CVS BEAUTY
RegisteredWord Mark
•
Ownership
CP
Owner Name
Type: Organization / Corporation
Address
Mailcode: 1160, One CVS Drive
Woonsocket, RI 02895
Critical Dates
First Use Date
Jan 1, 2022
Filing Date
Jun 10, 2021
Registration Date
Sep 16, 2025
Mark Descriptions
Goods
Class 3
A full line of hair care products, namely, shampoos, dry shampoo, hair gels; skin care preparations, namely, body lotions, make-up remover, eye cream, non-medicated facial and eye serums, micellar cleansing water; shaving preparations; Cosmetic hair filling sprays, fibers, for covering bald and thinning spots on scalp; Skin lotions for the face and body...
Class 5
Personal grooming products, namely, antibacterial soap
Class 8
Personal grooming products, including, razors, razor blades
Services
Class 35
Retail store and online retail store services featuring health and beauty products and general consumer merchandise relating to beauty
Mark Elements
Text Mark
CVS BEAUTY
Category
Trademark
Standard Characters
Yes
Color Claim
No
Related Registrations
919941
CVS
LIVE - REGISTERED
Service MarkWordOwner: CVS PHARMACY, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
72357104
Registration No.
0919941
Relation
Related registration
Important Dates
Filed
Apr 16, 1970
Registered
Sep 7, 1971
First Use
May 9, 1963
Goods & Services
Class 035
RETAIL DRUGS, BEAUTY AIDS AND SUNDRY GOODS STORE SERVICES
1698636
CVS
LIVE - REGISTERED
TrademarkWordOwner: CVS PHARMACY, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
74048150
Registration No.
1698636
Relation
Related registration
Important Dates
Filed
Apr 12, 1990
Registered
Jul 7, 1992
First Use
Jan 1, 1972
Goods & Services
Class 001
distilled water [ , saccharin ] | Mouth washes, [ after shave lotions, ] aloe vera lotion, hair sprays, [ pre-shave and splash-on lotions, hair lotions, ] skin soaps, [ nail polish removers, ] body powders, toothpaste, baby lotions, skin lotions, [ bowl cleaners, fabric softeners, ] [ laundry detergents, windshield washing preparations, ] hair conditioners, [ bath oils, beads and ] salts, cold cream, non-medicated vitamin E lotion, shampoos, [ personal deodorants, ] [ non-medicated lip balm, ] baby powder and baby oil, denture tablets [ and tape for cleaning teeth and dentures, glycerin for use as a skin lotion ] | All purpose cotton swabs, skin and hemorrhoidal ointments, muscle balm, diaper rash ointment, adhesive tape for medical purposes, plastic bandage strips for skin wounds, gauze pads, medicated sun tan lotions, laxatives, motion sickness medicines, throat lozenges, burn ointments, pain relieving ointment, anti-fungal ointments and powders, vitamin supplements, dietary food supplements, antiseptic and antibiotic creams, benzil-peroxide, zinc oxide, bacitracin and hydrocortizone creams, antiseptic sprays, suppositories, sanitary napkins and tampons, cough syrups, decongestants, nasal sprays, allergy medicines, antacid talets, aspirin, non-aspirin analgesics, [ shoe deodorants, ] cod liver oil, calamine lotion, [ castor oil, citrate of magnesia, ] cold medicine;, namely, antihistamines, decongestants, expectorants, antitussives, and combinations thereof, ear drops, epsom salts, eye [ drops, iodine, mercurochrome, ] skin antiseptic, [ merthiolate, ] mineral oil, peroxide, petroleum jelly, sinus tablets, sleep tablets, witch hazal, homorrhoidal preparations, nose drops, [ terpin hydrate, ] cough drops, saline solutions for contact lens care, acne creams, anti-itch creams, denture adhesives, oral anesthetic, [ medicated soap bars, ] caffeine tablets, artificial tears, alcohol for topical use, [ carpet deodorizers, ] preparations for the removal of warts, disposable enemas, vaginal douches, bandages for skin wounds, ethyl alcohol [, boric for use as a local anti-infective, oat bran [ and wheat germ ] for use as a dietary supplement ] | [ razor blades, razors, hand tools;, namely, ice scrapers ] | thermometers for domestic and medical use, batteries | elastic bandages, dental picks, orthopedic shoe inserts, dental floss | [ plastic trash bags, plastic sandwich bags, playing cards, ball-point pens, ] [ crayons, notebooks, envelopes, writing pads, ] Transparent tape [, sealing tape and glue for stationery or household use, writing pencils, facial tissues ] | [ sponges for facial use, ] Cotton balls, wiping cloths, [ powder puffs, cotton squares, ] alcohol pads, baby wipes and moist towelettes, cleansing pads, non-electric toothbrushes, rubber gloves for household use [, paper plates ] | Hosiery [, underwear ] | [ candy and chewing gum ] | [ smoking tobacco, cigars, matches ] | [ photographic development and enlarging services ]
5101942
CVS
LIVE - REGISTERED
Service MarkCombinedOwner: CVS Pharmacy, Inc.
Status: SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
Record Details
Serial No.
86900614
Registration No.
5101942
Relation
Related registration
Important Dates
Filed
Feb 8, 2016
Registered
Dec 13, 2016
First Use
Sep 29, 2016
Goods & Services
Class 035
Retail store services, namely, featuring a wide variety of consumer goods and general merchandise store services
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 06:59 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
CVS BEAUTY is a standard character mark covering a full line of hair care and skin care products including shampoos, lotions, and sunscreens in International Class 003; antibacterial soaps in Class 005; razors and blades in Class 008; and retail store services featuring health and beauty products in Class 035, with a disclaimer of "BEAUTY." It claims prior registrations including numbers 919941, 1698636, and 5101942. The mark is owned by CVS Pharmacy, Inc., a Rhode Island corporation, and is currently registered on the Principal Register as of September 16, 2025. No active oppositions or legal proceedings are present.
Recent Activity
Filed on June 10, 2021, the mark faced a non-final office action in January 2022, responded to in May 2022, and was published for opposition on June 28, 2022, leading to a Notice of Allowance. Multiple Statement of Use extensions were granted through 2025, with the SOU filed and accepted in August 2025, culminating in registration on September 16, 2025.
USPTO
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