Brookdale Senior Living, Inc. logo

Brookdale Senior Living, Inc.

45 Marks
Corp.
First Filed:May 31, 2007Latest Filed:Aug 18, 2025Address:105 Westwood Place, Suite 400, Brentwood, TN 37027, US

Portfolio Overview

Registered
11(24%)
Pending
7(16%)
Dead
27(60%)

Top Classes

Class 43
Restaurant & Hotel Services
17(38%)
Class 35
Advertising, Business Services & Retail
14(31%)
Class 44
Medical, beauty and agricultural services
11(24%)

TTAB Proceedings

Total Proceedings
14
As Plaintiff
3(21%)
As Defendant
11(79%)

Top Firms

Bass, Berry & Sims PLC(Aug 2025)
35

Trademark Activity Timeline(2007 – 2026)

Trademark Portfolio

45 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
BEST AT HOME CARE
BEST AT HOME CARE
Service Mark
Combined
ITU
PENDING
Owner:
Serial:99342849
Filed:Aug 18, 2025
Classes:45
Goods & Services
Class 045: Providing non-medical personal support services for seniors, namely, assistance with bathing, grooming, dressing, meal preparation, shopping, errand running, performing household care and chores; Providing non-medical personal support services for seniors, namely, providing an escort to and from events, appointments and activities; Social services, namely, providing companionship services for senior citizens, disabled and home-bound persons; Personal concierge services for others, namely, making requested personal arrangements and reservations, and meeting customer-specific needs, all rendered in the customer's home
THE GREY TAKE PRESENTED BY BROOKDALE
PENDING
Owner:
Serial:99256555
Filed:Jun 27, 2025
Classes:9, 35, 41
Goods & Services
Entertainment services, namely, providing podcasts in the field of upcoming innovations and technology for aging seniors, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities; Education services, namely, providing providing senior resident information, senior resident nurture information in the field of memory care, resident services, family services, senior residential retirement, independent living, assisted living, skilled nursing, nursing home and long-term care facilities; Downloadable podcasts in the field of upcoming innovations and technology for gaining seniors, memory care, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, health, home care, and long-term care facilities; Lead generation services; Lead nurture services; Business administration services in the field of healthcare; Business assistance services, namely, assisting senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities to improve customer outcomes and satisfaction with healthcare providers; Advertisements in the field of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities
BROOKDALE SENIOR LIVING
BROOKDALE SENIOR LIVING
Service Mark
Combined
PENDING
Owner:
Serial:99187210
Filed:May 15, 2025
Classes:35, 36, 43, +2
Goods & Services
Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities; Business management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities and memory care facilities; Providing non-medical assisted living services, namely, medication management, daily living support, companionship and housekeeping services; providing at-home respite care services; providing memory care services; Running errands for others; providing personal care services to adults; providing transportation services to adults; Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care and memory care services; providing rehabilitation services for adults; providing a website in the field of continuing care retirement communities, skilled nursing, personal care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical assisted living services; Continuing care retirement communities (CCRCs) in the nature of memory care services, assisted living, and independent living facilities; Meal preparation services
THE GREY TAKE PRESENTED BY BROOKDALE
Owner:
Serial:99174124
Filed:May 7, 2025
Classes:9, 35, 41
Goods & Services
Entertainment services, namely, providing podcasts in the field of upcoming innovations and technology for aging seniors, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities; Education services, namely, providing providing senior resident information, senior resident nurture information in the field of memory care, resident services, family services, senior residential retirement, independent living, assisted living, skilled nursing, nursing home and long-term care facilities; Downloadable podcasts in the field of upcoming innovations and technology for gaining seniors, memory care, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, health, home care, and long-term care facilities; Lead generation services; Lead nurture services; Business administration services in the field of healthcare; Business assistance services, namely, assisting senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities to improve customer outcomes and satisfaction with healthcare providers; Advertisements in the field of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities
MAKE IT MINE
MAKE IT MINE
Trademark
Word
REGISTERED
Owner:
Serial:98748167
Filed:Sep 12, 2024
Classes:9, 41
Registration:8098549
Registered:Jan 13, 2026
Goods & Services
Entertainment services, namely, providing a website featuring information on a video series; Entertainment services in the nature of a video series; Entertainment services in the nature of a video series by connected TV component; providing an online non-downloadable video series in the field of personal stories; providing an online non-downloadable video series on senior residential retirement; providing an online non-downloadable video series on independent living; providing an online non-downloadable video series on assisted living; providing an online non-downloadable video series on nursing home facilities; providing an online non-downloadable video series on long term care facilities; providing a website for a video series on senior residential retirement; providing a website for a video series on independent living; providing a website for a video series on assisted living; providing a website for a video series on nursing home facilities; Entertainment services, namely, providing information about a video series by social media marketing, email promotions, website, direct mail; Entertainment services, namely, providing information about a video series by social media marketing, public relations, digital marketing, email promotions, website, direct mail and other digital and non-digital media types; Providing on-line downloadable videos for a video series in the field of personal stories; providing an online downloadable video series on senior residential retirement; providing an online downloadable video series on independent living; providing an online downloadable video series on assisted living; providing an online downloadable video series on nursing home facilities; providing an online downloadable video series on long term care facilities
EMBRACE BY BROOKDALE
EMBRACE BY BROOKDALE
Service Mark
Word
ITU
PENDING
Owner:
Serial:98344069
Filed:Jan 5, 2024
Classes:41, 44, 45
Goods & Services
Providing educational workshops in the field of memory care; providing memory care programs, namely, memory programs for patients with dementia; providing memory care support programs, namely, providing personal support services for patients and families of patients, namely, emotional support for families with loved ones of dementia; providing programs, namely, providing memory care support program for patients and families with loved ones of dementia; Providing memory care health care services; healthcare services, namely, providing patient wellness programs for patients with dementia; providing information in the field of healthcare; providing online information in the field of healthcare; providing online information in the field of memory care
E M B R A C E FAMILY PARTNERSHIP PROGRAM BY BROOKDALE
Owner:
Serial:98344061
Filed:Jan 5, 2024
Classes:41, 44, 45
Goods & Services
Providing educational workshops in the field of memory care; providing memory care programs, namely, memory programs for patients with dementia; providing memory care support programs, namely, providing personal support services for patients and families of patients, namely, emotional support for families with loved ones of dementia; providing programs, namely, providing memory care support program for patients and families with loved ones of dementia; Providing memory care health care services; healthcare services, namely, providing patient wellness programs for patients with dementia; providing information in the field of healthcare; providing online information in the field of healthcare; providing online information in the field of memory care; FAMILY PARTNERSHIP PROGRAM
ENGAGEMENTPLUS
ENGAGEMENTPLUS
Service Mark
Word
ITU
PENDING
Owner:
Serial:98196282
Filed:Sep 25, 2023
Classes:41, 44
Goods & Services
Educational services, namely, arranging and conducting of event programming programs featuring workshops in the fields of senior adult lifestyle, health, memory care, and nutrition; Healthcare services, namely, providing lifestyle programming opportunities, namely, mentoring, social clubs, meditation classes, fitness classes, storytelling activities, community support programs, technology training, and mental fitness programs for senior patients in residential retirement; lifestyle programming services, namely mentoring, social clubs, meditation classes, fitness classes, storytelling activities, community support programs, technology training, and mental fitness programs in the field of independent living, assisted living, skilled nursing, memory care services, nursing home and long term care facilities
BROOKDALE UNIVERSITY
BROOKDALE UNIVERSITY
Service Mark
Combined
REGISTERED
Owner:
Serial:97663721
Filed:Nov 4, 2022
Classes:41
Registration:7581046
Registered:Nov 26, 2024
Goods & Services
Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; training in the field of sales; education and training services, namely, providing sales orientation, clinical orientation and executive director orientation; "UNIVERSITY"
BROOKDALE UNIVERSITY
BROOKDALE UNIVERSITY
Service Mark
Word
REGISTERED
Owner:
Serial:97663735
Filed:Nov 4, 2022
Classes:41
Registration:7238170
Registered:Dec 5, 2023
Goods & Services
Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; training in the field of sales; education and training services, namely, providing sales orientation, clinical orientation and executive director orientation; "UNIVERSITY"
BROOKDALE UNIVERSITY
BROOKDALE UNIVERSITY
Service Mark
Combined
REGISTERED
Owner:
Serial:97663665
Filed:Nov 4, 2022
Classes:41
Registration:7238169
Registered:Dec 5, 2023
Goods & Services
Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; training in the field of sales; education and training services, namely, providing sales orientation, clinical orientation and executive director orientation; "UNIVERSITY"
BROOKDALE HEALTH+PLUS
BROOKDALE HEALTH+PLUS
Service Mark
Combined
REGISTERED
Owner:
Serial:97298605
Filed:Mar 7, 2022
Classes:44
Registration:7029297
Registered:Apr 18, 2023
Goods & Services
Healthcare services provided to residents of an assisted living center, retirement living center or in their residence via partner physicians and nurse practitioners; "HEALTH"
HEALTH PLUS
HEALTH PLUS
Service Mark
Combined
ABANDONED
Owner:
Serial:90505376
Filed:Feb 2, 2021
Classes:44
BROOKDALE AT HOME
BROOKDALE AT HOME
Service Mark
Combined
REGISTERED
Owner:
Serial:90269312
Filed:Oct 21, 2020
Classes:45
Registration:6725886
Registered:May 24, 2022
Goods & Services
Providing non-medical personal support services for seniors, namely, assistance with bathing, grooming, dressing, meal preparation, shopping, errand running, performing household care and chores; Providing non-medical personal support services for seniors, namely, providing an escort to and from events, appointments and activities; Social services, namely, providing companionship services for senior citizens, disabled and home-bound persons; Personal concierge services for others, namely, making requested personal arrangements and reservations, and meeting customer-specific needs, all rendered in the customer's home; "HOME"
BROOKDALE AT HOME
BROOKDALE AT HOME
Service Mark
Word
REGISTERED
Owner:
Serial:90269293
Filed:Oct 21, 2020
Classes:45
Registration:6725885
Registered:May 24, 2022
Goods & Services
Providing non-medical personal support services for seniors, namely, assistance with bathing, grooming, dressing, meal preparation, shopping, errand running, performing household care and chores; Providing non-medical personal support services for seniors, namely, providing an escort to and from events, appointments and activities; Social services, namely, providing companionship services for senior citizens, disabled and home-bound persons; Personal concierge services for others, namely, making requested personal arrangements and reservations, and meeting customer-specific needs, all rendered in the customer's home; "HOME"
BROOKDALE HEALTH +
BROOKDALE HEALTH +
Service Mark
Word
ABANDONED
Owner:
Serial:88785006
Filed:Feb 4, 2020
Classes:44
Goods & Services
"HEALTH"
BROOKDALE HEALTHPLUS
BROOKDALE HEALTHPLUS
Service Mark
Word
REGISTERED
Owner:
Serial:88785085
Filed:Feb 4, 2020
Classes:44
Registration:6471916
Registered:Aug 31, 2021
Goods & Services
Healthcare services provided to residents of an assisted living center, retirement living center or in their residence via partner physicians and nurse practitioners
UNDERSTANDING LIVES HERE EVERY DAY
ABANDONED
Owner:
Serial:87598127
Filed:Sep 6, 2017
Classes:35
CLOSER RELATIONSHIPS LIVE HERE EVERY DAY
Owner:
Serial:87204033
Filed:Oct 14, 2016
Classes:35
REWIRING AGING
REWIRING AGING
Service Mark
Word
CANCELLED
Owner:
Serial:86919615
Filed:Feb 25, 2016
Classes:35
Registration:5247221
Registered:Jul 18, 2017
BRINGING NEW LIFE TO SENIOR LIVING
CANCELLED
Owner:
Serial:86769077
Filed:Sep 25, 2015
Classes:35
Registration:5037900
Registered:Sep 6, 2016
WE'VE GOT THIS
WE'VE GOT THIS
Service Mark
Word
ABANDONED
Owner:
Serial:86689871
Filed:Jul 10, 2015
Classes:35
WE HELP AMERICA AGE WELL
WE HELP AMERICA AGE WELL
Service Mark
Word
ABANDONED
Owner:
Serial:86497555
Filed:Jan 7, 2015
Classes:35
WE HELP PEOPLE AGE WELL
WE HELP PEOPLE AGE WELL
Service Mark
Word
ABANDONED
Owner:
Serial:86497698
Filed:Jan 7, 2015
Classes:35
READY WHEN YOU ARE
READY WHEN YOU ARE
Service Mark
Word
ABANDONED
Owner:
Serial:86428764
Filed:Oct 20, 2014
Classes:35
REWIRING AGING
REWIRING AGING
Service Mark
Word
ABANDONED
Owner:
Serial:86428755
Filed:Oct 20, 2014
Classes:35
EAT AMERICAN BISTRO BY BROOKDALE
REGISTERED
Owner:
Serial:85861892
Filed:Feb 27, 2013
Classes:43
Registration:4660230
Registered:Dec 23, 2014
Goods & Services
"EAT" AND "AMERICAN BISTRO"; Contract food services, namely, preparing food and drinks for senior residential retirement, independent living, assisted living, skilled nursing, nursing home and long term care facilities; preparing, providing and serving food and drinks for others
ALL THE PLACES LIFE CAN GO
CANCELLED
Owner:
Serial:85785690
Filed:Nov 21, 2012
Classes:35
Registration:4645678
Registered:Nov 25, 2014
THE HALLMARK
THE HALLMARK
Service Mark
Word
ABANDONED
Owner:
Serial:85673832
Filed:Jul 11, 2012
Classes:43
DAILY MOMENTS OF SUCCESS
DAILY MOMENTS OF SUCCESS
Service Mark
Word
CANCELLED
Owner:
Serial:85525033
Filed:Jan 25, 2012
Classes:44
Registration:4325473
Registered:Apr 23, 2013
YOUR STORY CONTINUES HERE
CANCELLED
Owner:
Serial:85524960
Filed:Jan 25, 2012
Classes:43
Registration:4365459
Registered:Jul 9, 2013
85132354
85132354
Service Mark
Design
REGISTERED
Owner:
Serial:85132354
Filed:Sep 17, 2010
Classes:43, 44
Registration:4084726
Registered:Jan 10, 2012
Goods & Services
Providing skilled nursing care, nursing home services and providing long-term care facilities; nursing care and healthcare services; and healthcare services featuring memory enhancement services in the field of Alzheimer's care; Providing temporary accommodations, namely, residential homes and housing services for seniors; providing assisted living facilities; providing independent living residences and living facilities
THE HAMPTON
THE HAMPTON
Service Mark
Word
ABANDONED
Owner:
Serial:85122538
Filed:Sep 3, 2010
Classes:43
THE HAMPTON CYPRESS STATION
ABANDONED
Owner:
Serial:85122556
Filed:Sep 3, 2010
Classes:43
THE HAMPTON PEARLAND - SOUTHBELT
ABANDONED
Owner:
Serial:85122557
Filed:Sep 3, 2010
Classes:43
THE HAMPTON PINEGATE
THE HAMPTON PINEGATE
Service Mark
Word
ABANDONED
Owner:
Serial:85122561
Filed:Sep 3, 2010
Classes:43
THE HAMPTON POST OAK
THE HAMPTON POST OAK
Service Mark
Word
ABANDONED
Owner:
Serial:85122566
Filed:Sep 3, 2010
Classes:43
THE HAMPTON SHADOWLAKE
THE HAMPTON SHADOWLAKE
Service Mark
Word
ABANDONED
Owner:
Serial:85122551
Filed:Sep 3, 2010
Classes:43
THE HAMPTON SPRING SHADOWS
ABANDONED
Owner:
Serial:85122553
Filed:Sep 3, 2010
Classes:43
THE HAMPTON TANGLEWOOD
THE HAMPTON TANGLEWOOD
Service Mark
Word
ABANDONED
Owner:
Serial:85122565
Filed:Sep 3, 2010
Classes:43
THE HAMPTON WILLOWBROOK
THE HAMPTON WILLOWBROOK
Service Mark
Word
ABANDONED
Owner:
Serial:85122549
Filed:Sep 3, 2010
Classes:43
THE HAMPTON WILLOWBROOK HEALTHCARE CENTER
Owner:
Serial:85122546
Filed:Sep 3, 2010
Classes:43
HOMEWOOD RESIDENCE
HOMEWOOD RESIDENCE
Service Mark
Word
CANCELLED
Owner:
Serial:85042485
Filed:May 19, 2010
Classes:43
Registration:3886429
Registered:Dec 7, 2010
Goods & Services
"RESIDENCE"
FREEDOM POINTE
FREEDOM POINTE
Service Mark
Word
CANCELLED
Owner:
Serial:85024081
Filed:Apr 27, 2010
Classes:43
Registration:3982556
Registered:Jun 21, 2011
BROOKDALE SENIOR LIVING
BROOKDALE SENIOR LIVING
Service Mark
Word
REGISTERED
Owner:
Serial:77194038
Filed:May 31, 2007
Classes:35, 36, 44
Registration:3478973
Registered:Aug 5, 2008
Goods & Services
Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home and long term care facilities; Business management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home and long term care facilities; Providing skilled nursing, nursing home and long term care facilities; "SENIOR LIVING"

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