BLAKE E-LEARNING PTY LTD

Computer application software for mobile phones, smart phones, tablet computers, handheld computers, portable media players, namely, software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; downloadable computer application software for handheld computers, namely, software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; digital media, namely, CDs featuring instruction in reading and literacy education for children; digital media, namely, DVDs featuring instruction in reading and literacy education for children; computer software and programs, recorded, interactive, distributed online, downloadable, downloaded from the internet, machine readable, and in computer accessible form for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; recorded electronic game software and programs; computer game programs; software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; video game cartridges; entertainment software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; downloadable computer programs for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; computer programs recorded on tapes for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with TV, computers, music players, video players, media players, mobile phones, and portable and handheld digital electronic devices; computer software to enable authoring, posting, uploading, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing, organizing, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information over the Internet or other communications network; digital music downloadable from the Internet; downloadable electronic publications in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes in the field of reading and literacy education for children; education software and computer programs featuring instruction in reading and literacy education for children; educational materials in the form of pre-recorded audio and visual media featuring instruction in reading and literacy education for children; electronic publications, namely, books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes featuring instruction in reading and literacy education for children recorded on computer media; embedded computer software used as an electronic feature found on cellular or mobile phones that allows users to play and download electronic games, listen to and download ring tones and music, and view and download screen savers and wallpapers; films bearing recorded educational material featuring instruction in reading and literacy education for children; interactive educational game programs for use with video and telecommunications apparatus | Publications, namely, books, textbooks, reference books, instruction books, information books, children's books, student workbooks, hard bound books, periodic publications, magazines, newsletters, newspapers, manuals, printed seminar and lecture notes in the field of reading and literacy education for children; children's activity books, comic books, exercise books, colouring books, story books; notebooks, two-, three- and four-ring binders, diaries, dictionaries, scrapbooks, sketchbook albums, slate boards for writing, memo pads, markers, pens, pencils, pencil cases and pencil tins being holders, pencil erasers, pencil sharpeners, pencil toppers, drawing rulers, photo albums, document portfolios, folders; stickers, sticker sets, sticker albums, boxes for sticker sets; calendars; instructional and teaching materials of paper in the field of reading and literacy education for children; crayons, art and craft paints, chalks, coloured pencils, and sets of these; maps; paper party supplies, namely, paper napkins, place mats, gift wrap and ribbons, table covers of paper and paper bags; postcards, stationery, writing paper, envelopes, stencils, greeting cards and pennants of paper, rubber stamps and stamp pads; printed matter for educational purposes in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, hard bound books, periodic publications, magazines, newsletters, newspapers, manuals, printed seminar and lecture notes in the field of reading and literacy education for children; printed vouchers and coupons, provided individually and bound in sets; wall posters | Educational services, namely, provision of information and instruction in the field of reading and literacy education for children; cinema and television studios services; entertainment media production services for motion pictures, and television; production of animated motion pictures and television features; production of films and entertainment features; production of radio and television programs; education, teaching and entertainment services, comprising the production of radio and television programs; providing digital video, audio and multimedia entertainment publishing services; distribution of television programs for others being the rental of television program material; entertainment services, namely, providing online computer games services provided from local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; educational video games provided online; providing on-line video game services; providing internet video game services; mobile phone game services, namely, providing online non-downloadable video games played on mobile phones; providing non-downloadable online electronic publications in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes in the field of reading and literacy education for children; publication of educational texts, educational materials, journals, books, magazines, manuals, and periodicals; electronic publication of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes containing information on a wide range of topics, including online and over a global computer network; electronic publishing services, namely, publication of text and graphic works of others on CD, DVD, on-line featuring reading and literacy education for children; providing non-downloadable digital music from the Internet; providing information relating to entertainment, education, interactive entertainment and education, provided on-line from local or global communications networks, including the Internet, Intranets, Extranets, television, mobile communication, cellular and satellite networks in relation to reading and literacy education for children and instruction in reading and literacy education for children; organising, arranging and conducting of events, exhibitions, seminars, activities and competitions for educational purposes in the field of reading and literacy education for children; organisation of exhibitions, contests, conferences for cultural or entertainment purposes in relation to reading and literacy education for children and instruction in reading and literacy education for children; providing information, advisory and consultancy services in relation to the aforesaid services; provision of all the aforesaid services including by electronic means, on-line, by wireless technology and/or via a global computer network; all of the aforesaid in relation to reading and literacy education for children and instruction in reading and literacy education for children

Computer application software for mobile phones, smart phones, tablet computers, handheld computers, portable media players, namely, software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; downloadable computer application software for handheld computers, namely, software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; digital media, namely, CDs featuring instruction in reading and literacy education for children; digital media, namely, DVDs featuring instruction in reading and literacy education for children; computer software and programs that are recorded, interactive, downloadable, downloaded from the internet, and machine readable for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; recorded electronic game software and programs; computer game programs; software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; video game cartridges; entertainment software for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; downloadable computer programs for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; computer programs recorded on tapes for teaching home school, nursery school, pre-school, pre-kindergarten, kindergarten, primary school, and elementary school disciplines for use in the field of reading and literacy education for children; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with TV, computers, music players, video players, media players, mobile phones, and portable and handheld digital electronic devices; computer software to enable authoring, posting, uploading, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing, organizing, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information over the Internet or other communications network; digital music downloadable from the Internet; downloadable electronic publications in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes in the field of reading and literacy education for children; education software and computer programs featuring instruction in reading and literacy education for children; educational materials in the form of pre-recorded audio and visual media featuring instruction in reading and literacy education for children; electronic publications, namely, books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes featuring instruction in reading and literacy education for children recorded on computer media; embedded computer software used as an electronic feature found on cellular or mobile phones that allows users to play and download electronic games, listen to and download ring tones and music, and view and download screen savers and wallpapers; films bearing recorded educational material featuring instruction in reading and literacy education for children; interactive educational game programs for use with video and telecommunications apparatus | Publications, namely, books, textbooks, reference books, instruction books, information books, children's books, student workbooks, hard bound books, periodic publications, magazines, newsletters, newspapers, manuals, printed seminar and lecture notes in the field of reading and literacy education for children; children's activity books, comic books, exercise books, colouring books, story books; notebooks, two-, three- and four-ring binders, diaries, dictionaries, scrapbooks, sketchbook albums, slate boards for writing, memo pads, markers, pens, pencils, pencil cases and pencil tins being holders, pencil erasers, pencil sharpeners, pencil toppers, drawing rulers, photo albums, document portfolios, folders; stickers, sticker sets, sticker albums, boxes for sticker sets; calendars; instructional and teaching materials of paper in the field of reading and literacy education for children; crayons, art and craft paints, chalks, coloured pencils, and sets of these; maps; paper party supplies, namely, paper napkins, place mats, gift wrap and ribbons, table covers of paper and paper bags; postcards, stationery, writing paper, envelopes, stencils, greeting cards and pennants of paper, rubber stamps and stamp pads; printed matter for educational purposes in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, hard bound books, periodic publications, magazines, newsletters, newspapers, manuals, printed seminar and lecture notes in the field of reading and literacy education for children; printed vouchers and coupons, provided individually and bound in sets; wall posters | Educational services, namely, provision of information and instruction in the field of reading and literacy education for children; cinema and television studios services; entertainment media production services for motion pictures, and television; production of animated motion pictures and television features; production of films and entertainment features; production of radio and television programs; education, teaching and entertainment services, comprising the production of radio and television programs; providing digital video, audio and multimedia entertainment publishing services; distribution of television programs for others being the rental of television program material; entertainment services, namely, providing online computer games services provided from local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; educational video games provided online; providing on-line video game services; providing internet video game services; mobile phone game services, namely, providing online non-downloadable video games played on mobile phones; providing non-downloadable online electronic publications in the nature of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes in the field of reading and literacy education for children; publication of educational texts, educational materials, journals, books, magazines, manuals, and periodicals; electronic publication of books, textbooks, reference books, instruction books, information books, children's books, student workbooks, periodic publications, magazines, newsletters, newspapers, manuals, seminar and lecture notes containing information on a wide range of topics, including online and over a global computer network; electronic publishing services, namely, publication of text and graphic works of others on CD, DVD, on-line featuring reading and literacy education for children; providing non-downloadable digital music from the Internet; providing information relating to entertainment, education, interactive entertainment and education, provided on-line from local or global communications networks, including the Internet, Intranets, Extranets, television, mobile communication, cellular and satellite networks in relation to reading and literacy education for children and instruction in reading and literacy education for children; organising, arranging and conducting of events, exhibitions, seminars, activities and competitions for educational purposes in the field of reading and literacy education for children; organisation of exhibitions, contests, conferences for cultural or entertainment purposes in relation to reading and literacy education for children and instruction in reading and literacy education for children; providing information, advisory and consultancy services in relation to the aforesaid services; provision of all the aforesaid services including by electronic means, on-line, by wireless technology and/or via a global computer network; all of the aforesaid in relation to reading and literacy education for children and instruction in reading and literacy education for children

Class 009: Educational software and educational computer programs in the field of mathematics education for children; education software and computer programs in the field of mathematics education for children for use in mathematics instruction; educational materials in the field of mathematics education for children in the form of pre-recorded audio tapes; electronic publications, namely, downloadable books and journals in the field of mathematics education for children; downloadable electronic publications, namely, books, journals, and manuals in the field of mathematics education for children; computer programmes in the field of mathematics education for children stored on discs for use in mathematics instruction; data compact discs, audio compact discs and video compact discs, all in the field of mathematics education for children; digital audio cassette tapes, digital audio tapes and DVDs, all in the field of mathematics education for children stored in digital form for use in mathematics instruction; computer programmes in the field of mathematics education for children stored in digital form for use in mathematics instruction; Class 016: Printed publications, namely, series of books, series of children's books and series of student activity workbooks, all in the field of mathematics education for children; printed materials for educational purposes, namely, books, journals, activity books, coloring books, and manuals in the field of mathematics education for children; maps; notebooks, dictionaries, scrapbooks, sketchbook albums, markers, pens, pencils, pencil cases, pencil toppers, series of children's activity books, stickers, sticker albums, writing paper and envelopes, wall posters, comic books, coloring books; illustrated wall maps for educational purposes; Class 028: [ Action figure toys; bath toys; fluffy toys; plush stuffed toys; inflatable toys; remote controlled toys, namely, plush animal figures; talking toys; electronic novelty toys, namely, toys that electronically record, play back, and distort or manipulate voices and sounds; modelled plastic toy figurines; balls for playing games; ride-on toys; toys, namely, puppets and accessories therefor; toy building blocks; children's educational toys for developing reading skills; children's multiple activity toys; baby multiple activity toys; board games for children ]; Class 041: Educational services, namely, providing classes, seminars and workshops, including online, in the field of mathematics; educational services, namely, provision of information and instruction on mathematics for children; entertainment services, namely, provision of on-line game services in the field of mathematics education; providing children's educational game services via the Internet; providing non-downloadable internet games in the field of reading education for children; mobile phone game services, namely, mathematical games in mobile wireless form; educational games provided online for children learning mathematics; publication of educational books and activity books all in the fields of education for improving children's mathematics and reading skills; publishing of information in the field of education for improving children's reading and mathematics ability, by electronic means; provision of educational services and resources, namely, mathematics instruction provided via an online chat room/forum; arranging of special events, exhibitions, seminars, academic activities and competitions for educational purposes in the field of reading and mathematics

Education, teaching and entertainment services, namely, instruction in the field of literacy education for children; [ radio and ] television programs services, namely, the distribution, editing, production, recording, and reproducing of [ radio and ] television programs; production of films and entertainment features in the nature of films, television programs, and productions namely, independent motion pictures, motion pictures, cable television programs and television programs in the field of literacy education for children; production of [ radio and ] television programs; production of animated motion pictures and television programs in the field of literacy education for children; [ cinema and television studio services; ] motion picture entertainment and television entertainment services, namely, the production and distribution of television programs and motion pictures; [ distribution of television programs for use in the field of literacy education for children; ] motion picture entertainment, namely, motion picture rental, television entertainment services, namely, children's television programs and motion pictures in the field of literacy education for children; [ entertainment, namely, live musical concerts; ] arranging of educational [ conferences, exhibitions, and educational seminars, workshops and ] competitions, [ all for use ] in the field of literacy education for children; [ organization of exhibitions, contests, conferences for cultural or entertainment purposes; ] mobile phone game services, namely, the provision of online mobile phone games in the field of literacy education for children; Internet game services, namely, providing a website featuring on-line computer games and information about computer games; on-line non-downloadable electronic publication in the nature of books, magazines, journals, manuals, pamphlets, and brochures, in the field of literacy education for children; [ providing digital video, audio and multimedia publishing services, in the field of literacy education for children; ] online non-downloadable publications in the nature of books, magazines, journals, software, games, music and manuals in the field of literacy education for children; publication of educational texts, educational materials, journals, books, magazines, and manuals in the field of literacy education for children; [ online music library services; ] publication of books, magazines and periodicals in the field of literacy education for children; providing information, including by electronic means and via a global computer network, about all of the aforesaid services, namely, in the field of literacy education for children; Educational recorded software and computer programs distributed online featuring instruction in reading and literacy education for children; education computer software downloaded from the Internet featuring instruction in reading and literacy for children; embedded computer software used as an electronic feature found on cellular or mobile phones that allows users to play and download electronic games, listen to and download ring tones and music, and view and download screen savers and wallpapers; computer software to enable authoring, posting, uploading, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing, organizing, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information over the Internet or other communications network; personal hand-held computer application software downloaded online, namely, education software featuring instruction in reading and literacy for children; education software and computer programs featuring instruction in reading and literacy education for children; application software downloaded online, namely, education software featuring instruction in reading and literacy for children; computer software for personal information management; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with TV, computers, music players, video players, media players, mobile phones, and portable and handheld digital electronic devices; interfaces between application programs and firmware on real-time computers, namely, interfaces for computers and electronic display interfaces; educational cinematographic and motion picture films bearing recorded educational material; interactive educational game software for use with video and telecommunications apparatus; educational materials in the form of pre-recorded audio and visual media, namely, cassettes, DVDs, CDs, audio and visual recordings, for use in the field of literacy education for children; electronic publications, namely, books and manuals recorded on computer media for use in the field of literacy education for children; downloadable electronic publications, namely, books and manuals recorded on computer media for use in the field of literacy education for children; computer programs stored on discs, namely, books and manuals recorded on computer media for use in the field of literacy education for children; compact discs containing recorded sound and video recordings featuring literacy education for children; [ downloadable MP3 files featuring digital music provided from MP3 web sites on the Internet; ] DVDs featuring literacy education for children; CDs featuring literacy education for children; education computer programs stored in digital form featuring instructions in reading and literacy for children [; parts and fittings for all the aforesaid goods ]; "READING"

Class 028: [Action figure toys; Balls for games;] Bath toys; [Battery operated action toys;] Board games; Children's educational toys for developing reading skills; Children's multiple activity toys; Children's multiple activity toys sold as a unit with printed books; Educational toys in the nature of an illustrated wall map; [Electronic novelty toys, namely, toys that electronically record, play back, and distort or manipulate voices and sounds; Inflatable toys; Modeled plastic toy figurines; Remote control toys, namely, remote control plush animals; Ride-on toys;] Stuffed and plush toys; [Talking toys; Toy building blocks; Toys, namely, children's dress-up accessories;] Toys, namely, puppets and accessories therefor