American Equity Investment Life Insurance Company logo

American Equity Investment Life Insurance Company

20 Marks
Corp.
First Filed:Oct 4, 1999Latest Filed:Dec 17, 2025Address:6000 Westown Parkway, West Des Moines, IA 60266

Portfolio Overview

Registered
8(40%)
Pending
1(5%)
Dead
11(55%)

Top Classes

Class 36
Insurance, Financial Services & Real Estate
19(95%)
Class 42
Software, IT Services & Scientific Research
1(5%)

TTAB Proceedings

Total Proceedings
3
As Plaintiff
0(0%)
As Defendant
3(100%)

Top Firms

BrownWinick Law Firm(Dec 2025)
16

Trademark Activity Timeline(1999 – 2026)

Trademark Portfolio

20 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
99552988
99552988
Service Mark
Design
PENDING
Owner:
Serial:99552988
Filed:Dec 17, 2025
Classes:36
Goods & Services
Class 036: Financial services, in the nature of indexed annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities
AMERICAN EQUITY
AMERICAN EQUITY
Service Mark
Word
REGISTERED
Owner:
Serial:99084418
Filed:Mar 14, 2025
Classes:36
Registration:8092489
Registered:Jan 6, 2026
Goods & Services
Financial services, in the nature of indexed annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities
BALANCESHIELD
BALANCESHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:98292950
Filed:Nov 30, 2023
Classes:36
Goods & Services
Financial services, specializing in retirement solutions and financial stability, namely, in the nature of indexed annuity services, administration and management of fixed and indexed annuities; investment management services; financial asset management services
FLEXSHIELD
FLEXSHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:98293001
Filed:Nov 30, 2023
Classes:36
Goods & Services
Financial services, specializing in retirement solutions and financial stability, namely, in the nature of indexed annuity services, administration and management of fixed and indexed annuities; investment management services; financial asset management services
GUARANTEESHIELD
GUARANTEESHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:98293074
Filed:Nov 30, 2023
Classes:36
Goods & Services
Financial services, specializing in retirement solutions and financial stability, namely, in the nature of indexed annuity services, administration and management of fixed and indexed annuities; investment management services; financial asset management services
ASSETSHIELD
ASSETSHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:97933185
Filed:May 12, 2023
Classes:36
Goods & Services
Financial services, in the nature of annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities; investment management services; financial asset management services
ESTATESHIELD
ESTATESHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:97933222
Filed:May 12, 2023
Classes:36
Goods & Services
Financial services, in the nature of annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities
INCOMESHIELD
INCOMESHIELD
Service Mark
Word
ABANDONED
Owner:
Serial:97933237
Filed:May 12, 2023
Classes:36
Goods & Services
Financial services, in the nature of annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities; investment management services; financial asset management services
READY APP
READY APP
Service Mark
Combined
REGISTERED
Owner:
Serial:86942593
Filed:Mar 16, 2016
Classes:42
Registration:5154253
Registered:Mar 7, 2017
Goods & Services
Class 042: Providing a website featuring technology that enables users to apply for the issuance, administration and management of fixed and indexed annuities specializing in retirement solutions and financial stability
SOAR HIGHER
SOAR HIGHER
Service Mark
Word
REGISTERED
Owner:
Serial:86768663
Filed:Sep 25, 2015
Classes:36
Registration:4959978
Registered:May 17, 2016
Goods & Services
Financial services, in the nature of indexed annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities
THE ONE WHO WORKS FOR YOU!
THE ONE WHO WORKS FOR YOU!
Service Mark
Word
REGISTERED
Owner:
Serial:86768703
Filed:Sep 25, 2015
Classes:36
Registration:4959982
Registered:May 17, 2016
Goods & Services
Financial services, in the nature of indexed annuity services specializing in retirement solutions and financial stability, namely, issuance, administration and management of fixed and indexed annuities
P.I.V.I.T PLANNED INCOME VALUE INPUT TOOL
P.I.V.I.T PLANNED INCOME VALUE INPUT TOOL
Service Mark
Combined
REGISTERED
Owner:
Serial:76717820
Filed:Apr 6, 2015
Classes:36
Registration:4853048
Registered:Nov 17, 2015
Goods & Services
"PLANNED INCOME VALUE INPUT TOOL"
PEOPLE SERVICE FUTURE
PEOPLE SERVICE FUTURE
Service Mark
Word
REGISTERED
Owner:
Serial:86438178
Filed:Oct 29, 2014
Classes:36
Registration:4755899
Registered:Jun 16, 2015
Goods & Services
Financial services, namely, annuity services in the nature of annuity account and investment administration specializing in retirement solutions and financial stability with a product line of fixed and indexed annuities
WE'RE THE ONE!
WE'RE THE ONE!
Service Mark
Word
CANCELLED
Owner:
Serial:86437413
Filed:Oct 28, 2014
Classes:36
Registration:4748074
Registered:Jun 2, 2015
SLEEP INSURANCE
SLEEP INSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:86419067
Filed:Oct 9, 2014
Classes:36
Registration:4767762
Registered:Jul 7, 2015
Goods & Services
Annuity services specializing in the issuance, administration and management of fixed and indexed annuities; "INSURANCE"
AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY
AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY
Service Mark
Word
REGISTERED
Owner:
Serial:86405903
Filed:Sep 25, 2014
Classes:36
Registration:4793388
Registered:Aug 18, 2015
Goods & Services
"EQUITY INVESTMENT LIFE INSURANCE COMPANY"
AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY
AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY
Service Mark
Combined
CANCELLED
Owner:
Serial:86393170
Filed:Sep 12, 2014
Classes:36
Registration:4879463
Registered:Jan 5, 2016
Goods & Services
"EQUITY INVESTMENT LIFE INSURANCE COMPANY"
THE TRUE CHOICE
THE TRUE CHOICE
Service Mark
Word
ABANDONED
Owner:
Serial:76666833
Filed:Sep 29, 2006
Classes:36
Goods & Services
ANNUITY UNDERWRITING
WE'RE THE ONE!
WE'RE THE ONE!
Service Mark
Stylized
EXPIRED
Owner:
Serial:76666832
Filed:Sep 29, 2006
Classes:36
Registration:3270825
Registered:Jul 31, 2007
Goods & Services
ANNUITY UNDERWRITING and LIFE INSURANCE UNDERWRITING
NEW MILLENNIUM EQUITY-INDEXED ANNUITY
NEW MILLENNIUM EQUITY-INDEXED ANNUITY
Service Mark
Word
ABANDONED
Owner:
Serial:75814646
Filed:Oct 4, 1999
Classes:36
Goods & Services
Life Insurance, Equity Indexed Annuity

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