AMERICAN FIRST FINANCE, LLC logo

AMERICAN FIRST FINANCE, LLC

11 Marks
LLC
First Filed:Apr 30, 2018Latest Filed:Sep 24, 2025Address:3100 Olympus Blvd., Suite 300, Dallas, TX 75019

Portfolio Overview

Registered
5(45%)
Pending
4(36%)
Dead
2(18%)

Top Classes

Class 36
Insurance, Financial Services & Real Estate
10(91%)
Class 42
Software, IT Services & Scientific Research
4(36%)
Class 9
Electronics, Software & Scientific Equipment
1(9%)

TTAB Proceedings

No litigation activity

Top Firms

Schwegman Lundberg & Woessne...(Sep 2025)
11

Trademark Portfolio

11 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
WHAT'S POSSIBLE TODAY
WHAT'S POSSIBLE TODAY
Service Mark
Word
PENDING
Owner:
Serial:99410858
Filed:Sep 24, 2025
Classes:36
Goods & Services
Class 036: Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing
99408828
99408828
Trademark
Design
PENDING
Owner:
Serial:99408828
Filed:Sep 23, 2025
Classes:9, 36
Goods & Services
Class 009: Downloadable mobile applications for financing of goods and services; Downloadable mobile applications for retailers and consumers to arrange for and facilitate the financing of consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Downloadable mobile applications for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Downloadable mobile applications for retailers and consumers to access lease- purchase, lease-to-own, lease and rent-to-own financing services; Downloadable mobile applications for reporting financial information and data; Class 036: Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing
ICAN
ICAN
Service Mark
Combined
PENDING
Owner:
Serial:99408811
Filed:Sep 23, 2025
Classes:36
Goods & Services
Class 036: Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing
YESVILLE
YESVILLE
Service Mark
Word
REGISTERED
Owner:
Serial:99003247
Filed:Jan 16, 2025
Classes:36
Registration:7819185
Registered:Jun 3, 2025
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing-purchase financing services via online platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services
YES WITHOUT CREDIT
YES WITHOUT CREDIT
Service Mark
Word
PENDING
Owner:
Serial:98765130
Filed:Sep 23, 2024
Classes:36, 42
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing-purchase financing services via online platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Platform as a service (PAAS) featuring computer software platform for retailers for use in consumer financing and leasing-purchase financing
AFF ADVANTAGE
AFF ADVANTAGE
Service Mark
Word
ABANDONED
Owner:
Serial:98165304
Filed:Sep 5, 2023
Classes:36
AMERICAN
AMERICAN
Service Mark
Stylized
ABANDONED
Owner:
Serial:98165330
Filed:Sep 5, 2023
Classes:36, 42
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing; Providing on-line non-downloadable computer software for financing services; Providing temporary use of online non-downloadable software to retailers and consumers to arrange for and facilitate the financing of consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Platform as a service (PAAS) featuring computer software platforms for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing a secure electronic online system featuring technology that allows retailers and consumers to access lease-purchase, lease-to-own, lease and rent-to-own financing services; Software as a service (SAAS) services featuring computer software for retailers to provide consumers access to financing, leasing and payment options at a point of sale; Software as a service (SAAS) services featuring software for collecting, processing, analyzing and reporting financial information and data; Providing a web site featuring non-downloadable software for retailers and consumers for financing of goods and services
AMERICAN FIRST FINANCE
AMERICAN FIRST FINANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:98165284
Filed:Sep 5, 2023
Classes:36, 42
Registration:8024334
Registered:Nov 11, 2025
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing; "AMERICAN" and "FINANCE"; Providing on-line non-downloadable computer software for financing services, namely, for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing temporary use of online non-downloadable software to retailers and consumers to arrange for and facilitate the financing of consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Platform as a service (PAAS) featuring computer software platforms for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing a secure electronic online system featuring technology that allows retailers and consumers to access lease- purchase, lease-to-own, lease and rent-to-own financing services; software as a service (saas) services featuring computer software for retailers to provide consumers access to financing, leasing and payment options at a point of sale; Software as a service (SAAS) services featuring software for collecting, processing, analyzing and reporting financial information and data; Providing a web site featuring non-downloadable software for retailers and consumers for financing of goods and services; Financing services, namely, providing a consumer financing and leasing computer software platform for retailers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair
A BETTER YES
A BETTER YES
Service Mark
Word
REGISTERED
Owner:
Serial:90121146
Filed:Aug 18, 2020
Classes:42
Registration:6407458
Registered:Jul 6, 2021
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing-purchase financing services via online platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services | Platform as a service (PAAS) featuring computer software platform for retailers for use in consumer financing and leasing-purchase financing
87901157
87901157
Service Mark
Design
REGISTERED
Owner:
Serial:87901157
Filed:Apr 30, 2018
Classes:36
Registration:5627677
Registered:Dec 11, 2018
Goods & Services
Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the field of consumer and durable goods; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing
AMERICAN FIRST FINANCE
AMERICAN FIRST FINANCE
Service Mark
Word
REGISTERED
Owner:
Serial:87901169
Filed:Apr 30, 2018
Classes:36
Registration:5641935
Registered:Jan 1, 2019
Goods & Services
"AMERICAN" AND "FINANCE"

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