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Blue Cross Blue Shield of Michigan

22 Marks
Corp.
First Filed:Sep 29, 1983Latest Filed:Jan 15, 2013Address:600 Lafayette East, Detroit, MI 48226

Portfolio Overview

Dead
22(100%)
Previous
21

Top Classes

Class 44
Medical, beauty and agricultural services
10(45%)
Class 35
Advertising, Business Services & Retail
4(18%)
Class 36
Insurance, Financial Services & Real Estate
4(18%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
0(0%)
As Defendant
5(100%)

Top Firms

DICKINSON WRIGHT PLLC(Aug 2013)
20
RADER, FISHMAN & GRAUER PLLC(Dec 2010)
15
BLUE CROSS AND BLUE SHIELD A...(May 1986)
1

Trademark Activity Timeline(1983 – 2014)

Trademark Portfolio

43 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
MOVE 2BFIT
MOVE 2BFIT
Service Mark
Word
CANCELLED
Owner:
Serial:85823851
Filed:Jan 15, 2013
Classes:44
Registration:4660163
Registered:Dec 23, 2014
GLIDEPATH
GLIDEPATH
Service Mark
Combined
ABANDONED
Owner:
Serial:85193414
Filed:Dec 8, 2010
Classes:36
MICHIGAN'S MOST TRUSTED NAME IN HEALTHCARE
MICHIGAN'S MOST TRUSTED NAME IN HEALTHCARE
Service Mark
Word
CANCELLED
Owner:
Serial:78553670
Filed:Jan 25, 2005
Classes:44
Registration:3116387
Registered:Jul 18, 2006
78467079
78467079
Service Mark
Design
ABANDONED
Owner:
Serial:78467079
Filed:Aug 13, 2004
Classes:44
HEALTHY INVESTMENTS
HEALTHY INVESTMENTS
Service Mark
Word
ABANDONED
Owner:
Serial:78467035
Filed:Aug 13, 2004
Classes:44
FAMILY HEALTH CENTERS
FAMILY HEALTH CENTERS
Service Mark
Word
CANCELLED
Owner:
Serial:78226149
Filed:Mar 17, 2003
Classes:44
Registration:2880529
Registered:Aug 31, 2004
Goods & Services
"CENTER"
GOOD HEALTH PROMISE
GOOD HEALTH PROMISE
Service Mark
Stylized
CANCELLED
Owner:
Serial:78211143
Filed:Feb 5, 2003
Classes:44
Registration:2817285
Registered:Feb 24, 2004
Goods & Services
"GOOD HEALTH"
GOOD HEALTH PROMISE
GOOD HEALTH PROMISE
Service Mark
Word
CANCELLED
Owner:
Serial:78140842
Filed:Jul 2, 2002
Classes:44
Registration:2796184
Registered:Dec 16, 2003
Goods & Services
Class 044: Healthcare services in the field of managed care
HEALTH IS OUR MIDDLE NAME
HEALTH IS OUR MIDDLE NAME
Service Mark
Word
CANCELLED
Owner:
Serial:76362585
Filed:Jan 24, 2002
Classes:44
Registration:2723499
Registered:Jun 10, 2003
Goods & Services
Health care services; health care services in the nature of health maintenance organizations; medical services; dental health care services; orthodontic health care services; and providing pharmaceutical advice
76361185
76361185
Service Mark
Design
CANCELLED
Owner:
Serial:76361185
Filed:Jan 18, 2002
Classes:44
Registration:2659126
Registered:Dec 10, 2002
Goods & Services
HEALTHCARE SERVICES, INCLUDING MEDICAL, DENTAL, PHARMACEUTICAL AND OTHER HEALTHCARE SERVICES
FAMILY HEALTH CENTERS
FAMILY HEALTH CENTERS
Service Mark
Combined
CANCELLED
Owner:
Serial:76361186
Filed:Jan 18, 2002
Classes:44
Registration:2798675
Registered:Dec 23, 2003
Goods & Services
HEALTHCARE SERVICES, INCLUDING MEDICAL, DENTAL, PHARMACEUTICAL AND OTHER HEALTHCARE SERVICES; "FAMILY HEALTH CENTERS"
MYHEALTH CONNECTION
MYHEALTH CONNECTION
Service Mark
Word
ABANDONED
Owner:
Serial:76352322
Filed:Dec 21, 2001
Classes:35
Goods & Services
UNDERWRITING, ADMINISTRATION, ORGANIZATION AND MANAGEMENT OF HEALTHCARE INSURANCE, MANAGED CARE AND OTHER HEALTHCARE PROGRAMS; PROVISION OF HEALTHCARE RELATED SERVICES THROUGH GROUP PLANS AND MANAGED HEALTHCARE PROGRAMS; PROVIDING HEALTH CARE RELATED INFORMATION, REFERRALS, ASSISTANCE AND CONSULTATION VIA A GLOBAL COMPUTER NETWORK AND OTHER ELECTRONIC MEANS
MYHEALTH CONNECTION
MYHEALTH CONNECTION
Service Mark
Combined
ABANDONED
Owner:
Serial:76352323
Filed:Dec 21, 2001
Classes:35
Goods & Services
UNDERWRITING, ADMINISTRATION, ORGANIZATION AND MANAGEMENT OF HEALTHCARE INSURANCE, MANAGED CARE AND OTHER HEALTHCARE PROGRAMS; PROVISION OF HEALTHCARE RELATED SERVICES THROUGH GROUP PLANS AND MANAGED HEALTHCARE PROGRAMS; PROVIDING HEALTH CARE RELATED INFORMATION, REFERRALS, ASSISTANCE AND CONSULTATION VIA A GLOBAL COMPUTER NETWORK AND OTHER ELECTRONIC MEANS
MYHEALTH DIRECTION
MYHEALTH DIRECTION
Service Mark
Word
ABANDONED
Owner:
Serial:76354672
Filed:Dec 21, 2001
Classes:35
Goods & Services
UNDERWRITING, ADMINISTRATION, ORGANIZATION AND MANAGEMENT OF HEALTHCARE INSURANCE, MANAGED CARE AND OTHER HEALTHCARE PROGRAMS; PROVISION OF HEALTHCARE RELATED SERVICES THROUGH GROUP PLANS AND MANAGED HEALTHCARE PROGRAMS; PROVIDING HEALTH CARE RELATED INFORMATION, REFERRALS, ASSISTANCE AND CONSULTATION VIA A GLOBAL COMPUTER NETWORK AND OTHER ELECTRONIC MEANS
MYHEALTH DIRECTION
MYHEALTH DIRECTION
Service Mark
Combined
ABANDONED
Owner:
Serial:76352321
Filed:Dec 21, 2001
Classes:35
Goods & Services
UNDERWRITING, ADMINISTRATION, ORGANIZATION AND MANAGEMENT OF HEALTHCARE INSURANCE, MANAGED CARE AND OTHER HEALTHCARE PROGRAMS; PROVISION OF HEALTHCARE RELATED SERVICES THROUGH GROUP PLANS AND MANAGED HEALTHCARE PROGRAMS; PROVIDING HEALTH CARE RELATED INFORMATION, REFERRALS, ASSISTANCE AND CONSULTATION VIA A GLOBAL COMPUTER NETWORK AND OTHER ELECTRONIC MEANS
FOR YOU. FOR LIFE.
FOR YOU. FOR LIFE.
Service Mark
Word
CANCELLED
Owner:
Serial:75384175
Filed:Nov 3, 1997
Classes:42
Registration:2231812
Registered:Mar 16, 1999
Goods & Services
comprehensive health care benefit programs, featuring those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, and ambulatory services
CLAIMS ANALYSIS REPORTING SYSTEM (CARS)
CLAIMS ANALYSIS REPORTING SYSTEM (CARS)
Trademark
Word
ABANDONED
Owner:
Serial:73736355
Filed:Jun 23, 1988
Classes:9
Goods & Services
Class 009: COMPUTER SOFTWARE SYSTEM
ASSURE
ASSURE
Trademark
Word
CANCELLED
Owner:
Serial:73581994
Filed:Feb 10, 1986
Classes:16
Registration:1407677
Registered:Sep 2, 1986
Goods & Services
INSTRUCTIVE MANUAL UTILIZED IN THE ANALYSIS AND REVIEW OF CERTAIN TYPES OF MEDICAL UTILIZATION DATA
EXAM
EXAM
Trademark
Word
CANCELLED
Owner:
Serial:73581995
Filed:Feb 10, 1986
Classes:16
Registration:1407678
Registered:Sep 2, 1986
Goods & Services
INSTRUCTIVE MANUAL UTILIZED IN THE ANALYSIS AND REVIEW OF CERTAIN TYPES OF MEDICAL UTILIZATION DATA
ON YOUR TOES
ON YOUR TOES
Service Mark
Word
CANCELLED
Owner:
Serial:73525662
Filed:Mar 7, 1985
Classes:36
Registration:1389402
Registered:Apr 8, 1986
Goods & Services
INSURANCE CONSULTATION SERVICES IN THE FIELD OF FOOT SURGERY
HSP
HSP
Service Mark
Stylized
ABANDONED
Owner:
Serial:73449685
Filed:Oct 25, 1983
Classes:36
Goods & Services
INSURANCE
HEALTH SECURITY PROGRAM
HEALTH SECURITY PROGRAM
Service Mark
Stylized
ABANDONED
Owner:
Serial:73445763
Filed:Sep 29, 1983
Classes:36
Goods & Services
HEALTH SECURITY PROGRAM
CLEAR & SIMPLE
CLEAR & SIMPLE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:86029864
Filed:Aug 6, 2013
Classes:41
Registration:4765081
Registered:Jun 30, 2015
Goods & Services
Business training for companies and organizations in the field of improving customer satisfaction; Educational services, namely, conducting classes, conferences and workshops for companies and organizations in the field of improving customer satisfaction and distribution of training material in connection therewith
GOPLAN
GOPLAN
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85914099
Filed:Apr 24, 2013
Classes:36
Registration:5041408
Registered:Sep 13, 2016
CONFIDENCE COMES WITH EVERY CARD
CONFIDENCE COMES WITH EVERY CARD
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:85782382
Filed:Nov 19, 2012
Classes:36
Registration:4492238
Registered:Mar 4, 2014
Goods & Services
Insurance services, namely, underwriting, issuance and administration of health and dental insurance | Health care services; health care services in the nature of health maintenance organizations; medical services; dental health care services; orthodontic health care services
CONNECT 2BFIT
CONNECT 2BFIT
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85681932
Filed:Jul 19, 2012
Classes:44
Registration:4369972
Registered:Jul 16, 2013
MEMBER EMBRACE
MEMBER EMBRACE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85371551
Filed:Jul 14, 2011
Classes:36
Registration:4222940
Registered:Oct 9, 2012
Goods & Services
"MEMBER"
SMART SELECT
SMART SELECT
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85371533
Filed:Jul 14, 2011
Classes:36
Registration:4222938
Registered:Oct 9, 2012
Goods & Services
"SELECT"
KEEP FIT
KEEP FIT
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85369436
Filed:Jul 12, 2011
Classes:36
Registration:4147895
Registered:May 22, 2012
MEMBER EDGE
MEMBER EDGE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85369416
Filed:Jul 12, 2011
Classes:36
Registration:4159112
Registered:Jun 12, 2012
Goods & Services
"MEMBER"
AT HOME IN THE D.
AT HOME IN THE D.
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85360284
Filed:Jun 30, 2011
Classes:36
Registration:4124780
Registered:Apr 10, 2012
Goods & Services
"THE D."
HEALTH CARE PATH FORWARD
HEALTH CARE PATH FORWARD
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85358482
Filed:Jun 28, 2011
Classes:36
Registration:4140341
Registered:May 8, 2012
Goods & Services
"HEALTH CARE"
GLIDEPATH
GLIDEPATH
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:85123078
Filed:Sep 3, 2010
Classes:36
Registration:4653082
Registered:Dec 9, 2014
LEADING MICHIGAN TO A HEALTHIER FUTURE
LEADING MICHIGAN TO A HEALTHIER FUTURE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:77890201
Filed:Dec 10, 2009
Classes:44
Registration:3938772
Registered:Mar 29, 2011
Goods & Services
Class 044: health care services; health care services in the nature of health maintenance organizations; medical services; dental health care services; orthodontic health care services
LIFESECURE
LIFESECURE
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:78912299
Filed:Jun 20, 2006
Classes:36
Registration:3451305
Registered:Jun 17, 2008
Goods & Services
Class 036: Insurance administration in the field of long term care; Insurance underwriting in the field of long term care
LIFESECURE
LIFESECURE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:78774060
Filed:Dec 15, 2005
Classes:36
Registration:3451041
Registered:Jun 17, 2008
Goods & Services
Insurance administration; Insurance administration in the field of long term care; Insurance underwriting in the field of long term care
WEIGH TO GO BCN
WEIGH TO GO BCN
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:78544834
Filed:Jan 10, 2005
Classes:44
Registration:3426772
Registered:May 13, 2008
G
G
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:78331604
Filed:Nov 21, 2003
Classes:35
Registration:2913148
Registered:Dec 21, 2004
Goods & Services
Promoting public awareness of the value and importance of drugs which do not have brand names
GENERIC DRUGS THE UNADVERTISED BRAND
GENERIC DRUGS THE UNADVERTISED BRAND
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:76319988
Filed:Oct 2, 2001
Classes:42
Registration:2631273
Registered:Oct 8, 2002
Goods & Services
PROMOTING PUBLIC AWARENESS OF THE VALUE AND IMPORTANCE OF DRUGS WHICH DO NOT HAVE BRAND NAMES
GENERIC DRUGS THE UNADVERTISED BRAND G
GENERIC DRUGS THE UNADVERTISED BRAND G
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:76319987
Filed:Oct 2, 2001
Classes:42
Registration:2654010
Registered:Nov 26, 2002
Goods & Services
"GENERIC DRUGS"; PROMOTING PUBLIC AWARENESS OF THE VALUE AND IMPORTANCE OF DRUGS WHICH DO NOT HAVE BRAND NAMES
DRXAMS
DRXAMS
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:74362341
Filed:Feb 26, 1993
Classes:36
Registration:1863312
Registered:Nov 15, 1994
Goods & Services
electronic processing of insurance pharmacy claims and payment data
DRXAMS DRUG RISK ANALYSIS MESSAGE SYSTEM
DRXAMS DRUG RISK ANALYSIS MESSAGE SYSTEM
Service Mark
Combined
Previous
CANCELLED
Owner:
Serial:74362340
Filed:Feb 26, 1993
Classes:36
Registration:1860521
Registered:Oct 25, 1994
Goods & Services
electronic processing of insurance pharmacy claims and payment data; "DRUG RISK ANALYSIS MESSAGE SYSTEM"
BLUE CHIP
BLUE CHIP
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:73597270
Filed:May 6, 1986
Classes:35
Registration:1461273
Registered:Oct 13, 1987
Goods & Services
Class 035: DATA PROCESSING SERVICES IN THE FIELD OF MEDICAL INFORMATION AND PATIENT HISTORIES

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