BLUE CROSS BLUE SHIELD OF FLORIDA, INC. logo

BLUE CROSS BLUE SHIELD OF FLORIDA, INC.

149 Marks
Corp.
First Filed:Mar 20, 1985Latest Filed:Aug 9, 2024Address:4800 Deerwood Campus Parkway, Jacksonville, FL 32246, US

Portfolio Overview

Registered
27(18%)
Pending
4(3%)
Dead
118(79%)
Previous
1

Top Classes

Class 36
Insurance, Financial Services & Real Estate
54(36%)
Class 35
Advertising, Business Services & Retail
29(19%)
Class 44
Medical, beauty and agricultural services
27(18%)

TTAB Proceedings

Total Proceedings
11
As Plaintiff
8(73%)
As Defendant
3(27%)

Top Firms

Smith, Gambrell & Russell, L...(Aug 2024)
138

Trademark Activity Timeline(1985 – 2026)

Trademark Portfolio

150 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:98691707
Filed:Aug 9, 2024
Classes:36, 41
Registration:8113478
Registered:Jan 27, 2026
Goods & Services
Educational services, namely, providing internships and training programs in the field of healthcare and career development; Education services, namely, providing lectures in the fields of health and wellness; Education services, namely, providing an online non-downloadable video series in the fields of healthcare and cultural competency; providing educational scholarships; providing grants to organizations addressing mental health and food insecurity
GUIDEWELL
GUIDEWELL
Trademark
Word
ITU
PENDING
Owner:
Serial:98501964
Filed:Apr 16, 2024
Classes:5, 9, 12, +5
Goods & Services
Mouse pads; electronic device chargers, namely, battery chargers for cell phones, tablet computers, and laptop computers; computer bags; Tote bags; Kits comprised primarily of hand sanitizer and sanitary masks; Blank journals for writing; printed notebooks; pens; Clothing, namely, shirts and hoodies; Towels; fleece blankets; blanket throws; travelling blankets; lap blankets; bed blankets; Windshield visors; Cups; mugs
GUIDEWELL CHAT
GUIDEWELL CHAT
Trademark
Word
ITU
PENDING
Owner:
Serial:98419824
Filed:Feb 25, 2024
Classes:9, 42
Goods & Services
Downloadable computer programs and computer software for the artificial production of human speech and text; downloadable computer program and computer software for artificial generation of software code; downloadable computer program and computer software for data analytics; downloadable computer programs and computer software for natural language processing, generation, understanding and analysis; downloadable computer programs and computer software for machine-learning based language processing and speech processing; downloadable computer chatbot software for simulating conversations; downloadable computer programs and downloadable computer software for creating and generating text; "CHAT"; Software as a service (SAAS) services featuring software for the artificial production of human speech and text; Software as a service (SAAS) services featuring software for artificial generation of software code; Software as a service (SAAS) services featuring software for data analytics; Software as a service (SAAS) services featuring software for natural language processing, generation, understanding and analysis; Software as a service (SAAS) services featuring software for machine-learning based language processing and speech processing; Software as a service (SAAS) services featuring software for simulating conversations; Software as a service (SAAS) services featuring software for creating and generating text
GUIDEWELL CHAT
GUIDEWELL CHAT
Service Mark
Word
REGISTERED
Owner:
Serial:98976958
Filed:Feb 25, 2024
Classes:42
Registration:8088879
Registered:Dec 30, 2025
Goods & Services
Class 042: Software as a service (SAAS) services featuring software for the artificial production of human speech and text; Software as a service (SAAS) services featuring software for artificial generation of software code; Software as a service (SAAS) services featuring software for data analytics; Software as a service (SAAS) services featuring software for natural language processing, generation, understanding and analysis; Software as a service (SAAS) services featuring software for machine-learning based language processing and speech processing; Software as a service (SAAS) services featuring software for simulating conversations; Software as a service (SAAS) services featuring software for creating and generating text
GWCHAT
GWCHAT
Service Mark
Word
ITU
PENDING
Owner:
Serial:98976959
Filed:Feb 25, 2024
Classes:42
Goods & Services
Class 042: Software as a service (SAAS) services featuring software for the artificial production of human speech and text; Software as a service (SAAS) services featuring software for artificial generation of software code; Software as a service (SAAS) services featuring software for data analytics; Software as a service (SAAS) services featuring software for natural language processing, generation, understanding and analysis; Software as a service (SAAS) services featuring software for machine-learning based language processing and speech processing; Software as a service (SAAS) services featuring software for simulating conversations; Software as a service (SAAS) services featuring software for creating and generating text
GWCHAT
GWCHAT
Trademark
Word
ITU
PENDING
Owner:
Serial:98419828
Filed:Feb 25, 2024
Classes:9, 42
Goods & Services
Downloadable computer programs and computer software for the artificial production of human speech and text; downloadable computer program and computer software for artificial generation of software code; downloadable computer program and computer software for data analytics; downloadable computer programs and computer software for natural language processing, generation, understanding and analysis; downloadable computer programs and computer software for machine-learning based language processing and speech processing; downloadable computer chatbot software for simulating conversations; downloadable computer programs and downloadable computer software for creating and generating text; Software as a service (SAAS) services featuring software for the artificial production of human speech and text; Software as a service (SAAS) services featuring software for artificial generation of software code; Software as a service (SAAS) services featuring software for data analytics; Software as a service (SAAS) services featuring software for natural language processing, generation, understanding and analysis; Software as a service (SAAS) services featuring software for machine-learning based language processing and speech processing; Software as a service (SAAS) services featuring software for simulating conversations; Software as a service (SAAS) services featuring software for creating and generating text
GUIDEWELL VENTURE GROUP
GUIDEWELL VENTURE GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:90757980
Filed:Jun 7, 2021
Classes:44
Goods & Services
"VENTURE GROUP"
GUIDEWELL VENTURE GROUP
GUIDEWELL VENTURE GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:90757746
Filed:Jun 7, 2021
Classes:35
Goods & Services
"VENTURE GROUP"
GUIDEWELL DIRECT
GUIDEWELL DIRECT
Service Mark
Word
ABANDONED
Owner:
Serial:90506560
Filed:Feb 3, 2021
Classes:36
GUIDEWELL SIMPLIFI
GUIDEWELL SIMPLIFI
Service Mark
Word
REGISTERED
Owner:
Serial:90369699
Filed:Dec 9, 2020
Classes:36
Registration:6748080
Registered:May 31, 2022
Goods & Services
Health insurance underwriting; insurance administration; providing information in the field of insurance; insurance claims administration
MY HEALTH LINK
MY HEALTH LINK
Service Mark
Word
ABANDONED
Owner:
Serial:88810871
Filed:Feb 26, 2020
Classes:42
Goods & Services
"HEALTH LINK"
PROVIDER LINK
PROVIDER LINK
Service Mark
Word
ABANDONED
Owner:
Serial:88811275
Filed:Feb 26, 2020
Classes:42
GUIDEWELL CONNECT
GUIDEWELL CONNECT
Service Mark
Word
REGISTERED
Owner:
Serial:88749521
Filed:Jan 7, 2020
Classes:35
Registration:6456701
Registered:Aug 17, 2021
Goods & Services
Business administration of incentive award programs designed to promote awareness of the benefits of healthy living by rewarding third-party health care plan members that lead healthier lives and adopt healthier lifestyles
PROVIDERVISTA
PROVIDERVISTA
Trademark
Word
ABANDONED
Owner:
Serial:88035261
Filed:Jul 12, 2018
Classes:9
PROVIDERVISTA
PROVIDERVISTA
Service Mark
Word
REGISTERED
Owner:
Serial:88033515
Filed:Jul 11, 2018
Classes:42
Registration:6707653
Registered:Apr 19, 2022
Goods & Services
Platform as a service (PAAS) featuring computer software platforms for use by health care providers to access patient and claims information in the healthcare field
SIGA BRILLANDO
SIGA BRILLANDO
Service Mark
Word
ABANDONED
Owner:
Serial:87852980
Filed:Mar 28, 2018
Classes:36
SIGA BRILLANDO
SIGA BRILLANDO
Service Mark
Word
ABANDONED
Owner:
Serial:87853045
Filed:Mar 28, 2018
Classes:44
GUIDEWELL HEALTH PLANS
GUIDEWELL HEALTH PLANS
Service Mark
Word
ABANDONED
Owner:
Serial:87851359
Filed:Mar 27, 2018
Classes:36
Goods & Services
"HEALTH PLANS"
KEEP SHINING
KEEP SHINING
Service Mark
Word
ABANDONED
Owner:
Serial:87851888
Filed:Mar 27, 2018
Classes:44
KEEP SHINING
KEEP SHINING
Service Mark
Word
ABANDONED
Owner:
Serial:87851574
Filed:Mar 27, 2018
Classes:36
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87671091
Filed:Nov 3, 2017
Classes:21
Registration:6251688
Registered:Jan 19, 2021
Goods & Services
Drinking glasses, namely, tumblers
GUIDEWELL MEDICAL CENTER
GUIDEWELL MEDICAL CENTER
Service Mark
Word
ABANDONED
Owner:
Serial:87670992
Filed:Nov 3, 2017
Classes:44
Goods & Services
"MEDICAL CENTER"
GUIDEWELL PRIMARY CARE
GUIDEWELL PRIMARY CARE
Service Mark
Word
REGISTERED
Owner:
Serial:87670794
Filed:Nov 3, 2017
Classes:44
Registration:5967947
Registered:Jan 21, 2020
Goods & Services
Medical clinics; Medical services; "PRIMARY CARE"
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:87639265
Filed:Oct 10, 2017
Classes:36
Registration:6380575
Registered:Jun 8, 2021
Goods & Services
Insurance administration
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87639451
Filed:Oct 10, 2017
Classes:25
Registration:5468949
Registered:May 15, 2018
Goods & Services
Hats
GUIDEWELL INSURANCE
GUIDEWELL INSURANCE
Service Mark
Word
ABANDONED
Owner:
Serial:87639198
Filed:Oct 10, 2017
Classes:36
Goods & Services
"INSURANCE"
GUIDEWELL
GUIDEWELL
Trademark
Word
ABANDONED
Owner:
Serial:87638470
Filed:Oct 9, 2017
Classes:25
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87638316
Filed:Oct 9, 2017
Classes:18
Registration:5468861
Registered:May 15, 2018
Goods & Services
Backpacks; Umbrellas
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87362701
Filed:Mar 8, 2017
Classes:16
Registration:5291048
Registered:Sep 19, 2017
Goods & Services
Padfolios [ ; Pens ]
GUIDEWELL
GUIDEWELL
Trademark
Word
CANCELLED
Owner:
Serial:87362883
Filed:Mar 8, 2017
Classes:24
Registration:5291051
Registered:Sep 19, 2017
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87362726
Filed:Mar 8, 2017
Classes:12
Registration:5291049
Registered:Sep 19, 2017
Goods & Services
Automotive windshield shade screens
GUIDEWELL
GUIDEWELL
Trademark
Word
REGISTERED
Owner:
Serial:87362076
Filed:Mar 7, 2017
Classes:27
Registration:5291032
Registered:Sep 19, 2017
Goods & Services
Yoga mats
GUIDEWELL
GUIDEWELL
Service Mark
Word
CANCELLED
Owner:
Serial:87112647
Filed:Jul 22, 2016
Classes:36
Registration:5576371
Registered:Oct 2, 2018
Goods & Services
Insurance agency services
GUIDEWELL INSURANCE AGENCY
GUIDEWELL INSURANCE AGENCY
Service Mark
Word
CANCELLED
Owner:
Serial:87113468
Filed:Jul 22, 2016
Classes:36
Registration:5318138
Registered:Oct 24, 2017
Goods & Services
"INSURANCE AGENCY"
GUIDEWELL SOURCE
GUIDEWELL SOURCE
Service Mark
Word
REGISTERED
Owner:
Serial:86771833
Filed:Sep 29, 2015
Classes:35, 36
Registration:5074803
Registered:Nov 1, 2016
Goods & Services
Business administration of government sponsored healthcare programs | Insurance administration of government sponsored healthcare programs
GUIDEWELL INNOVATION
GUIDEWELL INNOVATION
Service Mark
Word
REGISTERED
Owner:
Serial:86564741
Filed:Mar 16, 2015
Classes:35, 41, 44
Registration:5703493
Registered:Mar 19, 2019
Goods & Services
Coordination of business conferences, namely, arranging and conducting business conferences | Education services, namely, providing lectures in the fields of technology, health and wellness; coordination of educational conferences | providing medical information in the field of health and wellness
GUIDEWELL EMERGENCY DOCTORS
GUIDEWELL EMERGENCY DOCTORS
Service Mark
Word
REGISTERED
Owner:
Serial:86348290
Filed:Jul 25, 2014
Classes:44
Registration:4733305
Registered:May 5, 2015
Goods & Services
"EMERGENCY DOCTORS"
GUIDEWELL EMERGENCY DOCTORS
GUIDEWELL EMERGENCY DOCTORS
Service Mark
Combined
REGISTERED
Owner:
Serial:86348465
Filed:Jul 25, 2014
Classes:44
Registration:4757566
Registered:Jun 16, 2015
Goods & Services
"EMERGENCY DOCTORS" AND THE REPRESENTATION OF THE CADUCEUS SYMBOL
GUIDEWELL EMERGENCY DOCTORS
GUIDEWELL EMERGENCY DOCTORS
Service Mark
Combined
REGISTERED
Owner:
Serial:86348523
Filed:Jul 25, 2014
Classes:44
Registration:4757567
Registered:Jun 16, 2015
Goods & Services
"EMERGENCY DOCTORS" AND THE REPRESENTATION OF THE CADUCEUS SYMBOL
GUIDEWELL FINANCIAL SOLUTIONS
GUIDEWELL FINANCIAL SOLUTIONS
Service Mark
Word
CANCELLED
Owner:
Serial:86201585
Filed:Feb 24, 2014
Classes:36
Registration:4867657
Registered:Dec 8, 2015
Goods & Services
"FINANCIAL SOLUTIONS"
GUIDEWELL CONNECT
GUIDEWELL CONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:86143306
Filed:Dec 13, 2013
Classes:35
Registration:5350803
Registered:Dec 5, 2017
GUIDEWELL CONNECT
GUIDEWELL CONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:86981400
Filed:Dec 13, 2013
Classes:35
Registration:5152774
Registered:Feb 28, 2017
GUIDEWELL CONNECT
GUIDEWELL CONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:86979390
Filed:Dec 13, 2013
Classes:35
Registration:5005190
Registered:Jul 19, 2016
GUIDEWELL CONNECT
GUIDEWELL CONNECT
Trademark
Word
ABANDONED
Owner:
Serial:86143225
Filed:Dec 13, 2013
Classes:10
GUIDEWELL HEALTH GROUP
GUIDEWELL HEALTH GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86141948
Filed:Dec 12, 2013
Classes:35
Goods & Services
"HEALTH GROUP"
GUIDEWELL HEALTH GROUP
GUIDEWELL HEALTH GROUP
Trademark
Word
ABANDONED
Owner:
Serial:86134049
Filed:Dec 3, 2013
Classes:10
Goods & Services
"HEALTH GROUP"
86116189
86116189
Service Mark
Design
CANCELLED
Owner:
Serial:86116189
Filed:Nov 12, 2013
Classes:44
Registration:4769548
Registered:Jul 7, 2015
Goods & Services
Providing information in the field of health and wellness
86116068
86116068
Service Mark
Design
CANCELLED
Owner:
Serial:86116068
Filed:Nov 12, 2013
Classes:36
Registration:5050098
Registered:Sep 27, 2016
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:86100906
Filed:Oct 24, 2013
Classes:36
Registration:4721061
Registered:Apr 14, 2015
Goods & Services
Providing information in the field of insurance
GUIDEWELL
GUIDEWELL
Service Mark
Word
ABANDONED
Owner:
Serial:86100924
Filed:Oct 24, 2013
Classes:35
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:86975350
Filed:Oct 24, 2013
Classes:44
Registration:4721687
Registered:Apr 14, 2015
Goods & Services
providing information in the field of health and wellness; medical clinics; medical services
GUIDEWELL
GUIDEWELL
Service Mark
Word
ABANDONED
Owner:
Serial:86100938
Filed:Oct 24, 2013
Classes:44
GUIDEWELL
GUIDEWELL
Service Mark
Word
ABANDONED
Owner:
Serial:86100863
Filed:Oct 24, 2013
Classes:35
GUIDEWELL
GUIDEWELL
Trademark
Word
ABANDONED
Owner:
Serial:86100825
Filed:Oct 24, 2013
Classes:10
GUIDEWELL
GUIDEWELL
Trademark
Word
ABANDONED
Owner:
Serial:86100790
Filed:Oct 24, 2013
Classes:5
GUIDEWELL GROUP
GUIDEWELL GROUP
Trademark
Word
ABANDONED
Owner:
Serial:86100964
Filed:Oct 24, 2013
Classes:10
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Trademark
Word
ABANDONED
Owner:
Serial:86100954
Filed:Oct 24, 2013
Classes:5
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86101003
Filed:Oct 24, 2013
Classes:44
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86100989
Filed:Oct 24, 2013
Classes:35
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86100981
Filed:Oct 24, 2013
Classes:36
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86100972
Filed:Oct 24, 2013
Classes:35
Goods & Services
"GROUP"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Trademark
Word
ABANDONED
Owner:
Serial:86100612
Filed:Oct 24, 2013
Classes:5
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86100764
Filed:Oct 24, 2013
Classes:44
Goods & Services
"MUTUAL"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Trademark
Word
ABANDONED
Owner:
Serial:86100640
Filed:Oct 24, 2013
Classes:10
Goods & Services
"MUTUAL"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86100691
Filed:Oct 24, 2013
Classes:35
Goods & Services
"MUTUAL"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86100716
Filed:Oct 24, 2013
Classes:36
Goods & Services
"MUTUAL"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86100740
Filed:Oct 24, 2013
Classes:35
Goods & Services
"MUTUAL"
NAN CHÈCHE YON PI BON SANTE
NAN CHÈCHE YON PI BON SANTE
Service Mark
Word
CANCELLED
Owner:
Serial:86101020
Filed:Oct 24, 2013
Classes:36
Registration:4655193
Registered:Dec 16, 2014
GUIDEWELL
GUIDEWELL
Service Mark
Word
ABANDONED
Owner:
Serial:86051500
Filed:Aug 29, 2013
Classes:35
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86051329
Filed:Aug 29, 2013
Classes:36
Goods & Services
"GROUP"
GUIDEWELL GROUP
GUIDEWELL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86051737
Filed:Aug 29, 2013
Classes:35
Goods & Services
"GROUP"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86051647
Filed:Aug 29, 2013
Classes:35
Goods & Services
"MUTUAL"
GUIDEWELL MUTUAL
GUIDEWELL MUTUAL
Service Mark
Word
ABANDONED
Owner:
Serial:86051202
Filed:Aug 29, 2013
Classes:36
Goods & Services
"MUTUAL"
GUIDEWELL
GUIDEWELL
Service Mark
Word
ABANDONED
Owner:
Serial:86050006
Filed:Aug 28, 2013
Classes:36
MY HEALTHY TURNAROUND
MY HEALTHY TURNAROUND
Service Mark
Word
CANCELLED
Owner:
Serial:85918331
Filed:Apr 30, 2013
Classes:44
Registration:4577015
Registered:Jul 29, 2014
BETTER NOW HEALTH CENTER
BETTER NOW HEALTH CENTER
Service Mark
Word
CANCELLED
Owner:
Serial:85917595
Filed:Apr 29, 2013
Classes:44
Registration:4581249
Registered:Aug 5, 2014
Goods & Services
"HEALTH CENTER"
MY HEALTHY TURNAROUND
MY HEALTHY TURNAROUND
Service Mark
Word
CANCELLED
Owner:
Serial:85917782
Filed:Apr 29, 2013
Classes:41
Registration:4577010
Registered:Jul 29, 2014
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:85133807
Filed:Sep 20, 2010
Classes:44
Registration:4077863
Registered:Dec 27, 2011
Goods & Services
Providing a website featuring information about health and wellness [ nutrition ]
GUIDEWELL
GUIDEWELL
Service Mark
Word
REGISTERED
Owner:
Serial:85133639
Filed:Sep 20, 2010
Classes:35
Registration:4081008
Registered:Jan 3, 2012
Goods & Services
Providing a website promoting the health-related [ goods and ] services of others
PARA UNA MEJOR SALUD
PARA UNA MEJOR SALUD
Service Mark
Word
CANCELLED
Owner:
Serial:85057005
Filed:Jun 8, 2010
Classes:44
Registration:5146845
Registered:Feb 21, 2017

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