Downloadable computer application software for mobile phones, namely, software for tracking, displaying, measuring, monitoring, and uploading health and fitness related information in the fields of health, healthcare and well-being; Downloadable graphical user interface software; Downloadable cloud-computing software for tracking, displaying, measuring, monitoring and uploading health and fitness related information; Computer programs, downloadable, for tracking, displaying, measuring, monitoring and uploading health and fitness related information in the fields of health, healthcare and well-being; Downloadable databases in the field of health, healthcare and well-being; Providing temporary use of on-line non-downloadable software and applications for tracking, displaying, measuring, monitoring, and uploading health and fitness related information in the fields of health, healthcare and well-being; Software as a service (SAAS) services featuring software for providing users the ability to upload, store and analyze data from a linked wearable activity tracker in the fields of health, healthcare and well-being; Platform as a service (PAAS) featuring computer software platforms for providing users the ability to upload, store and analyze data from a linked wearable activity tracker in the fields of health, healthcare and well-being; Scientific and technological services, namely, compiling information, reports and research in the field of health, healthcare and well-being; Design and development of computer software for databases management; Information and advisory services relating to software as a service (SAAS)