HBL Beauty & Co LLC DBA Purely White Deluxe (P) vs Pure White (D)
Pending
Cancellations
Proceeding Details
Proceeding Number
Filing Date
Mar 2, 2026
Last Status Update
Mar 3, 2026
Interlocutory Attorney
ASHLYN LEMBREE
Parties
Plaintiff
HBL Beauty & Co LLC DBA Purely White Deluxe
150 OTTAWA AVENUE NW, SUITE 1500
GRAND RAPIDS, MI 49503
Attorney / Correspondent:
Marks:
PURELY WHITE DELUXE
Pending
S/N: 98933155
PURELY WHITE DELUXE
LIVE - PENDING
TrademarkWordOwner: HBL Beauty & Co LLC
Status: SUSPENSION LETTER – MAILED
Record Details
Serial No.
98933155
Status
LIVE
Important Dates
Filed
Jan 2, 2025
First Use
Jan 5, 2016
Goods & Services
Class 003
Teeth whitening kit; Teeth whitening preparations
VS
Defendant
Pure White
1610 E. PHILADELPHIA ST
ONTARIO, CA 91761
Attorney / Correspondent:
Mark:
PURE WHITE
Registered
|Reg #: 5455436|S/N: 87568564
PURE WHITE
LIVE - REGISTERED
TrademarkWordOwner: Pure White
Status: CANCELLATION PENDING
Record Details
Serial No.
87568564
Registration No.
5455436
Status
LIVE
Important Dates
Filed
Aug 14, 2017
Registered
Apr 24, 2018
First Use
Apr 20, 2017
Goods & Services
Class 003
Class 003: Teeth whitening kit; Teeth whitening strips impregnated with teeth whitening preparations; Tooth whiteners for cosmetic purposes comprised of neutral sodium fluoride sustained release gel; Tooth whitening gels; Tooth whitening pastes
TTAB Documents
Title | Date | Entry # | Category | Code | Actions |
|---|---|---|---|---|---|
INSTITUTED | Mar 3, 2026 | 3 | Status | 128 | |
NOTICE AND TRIAL DATES SENT; ANSWER DUE: | Mar 3, 2026 | 2 | Scheduling | 707 | |
FILED AND FEE | Mar 2, 2026 | 1 | Fees | 124 |