Class 009: Downloadable electronic publications in the nature of educational and motivational content in the field of pets and the human-animal bond; Downloadable educational media, namely, audio recordings featuring content about pets and the human-animal bond; Downloadable podcasts in the field of pets and the human-animal bond; Downloadable software in the nature of a mobile application for education and motivational content in the field of pets and the human-animal bond; Class 016: Printed educational publications, namely, namely, reports, manuals, and journals in the fields of pet ownership, animal welfare, emotional wellness, and human-animal connection; Class 035: Association services, namely, promoting the interests of the pet industry, responsible pet ownership, and the human-animal bond; Arranging and conducting trade show exhibitions in the field of pet ownership and the human-animal bond; Organizing business networking events in the field of pet care and animal welfare; Promoting public awareness of pet care and animal welfare via advertising and marketing campaigns; Compiling and analyzing statistics, data and other sources of information for business purposes; Advertising services, namely, promoting and marketing the goods and services of others in the field of wellness programs related to pet companionship via print and electronic media; Promoting public awareness of how pet ownership also benefits human to human connections; Class 036: Charitable fundraising services by means of organizing and conducting fundraising events to promote animal welfare, pet adoption, and human-animal bond research; Class 041: Educational services, namely, providing workshops, conferences, and seminars in the fields of pet care, leadership development, manufacturing thought leadership, emotional intelligence, human and animal relationship, and human-human-animal relationships; Educational services, namely, providing incentives to people to demonstrate excellence in the field of excellence in the field of animal welfare through the issuance of awards; Providing on-line publications in the nature of training materials in the field of pet-related education, empathy, and community engagement; Non-downloadable electronic publications in the nature of educational and motivational brochures and articles in the field of pets and the human-animal bond; Providing online non-downloadable educational podcasts in the field of pets and the human-animal bond; Providing online non-downloadable videos in the field of pets and the human-animal bond; Class 042: Providing scientific research information in the field of animal heath, human-animal interaction, and social science