THE TRADE DESK, INC.

Class 035: Advertising services; marketing services; providing direct access to advertising inventory suppliers via an online marketplace; provision of an online marketplace for buyers and sellers of digital advertising inventory; online auction services in the field of advertising; mediation of advertising; rental and sales of advertising space on the internet; online advertising network matching services for connecting advertisers to websites; providing advertising and marketing services for facilitating buying and selling advertising space; providing online searchable databases in the field of advertising space; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; Class 042: Providing online non-downloadable software; providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; providing online non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection; providing online non-downloadable software for digital media measurement, website audience analysis and advertising; providing online non-downloadable software in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; providing online non-downloadable software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; providing online non-downloadable software for data collection and data usage in the field of digital advertising and marketing; providing online non-downloadable software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; providing an online portal for accessing online non-downloadable software; providing an online portal for accessing online non-downloadable software for purchasing and tracking advertising space; providing an online portal for accessing online non-downloadable software for publishing advertisements online; providing an online portal for accessing online non-downloadable software for accessing online advertising inventory; providing an online portal for accessing online non-downloadable software for optimizing online advertising; providing an online portal for accessing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing an online portal for accessing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing an online portal for accessing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing an online portal for accessing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; providing an online portal for accessing online non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection; providing an online portal for accessing online non-downloadable software for digital media measurement, website audience analysis and advertising; providing an online portal for accessing online non-downloadable software in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; providing an online portal for accessing online non-downloadable software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; providing an online portal for accessing online non-downloadable software for data collection and data usage in the field of digital advertising and marketing; providing an online portal for accessing online non-downloadable software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; software-as-a-service (SaaS) services; software-as-a-service (SaaS) services featuring software in the field of purchasing and tracking advertising space; software-as-a-service (SaaS) services featuring software for publishing advertisements online; software-as-a-service (SaaS) services featuring software for accessing online advertising inventory; software-as-a-service (SaaS) services featuring software in the field of optimizing online advertising; software-as-a-service (SaaS) services featuring software in the field of optimization of online advertising im

Operating an online marketplace featuring advertising suppliers; provision of an online marketplace for buyers and sellers of digital advertising inventory; mediation of advertising; rental of advertising space on the internet; online advertising network matching services for connecting advertisers to websites; providing advertising and marketing services for facilitating buying and selling advertising space; providing online searchable databases in the field of advertising space; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes

Providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (Saas) featuring software for purchasing and tracking advertising space; software-as-a-service (Saas) featuring software for publishing advertisements online; software-as-a-service (Saas) featuring software for accessing online advertising inventory; software-as-a-service (Saas) featuring software for optimizing online advertising; software-as-a-service (Saas) featuring software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; none of the aforementioned services being provided via downloadable software, recorded software or computer application software for mobile phones

Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an online computer database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes; Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Digital advertising services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; Advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; digital advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an online computer database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services; Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online marketing campaigns; software as a service (SAAS) services, namely, services featuring software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; software as a service (SAAS) services, namely, services featuring software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; software as a service (SAAS) services, namely, services featuring software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; none of the aforementioned services to include computer software for connecting computers and print devices and for composing, converting, routing, archiving, viewing, and managing print data streams, or computer software installation services

Providing user authentication services using single sign-on technology for digital advertising and marketing via a website; Providing temporary use of non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection in the field of digital advertising and marketing; Software as a service (SAAS) featuring software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Platform as a service (PAAS) featuring computer software platforms for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Software as a service (SAAS) featuring software for data collection and data usage in the field of digital advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for data collection and data usage in the field of digital advertising and marketing; Software as a service (SAAS) featuring software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; Platform as a service (PAAS) featuring computer software platforms for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces

Educational services, namely, providing classes, training programs, and certification programs in the field of advertising; providing education courses in the field of advertising offered through online, non-downloadable videos

providing educational services, namely, conducting programs in the field of advertising; providing on-line education courses featuring videos in the field of advertising; multimedia entertainment services in the nature of development of videos in the field of advertising

Downloadable videos in the field of advertising; providing an online platform for streaming videos in the field of advertising; providing a website featuring technology that enables users to view videos in the field of advertising; graphic arts design

Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes; marketing services | Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Advertising services

advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Advertising services