SHIRE

Registered
Word Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

ME

Current Owner

Type: Organization / Limited Liability Company

Address

34142 Constitution Drive
Livermore, CA 94551

Critical Dates

First Use Date

Jan 10, 2024

Filing Date

Jul 23, 2021

Registration Date

Feb 11, 2025

Mark Descriptions

Goods

Class 33
Wine

Mark Elements

Text Mark
SHIRE
Category
Trademark
Standard Characters
Yes
Color Claim
No
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jan 10, 2024

Filing Date

Jul 23, 2021

Publication Date

Apr 5, 2022

Trademark Assignment

Aug 17, 2022

Assigned to MIDDLE-EARTH ENTERPRISES, LLC

Registration Date

Feb 11, 2025

USPTO Records

Title
Date
Category
Source
Pages
Format
Actions
Amendment and Mail Process Complete (Part 1)
AMC(85 KB)
Sep 9, 2025
Unknown
CMS
2
XML
Amendment and Mail Process Complete (Part 2)
AMC(85 KB)
Sep 9, 2025
Unknown
CMS
2
PNG
Change Address or Representation Form
CAR
Sep 3, 2025
Incoming
TICRS
1
XML
Notice of Registration Email
ERO(40 KB)
Feb 11, 2025
Unknown
CMS
1
XML
Registration Certificate
ORC(326 KB)
Feb 11, 2025
Outgoing
CMS
1
PDF
TRAM Snapshot of App at Pub for Oppostn (Part 1)
PST(77 KB)
Jan 23, 2025
Unknown
CMS
2
XML
TRAM Snapshot of App at Pub for Oppostn (Part 2)
PST(77 KB)
Jan 23, 2025
Unknown
CMS
2
PNG
Notice of Acceptance of SOU - E
ESO(35 KB)
Jan 23, 2025
Unknown
CMS
1
XML
AAU Processing Complete (Part 1)
APC(75 KB)
Jan 3, 2025
Unknown
CMS
2
XML
AAU Processing Complete (Part 2)
APC(75 KB)
Jan 3, 2025
Unknown
CMS
2
PNG
Statement of Use (Part 1)
SOU
May 31, 2024
Incoming
TICRS
5
XML
Statement of Use (Part 2)
SOU
May 31, 2024
Incoming
TICRS
5
JPEG
Statement of Use (Part 3)
SOU
May 31, 2024
Incoming
TICRS
5
JPEG
Statement of Use (Part 4)
SOU
May 31, 2024
Incoming
TICRS
5
JPEG
Statement of Use (Part 5)
SOU
May 31, 2024
Incoming
TICRS
5
TIFF
Specimen (Part 1)
SPE
May 31, 2024
Specimens
TICRS
3
JPEG
Specimen (Part 2)
SPE
May 31, 2024
Specimens
TICRS
3
JPEG
Specimen (Part 3)
SPE
May 31, 2024
Specimens
TICRS
3
JPEG
ITU Unit Action (Part 1)
IUA
Nov 29, 2023
TRAM Snapshot
TICRS
2
XML
ITU Unit Action (Part 2)
IUA
Nov 29, 2023
TRAM Snapshot
TICRS
2
JPEG
ITU Extension Approval
AER
Nov 29, 2023
Outgoing
TICRS
1
XML
Extension of Time to File SOU
ESU
Nov 27, 2023
Incoming
TICRS
1
XML
Change Address or Representation Form
CAR
Aug 29, 2023
Incoming
TICRS
1
XML
ITU Unit Action (Part 1)
IUA
May 25, 2023
TRAM Snapshot
TICRS
2
XML
ITU Unit Action (Part 2)
IUA
May 25, 2023
TRAM Snapshot
TICRS
2
JPEG

AI AssessmentCached Mar 12, 2026, 07:06 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The standard character mark SHIRE covers wine in International Class 033. It is registered on the Principal Register (Reg. No. 7689538) with first use and first use in commerce on January 10, 2024. The current owner is Middle-earth Enterprises, LLC, a Delaware limited liability company based in Livermore, California; ownership was originally held by The Saul Zaentz Company before assignment in 2022.

Recent Activity

Filed on July 23, 2021, the mark was published for opposition on April 5, 2022, followed by three extensions of time to file a statement of use. A statement of use was received on May 31, 2024, accepted on January 23, 2025, and the mark registered on February 11, 2025; recent owner address and attorney changes occurred on September 3, 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 07:06 AM

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