Strava, Inc.

Providing on-line digital publications in the nature of magazines, articles, newsletters, journals, brochures, reviews, blogs, catalogs, geographical maps in the field of fitness, wellness, sports, exercise, and training; Coaching in the field of sports; Personal fitness training services; Organizing sporting events in the field of running and cycling; Providing a website featuring recreational sports training and training advice, the recording of training and workouts, and statistical analysis thereof; Downloadable software for the collection, storage, and display of performance data from various fitness activities; Downloadable software for tracking, monitoring, and planning fitness training activities; Downloadable mobile application software to facilitate social networking; Downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output, time, distance, speed, and elevation data, and other fitness information, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information to compete with other users; Software sold as an integral component of GPS tracking devices to track, view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; Downloadable mobile application software for data collection during exercise, namely, data collected from external sensors; Downloadable software for recording and storing data collected; Downloadable software to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Downloadable software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Downloadable computer software to enable the transmission of mapping, navigation, traffic, weather and point-of-interest information to telecommunications networks, cellular telephones and navigation devices; Clothing, namely, shirts, vests, sun sleeves, pants, tank tops, wind vests, headwear, and socks; Cycling apparel, namely, arm warmers, shorts, tights, jackets, headwear, gloves, and jerseys; Footwear; Advertising, marketing, and promotional services; Marketing research; Dissemination of advertising for others via the Internet; Promoting the sale of goods and services of others by means of contests and incentive award programs; Electronic commerce services, namely, providing information about products via the internet for advertising and sales purposes for cycling enthusiasts; electronic commerce services, namely, providing information about products via the internet for advertising and sales purposes in the field of recreational sports; Compiling and analyzing statistics, data and other sources of information for business purposes; Collection and compilation of information into computer databases in the field of fitness and wellness; Retail and online retail store services featuring clothing, footwear, cycling apparel, shirts, vests, sun sleeves, pants, tank tops, wind vests, headwear, socks, arm warmers, jackets, tights, gloves, and jerseys; Online social networking services; Providing on-line non-downloadable software for the collection, storage, and display of performance data from various fitness activities; Providing on-line non-downloadable software for tracking, monitoring and planning fitness training activities; Providing on-line non-downloadable software for facilitating social networking; Providing on-line non-downloadable software to monitor, display, view, analyze, and compare heart rate data, power output, time, distance, speed, and elevation data, and other fitness information, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information to compete with other users; Providing on-line non-downloadable software used to connect with GPS tracking devices to track, view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information for storing, reporting, monitoring, uploading, downloading, and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; Providing on-line non-downloadable software for data collection during exercise, namely, data collected from external sensors; Providing on-line non-downloadable software for recording and storing data collected; Providing on-line non-downloadable software to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Providing on-line non-downloadable software for real-time and non-real time social interaction, for networking and to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Providing on-line non-downloadable software to enable the transmission of mapping, navigation, traffic, weather and point-of-interest information to telecommunications networks, cellular telephones and navigation devices

Providing on-line non-downloadable software for the collection, storage, and display of performance data from various fitness activities; Providing on-line non-downloadable software for tracking, monitoring and planning fitness training activities; Providing on-line non-downloadable software for facilitating social networking; Providing on-line non-downloadable software to monitor, display, view, analyze, and compare heart rate data, power output, time, distance, speed, and elevation data, and other fitness information, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information to compete with other users; Providing on-line non-downloadable software used to connect with GPS tracking devices to track, view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information for storing, reporting, monitoring, uploading, downloading, and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; Providing on-line non-downloadable software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Providing on-line non-downloadable software for real-time and non-real time social interaction, for networking and to view, analyze, and compare heart rate, power output, time, distance, speed, and elevation data, and other fitness information; Providing on-line non-downloadable software to enable the transmission of mapping, navigation, traffic, weather and point-of-interest information to telecommunications networks, cellular telephones and navigation devices

coaching in the field of sports; personal fitness training services; organizing sporting events in the field of running and cycling; providing a website featuring online fitness training and training advice, the recording of training and workouts, namely, sports training information and advice, and the statistical analysis thereof; downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; downloadable software sold as an integral component of gps tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, downloadable software for recording and storing data collected, downloadable software to view, analyze, and compare heart rate data; downloadable software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data; downloadable software in the nature of an application for use by individuals participating in exercise classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and giving feedback on the achieved results; downloadable mobile application for tracking workouts and fitness activities; online social networking services

Providing a website featuring online physical fitness training and training advice, the recording of training and workouts, namely, sports training information and advice, and the statistical analysis thereof; Downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; pre-recorded software sold as an integral component of GPS tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software to view, analyze, and compare heart rate data; downloadable computer software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data; downloadable mobile software application for tracking workouts and fitness activities, classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and giving feedback on the achieved results

Coaching in the field of sports; personal fitness training services; organizing sporting events in the field of running and cycling; providing a website featuring online fitness training and training advice, the recording of training and workouts, namely, sports training information and advice, and the statistical analysis thereof; Downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; downloadable software sold as an integral component of gps tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, downloadable software for recording and storing data collected, downloadable software to view, analyze, and compare heart rate data; downloadable software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data; downloadable software in the nature of an application for use by individuals participating in exercise classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and giving feedback on the achieved results; downloadable mobile application for tracking workouts and fitness activities; online social networking services

Coaching in the field of sports; personal fitness training services; organizing sporting events in the field of running and cycling; providing a website featuring online fitness training and training advice, the recording of training and workouts, namely, sports training information and advice, and the statistical analysis thereof; Downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; downloadable software sold as an integral component of gps tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading, downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, downloadable software for recording and storing data collected, downloadable software to view, analyze, and compare heart rate data; downloadable software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data; downloadable software in the nature of an application for use by individuals participating in exercise classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and giving feedback on the achieved results; downloadable mobile application for tracking workouts and fitness activities; online social networking services

downloadable mobile application software to facilitate social networking; online social networking services

coaching in the field of sports; personal fitness training services; organizing sporting events in the field of running and cycling; downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; Software sold as an integral component of GPS tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software to view, analyze, and compare heart rate data; software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data

"SCORE"

software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software for transferring and synchronizing physical exercise data, analyzing data, presenting data; software for real time and non-real time social interaction, for networking and to compare data, to track performance between athletes and to run and bicycle with one another virtually, to provide graphs, and other graphics, to host virtual races and for use with social interaction between users; software sold as an integral component of GPS tracking devices for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity or the purpose of tracking and monitoring health and wellness; computer hardware and software to monitor and display heart rate, cadence, pace, speed, power output and other fitness factors, and to display a computerized, interactive fitness event to permit users to compete with each other

apparel, namely, tee shirts, tank tops, wind vests, caps, and socks; cycling apparel, namely, [ arm warmers, ] bib shorts and jerseys

providing a website featuring recreational sports training and training advice, the recording of training and workouts, and statistical analysis thereof; electronic commerce services, namely, providing information about products via the internet for advertising and sales purposes in the field of recreational sports; online social networking services provided through a sports community website for recreational sports enthusiasts

Providing a website featuring on-line cycling training and training advice, the recording of training and workouts, and statistical analysis thereof; Electronic commerce services, namely, providing information about products via the internet for advertising and sales purposes for cycling enthusiasts; Online social networking services provided through a sports community website for cycling enthusiasts