AdTheorent, Inc.

Providing on-line non-downloadable software for data analysis, audience data research, algorithm and machine learning predictive model creation and tracking, and optimizing and calculating return on investment in connection with the same; Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital media; Providing on-line non-downloadable software for managing, collecting, monitoring and analyzing web, blog, app, video and other online site traffic, aggregate user preferences and attributes, and links in real time; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital media, and research and analysis of audience data

Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing purchases of digital advertising media; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for purchasing digital advertising media

Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing media strategies and purchases of digital advertising media; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for evaluating, scoring and purchasing digital advertising media

Providing on-line non-downloadable software for implementation of machine learning predictive models and deployment of machine learning predictive models for the purpose of informing purchases of digital advertising media; Software as a service (SAAS) services featuring software and machine learning predictive models and algorithms for purchasing digital advertising media

Advertising, promotion, and marketing services in the nature of improving app engagement for advertising agencies and ad networks buying ads for third parties

Advertisement via mobile phone networks; Advertising and marketing services, namely, promoting the goods and services of others; Advertising and promotional services; Advertising, promotion, and marketing services in the nature of placing advertisements for others via wireless networks for display on mobile devices; Dissemination of advertising for others via public and private wireless networks for display on mobile devices

Advertisement via mobile phone networks; Advertising and marketing services, namely, promoting the goods and services of others; Advertising and promotional services; Advertising, promotion, and marketing services in the nature of placing advertisements for others via wireless networks for display on mobile devices; Dissemination of advertising for others via public and private wireless networks for display on mobile devices

Advertisement via mobile phone networks; Advertising and marketing services, namely, promoting the goods and services of others; Advertising and promotional services; Advertising, promotion, and marketing services in the nature of placing advertisements for others via wireless networks for display on mobile devices; Dissemination of advertising for others via public and private wireless networks for display on mobile devices

Ad serving, namely, placing advertisements on websites for others using specialized computer software; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Digital advertising services; Mobile advertising services for others; On-line advertising and marketing services; On-line advertising services for others