DEFINITY INSURANCE COMPANY logo

DEFINITY INSURANCE COMPANY

64 Marks
First Filed:May 2, 2016Latest Filed:Apr 4, 2023Address:111 Westmount Road South, Waterloo, ON N2J4S4, CA

Portfolio Overview

Registered
26(43%)
Pending
22(36%)
Dead
16(26%)
Previous
4

Top Classes

Class 36
Insurance, Financial Services & Real Estate
61(100%)

TTAB Proceedings

No litigation activity

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Trademark Activity Timeline(2016 – 2026)

Trademark Portfolio

68 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
DEFINITY CYBER
DEFINITY CYBER
Service Mark
Word
PENDING
Owner:
Serial:99735834
Filed:Mar 31, 2026
Classes:36, 42
DEFINITY. CYBER
DEFINITY. CYBER
Service Mark
Combined
PENDING
Owner:
Serial:99735969
Filed:Mar 31, 2026
Classes:36, 42
DEFINITY. CYBER
DEFINITY. CYBER
Service Mark
Combined
PENDING
Owner:
Serial:99735933
Filed:Mar 31, 2026
Classes:36, 42
D.
D.
Service Mark
Combined
REGISTERED
Owner:
Serial:97871862
Filed:Apr 4, 2023
Classes:36
Registration:8055182
Registered:Dec 9, 2025
Goods & Services
Insurance services, namely, writing property and casualty insurance; Underwriting of motor vehicle insurance; Underwriting of usage based motor vehicle insurance
F
F
Service Mark
Combined
PENDING
Owner:
Serial:97871869
Filed:Apr 4, 2023
Classes:36
Goods & Services
Insurance services, namely, writing property and casualty insurance; Underwriting of motor vehicle insurance; Underwriting of usage based motor vehicle insurance
S
S
Service Mark
Combined
REGISTERED
Owner:
Serial:97871877
Filed:Apr 4, 2023
Classes:36
Registration:8045631
Registered:Dec 2, 2025
Goods & Services
Insurance services, namely, writing property and casualty insurance; Underwriting of motor vehicle insurance; Underwriting of usage based motor vehicle insurance
97871021
97871021
Service Mark
Design
PENDING
Owner:
Serial:97871021
Filed:Apr 3, 2023
Classes:36
Goods & Services
Insurance services, namely, medical insurance underwriting for pets; pet insurance underwriting services
97871018
97871018
Service Mark
Design
PENDING
Owner:
Serial:97871018
Filed:Apr 3, 2023
Classes:36
Goods & Services
Insurance services, namely, medical insurance underwriting for pets; pet insurance underwriting services
DEFINITY. VIRAGE
DEFINITY. VIRAGE
Service Mark
Combined
PENDING
Owner:
Serial:97752195
Filed:Jan 12, 2023
Classes:36
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
DEFNIITY. VIRAGE
DEFNIITY. VIRAGE
Service Mark
Combined
PENDING
Owner:
Serial:97752211
Filed:Jan 12, 2023
Classes:36
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
ECONOMICAL VIRAGE
ECONOMICAL VIRAGE
Service Mark
Combined
REGISTERED
Owner:
Serial:97752067
Filed:Jan 12, 2023
Classes:36
Registration:8106011
Registered:Jan 20, 2026
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
ECONOMICAL VIRAGE
ECONOMICAL VIRAGE
Service Mark
Combined
REGISTERED
Owner:
Serial:97751918
Filed:Jan 12, 2023
Classes:36
Registration:8106010
Registered:Jan 20, 2026
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
SONNET VIRAGE
SONNET VIRAGE
Service Mark
Combined
REGISTERED
Owner:
Serial:97752100
Filed:Jan 12, 2023
Classes:36
Registration:7683675
Registered:Feb 11, 2025
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
SONNET VIRAGE
SONNET VIRAGE
Service Mark
Combined
REGISTERED
Owner:
Serial:97752091
Filed:Jan 12, 2023
Classes:36
Registration:7683674
Registered:Feb 11, 2025
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
SONNET VIRAGE
SONNET VIRAGE
Service Mark
Combined
ABANDONED
Owner:
Serial:97752173
Filed:Jan 12, 2023
Classes:36
DEFINITY VIRAGE
DEFINITY VIRAGE
Service Mark
Word
PENDING
Owner:
Serial:97750504
Filed:Jan 11, 2023
Classes:36
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
ECONOMICAL VIRAGE
ECONOMICAL VIRAGE
Service Mark
Word
REGISTERED
Owner:
Serial:97750472
Filed:Jan 11, 2023
Classes:36
Registration:8106009
Registered:Jan 20, 2026
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
SONNET VIRAGE
SONNET VIRAGE
Service Mark
Word
REGISTERED
Owner:
Serial:97750510
Filed:Jan 11, 2023
Classes:36
Registration:7683671
Registered:Feb 11, 2025
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
DEFINITY. SHIFT
DEFINITY. SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97696291
Filed:Nov 29, 2022
Classes:36
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
DEFINITY. SHIFT
DEFINITY. SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97696276
Filed:Nov 29, 2022
Classes:36
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
ECONOMICAL SHIFT
ECONOMICAL SHIFT
Service Mark
Combined
REGISTERED
Owner:
Serial:97696258
Filed:Nov 29, 2022
Classes:36
Registration:8007359
Registered:Nov 4, 2025
Goods & Services
Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
ECONOMICAL SHIFT
ECONOMICAL SHIFT
Service mark
Combined
ABANDONED
Owner:
Serial:97696250
Filed:Nov 29, 2022
Classes:36
Goods & Services
Class 036: Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
SONNET SHIFT
SONNET SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97696229
Filed:Nov 29, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
SONNET SHIFT
SONNET SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97696208
Filed:Nov 29, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
AUTOCOVER
AUTOCOVER
Service Mark
Stylized
PENDING
Owner:
Serial:97611003
Filed:Sep 28, 2022
Classes:36
Goods & Services
Provision of property and casualty insurance
AUTOCOVER
AUTOCOVER
Service Mark
Stylized
PENDING
Owner:
Serial:97611221
Filed:Sep 28, 2022
Classes:36
Goods & Services
Provision of property and casualty insurance
FAMILY INSURANCE
FAMILY INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:97611251
Filed:Sep 28, 2022
Classes:36
Registration:7971906
Registered:Oct 7, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE"
FAMILY INSURANCE
FAMILY INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:97611020
Filed:Sep 28, 2022
Classes:36
Registration:7943281
Registered:Sep 16, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE"
FAMILY INSURANCE PART OF DEFINITY
FAMILY INSURANCE PART OF DEFINITY
Service Mark
Combined
REGISTERED
Owner:
Serial:97611036
Filed:Sep 28, 2022
Classes:36
Registration:7971904
Registered:Oct 7, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE"
FAMILY INSURANCE PART OF DEFINITY
FAMILY INSURANCE PART OF DEFINITY
Service Mark
Combined
REGISTERED
Owner:
Serial:97611260
Filed:Sep 28, 2022
Classes:36
Registration:7971907
Registered:Oct 7, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE"
FAMILY INSURANCE QUICK PAY ONLINE POLICY PAYMENT
FAMILY INSURANCE QUICK PAY ONLINE POLICY PAYMENT
Service Mark
Combined
REGISTERED
Owner:
Serial:97611235
Filed:Sep 28, 2022
Classes:36
Registration:7971905
Registered:Oct 7, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE AND ONLINE POLICY PAYMENT"
FAMILY INSURANCE QUICKPAY ONLINE POLICY PAYMENT
FAMILY INSURANCE QUICKPAY ONLINE POLICY PAYMENT
Service Mark
Combined
REGISTERED
Owner:
Serial:97611011
Filed:Sep 28, 2022
Classes:36
Registration:7971903
Registered:Oct 7, 2025
Goods & Services
Provision of property and casualty insurance; "FAMILY INSURANCE AND ONLINE POLICY PAYMENT"
HOMECOVER
HOMECOVER
Service Mark
Stylized
PENDING
Owner:
Serial:97610996
Filed:Sep 28, 2022
Classes:36
Goods & Services
Provision of property and casualty insurance
HOMECOVER
HOMECOVER
Service Mark
Stylized
PENDING
Owner:
Serial:97611227
Filed:Sep 28, 2022
Classes:36
Goods & Services
Provision of property and casualty insurance
SONNET
SONNET
Service Mark
Stylized
REGISTERED
Owner:
Serial:97596986
Filed:Sep 19, 2022
Classes:36
Registration:7666109
Registered:Jan 28, 2025
Goods & Services
Insurance agency and brokerage; Provision of property and casualty insurance
SONNET ASSURANCE
SONNET ASSURANCE
Service Mark
Stylized
REGISTERED
Owner:
Serial:97597000
Filed:Sep 19, 2022
Classes:36
Registration:7666110
Registered:Jan 28, 2025
Goods & Services
Insurance agency and brokerage; Provision of property and casualty insurance; "ASSURANCE"
SONNET INSURANCE
SONNET INSURANCE
Service Mark
Stylized
REGISTERED
Owner:
Serial:97597009
Filed:Sep 19, 2022
Classes:36
Registration:7821655
Registered:Jun 10, 2025
Goods & Services
Insurance agency and brokerage; Provision of property and casualty insurance; "INSURANCE"
DEFINITY. SHIFT
DEFINITY. SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97502923
Filed:Jul 14, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
DEFINITY. SHIFT
DEFINITY. SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97502929
Filed:Jul 14, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
ECONOMICAL SHIFT
ECONOMICAL SHIFT
Service Mark
Combined
ABANDONED
Owner:
Serial:97502944
Filed:Jul 14, 2022
Classes:36
ECONOMICAL SHIFT
ECONOMICAL SHIFT
Service Mark
Combined
ABANDONED
Owner:
Serial:97502936
Filed:Jul 14, 2022
Classes:36
SONNET SHIFT
SONNET SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97502960
Filed:Jul 14, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
SONNET SHIFT
SONNET SHIFT
Service Mark
Combined
PENDING
Owner:
Serial:97502954
Filed:Jul 14, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
DEFINITY SHIFT
DEFINITY SHIFT
Service Mark
Word
ABANDONED
Owner:
Serial:97461674
Filed:Jun 16, 2022
Classes:36
ECONOMICAL SHIFT
ECONOMICAL SHIFT
Service Mark
Word
ABANDONED
Owner:
Serial:97461679
Filed:Jun 16, 2022
Classes:36
SONNET SHIFT
SONNET SHIFT
Service Mark
Word
ITU
PENDING
Owner:
Serial:97461663
Filed:Jun 16, 2022
Classes:36
Goods & Services
Provision of motor vehicle insurance; provision of usage based motor vehicle insurance
ECONOMICAL
ECONOMICAL
Service Mark
Combined
REGISTERED
Owner:
Serial:97287771
Filed:Feb 28, 2022
Classes:36
Registration:7221295
Registered:Nov 21, 2023
Goods & Services
Class 036: Provision of property and casualty insurance
DEFINITY.
DEFINITY.
Service Mark
Stylized
ABANDONED
Owner:
Serial:97212590
Filed:Jan 11, 2022
Classes:36
5 PETITES MINUTES. GROSSES ÉCONOMIES.
5 PETITES MINUTES. GROSSES ÉCONOMIES.
Service Mark
Word
REGISTERED
Owner:
Serial:97104916
Filed:Nov 2, 2021
Classes:36
Registration:7065295
Registered:May 30, 2023
Goods & Services
Provision of property and casualty insurance
PRÉSENTS POUR LA COLLECTIVITÉ
PRÉSENTS POUR LA COLLECTIVITÉ
Service Mark
Word
REGISTERED
Owner:
Serial:97104879
Filed:Nov 2, 2021
Classes:36
Registration:7153447
Registered:Sep 5, 2023
Goods & Services
Provision of property and casualty insurance
TAKE A MOMENT. SAVE A BUNDLE.
TAKE A MOMENT. SAVE A BUNDLE.
Service Mark
Word
REGISTERED
Owner:
Serial:97104919
Filed:Nov 2, 2021
Classes:36
Registration:7065296
Registered:May 30, 2023
Goods & Services
Provision of property and casualty insurance
WE'RE IN IT FOR GOOD
WE'RE IN IT FOR GOOD
Service Mark
Word
REGISTERED
Owner:
Serial:97104896
Filed:Nov 2, 2021
Classes:36
Registration:7089605
Registered:Jun 27, 2023
Goods & Services
Provision of property and casualty insurance
SONNET ASSURANCE
SONNET ASSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:97061762
Filed:Oct 6, 2021
Classes:36
Registration:6999126
Registered:Mar 14, 2023
Goods & Services
Class 036: Insurance agency and brokerage; pet insurance agency and brokerage; Insurance underwriting services for all types of insurance; and insurance information
SONNET INSURANCE
SONNET INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:97062395
Filed:Oct 6, 2021
Classes:36
Registration:6971476
Registered:Feb 7, 2023
Goods & Services
Class 036: Insurance agency and brokerage; pet insurance agency and brokerage; Insurance underwriting services for all types of insurance; and insurance information
DEFINITY
DEFINITY
Service Mark
Word
ABANDONED
Owner:
Serial:90678259
Filed:Apr 28, 2021
Classes:36
DEFINITY ASSURANCE
DEFINITY ASSURANCE
Service Mark
Word
ABANDONED
Owner:
Serial:90678037
Filed:Apr 28, 2021
Classes:36
Goods & Services
"ASSURANCE"
DEFINITY FINANCIAL
DEFINITY FINANCIAL
Service Mark
Word
ABANDONED
Owner:
Serial:90678268
Filed:Apr 28, 2021
Classes:36
Goods & Services
"FINANCIAL"
DEFINITY INSURANCE
DEFINITY INSURANCE
Service Mark
Word
ABANDONED
Owner:
Serial:90678022
Filed:Apr 28, 2021
Classes:36
Goods & Services
"INSURANCE"
FINANCIÈRE DEFINITY
FINANCIÈRE DEFINITY
Service Mark
Word
ABANDONED
Owner:
Serial:90678279
Filed:Apr 28, 2021
Classes:36
Goods & Services
"FINANCIÈRE"
SOCIÉTÉ FINANCIÈRE DEFINITY
SOCIÉTÉ FINANCIÈRE DEFINITY
Service Mark
Word
ABANDONED
Owner:
Serial:90678246
Filed:Apr 28, 2021
Classes:36
Goods & Services
"SOCIÉTÉ FINANCIÈRE"
EXPERT CYBER
EXPERT CYBER
Service Mark
Word
REGISTERED
Owner:
Serial:87493379
Filed:Jun 16, 2017
Classes:36
Registration:6285525
Registered:Mar 9, 2021
Goods & Services
Class 036: Provision of property and casualty insurance
WHAT'S THE BEST THAT CAN HAPPEN?
WHAT'S THE BEST THAT CAN HAPPEN?
Service Mark
Word
CANCELLED
Owner:
Serial:87209832
Filed:Oct 20, 2016
Classes:36
Registration:5677494
Registered:Feb 19, 2019
Goods & Services
Provision of property and casualty insurance; Insurance brokerage services; Insurance underwriting for property and casualty insurance; Insurance services, namely, writing property and casualty insurance; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance
SONNET
SONNET
Service Mark
Word
CANCELLED
Owner:
Serial:87021800
Filed:May 2, 2016
Classes:36
Registration:5404226
Registered:Feb 20, 2018
SONNET INSURANCE
SONNET INSURANCE
Service Mark
Word
CANCELLED
Owner:
Serial:87021805
Filed:May 2, 2016
Classes:36
Registration:5404227
Registered:Feb 20, 2018
Goods & Services
"INSURANCE"
DEFINITY FOUNDATION
DEFINITY FOUNDATION
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:97104967
Filed:Nov 2, 2021
Classes:36
Registration:7166836
Registered:Sep 19, 2023
Goods & Services
Class 036: Provision of property and casualty insurance
DEFINITY INSURANCE FOUNDATION
DEFINITY INSURANCE FOUNDATION
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:97104954
Filed:Nov 2, 2021
Classes:36
Registration:7166835
Registered:Sep 19, 2023
Goods & Services
"INSURANCE FOUNDATION"
LA FONDATION DEFINITY
LA FONDATION DEFINITY
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:97104930
Filed:Nov 2, 2021
Classes:36
Registration:7166833
Registered:Sep 19, 2023
Goods & Services
"LA FONDATION"
LA FONDATION DEFINITY ASSURANCE
LA FONDATION DEFINITY ASSURANCE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:97104937
Filed:Nov 2, 2021
Classes:36
Registration:7166834
Registered:Sep 19, 2023
Goods & Services
"LA FONDATION" AND "ASSURANCE"

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