GleanMark · USPTO data
Trademark Insights
Data-driven reporting from 14 million USPTO records: prosecution, TTAB decisions and filing trends.
144 articles · Latest Oct 25, 2026
Latest · News
Who Actually Filed 'The Shire'? Not Universal — and the USPTO Record Tells a Bigger Story
A new USPTO filing for THE SHIRE is fueling Universal theme-park rumors. The register shows the applicant isn't Universal at all — and the filing is narrower than the headlines suggest.
October 2026
TTAB
Board dismisses Inmode challenge to Empower Aesthetics design application
The Board dismissed Inmode Ltd.'s opposition, a challenge to Empower Aesthetics LLC's application, or pending request, to register a graphic design as a trademark.
Read the story
TTAB
Board cancels Storyteller Overland’s two clothing registrations for lack of use when it applied
The Board cancelled both of Storyteller Overland, LLC’s registrations, entries on the trademark register, after finding that the company had not used the marks for the listed clothing when it applied.
Read the story
TTAB
Zhang keeps MEN WITH THE POT registration because both cases rested on the same facts
The Board denied Menwiththepot Ltd.’s petition to cancel, a request to remove an existing registration, which is an official record of a mark for listed products.
Read the story
News
The USPTO Has Struck 100,000 Unused Goods and Services. Here Is How a Founder Can Ask for One.
On September 30 the USPTO said it has removed more than 100,000 unused goods and services from trademark registrations. Most of that cleanup was its own work, but anyone can ask for one of these reviews. Here is how it works, with a real case.
Read the story
TTAB
Board dismisses AURI application challenge after finding gummies unrelated to institute’s services
Ejec Ventures, LLC applied to register AURI for nutritional supplements in the form of gummies.
Read the story
Guides
Filing a U.S. Trademark From Outside the U.S.: The Five Routes
In June 2025, most U.S. applications from owners outside the U.S. did not come through Madrid. The five routes into the U.S. register, what each requires, and how each fared.
Read the story
Guides
Will Your Home Address Be Public If You File a Trademark?
The USPTO requires your street address, but it hides it if you also give a different mailing address. Your email is another matter, and mistakes are very hard to undo.
Read the story
News
Smucker Registered the Shape of Its Sandwich in 2002. Now Trader Joe's Wants That Registration Canceled.
In August a judge kept Smucker's dilution claim against Trader Joe's alive. In October, Trader Joe's asked the court to cancel the 2002 registration for the Uncrustables shape. The 2001 file history shows what both sides are fighting over.
Read the story
Strategy
How the Las Vegas Jacks Locked Down Their Name a Year Before Anyone Complained
Jerry Colangelo's Las Vegas NBA bid trademarked both team-name variants a full year before going public. Here's what founders can learn from the paperwork.
Read the story
News
Jack Daniel's Loses Another 'Bad Spaniels' Round — And the TTAB Register Explains Why the Whiskey Giant Keeps Fighting
A US appeals court ruled in August that Jack Daniel's had not proved a parody dog toy was likely to harm its reputation. The USPTO's own opposition record shows why Jack Daniel's guards its marks so aggressively, and what founders should learn from it.
Read the story
Filing data
Class 42 Filings Up 32% Year Over Year as September 2026 Tops September 2025
Counting applications filed directly with the USPTO, Class 42 filings rose 32.4% from September 2025 to 6,629, and total U.S.-direct applications reached 55,636, up 3.2% from a year earlier.
Read the story
TTAB
TTAB in Q3 2026: Contested Filings Rise 3.9% While Defaults End 55% of Oppositions
Oppositions and cancellations filed at the TTAB rose 3.9% to 3,044 in Q3 2026. Of the 2,937 that ended during the quarter, 1,601 (54.5%) ended in default because the respondent never answered.
Read the story
Guides
How the Thirteen du Pont Factors Actually Get Weighed
The thirteen factors were never a scoring rubric: two keystones decide most cases, any single factor can end one, and most of the rest move only when someone pays to put evidence in. The finale of our thirteen-part series, with the scoreboard of every case it covered.
Read the story
TTAB
Board refuses registration of NATIVE DUAL VOLTAGE and NATIVE DV for battery packs
Core SWX, LLC sought to register NATIVE DUAL VOLTAGE and NATIVE DV for battery packs.
Read the story
September 2026
Strategy
Fighting Back, Part 2: The Best Argument Against a Cited Mark Is Often No Argument at All
When the Trademark Office cites another brand against yours, the winning move often isn't proving they're wrong — it's changing the facts. A look at what actually clears a Section 2(d) refusal.
Read the story
TTAB
The Board refused to register FORT WORTH BRAIN & SPINE INSTITUTE after finding no applicant use
The Board refused to register FORT WORTH BRAIN & SPINE INSTITUTE after finding that the applicant had never used the mark before filing.
Read the story
TTAB
Nine Hims Oppositions in One Day: The New Filings and What Happened in Its Earlier Cases
Nine filings, seven HER-formative names and the same 22 registrations. A look at what Hims alleges and how its earlier closed oppositions ended.
Read the story
Guides
Refusals 101, Part 2: Section 2(d) — The Register's Biggest Fight
Section 2(d) is the most common substantive reason the USPTO refuses a trademark — and the one most likely to kill a name you've already fallen in love with. Here's what examiners actually compare.
Read the story
About Trademark Insights
Trademark practitioners don't need another high-level overview of "the state of branding." They need numbers — real numbers — about how the USPTO is actually behaving this quarter, what arguments are landing in front of examining attorneys, which TTAB strategies are sustaining oppositions, and whether the prosecution backlog is tightening or loosening.
That's what this hub exists for. Every piece below pulls from GleanMark's USPTO database — 14 million records spanning 202 years of registrations, refusals, and Trial and Appeal Board proceedings — and turns it into editorial coverage a practitioner can actually use.
The work falls into three categories:
- Prosecution & Refusal Strategy — what happens after an office action, measured on the USPTO's own records, and how to answer one. Recent: What the Cure-Rate Data Says About Beating a Refusal, Responding to a §2(d) Office Action.
- TTAB & Inter Partes — quarterly TTAB reports, opposition trends, concluded-decision analysis. Most recent: Q4 2025 TTAB Report.
- Portfolio & Filing Strategy — filing-volume analysis, NICE class breakdowns, registration-rate cohorts, and notable filings from major brand owners. See: 45-Class Coverage & Brand Expansion.
Every figure here is drawn directly from current USPTO records and tied to a specific number or proceeding — not generic "state of branding" commentary.
Topic pages: USPTO ProsecutionTTAB & Inter PartesOffice Action StrategiesTrademark FundamentalsPlatform & ToolsEvery article
Ready to Monitor Your Trademarks?
Get daily alerts on status changes. Free for 3 trademarks.