VICTORIA'S SECRET

Registered
Combined Mark

Key Information

Serial Number

Registration Number

Status

Registered and Renewed

Ownership

VS

Current Owner

Type: Organization / Limited Liability Company

Address

VS - Legal Services, IP Team, Four Limited Parkway
Reynoldsburg, OH 43068

Critical Dates

First Use Date

Mar 1, 2010

Filing Date

May 15, 2014

Registration Date

Dec 2, 2014

Mark Descriptions

Services

Class 35
On-line retail store services featuring clothing, bags, fashion accessories, cosmetics, personal care products, luggage; Retail store services featuring clothing, bags, fashion accessories, cosmetics, personal care products, eyewear, luggage

Mark Elements

Text Mark
VICTORIA'S SECRET
Category
Service Mark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description

The mark consists of the black wording "VICTORIA'S SECRET" which is presented in the middle of a design featuring dark pink and light pink vertical stripes.

Color Details

The color(s) dark pink, light pink and black are claimed as a feature of the mark. is/are claimed as a feature of the mark.

Design Search Codes
26.17.01
Bands, straight
26.17.04
Bands, vertical
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Mar 1, 2010

Filing Date

May 15, 2014

Publication Date

Sep 16, 2014

Registration Date

Dec 2, 2014

Trademark Assignment

Apr 3, 2020

Assigned to VICTORIA'S SECRET STORES BRAND MANAGEMENT, LLC

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 23, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 23, 2025

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Feb 24, 2026, 02:00 PM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark VICTORIA'S SECRET consists of the black wording "VICTORIA'S SECRET" centered within a design of dark pink and light pink vertical stripes, with those colors claimed as a feature, and covers retail store services and on-line retail store services featuring clothing, bags, fashion accessories, cosmetics, personal care products, eyewear, and luggage in International Class 035. It is currently registered and renewed, with registration number 4649269 issued on the Principal Register. The owner is VICTORIA'S SECRET STORES BRAND MANAGEMENT, LLC, a subsequent owner after registration from the original registrant Victoria's Secret Stores Brand Management, Inc..

Recent Activity

Filed May 15, 2014, the mark was published for opposition September 16, 2014, and registered December 2, 2014. On September 23, 2025, it received first 10-year renewal following Section 8 and 9 acceptance.
USPTO
AI Analysis
v2.8.0
Generated Feb 24, 2026, 02:00 PM

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