ALLIANCE DATA SYSTEMS CORPORATION

Class 009: Electronic data carriers in the form of magnetically encoded cards, namely, credit cards, debit cards and stored value cards; Class 036: Business and financial services, namely, electronic and non-electronic processing of private label credit card and bill payment data; financing in the nature of credit card services; on-line business services, namely, credit card transaction services, processing, account application and approval, statement review and bill payment, on-line business services, namely, electronic payment, namely, electronic processing and transmission of bill payment data, account application and approval, and statement review; electronic credit card transactions; consumer credit card services

Business marketing consulting services; business marketing data analysis and modeling services; preparing and analyzing mailing lists for others; direct marketing advertising services for others; response management services; marketing response analysis services, namely, measurement, analysis and assessment of the responses and effectiveness of marketing, sales and advertising campaigns, and providing reports and recommendations regarding such campaigns; marketing campaign management services; web site analytic services, namely, assessing and analyzing web sites and web site usage for effectiveness in attracting and retaining customers; order fulfillment services, namely, receiving, assembling, selecting, packaging, consolidating and preparing merchandise and marketing collateral orders for shipment; design, creating, and distribution of paper and electronic business forms; creative design and copy services for others, namely, creating and designing forms, logos, publications and marketing collateral for use in business operations, marketing and advertising; advertising agencies; marketing agency services, namely, marketing plan audit and analysis, marketing plan development, and marketing plan execution and reporting services; marketing consultation and development services for the management of marketing systems; providing marketing databases for the financial industry; tracking and monitoring of goods for others; business consulting services, namely, providing customer loyalty and promotion programs; business consultant services for direct marketing programs of others | [ Database development and management services; computer services, namely, designing and implementing web sites for others; custom design services for the direct marketing programs of others utilizing computer-generated information ]

Business services, namely, performing third party credit card billing services; database marketing services, namely, data capture and analysis of business and economic information for institutions accepting credit cards; providing consultation in the field of marketing strategy; managing advertising and marketing campaigns for others; managing customer loyalty programs for third parties; direct marketing services for others in the form of direct mail, telemarketing and point of sale, economic forecasting and analysis of business and economic information; consulting services directed to the establishment and operation of consumer promotions and incentive plans | Financial and business services, namely, electronic and non-electronic processing of private label credit card and bill payment data; financing in the nature of credit card services; on-line business services, namely, credit card transaction services, processing, account application and approval, statement review and bill payment; on-line business services, namely, electronic payment, namely, electronic processing and transmission of bill payment data, account application and approval, and statement review; credit card, debit card and stored value card transaction processing services; electronic funds transfer; collection agencies; debt recovery and collection agencies

Business services, namely, performing third party credit card billing services; database marketing services, namely, data capture and analysis of business and economic information for institutions accepting credit cards; providing consultation in the field of marketing strategy; managing advertising and marketing campaigns for others; managing customer loyalty programs for third parties; direct marketing services for others in the form of direct mail, telemarketing and point of sale, economic forecasting and analysis of business and economic information; consulting services directed to the establishment and operation of consumer promotions and incentive plans | Financial and business services, namely, electronic and non-electronic processing of private label credit card and bill payment data; financing in the nature of credit card services; on-line business services, namely, credit card transaction services, processing, account application and approval, statement review and bill payment; on-line business services, namely, electronic payment, namely, electronic processing and transmission of bill payment data, account application and approval, and statement review; credit card, debit card and stored value card transaction processing services; electronic funds transfer; collection agencies; debt recovery and collection agencies

"CARD"

Class 036: Financial services in the field of debt cancellation and debt suspension; electronic credit card transactions; consumer credit card services

Class 036: Financial services in the field of debt cancellation and debt suspension; electronic credit card transactions; consumer credit card services, in International Class 36

Class 009: Computer software for marketing and business information services, namely, computer software that enables realtime interaction between member support representatives for an incentive marketing program and the main incentive program software; Class 035: COMPUTER SERVICES, NAMELY, PROVIDING CONSUMER DEMOGRAPHICS AND BUYING PREFERENCE INFORMATION VIA THE INTERNET; INTEGRATED MANAGEMENT OF COMMERCIAL TRANSACTIONS ON A GLOBAL COMPUTER NETWORK; DESIGNING AND MANAGING CUSTOMER LOYALTY PROGRAMS FOR OTHERS

Class 035: Computer services, namely, providing reporting and management commercial fleet transactions on a global computer network for petroleum industry clients; Class 036: Credit card transaction processing services

"FINANCIAL", "CAPITAL" AND "BANK"

Class 035: Marketing and business information services, namely, developing and administering customer performance tracking, reward and incentive programs for cellular phone subscribers; providing a computer database in the field of consumer demographics and buying preference information; Class 036: Providing credit card, debit card, charge card, and stored value card transaction authorization and settlement services; electronic funds transfer

Class 035: Computer services, namely, providing a computer database in the field of consumer demographics and buying preference information; integrated tracking and management of commercial transactions on a global computer network; business marketing and direct mail consulting services; designing and managing customer loyalty programs for others; Class 036: Credit card, debit card and stored value card transaction processing services; electronic funds transfer

Credit card, debit card and stored value card transaction processing services; electronic funds transfer,; Computer services, namely, providing online web page building services; hosting the websites of others on a computer server for a global computer network,

Collection agencies; debt recovery and collection agencies; "RECOVERY MANAGEMENT"

Class 035: Marketing management services, namely, market research, cooperative advertising and marketing services, namely, the provision of statistical analysis and consultation in the marketing of the goods and services of others and providing information on the purchasing patterns of consumers and businesses; conducting employee incentive awards programs relating to employees' motivation and performance; providing information about the goods and services of others in connection with loyalty programs and promotional incentive schemes through a global computer network; business consulting, namely, consulting with respect to data mining about consumers' preferences; Class 039: Electronic storage of data

Class 035: Marketing management services, namely, market research, cooperative advertising and marketing services, namely, the provision of statistical analysis and consultation in the marketing of the goods and services of others and providing information on the purchasing patterns of consumers and businesses; conducting employee incentive awards programs relating to employees' motivation and performance; providing information about the goods and services of others in connection with loyalty programs and promotional incentive schemes through a global computer network; business consulting, namely, consulting with respect to data mining about consumers' preferences; Class 039: Electronic storage of data

Class 035: Organization, operation and administration of loyalty programs and promotional incentive schemes to promote the goods and services of others; cooperative advertising, marketing and promotion of goods and services of others.

BUSINESS AND FINANCIAL SERVICES, NAMELY ELECTRONIC AND NON-ELECTRONIC PROCESSING OF PRIVATE LABEL CREDIT CARD AND BILL PAYMENT DATA; FINANCING IN THE NATURE OF CREDIT CARD SERVICES; ON-LINE BUSINESS SERVICES, NAMELY, CREDIT CARD TRANSACTION SERVICES, PROCESSING, ACCOUNT APPLICATION AND APPROVAL, STATEMENT REVIEW AND BILL PAYMENT, ON-LINE BUSINESS SERVICES, NAMELY, ELECTRONIC PAYMENT, NAMELY, ELECTRONIC PROCESSING AND TRANSMISSION OF BILL PAYMENT DATA, ACCOUNT APPLICATION AND APPROVAL, AND STATEMENT REVIEW; BUSINESS SERVICES, NAMELY PERFORMING THIRD PARTY CREDIT CARD BILLING SERVICES; DATABASE MARKETING SERVICES, NAMELY, DATA CAPTURE AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION; PROVIDING CONSULTATION IN THE FIELD OF MARKETING STRATEGY; MANAGING ADVERTISING AND MARKETING CAMPAIGNS FOR OTHERS; MANAGING CUSTOMER LOYALTY PROGRAMS FOR THIRD PARTIES; DIRECT MARKETING SERVICES FOR OTHERS IN THE FORM OF DIRECT MAIL, TELEMARKETING AND POINT OF SALE, ECONOMIC FORECASTING AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION; "DATA "

FINANCIAL SERVICES, NAMELY, ELECTRONIC AND NON-ELECTRONIC PROCESSING OF PRIVATE LABEL CREDIT CARD AND BILL PAYMENT DATA; CREDIT CARD SERVICES; BUSINESS SERVICES, NAMELY, PERFORMING THIRD PARTY CREDIT CARD BILLING SERVICES; DATABASE MARKETING SERVICES, NAMELY, DATA CAPTURE AND ANALYSIS OF BUSINESS OR ECONOMIC INFORMATION; PROVIDING CONSULTATION IN THE FIELD OF MARKETING STRATEGY; MANAGING ADVERTISING AND MARKETING CAMPAIGNS FOR OTHERS

providing information business marketing information on-line by means of a global computer network

financial services, namely, electronic and non-electronic processing of private label credit card and bill payment data; financing in the nature of credit card services; business services, namely, performing third party credit card billing services; database marketing services, namely, data capture and analysis of business or economic information; providing consultation in the field of marketing strategy; managing advertising and marketing campaigns for others; "DATA SYSTEMS"

consulting services directed to the establishment and operation of consumer promotions and incentive plans

business marketing consulting services; customer maintenance and customer satisfaction services, namely maintenance of correspondence in documents for others, and correspondence and telephone inquiry fulfillment services for others, all for promoting the goods and services of others; "FREQUENCY MARKETING INC."

Advertising and marketing services, namely, promoting the goods and services of others; Business marketing consulting services; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Direct marketing advertising for others; Direct marketing consulting services; Marketing services

"CUSTOMER"

"CUSTOMER"

Charge card and credit card services; Electronic credit card transactions; Financial services, namely, debt resolution services in the nature of debt settlement and elimination; "ACCOUNT"

"LOYALTY"

"LOYALTY"

advertising and promotion of goods and services of others by means of an incentive rewards program; advertising and marketing services featuring organization, operation and supervision of sales and promotional incentive schemes; business research; consumer research; business research relating to government services; business consulting and marketing services; coalition business marketing; conducting business and market research surveys; advertising agency services featuring creative planning and direction of media resources, print, broadcast, outdoor and interactive forms of advertising, direct marketing, and promotional and point-of-sale communications; customer relationship management; business database analysis; business database marketing services, namely, the provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; business consulting services relating to data mining; business data warehouse development and business consulting services; implementing and administering business incentive award programs for others and business consulting in relation thereto; developing and executing marketing strategies for communicating with customers and potential customers; business consulting and providing business marketing information on-line by means of the Internet; market research; marketing services, namely providing statistical information to businesses on the purchasing patterns of consumers and other businesses; organization, operation, consultation and administration of business fulfillment services for others, namely, operation of a telephone call center; advertising services, namely, the preparation, production, printing and distribution of advertisement mailings, advertisement flyers, advertisement newsletters and point of sale advertisement materials; providing business data management and analysis services relating to customer transactions, consumer purchase behavior and customer profile data; providing business consultation regarding retail sales and business decisions; providing business consultation on, and developing and executing, merchandising and operations strategies; marketing and business information services, namely, developing and administering customer performance tracking, reward and incentive programs; all services are not in field of pre-need funeral planning

Educational services, namely, conducting seminars, lectures and classes in the field of business marketing and business research