer software and computer hardware for electronic and static display; electric sensors; recorded computer software and hardware for analyzing data from electric sensors and their attendant servers and memory media; electronic systems comprising recorded software and hardware for wayfinding; electronic systems, namely, computer recorded software and hardware for the input, output, storage, retrieval, communication and display of data and information; carrying cases specifically adapted for electronic multi-view display boards and related components and lights; supporting devices for multi-view electronic display systems, namely, electronic control wands and wearables in the nature of smart watches, smart eyeglasses, activity trackers, video display monitors, computer peripherals in the nature of wireless mice that are adapted to engage with multi-view displays; electric warning light systems; emergency warning lighting; emergency evacuation lighting; navigational safety-warning lights, namely, lights that are specifically adapted to engage with electronic multi-view displays; downloadable software, namely, digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content; Technical consultation services for transportation services; Communication services, namely, electronic data transmission; technical consultation in the field of content distribution and delivery, namely, electronic data transmission; technical consultation in the field of electronic transmission of content distribution and delivery, namely, electronic dissemination and delivery of audio, video or media content to users via television, handheld device, mobile device, connected device, computer, or computer network; electronic transmission of digital entertainment media content for others via local computer networks in public spaces; Building construction services; repair and installation of multi-view electronic displays and electronic apparatuses and systems related thereto; technical consultation in the field of installation and maintenance of lighting apparatus, lighting instruments, and lighting systems; Advertising services; marketing services; business management consultation; providing office functions; business administration services; retail store services featuring a wide variety of consumer goods of others; analysis of market research data and statistics; marketing research, studies, analysis and assessment; providing advertising, marketing and promotional services, namely, experiential or immersive advertising, promotional, and marketing campaigns for others; data acquisition and collection for use in the field of advertising and marketing; technical consultation in the field of marketing campaigns and experiential marketing experiences; technical business consultation related to retail and dining experiences; Airport runway and transportation directional lights; carrying cases specifically adapted for electric lights; lighting installations; lighting installations for use in the field of architectural lighting; decorative lighting in the nature of light bulbs, electric lanterns, lamps, LED lighting fixtures, floodlights, spotlights, chandeliers, wall lights, lanterns, LED light strips, electronically illuminated figurines; entertainment lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; light stands for theatrical stage lighting, live music and musical stage lighting, live show stage lighting, film stage lighting; lighting apparatus for sports arenas and theme parks; exit lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; guidance lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; navigational lighting, namely, lamps, LED luminaries, electric luminaires, LED luminaires, luminaire reflectors, luminaire diffusers, luminaire refractors, luminaire diffractors; theatrical lighting, namely, theatrical stage lighting apparatus; thematic lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; apparatuses for lighting, heating, steam generation, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes, namely, lighting installations, heating installation, heating apparatus for liquid and gaseous fuels, steam generating installations, electric pressure cooker, induction cooker, microwave ovens, refrigerator, freezing device, namely, freezers, dryer for industrial use, namely, dryer for drying paint, dryer for drying coatings, convection dryers, air dryer for drying clothes, air dryer for drying hands, air dryer for drying hair, ventilation regulator, water control valves for faucets; "SCIENCES"; Scientific and technological services, namely, research and design in the field of computer systems; industrial analysis and research services in the field of fiber optics; design and development of computer hardware and software; data acquisition and collection, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; technical consultation in the field of installation of illumination, namely, lighting design, and technology specification services pertaining to permanent or temporary architectural, theatrical, entertainment, commercial and/or residential applications; Information technology consultation in the field of security, namely, computer, internet, data and digital signal processing security; technical consultation in the field of electronic scoreboard design; technical consultation for traffic planning services; technical consultation in the field of software development for wayfinding systems for others; technical consultation in the field of software development for media platforms and software for delivering content in public spaces; technical consultation for designs of theme park; technical consultation in the field of city planning; technical consultation in the field of architectural lighting design; providing temporary use of non-downloadable software for the transmission of entertainment information for use in theme parks, cruise ships, theaters, studio tours, zoos, casinos, water parks, resorts, hotels, stadiums, convention centers, LBEs (location-based entertainment), RDandE (retail, dining, and entertainment), recreation centers, arcades; providing temporary use of non-downloadable software for creating digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content

Education services, namely, conducting classes, seminars, conferences, and workshops in a live and virtual environment in the field of sports, culture, and personal enrichment; education services, namely, conducting classes, seminars, conferences, and workshops in the field of content development and delivery; entertainment information services; entertainment services in the nature of development, creation, production, distribution, and post-production of motion pictures, television shows, multimedia entertainment content, and live visual and audio performances, namely, in the field of sports, culture, and personal enrichment; training services in the field of sports and personal enrichment; cross-cultural training; gambling services; translations, namely, language translations; technical consultation in the field of translation services; creating visual effects for others for adding interactive audio, video, and lighting effects on top of entertainment content in the nature of digital graphical entertainment overlays using entertainment technology; Scientific, nautical, surveying, photographic, cinematographic, optical, measuring, signaling, checking, and teaching apparatus and instruments, namely, multi-view electronic display boards; apparatus for recording, transmission or reproduction of sound or images; blank recording discs; blank magnetic data carriers; cash registers; calculating machines; fire extinguishing apparatus; data processing apparatus; electronic displays, namely, digital signage; electric and electronic display panels for displaying multiple views; electric warning lights; illuminated exit signs; illuminated evacuation signs; electronic script prompters and cues for use in conjunction with multi-view displays; customized content distribution and delivery systems, namely, multi-view electronic display boards; customized content distribution and delivery systems, namely, recorded computer software and computer hardware for electronic and static display; electric sensors; recorded computer software and hardware for analyzing data from electric sensors and their attendant servers and memory media; electronic systems comprising recorded software and hardware for wayfinding; electronic systems, namely, computer recorded software and hardware for the input, output, storage, retrieval, communication and display of data and information; carrying cases specifically adapted for electronic multi-view display boards and related components and lights; supporting devices for multi-view electronic display systems, namely, electronic control wands and wearables in the nature of smart watches, smart eyeglasses, activity trackers, video display monitors, computer peripherals in the nature of wireless mice that are adapted to engage with multi-view displays; electric warning light systems; emergency warning lighting; emergency evacuation lighting; navigational safety-warning lights, namely, lights that are specifically adapted to engage with electronic multi-view displays; downloadable software, namely, digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content"; Technical consultation services for transportation services; Communication services, namely, electronic data transmission; technical consultation in the field of content distribution and delivery, namely, electronic data transmission; technical consultation in the field of electronic transmission of content distribution and delivery, namely, electronic dissemination and delivery of audio, video or media content to users via television, handheld device, mobile device, connected device, computer, or computer network; electronic transmission of digital entertainment media content for others via local computer networks in public spaces; Building construction services; repair and installation of multi-view electronic displays and electronic apparatuses and systems related thereto; technical consultation in the field of installation and maintenance of lighting apparatus, lighting instruments, and lighting systems; Advertising services; marketing services; business management consultation; providing office functions; business administration services; retail store services featuring a wide variety of consumer goods of others; analysis of market research data and statistics; marketing research, studies, analysis and assessment; providing advertising, marketing and promotional services, namely, experiential or immersive advertising, promotional, and marketing campaigns for others; data acquisition and collection for use in the field of advertising and marketing; technical consultation in the field of marketing campaigns and experiential marketing experiences; technical business consultation related to retail and dining experiences; Airport runway and transportation directional lights; carrying cases specifically adapted for electric lights; lighting installations; lighting installations for use in the field of architectural lighting; decorative lighting in the nature of light bulbs, electric lanterns, lamps, LED lighting fixtures, floodlights, spotlights, chandeliers, wall lights, lanterns, LED light strips, electronically illuminated figurines; entertainment lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; light stands for theatrical stage lighting, live music and musical stage lighting, live show stage lighting, film stage lighting; lighting apparatus for sports arenas and theme parks; exit lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; guidance lighting, namely, lights for illuminating stairs, floors, doors, and other portions of building structures; navigational lighting, namely, lamps, LED luminaries, electric luminaires, LED luminaires, luminaire reflectors, luminaire diffusers, luminaire refractors, luminaire diffractors; theatrical lighting, namely, theatrical stage lighting apparatus; thematic lighting, namely, stage spotlights, live music and musical stage spotlights, live show stage spotlights, and film stage spotlights; apparatuses for lighting, heating, steam generation, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes, namely, lighting installations, heating installation, heating apparatus for liquid and gaseous fuels, steam generating installations, electric pressure cooker, induction cooker, microwave ovens, refrigerator, freezing device, namely, freezers, dryer for industrial use, namely, dryer for drying paint, dryer for drying coatings, convection dryers, air dryer for drying clothes, air dryer for drying hands, air dryer for drying hair, ventilation regulator, water control valves for faucets; Scientific and technological services, namely, research and design in the field of computer systems; industrial analysis and research services in the field of fiber optics; design and development of computer hardware and software; data acquisition and collection, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; technical consultation in the field of installation of illumination, namely, lighting design, and technology specification services pertaining to permanent or temporary architectural, theatrical, entertainment, commercial and/or residential applications; Information technology consultation in the field of security, namely, computer, internet, data and digital signal processing security; technical consultation in the field of electronic scoreboard design; technical consultation for traffic planning services; technical consultation in the field of software development for wayfinding systems for others; technical consultation in the field of software development for media platforms and software for delivering content in public spaces; technical consultation for designs of theme park; technical consultation in the field of city planning; technical consultation in the field of architectural lighting design; providing temporary use of non-downloadable software for the transmission of entertainment information for use in theme parks, cruise ships, theaters, studio tours, zoos, casinos, water parks, resorts, hotels, stadiums, convention centers, LBEs (location-based entertainment), RDandE (retail, dining, and entertainment), recreation centers, arcades; providing temporary use of non-downloadable software for creating digital graphical entertainment overlays that display interactive, audio, video, and lighting effects on top of entertainment content

Entertainment services in the nature of development, creation, production, distribution, and post-production of multimedia entertainment content; Optical, signaling, apparatus and instruments, namely, multi-view electronic display boards; apparatus for recording, transmission or reproduction of sound or images; data processing apparatus; electronic displays, namely, digital signage; electric and electronic display panels for displaying multiple views; electronic script prompters and cues for use in conjunction with multi-view displays; customized content distribution and delivery systems, namely, multi-view electronic display boards; customized content distribution and delivery systems, namely, computer software and computer hardware for operating of electronic and static display; electric sensors; computer software and hardware for analyzing data from electric sensors and their attendant servers and memory media; electronic systems, namely, computer software and hardware for the input, output, storage, retrieval, communication and display of data and information; electronic systems comprising software and hardware for wayfinding; carrying cases specifically adapted for carrying electronic multi-view display boards and ancillary related components including lights; supporting devices for multi-view electronic display systems, namely, video display monitors; communication services, namely, electronic data transmission; technical consultation in the field of content distribution and delivery, namely, electronic data transmission; technical consultation in the field of electronic transmission of content distribution and delivery, namely, electronic dissemination and delivery of audio, video or media content to users via television, handheld device, mobile device, connected device, computer, or computer network; building construction services; repair and installation of multi-view electronic displays and electronic apparatuses and systems related thereto; technical consultation in the field of installation and maintenance of lighting apparatus, lighting instruments, and lighting systems; Advertising services; marketing services; providing advertising, marketing and promotional services, namely, experiential or immersive advertising, promotional, and marketing campaigns for others; data acquisition and collection for use in the field of advertising and marketing; technical consultation in the field of marketing campaigns and experiential marketing experiences; Lighting installations; decorative lighting in the nature of light bulbs, electric lanterns, lamps, LED lighting fixtures, floodlights, spotlights; apparatuses for lighting, namely, lighting installations; Design and development of computer hardware and software; data acquisition and collection in the fields of content distribution systems, advertising, captioning, decoration, directions, education, effects, entertainment, gambling, gaming, guiding, illumination, information, marketing, marques, prompting, safety, security, signaling, scoreboards, traffic control, transportation, translations, and wayfinding, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data