PRO FORMULAS

Registered
Combined Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

LU

Current Owner

Type: Organization / Corporation

Address

10 Hudson Yards
New York, NY 10001

Critical Dates

First Use Date

Jan 1, 2024

Filing Date

Jul 18, 2022

Registration Date

Mar 3, 2026

Mark Descriptions

Goods

Class 3
Cosmetics

Services

Class 35
Online retail store services and retail store services in relation to cosmetics and makeup preparations

Mark Elements

Text Mark
PRO FORMULAS
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description

The mark consists of the word "PRO" with the "O" in the shape of a heart, under which is the word "FORMULAS", both in stylized lettering.

Design Search Codes
02.11.01
Hearts
27.03.05
Objects forming letters or numerals
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jan 1, 2024

Filing Date

Jul 18, 2022

Publication Date

Jun 6, 2023

Trademark Assignment

Dec 20, 2023

Assigned to L'OREAL USA S/D, INC.

Registration Date

Mar 3, 2026

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 07:59 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark PRO FORMULAS features the word "PRO" with the "O" shaped as a heart above the word "FORMULAS" in stylized lettering and covers cosmetics in International Class 003 and online and retail store services featuring cosmetics and makeup preparations in International Class 035. A disclaimer applies to "PRO FORMULAS". It is owned by L'OREAL USA S/D, INC., a Delaware corporation with an address at 10 Hudson Yards, New York, New York 10001. The mark is registered on the Principal Register since March 3, 2026, under Registration Number 8161624.

Recent Activity

Filed on July 18, 2022, under Serial Number 97507685, the application faced a non-final office action in May 2023, followed by publication for opposition on June 6, 2023, and issuance of a Notice of Allowance on August 1, 2023. After three extensions of time to file a Statement of Use, the SOU was submitted on July 15, 2025, accepted on February 11, 2026, and the mark registered on March 3, 2026; ownership transferred from L'Oreal USA Creative, Inc. to the current owner via merger recorded January 22, 2024.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 07:59 AM

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