BLACKROCK FUND ADVISORS logo

BLACKROCK FUND ADVISORS

46 Marks
Corp.
First Filed:Aug 20, 1999Latest Filed:Apr 23, 2025Address:400 Howard Street, San Francisco, CA 94105

Portfolio Overview

Registered
8(17%)
Pending
1(2%)
Dead
37(80%)
Previous
4

Top Classes

Class 36
Insurance, Financial Services & Real Estate
38(83%)
Class 35
Advertising, Business Services & Retail
4(9%)
Class 41
Education and Entertainment
2(4%)

TTAB Proceedings

Total Proceedings
10
As Plaintiff
10(100%)
As Defendant
0(0%)

Top Firms

Day Pitney LLP(Apr 2025)
44
Greenberg Traurig, LLP(Apr 2011)
6

Trademark Activity Timeline(1999 – 2025)

Trademark Portfolio

50 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
THE MARKET IS YOURS
THE MARKET IS YOURS
Service Mark
Word
ITU
PENDING
Owner:
Serial:99150963
Filed:Apr 23, 2025
Classes:36
Goods & Services
Investment management services; Funds investment; Financial services, namely, financial asset evaluation; Financial services, namely, providing financial and investment information, financial and investment management, financial and investment advice, and financial and investment analysis; Funds evaluation and performance monitoring in the nature of monitoring financial markets for investment purposes; Financial risk management; Financial investment services, namely, evaluation, analysis, and comparison of investment funds for others; Providing financial information in the field of investment opportunities; Providing an interactive website featuring advice and information in the fields of investment advisory, investment management and financial risk management; Financial and investment information provided by electronic means; Mutual fund investment and financial management, investment, analysis and consultation in the field of securities, funds and mutual funds; Financial advisory services, namely, the structuring, distribution, management and administration of investments, namely, target date funds, exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; Financial products services, namely, brokerage, advisory, distribution, administration, management and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products
IBIT
IBIT
Service Mark
Word
REGISTERED
Owner:
Serial:98414283
Filed:Feb 21, 2024
Classes:36
Registration:7972206
Registered:Oct 7, 2025
Goods & Services
Financial services, namely, investment management; financial investment brokerage services; financial investment services in the field of exchange traded funds; financial investment services, namely, management and brokerage of exchange traded funds; financial management, distribution, and administration services for exchange traded funds
INVEST IN SOMETHING BIGGER
REGISTERED
Owner:
Serial:90170634
Filed:Sep 10, 2020
Classes:36
Registration:6347415
Registered:May 11, 2021
Goods & Services
Investment management services; Funds investment; Financial services, namely, financial asset evaluation; Financial services, namely, providing financial and investment information, financial and investment management, financial and investment advice, and financial and investment analysis; Funds evaluation and performance monitoring in the nature of monitoring financial markets for investment purposes; Financial risk management; Financial investment services, namely, evaluation, analysis, and comparison of investment funds for others; Providing financial information in the field of investment opportunities; Providing an interactive website featuring advice and information in the fields of investment advisory, investment management and financial risk management; Financial and investment information provided by electronic means; Mutual fund investment and financial management, investment, analysis and consultation in the field of securities, real estate, funds and mutual funds; Financial advisory services, namely, the structuring, distribution, management and administration of investments, namely, target date funds, exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; financial products services, namely, brokerage, advisory, distribution, administration, management and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; Financial custody services, namely, maintaining possession of financial assets in the nature of mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products for others for financial management purposes
ISHARES
ISHARES
Service Mark
Stylized
REGISTERED
Owner:
Serial:88978483
Filed:Mar 12, 2019
Classes:35, 36, 42
Registration:6176829
Registered:Oct 13, 2020
Goods & Services
Providing economic information and analysis for business purposes, relating to economic market data; providing and updating a financial index; providing financial indices based on selected groups of securities; providing and updating a financial index of securities values and classification, analysis, and reporting thereof; providing business development information and advice to financial professionals; business advice and information; market analysis; compiling financial, securities, stock exchange, trade and quote, index value and other financial market information for business purposes; analyzing and compiling data for measuring the performance of financial markets | Investment management services; Funds investment; Financial services, namely, financial asset evaluation; Financial services, namely, providing financial and investment information, financial and investment management, financial and investment advice, and financial and investment analysis; Funds evaluation and performance monitoring in the nature of monitoring financial markets for investment purposes; Financial risk management; Financial investment services, namely, evaluation, analysis, and comparison of investment funds for others; Providing financial information in the field of investment opportunities; Providing an interactive website featuring advice and information in the fields of investment advisory, investment management and financial risk management; Financial and investment information provided by electronic means; Mutual fund investment and financial management, investment, analysis and consultation in the field of securities, real estate, funds and mutual funds; Financial advisory services, namely, the structuring, distribution, management and administration of investments, namely, target date funds, exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; financial products services, namely, brokerage, advisory, distribution, administration, management and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; Financial custody services, namely, maintaining possession of financial assets in the nature of mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products for others for financial management purposes | Providing temporary use of on-line non-downloadable computer software, web applications, and on-line non-downloadable computer software platforms for use in the field of financial services, namely, for risk management, providing financial information, financial management, securities trading, investment management services, and retirement planning
ISHARES
ISHARES
Trademark
Stylized
ABANDONED
Owner:
Serial:88336001
Filed:Mar 12, 2019
Classes:9
ISHARES
ISHARES
Trademark
Word
REGISTERED
Owner:
Serial:87114460
Filed:Jul 25, 2016
Classes:9, 42
Registration:5146723
Registered:Feb 21, 2017
Goods & Services
[ Computer software and mobile applications for use by others in rendering financial services, namely, software for collecting, analyzing, organizing, storing and transmitting data and information in the fields of financial risk management, financial management and investment management; computer software and mobile applications used in connection with financial services, namely, software for collecting, analyzing, organizing, storing and transmitting data and information in the fields of personal financial planning, personal financial management, personal investment management, and retirement planning ] | Temporary use of on-line non-downloadable computer software, web applications, and platforms in the field of financial services, namely, providing risk management, financial information, financial management, securities trading, investment management services, and retirement planning
MARKETS ON DEMAND
MARKETS ON DEMAND
Service Mark
Word
ABANDONED
Owner:
Serial:87092117
Filed:Jul 3, 2016
Classes:36
INSPIRED TO BUILD
INSPIRED TO BUILD
Service Mark
Word
CANCELLED
Owner:
Serial:86868367
Filed:Jan 7, 2016
Classes:36
Registration:5092802
Registered:Nov 29, 2016
DIVERSA
DIVERSA
Service Mark
Word
ABANDONED
Owner:
Serial:86787360
Filed:Oct 14, 2015
Classes:35
FACTORSELECT
FACTORSELECT
Service Mark
Word
CANCELLED
Owner:
Serial:86594228
Filed:Apr 10, 2015
Classes:36
Registration:4899515
Registered:Feb 9, 2016
ISAVE
ISAVE
Service Mark
Word
ABANDONED
Owner:
Serial:86448672
Filed:Nov 7, 2014
Classes:36
ISAVE
ISAVE
Service Mark
Word
ABANDONED
Owner:
Serial:86448669
Filed:Nov 7, 2014
Classes:35
ISTART
ISTART
Service Mark
Word
ABANDONED
Owner:
Serial:86448657
Filed:Nov 7, 2014
Classes:36
ISTART
ISTART
Service Mark
Word
ABANDONED
Owner:
Serial:86448652
Filed:Nov 7, 2014
Classes:35
ITHINKING
ITHINKING
Service Mark
Word
CANCELLED
Owner:
Serial:86438433
Filed:Oct 29, 2014
Classes:36
Registration:4882803
Registered:Jan 5, 2016
C ISHARES CORE IUSG IUSV HDV DGRO IEUR IPAC GNMA GOVT CRED IUSB ILTB ISTB AGG IEMG IEFA IXUS IJR IJH IVV ITOT
Owner:
Serial:86320048
Filed:Jun 25, 2014
Classes:36
Registration:4811041
Registered:Sep 15, 2015
Goods & Services
"GOVT" AND "GNMA"
ISHARES CORE
ISHARES CORE
Service Mark
Combined
CANCELLED
Owner:
Serial:86316265
Filed:Jun 20, 2014
Classes:36
Registration:4793047
Registered:Aug 18, 2015
I
I
Service Mark
Stylized
CANCELLED
Owner:
Serial:86145245
Filed:Dec 16, 2013
Classes:36
Registration:4571829
Registered:Jul 22, 2014
IBONDS
IBONDS
Service Mark
Word
REGISTERED
Owner:
Serial:85889012
Filed:Mar 28, 2013
Classes:36
Registration:4610619
Registered:Sep 23, 2014
Goods & Services
Financial investment services in the field of exchange traded funds; financial investment services, namely, management and brokerage of exchange traded funds; financial management, advisory, distribution, and administration services for exchange traded funds
ISHARESBOND
ISHARESBOND
Service Mark
Word
CANCELLED
Owner:
Serial:85851441
Filed:Feb 15, 2013
Classes:36
Registration:4449126
Registered:Dec 10, 2013
ISHARESBONDS
ISHARESBONDS
Service Mark
Word
CANCELLED
Owner:
Serial:85832449
Filed:Jan 25, 2013
Classes:36
Registration:4445126
Registered:Dec 3, 2013
IBONDZ
IBONDZ
Service Mark
Word
ABANDONED
Owner:
Serial:85807608
Filed:Dec 20, 2012
Classes:36
ISHARES CORE ETFS IXUS ITOT IVV AGG ILTB ISTB IJR IJH IEMG IEFA INTL.STOCKS US STOCKS US BONDS
Owner:
Serial:85783770
Filed:Nov 20, 2012
Classes:36
Registration:4371557
Registered:Jul 23, 2013
Goods & Services
"ETFS" AND "INTL. STOCKS" AND "US STOCKS" AND "US BONDS"
I
I
Service Mark
Stylized
CANCELLED
Owner:
Serial:85738487
Filed:Sep 25, 2012
Classes:36
Registration:4422970
Registered:Oct 22, 2013
ISHARES CONNECT
ISHARES CONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:85493462
Filed:Dec 12, 2011
Classes:41
Registration:4377222
Registered:Jul 30, 2013
ISHARES CONNECT
ISHARES CONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:85493461
Filed:Dec 12, 2011
Classes:36
Registration:4306319
Registered:Mar 19, 2013
ISHARES CONNECT
ISHARES CONNECT
Trademark
Word
CANCELLED
Owner:
Serial:85493460
Filed:Dec 12, 2011
Classes:16
Registration:4384792
Registered:Aug 13, 2013
ETF LANDSCAPE
ETF LANDSCAPE
Service Mark
Word
CANCELLED
Owner:
Serial:85467714
Filed:Nov 8, 2011
Classes:36
Registration:4189593
Registered:Aug 14, 2012
Goods & Services
"ETF"
TOTAL PERFORMANCE
TOTAL PERFORMANCE
Service Mark
Word
ABANDONED
Owner:
Serial:85299919
Filed:Apr 20, 2011
Classes:36
TOTAL PERFORMANCE CHALLENGE
ABANDONED
Owner:
Serial:85299951
Filed:Apr 20, 2011
Classes:36
ISHARES INSIGHT CIRCLE
ISHARES INSIGHT CIRCLE
Service Mark
Word
CANCELLED
Owner:
Serial:85290157
Filed:Apr 8, 2011
Classes:36
Registration:4170130
Registered:Jul 10, 2012
FUND FRENZY
FUND FRENZY
Service Mark
Word
CANCELLED
Owner:
Serial:85052655
Filed:Jun 2, 2010
Classes:41
Registration:3907510
Registered:Jan 18, 2011
Goods & Services
"FUND"
KEEP EVOLVING
KEEP EVOLVING
Service Mark
Word
CANCELLED
Owner:
Serial:77942914
Filed:Feb 23, 2010
Classes:36
Registration:3962982
Registered:May 17, 2011
Goods & Services
Class 036: Banking services, mutual fund investment advisory services, investment management services and financial management services in the nature of pooled investment funds
ISHARES
ISHARES
Service Mark
Combined
CANCELLED
Owner:
Serial:77574706
Filed:Sep 19, 2008
Classes:36
Registration:4237966
Registered:Nov 6, 2012
ISHARES
ISHARES
Service Mark
Combined
ABANDONED
Owner:
Serial:77574715
Filed:Sep 19, 2008
Classes:36
ISHARES
ISHARES
Service Mark
Combined
ABANDONED
Owner:
Serial:77574713
Filed:Sep 19, 2008
Classes:36
ISHARES
ISHARES
Service Mark
Combined
CANCELLED
Owner:
Serial:77574698
Filed:Sep 19, 2008
Classes:36
Registration:4257905
Registered:Dec 11, 2012
77546306
77546306
Service Mark
Design
CANCELLED
Owner:
Serial:77546306
Filed:Aug 13, 2008
Classes:36
Registration:4264808
Registered:Dec 25, 2012
77546315
77546315
Service Mark
Design
CANCELLED
Owner:
Serial:77546315
Filed:Aug 13, 2008
Classes:36
Registration:4264809
Registered:Dec 25, 2012
ISHARES 529 PLAN
ISHARES 529 PLAN
Service Mark
Word
REGISTERED
Owner:
Serial:77383104
Filed:Jan 29, 2008
Classes:36
Registration:3613460
Registered:Apr 28, 2009
Goods & Services
"529 PLAN"
LET'S BUILD A BETTER INVESTMENT WORLD
CANCELLED
Owner:
Serial:77378950
Filed:Jan 23, 2008
Classes:36
Registration:3538419
Registered:Nov 25, 2008
ISHARES
ISHARES
Service Mark
Combined
CANCELLED
Owner:
Serial:78937373
Filed:Jul 25, 2006
Classes:36
Registration:3379667
Registered:Feb 5, 2008
Goods & Services
Class 036: Banking services, mutual fund investment advisory services, investment management services and financial services in the nature of pooled investment funds
THINK IN IDEAS
THINK IN IDEAS
Service Mark
Word
CANCELLED
Owner:
Serial:78855088
Filed:Apr 5, 2006
Classes:36
Registration:3239268
Registered:May 8, 2007
Goods & Services
Class 036: Banking services; mutual fund investment advisory services; investment services, namely, investment advisory services; investment management services and financial services in the nature of pooled funds investment; providing financial information via a global computer information network; financial management investment analysis and consultation in the field of securities, real estate, funds, mutual funds, hedge funds
ISHARES
ISHARES
Service Mark
Stylized
REGISTERED
Owner:
Serial:78562037
Filed:Feb 7, 2005
Classes:36
Registration:3111466
Registered:Jul 4, 2006
Goods & Services
Banking services, mutual fund investment advisory services, investment management services and financial services in the nature of pooled investment funds
TOTAL PERFORMANCE MANAGEMENT
CANCELLED
Owner:
Serial:76219056
Filed:Mar 2, 2001
Classes:36
Registration:2540081
Registered:Feb 19, 2002
Goods & Services
"PERFORMANCE MANAGEMENT"
ISHARES
ISHARES
Service Mark
Word
REGISTERED
Owner:
Serial:75781033
Filed:Aug 20, 1999
Classes:36
Registration:2422249
Registered:Jan 16, 2001
Goods & Services
bank services, mutual fund investment advisory services, investment management services and financial services in the nature of pooled investment funds
IRETIRE
IRETIRE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:86448666
Filed:Nov 7, 2014
Classes:36
Registration:4878499
Registered:Dec 29, 2015
Goods & Services
Financial services, namely, mutual fund investment advisory services; investment management services; financial investment services in the field of pooled investment funds, including exchange traded funds; providing information in the financial and investment fields; providing information in the financial and investment fields through electronic means; financial advisory services, including the structuring, sale, distribution, management and administration of investments, namely, exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; financial products services, namely, brokerage, sales, advisory, distribution, administration, management, accounting, custodial and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; fund investment consultation; fund investment services featuring securities offered according to previously established criteria; funds investment; management of a capital investment fund; mutual fund brokerage; exchange traded fund brokerage; exchange traded fund investment
IRETIRE
IRETIRE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:86448660
Filed:Nov 7, 2014
Classes:35
Registration:4878498
Registered:Dec 29, 2015
Goods & Services
Providing information and analysis relating to economic market data; providing business and market research services to individual and institutional financial investors and financial professionals; business management consultation; market analysis
ISHARES CONNECT
ISHARES CONNECT
Trademark
Word
Previous
CANCELLED
Owner:
Serial:85493457
Filed:Dec 12, 2011
Classes:9
Registration:4384791
Registered:Aug 13, 2013
IRETIRE
IRETIRE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:78710140
Filed:Sep 9, 2005
Classes:36
Registration:3706999
Registered:Nov 3, 2009
Goods & Services
Bank services; mutual fund investment advisory services; and financial services in the nature of pooled investment funds

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