ACXIOM LLC

Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer database; customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record.

Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer databases; customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record

Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer databases; customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record

Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations; Providing an on-line computer database for monitoring consumer records for business purposes, in particular, for correcting ambiguities with personal consumer information in other consumer databases; customer data platform (CDP) as a service featuring computer software platforms for use in implementing integrating, enhancing and optimizing the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; Software as a Service (SaaS) services featuring software for manipulating marketing databases to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints; Digital deduplication in the nature of an electronic conversion process of consumer computer data after identifying multiple duplicate records pertaining to a single consumer and reducing those records to a single record

"IDENTITY BUILDER"

"REAL IDENTITY"

"GLOBAL DATA"

Class 035: Data as a Service (DaaS) services featuring a platform for providing access to first, second and third-party consumer marketing data including demographic and predictive data for marketing campaign management, marketing campaign data set searching, sizing, segmentation, consumer recognition, and distribution, and incorporation of marketing data set sizing in marketing pre-campaigns and in marketing campaign request-for-information and request-for-proposal services

"MARKETING ANALYTICS ENVIRONMENT"

"MARKETING"

"IDENTITY VERIFICATION AND AUTHENTICATION"

"MARKETING MATURITY MODEL"

"CONSUMER INSIGHT APP"

"MARKETING"

"BIG DATA ENVIRONMENT"

"AUDIENCE"

"CAMPAIGN OPTIMIZER"

"CROSS-CHANNEL PLANNER"

"DIGITAL"

"PRIVATE CLOUD"

marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels; "AUDIENCE PROPENSITIES"

"IDENTITY DATA ON DEMAND"

"LOCAL SEARCH"

"SMS MARKETING SERVICES"

"BUSINESS"

"CONSUMER LISTS"

business information services, namely, the provision of consumer data and information, including demographic or behavioral data relating to a consumer's propensity to buy

business information services, namely, the processing of customer and prospective customer data for the targeting of prospective buyers and compliance with privacy requirements and for the purpose of removing low-response consumers

"APPLICATION PREFILL"

"RECOGNITION MANAGER"

"INTELLIGENT LEADS"

providing business information in the nature of demographic and consumer information that is tailored to specific geographic regions and subregions

Class 035: Information technology outsourcing for others in the field of mainframe data center operations management and data center facilities management and help desk management; information technology outsourcing; Class 042: Computer technology support services, namely, help desk services; web site hosting; and data warehousing

Direct marketing services for others, namely, marketing list selection, acquisition, and maintenance; marketing list hygiene in the nature of removing duplicate data from direct marketing lists and correcting erroneous data in direct marketing lists; marketing list enhancement in the nature of adding supplemental or updated data to direct marketing lists; direct marketing campaign management; data processing for others; modeling for advertising or sales promotion, namely, marketing data modeling; market analysis, namely, scoring and analysis of marketing data for others; market analysis and research, namely, customer and prospective customer analysis and targeting for others; business consultation services in the fields of direct marketing and consumer information privacy; Data conversion of computer program data or information, namely, marketing list format conversion; data integration for others in the nature of modifying databases to link similar data located at multiple locations and in multiple databases

[ COMPUTER PROGRAMS FOR USE IN DATABASE MANAGEMENT, LIST MANAGEMENT, ON-LINE DATABASE QUERY AND ORDER OF SYSTEMS; COMPUTER E-COMMERCE SOFTWARE PROGRAMS TO ALLOW USERS TO MANAGE LISTS AND PERFORM ELECTRONIC BUSINESS TRANSACTIONS VIA A GLOBAL COMPUTER NETWORK; AND COMPUTER SOFTWARE FOR ACCESSING INFORMATION DIRECTORIES THAT MAY BE DOWNLOADED FROM THE GLOBAL COMPUTER NETWORK ]; COMPUTERIZED DATABASE MANAGEMENT; DATABASE DEVELOPMENT SERVICES

business information services, namely, dividing the consumer and business marketing data of others into clusters based on demographic and behavioral information; providing consumer and business marketing data to others; and marketing analysis of the consumer and business marketing data of others to improve the effectiveness of direct-mail, e-mail, and telemarketing campaigns

PREPARING MAILING LISTS AND TARGET CUSTOMER LISTS FOR USE IN BUSINESS MARKET RESEARCH AND MARKETING

direct marketing services, namely market analysis, business planning, mailing list production, and mailing list utilization, namely consumer response analysis; direct marketing database design services

CODING OF MAILING LISTS WITH RESPECT TO FOUR-DIGIT SUB-CODES FOR ZIP CODES PROVIDED TO DIRECT MAIL MARKETERS

Educational services, namely, providing classes, seminars, conferences, and workshops in the field of consumer education, and distribution of educational materials in connection therewith

Business information services, namely, modifying and augmenting business customer data of others to meet data privacy protection and regulatory compliance requirements

"ANALYTICS"

"AUDIENCE"

Data integration services, namely, computer database linkage and integration, data warehouse creation and management, information management systems integration, and enhancement of information management systems of others to increase the accuracy or usability of information concerning customers