BLUE CROSS/BLUE SHIELD OF KANSAS CITY logo

BLUE CROSS/BLUE SHIELD OF KANSAS CITY

38 Marks
Corp.
First Filed:Apr 30, 1984Latest Filed:Jul 11, 2024Address:10740 Nall Avenue, Overland Park, KS 66211

Portfolio Overview

Registered
13(34%)
Dead
25(66%)
Previous
5

Top Classes

Class 36
Insurance, Financial Services & Real Estate
18(47%)
Class 41
Education and Entertainment
7(18%)
Class 42
Software, IT Services & Scientific Research
6(16%)

TTAB Proceedings

No litigation activity

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Smith, Gambrell & Russell, L...(Oct 2008)
3
Markery Law LLC(Aug 1983)
1
BRYAN CAVE LLP(Mar 1994)
1

Trademark Activity Timeline(1984 – 2025)

Trademark Portfolio

43 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
ACCLAIMED HEALTH PARTNERS
ABANDONED
Owner:
Serial:98644132
Filed:Jul 11, 2024
Classes:35
Goods & Services
healthcare management service organization (MSO) services, namely, value-based care analytics, negotiating contracts with payers, patient engagement analytics, staffing assistance, pharmacy rebate consulting
CLARITY PERFORMANCE SOLUTIONS
REGISTERED
Owner:
Serial:98634552
Filed:Jul 5, 2024
Classes:35, 36
Registration:7832005
Registered:Jun 17, 2025
Goods & Services
insurance services, namely claims processing; insurance consultation; data compiling and analyzing in the field of insurance; SOLUTIONS
SHUT OUT THE STIGMA
SHUT OUT THE STIGMA
Service Mark
Word
REGISTERED
Owner:
Serial:98459572
Filed:Mar 20, 2024
Classes:35
Registration:7625832
Registered:Dec 24, 2024
Goods & Services
advertising services to promote public awareness of mental and behavioral medical conditions, treatments and healthcare.
MIDAMERICA UNION CARE
MIDAMERICA UNION CARE
Service Mark
Word
ABANDONED
Owner:
Serial:90718899
Filed:May 18, 2021
Classes:36
COBALT MEDPLANS
COBALT MEDPLANS
Service Mark
Word
CANCELLED
Owner:
Serial:87808609
Filed:Feb 23, 2018
Classes:35, 36
Registration:5693347
Registered:Mar 5, 2019
Goods & Services
"MEDPLANS"
S
S
Service Mark
Combined
ABANDONED
Owner:
Serial:87659054
Filed:Oct 25, 2017
Classes:44
SPIRA CARE
SPIRA CARE
Service Mark
Word
REGISTERED
Owner:
Serial:87659027
Filed:Oct 25, 2017
Classes:36
Registration:5567151
Registered:Sep 18, 2018
Goods & Services
Class 036: Insurance services, namely, underwriting, issuance and administration of health insurance, and claims administration services in the field of health insurance
SPIRA CARE
SPIRA CARE
Service Mark
Word
REGISTERED
Owner:
Serial:87518200
Filed:Jul 6, 2017
Classes:44
Registration:5477111
Registered:May 22, 2018
Goods & Services
Class 044: Primary care health care services
PREFERRED HEALTH PROFESSIONALS
PREFERRED HEALTH PROFESSIONALS
Service Mark
Combined
REGISTERED
Owner:
Serial:85866256
Filed:Mar 4, 2013
Classes:36
Registration:4421357
Registered:Oct 22, 2013
Goods & Services
"PREFERRED HEALTH PROFESSIONALS"
COBRA RESOURCE CENTER
COBRA RESOURCE CENTER
Service Mark
Word
CANCELLED
Owner:
Serial:77687532
Filed:Mar 10, 2009
Classes:35
Registration:3738399
Registered:Jan 12, 2010
77676169
77676169
Service Mark
Design
CANCELLED
Owner:
Serial:77676169
Filed:Feb 23, 2009
Classes:44
Registration:3724785
Registered:Dec 15, 2009
WHAT'S YOUR PLAN?
WHAT'S YOUR PLAN?
Trademark
Word
CANCELLED
Owner:
Serial:77676261
Filed:Feb 23, 2009
Classes:16
Registration:3883534
Registered:Nov 30, 2010
77239469
77239469
Service Mark
Design
ABANDONED
Owner:
Serial:77239469
Filed:Jul 26, 2007
Classes:44
HEALTHY LIVING
HEALTHY LIVING
Service Mark
Combined
ABANDONED
Owner:
Serial:77239544
Filed:Jul 26, 2007
Classes:44
HEALTHY LIVING
HEALTHY LIVING
Service Mark
Combined
ABANDONED
Owner:
Serial:77239516
Filed:Jul 26, 2007
Classes:44
77145495
77145495
Service Mark
Design
REGISTERED
Owner:
Serial:77145495
Filed:Mar 31, 2007
Classes:41
Registration:3531740
Registered:Nov 11, 2008
Goods & Services
Educational services, namely, conducting programs in the fields of wellness for expectant mothers and how to have healthy pregnancies
LITTLE STARS
LITTLE STARS
Service Mark
Combined
REGISTERED
Owner:
Serial:77145482
Filed:Mar 31, 2007
Classes:41
Registration:3595430
Registered:Mar 24, 2009
Goods & Services
Educational services, namely, conducting programs in the fields of wellness for expectant mothers and how to have healthy pregnancies, namely, providing educational mentoring and coaching services and programs in the field of wellness for expectant mothers, said mentoring and coaching services and programs provided only to women who are current members of applicant's organization and who have active maternity benefits
LITTLE STARS
LITTLE STARS
Service Mark
Combined
CANCELLED
Owner:
Serial:77145487
Filed:Mar 31, 2007
Classes:41
Registration:3595431
Registered:Mar 24, 2009
77136422
77136422
Service Mark
Design
REGISTERED
Owner:
Serial:77136422
Filed:Mar 21, 2007
Classes:41
Registration:3311600
Registered:Oct 16, 2007
Goods & Services
Educational services, namely, conducting educational programs in the field of wellness education, chronic disease management and high risk pregnancy management
77136468
77136468
Service Mark
Design
REGISTERED
Owner:
Serial:77136468
Filed:Mar 21, 2007
Classes:41
Registration:3334290
Registered:Nov 13, 2007
Goods & Services
Educational services, namely, conducting wellness programs featuring classes in the field of weight loss, smoking cessation, stress management, how to evaluate health risks and prevent illness
A HEALTHIER YOU
A HEALTHIER YOU
Service Mark
Combined
ABANDONED
Owner:
Serial:77136456
Filed:Mar 21, 2007
Classes:41
Goods & Services
"HEALTHIER"
HEALTHY COMPANION
HEALTHY COMPANION
Service Mark
Combined
ABANDONED
Owner:
Serial:77136403
Filed:Mar 21, 2007
Classes:41
Goods & Services
"HEALTHY"
HEARTLAND CARD SERVICES
HEARTLAND CARD SERVICES
Service Mark
Word
ABANDONED
Owner:
Serial:77088002
Filed:Jan 22, 2007
Classes:40
Goods & Services
"CARD SERVICES"
P PREFERRED HEALTH PROFESSIONALS
CANCELLED
Owner:
Serial:76482130
Filed:Jan 14, 2003
Classes:36
Registration:2794278
Registered:Dec 16, 2003
Goods & Services
Administration of pre-paid health care plans, namely, providing health care services through hospitals and physicians having prearranged contractual agreements with groups and individuals
FREEDOM NETWORK
FREEDOM NETWORK
Service Mark
Word
REGISTERED
Owner:
Serial:76363996
Filed:Jan 30, 2002
Classes:36
Registration:2674626
Registered:Jan 14, 2003
Goods & Services
Administration of preferred provider plans in the field of medical and dental services; "NETWORK"
FREEDOM NETWORK DENTAL
FREEDOM NETWORK DENTAL
Service Mark
Word
REGISTERED
Owner:
Serial:76363992
Filed:Jan 30, 2002
Classes:36
Registration:2690431
Registered:Feb 25, 2003
Goods & Services
administration of preferred provider plans in the field of medical and dental services; "NETWORK DENTAL"
FREEDOM NETWORK SELECT
FREEDOM NETWORK SELECT
Service Mark
Word
REGISTERED
Owner:
Serial:76363993
Filed:Jan 30, 2002
Classes:36
Registration:2674625
Registered:Jan 14, 2003
Goods & Services
Administration of preferred provider plans in the field of medical and dental services; "NETWORK SELECT"
THE EPOCH GROUP
THE EPOCH GROUP
Service Mark
Word
CANCELLED
Owner:
Serial:75000614
Filed:Oct 2, 1995
Classes:36
Registration:2198753
Registered:Oct 20, 1998
Goods & Services
third party administration of self-funded insurance policies; administering managed care health insurance; "GROUP"
MISSOURI VALLEY LIFE AND HEALTH
REGISTERED
Owner:
Serial:74711403
Filed:Aug 4, 1995
Classes:36
Registration:1991243
Registered:Aug 6, 1996
Goods & Services
underwriting life, health, and disability insurance; "MISSOURI" and "LIFE AND HEALTH"
TRILINC HEALTHCARE
TRILINC HEALTHCARE
Service Mark
Word
ABANDONED
Owner:
Serial:74679809
Filed:May 25, 1995
Classes:36, 42
Goods & Services
life and health insurance underwriting services; "HEALTHCARE"; health care services
TRILINK HEALTHCARE
TRILINK HEALTHCARE
Service Mark
Word
ABANDONED
Owner:
Serial:74677394
Filed:May 17, 1995
Classes:36, 42
Goods & Services
life and health insurance underwriting services; "HEALTHCARE"; health care services
TRILINK HEALTHCORP
TRILINK HEALTHCORP
Service Mark
Word
ABANDONED
Owner:
Serial:74670897
Filed:May 9, 1995
Classes:36, 42
Goods & Services
life and health insurance underwriting services; "HEALTHCORP"; health care services
HEARTLAND CARD SERVICES
HEARTLAND CARD SERVICES
Service Mark
Word
CANCELLED
Owner:
Serial:74671327
Filed:May 8, 1995
Classes:42
Registration:2058072
Registered:Apr 29, 1997
Goods & Services
"CARD SERVICES"; printing services, namely printing on plastic cards
CHAMBERCHOICE
CHAMBERCHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:74609544
Filed:Dec 12, 1994
Classes:36
Registration:1938577
Registered:Nov 28, 1995
Goods & Services
underwriting medical insurance
PREMIUMCHOICE
PREMIUMCHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:74610064
Filed:Dec 12, 1994
Classes:36
Registration:2009433
Registered:Oct 22, 1996
Goods & Services
underwriting insurance for health care
MID AMERICA BLUE
MID AMERICA BLUE
Service Mark
Word
ABANDONED
Owner:
Serial:74534502
Filed:Jun 7, 1994
Classes:36, 42
Goods & Services
health insurance, health care financing; health care services
HEALTHY DELIVERIES
HEALTHY DELIVERIES
Service Mark
Combined
CANCELLED
Owner:
Serial:74497294
Filed:Mar 7, 1994
Classes:42
Registration:1932615
Registered:Nov 7, 1995
Goods & Services
"HEALTHY DELIVERIES"; health care services
PREFERRED-CARE SENIOR
PREFERRED-CARE SENIOR
Service Mark
Word
CANCELLED
Owner:
Serial:73477904
Filed:Apr 30, 1984
Classes:36
Registration:1507624
Registered:Oct 4, 1988
Goods & Services
INSURANCE UNDERWRITING SERVICES
MYEAP
MYEAP
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:77595566
Filed:Oct 18, 2008
Classes:35
Registration:3653840
Registered:Jul 14, 2009
NEW DIRECTIONS
NEW DIRECTIONS
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:77595562
Filed:Oct 18, 2008
Classes:44
Registration:3626704
Registered:May 26, 2009
Goods & Services
Providing health information, namely, conducting programs to provide support, information and education to employees, employers and health plan providers in the field of behavioral health
NEW DIRECTIONS BEHAVIORAL HEALTH
NEW DIRECTIONS BEHAVIORAL HEALTH
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:77595565
Filed:Oct 18, 2008
Classes:44
Registration:3626705
Registered:May 26, 2009
Goods & Services
"BEHAVIORAL HEALTH"
YOUREAP
YOUREAP
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:77595568
Filed:Oct 18, 2008
Classes:35
Registration:3653841
Registered:Jul 14, 2009
Goods & Services
Referring employees to appropriate psychological health and wellness services | Employee assistance programs, namely, providing psychological counseling and assistance to employees in dealing with a wide range of personal health and wellness problems
PREFERRED CARE
PREFERRED CARE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:73439938
Filed:Aug 18, 1983
Classes:36
Registration:1366092
Registered:Oct 15, 1985
Goods & Services
INSURANCE UNDERWRITING SERVICES

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