Design Mark 98191249
RegisteredDesign Mark
•
Ownership
FN
Owner Name
Type: Organization / Corporation
Address
7701 Legacy Drive
Plano, TX 75024
Critical Dates
First Use Date
Jan 1, 2023
Filing Date
Sep 21, 2023
Registration Date
Mar 3, 2026
Mark Descriptions
Goods
Class 29
Nut-based snack foods; Plantain chips; Potato-based snack foods; Processed nuts
Class 30
Corn-based snack foods; corn chips, wheat-based snacks; Wheat-based snack foods
Mark Elements
Text Mark
Design Mark 98191249
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description
The mark consists of a slanted smiling face outlined with a black circle that meets at the top appearing to be hair; two black dots inside the circle appearing to be eyes; two gray dots next to the eyes appearing to be cheeks; a half circle line under the eyes appearing to be a nose; and a black line drawn under the nose in the shape of an open mouth smile.
Design Search Codes
02.11.06
Beards02.11.16
Faces, smiley26.01.03
Circles, incomplete (more than semi-circles)26.01.06
Circles, semi26.01.09
Circles having animals as a border26.01.20
Circles within a circle26.01.21
Circles that are totally or partially shaded.26.17.09
Bands, curvedRelated Registrations
2285979
NO MARK TEXT PROVIDED
LIVE - REGISTERED
TrademarkDesignOwner: FRITO-LAY NORTH AMERICA, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
75252668
Registration No.
2285979
Relation
Related registration
Important Dates
Filed
Mar 6, 1997
Registered
Oct 12, 1999
First Use
Jul 28, 1997
Goods & Services
Class 029Class 030
corn chips; potato chips
2656433
NO MARK TEXT PROVIDED
LIVE - REGISTERED
TrademarkDesignOwner: FRITO-LAY NORTH AMERICA, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
76367178
Registration No.
2656433
Relation
Related registration
Important Dates
Filed
Feb 5, 2002
Registered
Dec 3, 2002
First Use
Oct 22, 2001
Goods & Services
Class 029Class 030
CORN-BASED SNACK FOODS, NAMELY, TORTILLA CHIPS AND CHEESE FLAVORED PUFFED CORN SNACKS; WHEAT-BASED SNACK CHIPS
2940564
NO MARK TEXT PROVIDED
LIVE - REGISTERED
TrademarkDesignOwner: FRITO-LAY NORTH AMERICA, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
76493776
Registration No.
2940564
Relation
Related registration
Important Dates
Filed
Feb 24, 2003
Registered
Apr 12, 2005
First Use
Aug 9, 2004
Goods & Services
Class 029
PROCESSED NUTS [ AND BEEF ]
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 03:47 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The smiling face design mark features a slanted smiling face with a black circle outline resembling hair, black dot eyes, gray dot cheeks, a half-circle nose, and a black open-mouth smile, covering snack foods including nut-based snacks, plantain chips, potato-based snacks, processed nuts in Class 29, and corn-based snacks, corn chips, and wheat-based snacks in Class 30. It is owned by Frito-Lay North America, Inc., a Delaware corporation based in Plano, Texas. The mark is registered on the Principal Register as of March 3, 2026, with prior U.S. registrations claimed (Nos. 2285979, 2656433, 2940564) and no notable issues or legal proceedings.
Recent Activity
Filed on September 21, 2023, the application was published for opposition on June 11, 2024, followed by a Notice of Allowance on August 6, 2024. A Statement of Use was filed on August 4, 2025, accepted on February 9, 2026, and the mark registered on March 3, 2026.
USPTO
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