CVS BEAUTY

Registered
Word Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

CP

Owner Name

Type: Organization / Corporation

Address

Mailcode: 1160, One CVS Drive
Woonsocket, RI 02895

Critical Dates

First Use Date

Jan 1, 2022

Filing Date

Jun 10, 2021

Registration Date

Sep 16, 2025

Mark Descriptions

Goods

Class 3
A full line of hair care products, namely, shampoos, dry shampoo, hair gels; skin care preparations, namely, body lotions, make-up remover, eye cream, non-medicated facial and eye serums, micellar cleansing water; shaving preparations; Cosmetic hair filling sprays, fibers, for covering bald and thinning spots on scalp; Skin lotions for the face and body...
Class 5
Personal grooming products, namely, antibacterial soap
Class 8
Personal grooming products, including, razors, razor blades

Services

Class 35
Retail store and online retail store services featuring health and beauty products and general consumer merchandise relating to beauty

Mark Elements

Text Mark
CVS BEAUTY
Category
Trademark
Standard Characters
Yes
Color Claim
No
Related Registrations
919941
1698636
5101942
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jan 1, 2022

Filing Date

Jun 10, 2021

Publication Date

Jun 28, 2022

Registration Date

Sep 16, 2025

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 06:59 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

CVS BEAUTY is a standard character mark covering a full line of hair care and skin care products including shampoos, lotions, and sunscreens in International Class 003; antibacterial soaps in Class 005; razors and blades in Class 008; and retail store services featuring health and beauty products in Class 035, with a disclaimer of "BEAUTY." It claims prior registrations including numbers 919941, 1698636, and 5101942. The mark is owned by CVS Pharmacy, Inc., a Rhode Island corporation, and is currently registered on the Principal Register as of September 16, 2025. No active oppositions or legal proceedings are present.

Recent Activity

Filed on June 10, 2021, the mark faced a non-final office action in January 2022, responded to in May 2022, and was published for opposition on June 28, 2022, leading to a Notice of Allowance. Multiple Statement of Use extensions were granted through 2025, with the SOU filed and accepted in August 2025, culminating in registration on September 16, 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 06:59 AM

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