El Encanto, Inc. (P) vs Industrias Tajin S.A. de C.V. (D)
Pending
Oppositions
Proceeding Details
Proceeding Number
Filing Date
Mar 23, 2026
Last Status Update
Mar 23, 2026
Interlocutory Attorney
JENNIFER KRISP
Parties
Plaintiff
El Encanto, Inc.




P.O. BOX 26927
ALBUQUERQUE, NM 87125
Attorney / Correspondent:
Marks:
BUENO
Registered
|Reg #: 2376755|S/N: 75590297
BUENO
LIVE - REGISTERED
TrademarkWordOwner: El Encanto, Inc.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
75590297
Registration No.
2376755
Status
LIVE
Important Dates
Filed
Nov 17, 1998
Registered
Aug 15, 2000
First Use
May 15, 1951
Goods & Services
Class 029
Dry shredded shrimp, whole shrimp, cracked sweet processed corn, dehydrated sweet corn, dehydrated red chile pods, lentils, processed green chile, whole green stuffed chille rellenos, processed edible corn husk; frozen red chile puree, vegetable stew with chicken or beef, frozen jalapeno peppers, roasted jalapeno peppers, habas, namely, dried beans, and peppers, namely, whole dehydrated peppers
BUENO
Registered
|Reg #: 2307466|S/N: 75590292
BUENO
LIVE - REGISTERED
TrademarkWordOwner: El Encanto, Inc.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
75590292
Registration No.
2307466
Status
LIVE
Important Dates
Filed
Nov 17, 1998
Registered
Jan 11, 2000
First Use
May 15, 1951
Goods & Services
Class 031
Fresh corn husk [ Fresh garlic, ] and Fresh whole peppers
BUENO
Registered
|Reg #: 2374448|S/N: 75590291
BUENO
LIVE - REGISTERED
TrademarkWordOwner: El Encanto, Inc.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
75590291
Registration No.
2374448
Status
LIVE
Important Dates
Filed
Nov 17, 1998
Registered
Aug 8, 2000
First Use
May 15, 1951
Goods & Services
Class 030
[ bay leaves, ] blue corn meal, blue corn tortillas, stick cinnamon, dried red peppers, coarse red peppers, coarse chile, chile marinade, chile chipotle powder, chile powder, coriander, ground cinnamon, [ cloves, ] cumin, corn chips, corn meal, corn tortillas, fajita seasoning, flour tortillas, [ minced garlic and ] powdered garlic, [ garlic salt, and whole dehydrated garlic, candy cake decorations in sprinkle form, ] green chile powder, jalapenos, [ chamomile, ] corn meal with liquid additives, menudo spice mixture for seasoning tripe, [ mint leaves, ] mole mix cooking sauce, nutmeg, whole and powdered oregano, [ sprouted wheat flour, parsley flakes, brown sugar, ] dried crushed dehydrated peppers, [ sage, ] sopaipilla flour base mix to prepare fried bread, taco seasoning mix, taco shells, and sauces, namely, green chile garden green sauce, green chile garden concentrates to make sauces, green chile sauce with pork, green chile with pork concentrates to make sauces, red chile enchilada sauce, and red chile sauce, processed edible anise seeds for flavoring, burritos, burritos containing sausage and eggs, dried jalapeno peppers for use as seasoning, rolled tacos, tamales and hominy with small portions of cooked corn
BUENO
Registered
|Reg #: 3351120|S/N: 77116734
BUENO
LIVE - REGISTERED
TrademarkWordOwner: El Encanto, Inc.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
77116734
Registration No.
3351120
Status
LIVE
Important Dates
Filed
Feb 26, 2007
Registered
Dec 11, 2007
First Use
Dec 31, 1986
Goods & Services
Class 029
Prepared food products, namely, processed vegetables in the nature of cut chile peppers for sale and use in the restaurant setting
BUENO
Registered
|Reg #: 1538311|S/N: 73645386
BUENO
LIVE - REGISTERED
TrademarkCombinedOwner: EL ENCANTO, INC.
Status: REGISTERED AND RENEWED
Record Details
Serial No.
73645386
Registration No.
1538311
Status
LIVE
Important Dates
Filed
Feb 18, 1987
Registered
May 9, 1989
First Use
May 15, 1951
Goods & Services
Class 029Class 030
PILONCILLO (BROWN SUGAR), CANELA (STICK CINNAMON - A SPICE), COMINOS (CUMIN - A SPICE), GROUND CINNAMON AS A SPICE, WHOLE AND CRUSHED PIQUIN (SMALL, THIN PUNGENT PEPPERS AS A SPICE), CHILE POWDER, WHOLE GARLIC, GRANULATED GARLIC AND GARLIC POWDER, WHOLE OREGANO AND OREGANO POWDER, ANISE SEED AS A SPICE, CILANTRO (CORIANDER AS A SPICE), CHILE ANCHO (DRIED RED PEPPERS AS A SPICE), CHILE PODS (DRIED RED PEPPERS AS A SPICE), MANZANILLA (CHAMOMILE AS A SPICE), CHILE ARBOL (DRIED RED PEPPER AS A SPICE), BAY LEAVES AS A SPICE, JALAPENOS (PEPPERS - DRIED OR ROASTED AS A SPICE), HABAS (HORSE BEANS AS A SPICE), PANOCHA (SPROUTED WHEAT FLOUR), CORN TORTILLAS, MENUDO MIX (SPICE MIXTURE FOR SEASONING TRIPE), WHOLE WHEAT TORTILLAS, BLUE CORN TORTILLAS, WHITE MASA (FLOUR WITH LIQUID ADDITIVES, PRIMARILY WATER), FLOUR TORTILLAS, SOPAIPILLA MIX (FLOUR BASE MIX USED TO PREPARE FRIED BREAD), MASA (CORN MEAL WITH LIQUID ADDITIVES, PRIMARILY WATER), BLUE MASA (BLUE CORN MEAL WITH LIQUID ADDITIVES, PRIMARILY WATER), CORN MEAL, BLUE CORN MEAL, BURRITOS, RELLENOS (WHOLE GREEN CHILE STUFFED WITH CHEESE AND COVERED WITH FLOUR AND SPICES), SAUSAGE AND EGG BURRITOS, ROLLED TACOS, ROLLED ENCHILADAS, TAMALES, CHILE PORK, SAUCE (FROZEN RED CHILE WITH PORK), TOSTADA CHIPS (CORN MEAL-BASED), CORN CHIPS, TACO SHELLS, BLUE CORN CHIPS; CHICOS (DEHYDRATED SWEET CORN), POSOLE (HOMINY OR COOKED CORN), CHACALES (CRACKED SWEET CORN), JALAPENOS (PEPPERS-DRIED, ROASTED OR FROZEN), PROCESSED GREEN CHILE, PROCESSED RED CHILE, CAMARON ENTERO (WHOLE SHRIMP), CAMARON (SHREDDED SHRIMP), CHILE PODS (DEHYDRATED RED CHILE PODS), GREEN CHILE STEW (MEAT, POTATOES, TOMATOES AND SPICES), MINCED ONIONS, [ OJA ] * HOJA * (PROCESSED EDIBLE CORN HUSK); "BUENO"
VS
Defendant
Industrias Tajin S.A. de C.V.
P.O. BOX 16370
OKLAHOMA CITY, OK 73113
Attorney / Correspondent:
Mark:
MAKE WHAT'S BUENO, MORE BUENO
Pending
S/N: 99092970
MAKE WHAT'S BUENO, MORE BUENO
LIVE - PENDING
TrademarkWordOwner: Industrias Tajin S.A. de C.V.
Status: REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION
Record Details
Serial No.
99092970
Status
LIVE
Important Dates
Filed
Mar 19, 2025
First Use
Mar 31, 2022
Goods & Services
Class 030
Seasoned coating mixtures for foods; Seasoned salt; Seasoning mixes; Seasonings; Food seasonings; Hot sauce; Hot chili pepper sauce; Chili sauce
TTAB Documents
Title | Date | Entry # | Category | Code | Actions |
|---|---|---|---|---|---|
INSTITUTED | Mar 23, 2026 | 3 | Status | 128 | |
NOTICE AND TRIAL DATES SENT; ANSWER DUE: | Mar 23, 2026 | 2 | Scheduling | 707 | |
FILED AND FEE | Mar 23, 2026 | 1 | Fees | 124 |