THEORY LLC logo

THEORY LLC

46 Marks
LLC
First Filed:Oct 8, 1993Latest Filed:Aug 21, 2025Address:38 Gansevoort Street, New York, NY 10014

Portfolio Overview

Registered
11(24%)
Pending
4(9%)
Dead
31(67%)
Previous
1

Top Classes

Class 3
Cosmetics & Cleaning Products
9(20%)
Class 25
Clothing, Footwear & Headgear
7(15%)
Class 35
Advertising, Business Services & Retail
6(13%)

TTAB Proceedings

Total Proceedings
147
As Plaintiff
147(100%)
As Defendant
0(0%)

Top Firms

Katten Muchin Rosenman LLP(Aug 2025)
36
Seed IP Law Group LLP(Mar 2021)
3
MICHELLE L. GROSS, P.C.(Aug 2024)
2

Trademark Activity Timeline(1993 – 2025)

Trademark Portfolio

47 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
THEORY
THEORY
Trademark
Word
PENDING
Owner:
Serial:99349322
Filed:Aug 21, 2025
Classes:9
Goods & Services
Class 009: Eyeglasses; Sunglasses
FB18 AUTHORIZED THEORY ◦ NANO
FB18 AUTHORIZED THEORY ◦ NANO
Trademark
Combined
ABANDONED
Owner:
Serial:98716084
Filed:Aug 25, 2024
Classes:32
Goods & Services
Energy drinks
T THEORY
T THEORY
Trademark
Combined
PENDING
Owner:
Serial:98716082
Filed:Aug 25, 2024
Classes:32
Goods & Services
Energy drinks
THEORY
THEORY
Trademark
Word
PENDING
Owner:
Serial:98421705
Filed:Feb 26, 2024
Classes:14
Goods & Services
Jewelry
THEORY
THEORY
Trademark
Word
PENDING
Owner:
Serial:98038772
Filed:Jun 12, 2023
Classes:3
Goods & Services
Cosmetics; Non-medicated skin care creams and lotions; Perfumes, aftershaves and colognes
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:97204234
Filed:Jan 5, 2022
Classes:4
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:97204251
Filed:Jan 5, 2022
Classes:9
Goods & Services
Eyeglasses; Sunglasses
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:97025885
Filed:Sep 14, 2021
Classes:8
90557940
90557940
Service Mark
Design
REGISTERED
Owner:
Serial:90557940
Filed:Mar 3, 2021
Classes:35
Registration:6902244
Registered:Nov 15, 2022
Goods & Services
Real estate marketing analysis; real estate marketing services in the fields of homes and industrial properties; real estate marketing services, namely, on-line services featuring tours of residential and commercial real estate
THEORY
THEORY
Service Mark
Word
REGISTERED
Owner:
Serial:90127861
Filed:Aug 20, 2020
Classes:35, 36
Registration:6635566
Registered:Feb 8, 2022
Goods & Services
Real estate consultation; real estate brokerage; real estate listing services; providing real estate listings and real estate information via the Internet; real estate agency services; appraisal and evaluation of real estate; real estate investment services, all of the foregoing excluding renting of apartments and multifamily housing; Real estate marketing analysis; real estate marketing services in the fields of homes and industrial properties; real estate marketing services, namely, on-line services featuring tours of residential and commercial real estate
THEORY REAL ESTATE
THEORY REAL ESTATE
Service Mark
Combined
REGISTERED
Owner:
Serial:90127865
Filed:Aug 20, 2020
Classes:35, 36
Registration:6635567
Registered:Feb 8, 2022
Goods & Services
Real estate consultation; real estate brokerage; real estate listing services; providing real estate listings and real estate information via the Internet; real estate agency services; appraisal and evaluation of real estate; real estate investment services, all of the foregoing excluding renting of apartments and multifamily housing; Real estate marketing analysis; real estate marketing services in the fields of homes and industrial properties; real estate marketing services, namely, on-line services featuring tours of residential and commercial real estate; "REAL ESTATE"
THEORY
THEORY
Service Mark
Word
REGISTERED
Owner:
Serial:88824457
Filed:Mar 6, 2020
Classes:35
Registration:6130408
Registered:Aug 18, 2020
Goods & Services
Online retail stores featuring apparel and accessories
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:88787001
Filed:Feb 6, 2020
Classes:3
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:88060789
Filed:Aug 1, 2018
Classes:4
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:88051653
Filed:Jul 25, 2018
Classes:9
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:87751225
Filed:Jan 11, 2018
Classes:8
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:87169762
Filed:Sep 13, 2016
Classes:3
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:86896067
Filed:Feb 3, 2016
Classes:14
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:86550049
Filed:Mar 2, 2015
Classes:4
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:86317849
Filed:Jun 23, 2014
Classes:8
THEORY ICON
THEORY ICON
Trademark
Word
ABANDONED
Owner:
Serial:86036632
Filed:Aug 13, 2013
Classes:25
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:85983920
Filed:Mar 8, 2013
Classes:18
Registration:4871121
Registered:Dec 15, 2015
Goods & Services
purses, clutches
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:85871512
Filed:Mar 8, 2013
Classes:18
Registration:5100585
Registered:Dec 13, 2016
Goods & Services
Wallets [, identification holders, namely, identification card cases, carry-all bags, business card cases, credit card cases ]
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:85846013
Filed:Feb 11, 2013
Classes:3
THEORY 38
THEORY 38
Trademark
Word
CANCELLED
Owner:
Serial:85752075
Filed:Oct 11, 2012
Classes:25
Registration:4389626
Registered:Aug 20, 2013
THEORY 38
THEORY 38
Service Mark
Word
ABANDONED
Owner:
Serial:85752080
Filed:Oct 11, 2012
Classes:41
THEORY 38
THEORY 38
Service Mark
Word
CANCELLED
Owner:
Serial:85752078
Filed:Oct 11, 2012
Classes:35
Registration:4467561
Registered:Jan 14, 2014
THEORY 38
THEORY 38
Trademark
Word
ABANDONED
Owner:
Serial:85752071
Filed:Oct 11, 2012
Classes:18
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:85396484
Filed:Aug 12, 2011
Classes:4
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:85216717
Filed:Jan 13, 2011
Classes:8
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:85110741
Filed:Aug 18, 2010
Classes:20
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:77871989
Filed:Nov 13, 2009
Classes:16
THEORY
THEORY
Trademark
Word
CANCELLED
Owner:
Serial:77982818
Filed:Nov 13, 2009
Classes:18, 25
Registration:4088514
Registered:Jan 17, 2012
Goods & Services
Class 018: UMBRELLAS; Class 025: WEARING APPAREL, NAMELY, BATHING SUITS
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:77664363
Filed:Feb 5, 2009
Classes:3
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:77603433
Filed:Oct 29, 2008
Classes:25
Registration:3672075
Registered:Aug 25, 2009
Goods & Services
MEN'S WEAR, NAMELY, TAILORED SUITS, TAILORED SPORTS COATS, TAILORED TROUSERS, TAILORED VESTS, TAILORED TOP COATS, TIES AND BOW TIES; MEN'S WEAR, NAMELY, TUXEDOS; MEN'S WEAR, NAMELY, T-SHIRTS, LONG-SLEEVED SHIRTS, SWEATERS, PANTS, VESTS, COATS, BLAZERS, SCARVES AND LEATHER JACKETS
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:77363510
Filed:Jan 3, 2008
Classes:3
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:78818921
Filed:Feb 20, 2006
Classes:8
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:78786216
Filed:Jan 6, 2006
Classes:3
THEORY
THEORY
Trademark
Word
ABANDONED
Owner:
Serial:78695192
Filed:Aug 18, 2005
Classes:20
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:78658069
Filed:Jun 24, 2005
Classes:3
Registration:3388829
Registered:Feb 26, 2008
Goods & Services
lip balm
THEORY
THEORY
Trademark
Word
CANCELLED
Owner:
Serial:78539450
Filed:Dec 29, 2004
Classes:9
Registration:3490184
Registered:Aug 19, 2008
THEORY
THEORY
Trademark
Word
CANCELLED
Owner:
Serial:76417051
Filed:Jun 6, 2002
Classes:14
Registration:3004691
Registered:Oct 4, 2005
Goods & Services
JEWELRY, CLOCKS AND WATCHES
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:75631960
Filed:Feb 3, 1999
Classes:25
Registration:2338012
Registered:Apr 4, 2000
Goods & Services
WEARING APPAREL, NAMELY T-SHIRTS, TOPS, SHORTS, PANTS, SKIRTS, BLOUSES, DRESSES, EVENING GOWNS, JACKETS, COATS, SUITS, VESTS, SOCKS, SCARVES AND CAPS
THEORY
THEORY
Trademark
Word
CANCELLED
Owner:
Serial:75623460
Filed:Jan 18, 1999
Classes:3
Registration:3076973
Registered:Apr 4, 2006
Goods & Services
SKIN CARE PRODUCTS FOR THE FACE, BODY, HANDS AND FEET, NAMELY, CLEANSING LOTION, CLEANSING BARS, CLEANSING CREAM, OIL-FREE CLEANSING LOTION, OIL-FREE CLEANSING BARS, OIL-FREE CLEANSING CREAM, CLEANSING MILK, ASTRINGENTS, TONER, TONING LOTIONS, FACIAL MASQUES, MAKE-UP REMOVAL CREAM, MAKEUP REMOVAL OIL, NIGHT CREAM, OIL-FREE MOISTURIZER, WATER-BASED MOISTURIZERS, FOUNDATION MOISTURIZERS, ANTI-AGING CREAM, ANTI-WRINKLE CREAM, ANTI-WRINKLE SERUM, ANTI-WRINKLE OIL, SUNBLOCK MOISTURIZER, SUNBLOCK CREAM, AFTER-SUN LOTION, SUNTANNING PRODUCTS, SUNLESS TANNING LOTION AND SUNLESS TANNING SPRAY, SUNBURN CREAM, EXFOLIATOR, FACIAL MASKS, BODY POWDERS AND SPRAYS, PERFUMES, COLOGNES, DEODORANTS AND TOILET WATERS, BODY SPLASHES AND MOISTURIZING BODY MISTS, AFTER SHAVE LOTIONS, NAIL CARE PRODUCTS, NAMELY, NAIL ENAMEL, NAIL ENAMEL REMOVER, CUTICLE REMOVER, NAIL BASE COAT, NAIL DRYING PREPARATIONS, NAIL TOP COAT, NAIL SAVING PREPARATIONS
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:75980638
Filed:Jan 18, 1999
Classes:18, 25, 35
Registration:2802700
Registered:Jan 6, 2004
Goods & Services
LEATHER GOODS, namely, BELTS, HANDBAGS, [ KEY CASES, WALLETS, ] TOTE BAGS, [ COSMETIC BAGS SOLD EMPTY, ] BACKPACKS, [ FANNY PACKS, DIARY AND ADDRESS BOOK COVERS, AND LUGGAGE; AND UMBRELLAS ]
THEORY
THEORY
Trademark
Word
REGISTERED
Owner:
Serial:74446792
Filed:Oct 8, 1993
Classes:25
Registration:2067427
Registered:Jun 3, 1997
Goods & Services
sweaters
COLORTHEORY
COLORTHEORY
Trademark
Word
Previous
CANCELLED
Owner:
Serial:76269293
Filed:Jun 5, 2001
Classes:9
Registration:2586946
Registered:Jun 25, 2002
Goods & Services
Computer software for the use in color management, selection of complimentary color schemes, and color wheel creation

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