MAUI JIM, INC. logo

MAUI JIM, INC.

65 Marks
Corp.
First Filed:Nov 14, 1985Latest Filed:Dec 8, 2023Address:One Aloha Lane, Peoria, IL 61615

Portfolio Overview

Registered
28(43%)
Dead
37(57%)
Previous
2

Top Classes

Class 9
Electronics, Software & Scientific Equipment
57(88%)
Class 25
Clothing, Footwear & Headgear
5(8%)
Class 35
Advertising, Business Services & Retail
4(6%)

TTAB Proceedings

Total Proceedings
6
As Plaintiff
5(83%)
As Defendant
1(17%)

Top Firms

BARNES & THORNBURG LLP(Dec 2023)
34
BRINKS HOFER GILSON & LIONE(Mar 2011)
9
MAUI JIM, INC(Jun 2001)
2
SCHIFF HARDIN & WAITE(Jun 1998)
1

Trademark Activity Timeline(1985 – 2025)

Trademark Portfolio

67 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
COLOR YOU CAN FEEL
COLOR YOU CAN FEEL
Trademark
Word
REGISTERED
Owner:
Serial:98306239
Filed:Dec 8, 2023
Classes:9
Registration:8033710
Registered:Nov 18, 2025
Goods & Services
Eyeglasses; sunglass lenses; sunglasses
POLARIZEDPLUS2
POLARIZEDPLUS2
Trademark
Word
REGISTERED
Owner:
Serial:97928416
Filed:May 9, 2023
Classes:9
Registration:7412054
Registered:Jun 11, 2024
Goods & Services
prescription and non-prescription sunglass lenses
HAWAII LAVA
HAWAII LAVA
Trademark
Word
REGISTERED
Owner:
Serial:88631744
Filed:Sep 26, 2019
Classes:9
Registration:6229320
Registered:Dec 22, 2020
Goods & Services
Class 009: sunglasses; sunglass lenses
MAUI BLUE LIGHT PROTECT
MAUI BLUE LIGHT PROTECT
Trademark
Word
REGISTERED
Owner:
Serial:88206502
Filed:Nov 27, 2018
Classes:9
Registration:6246100
Registered:Jan 12, 2021
Goods & Services
"BLUE LIGHT PROTECT"
MAUI HIGH CONTRAST
MAUI HIGH CONTRAST
Trademark
Word
REGISTERED
Owner:
Serial:88206500
Filed:Nov 27, 2018
Classes:9
Registration:6246099
Registered:Jan 12, 2021
Goods & Services
"HIGH CONTRAST"
MAUIGREEN
MAUIGREEN
Trademark
Word
REGISTERED
Owner:
Serial:88002714
Filed:Jun 15, 2018
Classes:9
Registration:6449178
Registered:Aug 10, 2021
Goods & Services
sunglasses; sunglass lenses
THE VIEW'S BETTER FROM HERE
THE VIEW'S BETTER FROM HERE
Trademark
Word
CANCELLED
Owner:
Serial:87545554
Filed:Jul 27, 2017
Classes:9
Registration:5782345
Registered:Jun 18, 2019
Goods & Services
Eyeglasses; Sunglass lenses; Sunglasses
MAUI JIM
MAUI JIM
Trademark
Word
REGISTERED
Owner:
Serial:87432051
Filed:May 1, 2017
Classes:9
Registration:5644337
Registered:Jan 1, 2019
Goods & Services
eyeglasses; reading glasses; spectacles; frames for eyeglasses and sunglasses; sunglasses, sunglasses lenses, optical lenses, cases and pouches for eyeglasses and sunglasses, sunglasses and eyeglass retainers
MAUI JIM
MAUI JIM
Trademark
Combined
REGISTERED
Owner:
Serial:87432035
Filed:May 1, 2017
Classes:9
Registration:5644336
Registered:Jan 1, 2019
Goods & Services
eyeglasses; reading glasses; spectacles; frames for eyeglasses and sunglasses; sunglasses, sunglasses lenses, optical lenses, cases and pouches for eyeglasses and sunglasses, sunglasses and eyeglass retainers
MJ SPORT
MJ SPORT
Trademark
Word
REGISTERED
Owner:
Serial:87014562
Filed:Apr 26, 2016
Classes:9
Registration:6197772
Registered:Nov 17, 2020
Goods & Services
Class 009: Sunglasses
COLOR. CLARITY. DETAIL.
COLOR. CLARITY. DETAIL.
Trademark
Word
REGISTERED
Owner:
Serial:86587776
Filed:Apr 6, 2015
Classes:9
Registration:5023453
Registered:Aug 16, 2016
Goods & Services
Sunglasses and sunglass lenses
MAUIREADERS PLUS
MAUIREADERS PLUS
Trademark
Word
REGISTERED
Owner:
Serial:86409396
Filed:Sep 29, 2014
Classes:9
Registration:5078475
Registered:Nov 8, 2016
Goods & Services
Sunglasses and eyeglasses
TITANIUM ELITE
TITANIUM ELITE
Trademark
Word
ABANDONED
Owner:
Serial:86216478
Filed:Mar 10, 2014
Classes:9
Goods & Services
"TITANIUM"
THE WORLD'S MOST MEMORABLE GIFT EXPERIENCE
THE WORLD'S MOST MEMORABLE GIFT EXPERIENCE
Trademark
Word
REGISTERED
Owner:
Serial:85715916
Filed:Aug 29, 2012
Classes:9
Registration:4486495
Registered:Feb 18, 2014
Goods & Services
sunglasses and sports eyewear
COLOR LIKE YOU'VE NEVER SEEN IT
COLOR LIKE YOU'VE NEVER SEEN IT
Trademark
Word
CANCELLED
Owner:
Serial:85415971
Filed:Sep 6, 2011
Classes:9
Registration:4306063
Registered:Mar 19, 2013
REFLECT YOUR BRILLIANCE
REFLECT YOUR BRILLIANCE
Trademark
Word
CANCELLED
Owner:
Serial:85415965
Filed:Sep 6, 2011
Classes:9
Registration:4207593
Registered:Sep 11, 2012
WELCOME TO COLOR
WELCOME TO COLOR
Trademark
Word
CANCELLED
Owner:
Serial:85386046
Filed:Aug 1, 2011
Classes:9
Registration:4246936
Registered:Nov 20, 2012
MAUI ROSE
MAUI ROSE
Trademark
Word
REGISTERED
Owner:
Serial:85381458
Filed:Jul 26, 2011
Classes:9
Registration:4201028
Registered:Sep 4, 2012
Goods & Services
Class 009: sunglasses lenses
AUTHENTIC MAUI JIM POLARIZEDPLUS2
AUTHENTIC MAUI JIM POLARIZEDPLUS2
Trademark
Combined
CANCELLED
Owner:
Serial:85358863
Filed:Jun 28, 2011
Classes:9
Registration:4451736
Registered:Dec 17, 2013
Goods & Services
"AUTHENTIC"
MAUI JIM
MAUI JIM
Trademark
Combined
REGISTERED
Owner:
Serial:85358861
Filed:Jun 28, 2011
Classes:25
Registration:4547944
Registered:Jun 10, 2014
Goods & Services
clothing, namely, t-shirts, polo shirts, tank tops, hats, visors, sweatshirts and jackets
MAUI CHOICE
MAUI CHOICE
Trademark
Word
ABANDONED
Owner:
Serial:85273863
Filed:Mar 22, 2011
Classes:16
MAUIGRADIENT
MAUIGRADIENT
Trademark
Word
REGISTERED
Owner:
Serial:85273855
Filed:Mar 22, 2011
Classes:9
Registration:4206954
Registered:Sep 11, 2012
Goods & Services
sunglasses and sunglass lenses
MYMAUI
MYMAUI
Service Mark
Word
REGISTERED
Owner:
Serial:85273869
Filed:Mar 22, 2011
Classes:35
Registration:4226606
Registered:Oct 16, 2012
Goods & Services
online retail store services featuring sunglasses
MAUIPURE
MAUIPURE
Trademark
Word
REGISTERED
Owner:
Serial:85046962
Filed:May 25, 2010
Classes:9
Registration:4191157
Registered:Aug 14, 2012
Goods & Services
lenses, namely, sunglass lenses
MAUIFLEX
MAUIFLEX
Trademark
Word
REGISTERED
Owner:
Serial:77650258
Filed:Jan 15, 2009
Classes:9
Registration:4031997
Registered:Sep 27, 2011
Goods & Services
sunglasses and sunglass frames
MAUI HORIZON
MAUI HORIZON
Trademark
Word
ABANDONED
Owner:
Serial:77395128
Filed:Feb 12, 2008
Classes:9
MAUIREADERS
MAUIREADERS
Trademark
Word
CANCELLED
Owner:
Serial:77167460
Filed:Apr 27, 2007
Classes:9
Registration:3573259
Registered:Feb 10, 2009
MAUI JIM
MAUI JIM
Trademark
Stylized
REGISTERED
Owner:
Serial:77151982
Filed:Apr 9, 2007
Classes:25
Registration:3443858
Registered:Jun 10, 2008
Goods & Services
Sunglasses | [ Clothing, namely, polo shirts, T-shirts, tank tops, hats and visors ]
POLARIZEDPLUS2 ADVANCED PERFORMANCE ONLY FROM MAUI JIM
POLARIZEDPLUS2 ADVANCED PERFORMANCE ONLY FROM MAUI JIM
Trademark
Combined
CANCELLED
Owner:
Serial:77066759
Filed:Dec 18, 2006
Classes:9
Registration:3497657
Registered:Sep 9, 2008
TITANIUM ELITE
TITANIUM ELITE
Trademark
Stylized
CANCELLED
Owner:
Serial:78764663
Filed:Dec 1, 2005
Classes:9
Registration:3292002
Registered:Sep 11, 2007
Goods & Services
"TITANIUM"
TITANIUM ELITE
TITANIUM ELITE
Trademark
Word
CANCELLED
Owner:
Serial:78760085
Filed:Nov 23, 2005
Classes:9
Registration:3291977
Registered:Sep 11, 2007
Goods & Services
"TITANIUM"
BETA T
BETA T
Trademark
Word
ABANDONED
Owner:
Serial:78728040
Filed:Oct 6, 2005
Classes:9
MAUI EVOLUTION
MAUI EVOLUTION
Trademark
Word
REGISTERED
Owner:
Serial:78659613
Filed:Jun 28, 2005
Classes:9
Registration:3248420
Registered:May 29, 2007
Goods & Services
Class 009: Sunglasses
POLARIZEDPLUS2
POLARIZEDPLUS2
Trademark
Word
REGISTERED
Owner:
Serial:78385384
Filed:Mar 16, 2004
Classes:9
Registration:3010769
Registered:Nov 1, 2005
Goods & Services
sunglasses
MAUI JIM TITANIUM ST
MAUI JIM TITANIUM ST
Trademark
Word
CANCELLED
Owner:
Serial:76487823
Filed:Jan 27, 2003
Classes:9
Registration:2797283
Registered:Dec 23, 2003
Goods & Services
sunglasses; "MAUI" and "TITANIUM"
TITANIUM ST
TITANIUM ST
Trademark
Word
ABANDONED
Owner:
Serial:76302257
Filed:Aug 21, 2001
Classes:9
Goods & Services
sunglasses
KULA
KULA
Trademark
Word
ABANDONED
Owner:
Serial:78068631
Filed:Jun 12, 2001
Classes:9
Goods & Services
Class 009: sunglasses
WWW.MAUIJIM.COM
WWW.MAUIJIM.COM
Trademark
Word
REGISTERED
Owner:
Serial:76256567
Filed:May 15, 2001
Classes:9, 35
Registration:2624152
Registered:Sep 24, 2002
Goods & Services
sunglasses and parts thereof; retail and on-line store services featuring sunglass products
PRACTX CONNECTING CARE WITH REVENUE'
PRACTX CONNECTING CARE WITH REVENUE'
Trademark
Combined
ABANDONED
Owner:
Serial:76257280
Filed:May 14, 2001
Classes:9
Goods & Services
Optometry computer software for Client Records and Billing
CLEARSHELL
CLEARSHELL
Trademark
Word
REGISTERED
Owner:
Serial:76220291
Filed:Mar 6, 2001
Classes:9
Registration:2604160
Registered:Aug 6, 2002
Goods & Services
sunglasses
MAUI JIM SPORT
MAUI JIM SPORT
Trademark
Combined
CANCELLED
Owner:
Serial:76219767
Filed:Mar 6, 2001
Classes:9
Registration:2668102
Registered:Dec 31, 2002
Goods & Services
"MAUI" and "SPORT"
MAUI JIM SPORT TITANIUM
MAUI JIM SPORT TITANIUM
Trademark
Combined
CANCELLED
Owner:
Serial:76219765
Filed:Mar 6, 2001
Classes:9
Registration:2655785
Registered:Dec 3, 2002
Goods & Services
"MAUI" and "SPORT TITANIUM"
MJ SPORT
MJ SPORT
Trademark
Combined
CANCELLED
Owner:
Serial:76219766
Filed:Mar 6, 2001
Classes:9
Registration:2699444
Registered:Mar 25, 2003
Goods & Services
"SPORT"
NOT A GLARE IN THE WORLD
NOT A GLARE IN THE WORLD
Trademark
Word
CANCELLED
Owner:
Serial:78048096
Filed:Feb 13, 2001
Classes:9
Registration:2673267
Registered:Jan 7, 2003
Goods & Services
Class 009: SUNGLASSES
ALOHA SUNWEAR
ALOHA SUNWEAR
Trademark
Word
ABANDONED
Owner:
Serial:75843367
Filed:Nov 8, 1999
Classes:9
Goods & Services
sunglasses
COLOR PLUS
COLOR PLUS
Trademark
Word
CANCELLED
Owner:
Serial:75843877
Filed:Nov 8, 1999
Classes:9
Registration:2867003
Registered:Jul 27, 2004
Goods & Services
Sunglasses; "COLOR"
FRAMES THAT REMEMBER. LENSES YOU'LL NEVER FORGET.
FRAMES THAT REMEMBER. LENSES YOU'LL NEVER FORGET.
Trademark
Word
CANCELLED
Owner:
Serial:75843876
Filed:Nov 8, 1999
Classes:9
Registration:2393551
Registered:Oct 10, 2000
Goods & Services
Sunglasses; "FRAMES" and "LENSES"
LIKE NO OTHER
LIKE NO OTHER
Trademark
Word
CANCELLED
Owner:
Serial:75843249
Filed:Nov 8, 1999
Classes:9
Registration:2393548
Registered:Oct 10, 2000
Goods & Services
sunglasses
JIMS
JIMS
Trademark
Combined
ABANDONED
Owner:
Serial:75511924
Filed:Jul 1, 1998
Classes:25
Goods & Services
Clothing, namely, hats and shirts
JIMS
JIMS
Trademark
Combined
ABANDONED
Owner:
Serial:75505177
Filed:Jun 19, 1998
Classes:9
Goods & Services
Sunglasses
POLARIZEDPLUS
POLARIZEDPLUS
Trademark
Word
REGISTERED
Owner:
Serial:75426889
Filed:Feb 2, 1998
Classes:9
Registration:2251175
Registered:Jun 8, 1999
Goods & Services
EYEGLASSES and EYEGLASS LENSES
MAUI ROSE
MAUI ROSE
Trademark
Word
CANCELLED
Owner:
Serial:75349870
Filed:Sep 2, 1997
Classes:9
Registration:2272932
Registered:Aug 24, 1999
Goods & Services
rose colored polarized sunglass lens; "ROSE"
TCR
TCR
Trademark
Word
ABANDONED
Owner:
Serial:75322055
Filed:Jul 10, 1997
Classes:9
Goods & Services
rose colored polarized sunglass lens
SEE BEYOND THE GLARE
SEE BEYOND THE GLARE
Trademark
Word
CANCELLED
Owner:
Serial:75303409
Filed:Jun 4, 1997
Classes:9
Registration:2237606
Registered:Apr 6, 1999
Goods & Services
sunglasses
THE CONVENIENT CONTACT
THE CONVENIENT CONTACT
Service Mark
Word
ABANDONED
Owner:
Serial:75263374
Filed:Mar 21, 1997
Classes:42
Goods & Services
direct shipment program of pre-manufactured eye care products
ENCORE
ENCORE
Trademark
Word
ABANDONED
Owner:
Serial:75161695
Filed:Sep 6, 1996
Classes:9
Goods & Services
practice automation computer software for eyecare practitioners
TOTAL LENS CARE
TOTAL LENS CARE
Service Mark
Word
CANCELLED
Owner:
Serial:75059663
Filed:Feb 20, 1996
Classes:35
Registration:2128120
Registered:Jan 13, 1998
Goods & Services
promoting the services of optometrists through operation of a discount contact lense replacement program to consumers; "LENS CARE"
HCL
HCL
Trademark
Word
REGISTERED
Owner:
Serial:74602348
Filed:Nov 23, 1994
Classes:9
Registration:1996153
Registered:Aug 20, 1996
Goods & Services
sunglasses
MAUI
MAUI
Trademark
Word
REGISTERED
Owner:
Serial:74602362
Filed:Nov 23, 1994
Classes:9
Registration:2003772
Registered:Sep 24, 1996
Goods & Services
sunglasses
RLI SYS
RLI SYS
Trademark
Combined
CANCELLED
Owner:
Serial:74523894
Filed:May 11, 1994
Classes:9
Registration:1894978
Registered:May 23, 1995
Goods & Services
practice automation computer software for eyecare practitioners
HAWAIIAN EYES
HAWAIIAN EYES
Trademark
Word
CANCELLED
Owner:
Serial:73837917
Filed:Nov 13, 1989
Classes:9
Registration:1607328
Registered:Jul 24, 1990
C L E A N ADVANTAGE DISCOUNT CLEANING PROGRAM
C L E A N ADVANTAGE DISCOUNT CLEANING PROGRAM
Service Mark
Stylized
CANCELLED
Owner:
Serial:73745637
Filed:Aug 12, 1988
Classes:35
Registration:1578023
Registered:Jan 16, 1990
Goods & Services
"DISCOUNT CLEANING PROGRAM"
TRIPLE ADVANTAGE LENS
TRIPLE ADVANTAGE LENS
Trademark
Word
CANCELLED
Owner:
Serial:73699001
Filed:Dec 4, 1987
Classes:9
Registration:1502024
Registered:Aug 30, 1988
Goods & Services
Class 009: OPTICAL LENSES FOR SUNGLASSES
MAUI JIM
MAUI JIM
Trademark
Combined
REGISTERED
Owner:
Serial:73622271
Filed:Sep 29, 1986
Classes:9, 25
Registration:1465234
Registered:Nov 17, 1987
Goods & Services
Class 009: SUNGLASSES; Class 025: [ CLOTHING, namely, T-SHIRTS ]
MAUI JIM
MAUI JIM
Trademark
Word
REGISTERED
Owner:
Serial:73568511
Filed:Nov 14, 1985
Classes:9, 25
Registration:1404711
Registered:Aug 12, 1986
Goods & Services
SUNGLASSES; CLOTHING, NAMELY T-SHIRTS; "MAUI"
RLISYS
RLISYS
Trademark
Word
Previous
CANCELLED
Owner:
Serial:76487811
Filed:Jan 27, 2003
Classes:9
Registration:2864336
Registered:Jul 20, 2004
Goods & Services
Practice automation computer software for use in database management, for use in processing patient billing records and for use in processing billing for patient claims with medical insurance providers for eyecare practitioners
CONNECTING CARE WITH REVENUE
CONNECTING CARE WITH REVENUE
Trademark
Word
Previous
CANCELLED
Owner:
Serial:76257279
Filed:May 14, 2001
Classes:9
Registration:2581795
Registered:Jun 18, 2002
Goods & Services
COMPUTER DATABASE SOFTWARE FOR KEEPING CLIENT RECORDS AND BILLING INFORMATION IN THE FIELD OF OPTOMETRY

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