DEVA CONCEPTS LLC. logo

DEVA CONCEPTS LLC.

88 Marks
LLC
First Filed:Feb 26, 1998Latest Filed:Dec 23, 2025Address:One Henkel Way, Rocky Hill, CT 06067

Portfolio Overview

Registered
38(43%)
Pending
4(5%)
Dead
46(52%)

Top Classes

Class 3
Cosmetics & Cleaning Products
67(76%)
Class 41
Education and Entertainment
13(15%)
Class 24
Fabrics
4(5%)

TTAB Proceedings

Total Proceedings
12
As Plaintiff
10(83%)
As Defendant
2(17%)

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1

Trademark Activity Timeline(1998 – 2025)

Trademark Portfolio

88 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
MULTI-BENEFIT OIL OF WONDERS FOR STRENGTH AND REPAIR
MULTI-BENEFIT OIL OF WONDERS FOR STRENGTH AND REPAIR
Trademark
Word
PENDING
Owner:
Serial:99563297
Filed:Dec 23, 2025
Classes:3
Goods & Services
Class 003: Hair care preparations; Hair styling preparations
OIL OF WONDERS
OIL OF WONDERS
Trademark
Word
PENDING
Owner:
Serial:99563292
Filed:Dec 23, 2025
Classes:3
Goods & Services
Class 003: Hair care preparations; Hair styling preparations
ALL WE DO IS CURLS
ALL WE DO IS CURLS
Trademark
Word
ABANDONED
Owner:
Serial:98276025
Filed:Nov 17, 2023
Classes:3, 41
Goods & Services
Providing educational demonstrations, conducting in salon, online and classroom workshops, seminars and training about hair care and the use of hair care products; Online and web based educational demonstrations, workshops, seminars and training about hair care and the use of hair care products; Hair care preparations; Hair styling preparations
CURLHEIGHTS
CURLHEIGHTS
Trademark
Word
REGISTERED
Owner:
Serial:98085122
Filed:Jul 14, 2023
Classes:3
Registration:7740470
Registered:Mar 25, 2025
Goods & Services
Hair care preparations; Hair styling preparations
QUENCH'N DEFINE GEL
QUENCH'N DEFINE GEL
Trademark
Word
PENDING
Owner:
Serial:97673991
Filed:Nov 11, 2022
Classes:3
Goods & Services
Hair care preparations; Hair styling preparations; "DEFINE GEL"
QUENCH'N STRETCH CREAM
QUENCH'N STRETCH CREAM
Trademark
Word
PENDING
Owner:
Serial:97674007
Filed:Nov 11, 2022
Classes:3
Goods & Services
Hair care preparations; Hair styling preparations; "STRETCH CREAM"
QUICKMILK
QUICKMILK
Trademark
Word
ABANDONED
Owner:
Serial:97673972
Filed:Nov 11, 2022
Classes:3
CURL COALITION
CURL COALITION
Service Mark
Word
ABANDONED
Owner:
Serial:97386577
Filed:Apr 28, 2022
Classes:41
DEVAFAST DRY
DEVAFAST DRY
Trademark
Word
REGISTERED
Owner:
Serial:97296112
Filed:Mar 4, 2022
Classes:3
Registration:7231836
Registered:Nov 28, 2023
Goods & Services
Class 003: Hair care preparations; Hair styling preparations
JUICY TWISTING BUTTER
JUICY TWISTING BUTTER
Trademark
Word
ABANDONED
Owner:
Serial:97296201
Filed:Mar 4, 2022
Classes:3
Goods & Services
"TWISTING BUTTER"
MIST OF WONDERS
MIST OF WONDERS
Trademark
Word
REGISTERED
Owner:
Serial:97296039
Filed:Mar 4, 2022
Classes:3
Registration:7219843
Registered:Nov 14, 2023
Goods & Services
Hair care preparations; Hair styling preparations
CURLBOND
CURLBOND
Trademark
Word
REGISTERED
Owner:
Serial:90323857
Filed:Nov 17, 2020
Classes:3
Registration:6495213
Registered:Sep 21, 2021
Goods & Services
Hair care preparations; Hair styling preparations
CURLBOND PRO BOOST
CURLBOND PRO BOOST
Trademark
Word
REGISTERED
Owner:
Serial:90321883
Filed:Nov 16, 2020
Classes:3
Registration:6495211
Registered:Sep 21, 2021
Goods & Services
Hair care preparations
FLEXFACTOR
FLEXFACTOR
Trademark
Word
REGISTERED
Owner:
Serial:90321893
Filed:Nov 16, 2020
Classes:3
Registration:6465377
Registered:Aug 24, 2021
Goods & Services
Hair care preparations; Hair styling preparations
SCALP DE(PH)ENSE
SCALP DE(PH)ENSE
Trademark
Word
REGISTERED
Owner:
Serial:90321898
Filed:Nov 16, 2020
Classes:3
Registration:6465378
Registered:Aug 24, 2021
Goods & Services
Class 003: Hair care preparations; Hair styling preparations
SCALP PURI(PH)Y
SCALP PURI(PH)Y
Trademark
Word
ABANDONED
Owner:
Serial:90321894
Filed:Nov 16, 2020
Classes:3
CURL FLEXIBILITY
CURL FLEXIBILITY
Trademark
Word
REGISTERED
Owner:
Serial:90271869
Filed:Oct 22, 2020
Classes:3, 41
Registration:6599107
Registered:Dec 21, 2021
Goods & Services
Class 003: Hair care preparations; hair styling preparations; Class 041: Providing educational demonstrations, conducting in salon, online and classroom workshops, seminars and training about hair care and the use of hair care products; online and web based educational demonstrations, workshops, seminars and training about hair care and the use of hair care products
DEVATWIST
DEVATWIST
Trademark
Word
REGISTERED
Owner:
Serial:88646437
Filed:Oct 8, 2019
Classes:24
Registration:6201888
Registered:Nov 17, 2020
Goods & Services
Towels; absorbent towels for hair; microfiber towels
NO-POO BLUE
NO-POO BLUE
Trademark
Word
REGISTERED
Owner:
Serial:88646427
Filed:Oct 8, 2019
Classes:3
Registration:6201887
Registered:Nov 17, 2020
Goods & Services
Class 003: Hair care preparations; shampoos
SUPERMOUSSE
SUPERMOUSSE
Trademark
Word
REGISTERED
Owner:
Serial:88646412
Filed:Oct 8, 2019
Classes:3
Registration:6120884
Registered:Aug 4, 2020
Goods & Services
Hair care preparations; Hair styling preparations; Hair mousse; Styling mousse
DEVACUT
DEVACUT
Service Mark
Word
REGISTERED
Owner:
Serial:88450599
Filed:May 29, 2019
Classes:44
Registration:5931720
Registered:Dec 10, 2019
Goods & Services
Beauty salon services; hair stylist services, namely, providing a signature haircut style; information, advisory and consultancy in relation to beauty services and hair aesthetics
DEVAFRESH
DEVAFRESH
Trademark
Word
REGISTERED
Owner:
Serial:88299223
Filed:Feb 13, 2019
Classes:3
Registration:5864415
Registered:Sep 17, 2019
Goods & Services
Hair care preparations; hair styling and finishing preparations; dry shampoo; hair care products, namely, hair refreshing spray, leave-in styling spray, curl enhancing spray and anti-frizz spray
DEVACURL
DEVACURL
Service Mark
Word
REGISTERED
Owner:
Serial:88281988
Filed:Jan 30, 2019
Classes:41
Registration:5828337
Registered:Aug 6, 2019
Goods & Services
Providing educational demonstrations, conducting in salon, online and classroom workshops, seminars and training about hair care and the use of hair care products; online and web based educational demonstrations, workshops, seminars and training about hair care and the use of hair care products; Providing a website featuring blogs and non-downloadable publications in the nature of articles regarding hair care and hair care products; Providing a website featuring non-downloadable videos in the field of hair care and hair care products
DEVA
DEVA
Trademark
Word
REGISTERED
Owner:
Serial:88280231
Filed:Jan 29, 2019
Classes:11, 24
Registration:5828138
Registered:Aug 6, 2019
Goods & Services
Towels; absorbent towels for hair; microfiber towels; Hair dryers; diffusers for hair dryers
DEVACURL
DEVACURL
Trademark
Word
REGISTERED
Owner:
Serial:88280234
Filed:Jan 29, 2019
Classes:11, 24
Registration:5828140
Registered:Aug 6, 2019
Goods & Services
Towels; absorbent towels for hair; microfiber towels; Hair dryers; diffusers for hair dryers
DEEP SEA REPAIR
DEEP SEA REPAIR
Trademark
Word
CANCELLED
Owner:
Serial:88127301
Filed:Sep 21, 2018
Classes:3
Registration:5797997
Registered:Jul 9, 2019
Goods & Services
Class 003: Hair care preparations; hair styling preparations; hair conditioners; hair masks
HIGH SHINE
HIGH SHINE
Trademark
Word
REGISTERED
Owner:
Serial:88127101
Filed:Sep 21, 2018
Classes:3
Registration:5789784
Registered:Jun 25, 2019
Goods & Services
Hair care preparations; hair styling and finishing preparations; hair care products, namely, hair moisturizing spray, hair oil, hair shine oil, hair shine spray, leave-in styling spray, curl enhancing spray, anti-frizz spray; "SHINE"
SUPER STRETCH
SUPER STRETCH
Trademark
Word
CANCELLED
Owner:
Serial:87799259
Filed:Feb 15, 2018
Classes:3
Registration:5737407
Registered:Apr 30, 2019
Goods & Services
Hair styling preparations
LEAVE-IN DECADENCE
LEAVE-IN DECADENCE
Trademark
Word
REGISTERED
Owner:
Serial:87704700
Filed:Dec 1, 2017
Classes:3
Registration:5547557
Registered:Aug 21, 2018
Goods & Services
hair care preparations; hair conditioners; leave-in hair conditioners; "LEAVE-IN"
WASH DAY WONDER
WASH DAY WONDER
Trademark
Word
REGISTERED
Owner:
Serial:87677748
Filed:Nov 9, 2017
Classes:3
Registration:5547498
Registered:Aug 21, 2018
Goods & Services
hair care preparations; "WASH"
NEVER SHAMPOO YOUR CURLS AGAIN
NEVER SHAMPOO YOUR CURLS AGAIN
Trademark
Word
ABANDONED
Owner:
Serial:87451390
Filed:May 16, 2017
Classes:3
BEACH REMEDY
BEACH REMEDY
Trademark
Word
ABANDONED
Owner:
Serial:87363470
Filed:Mar 8, 2017
Classes:3
Goods & Services
"REMEDY"
MELT INTO MOISTURE
MELT INTO MOISTURE
Trademark
Word
REGISTERED
Owner:
Serial:87314228
Filed:Jan 26, 2017
Classes:3
Registration:5414241
Registered:Feb 27, 2018
Goods & Services
[ Hair care products, namely, heat protection sprays; ] hair care creams; hair care lotions; hair care preparations; hair care products, namely, heat protection sprays; hair masks
BUILDUP BUSTER
BUILDUP BUSTER
Trademark
Word
REGISTERED
Owner:
Serial:87147671
Filed:Aug 23, 2016
Classes:3
Registration:5444138
Registered:Apr 10, 2018
Goods & Services
Hair care preparations, hair cleaning preparations, hair cleansing serums, shampoo [, conditioner]; "BUILD UP"
MIGHTY MASQUE
MIGHTY MASQUE
Trademark
Word
ABANDONED
Owner:
Serial:87147690
Filed:Aug 23, 2016
Classes:3
Goods & Services
"MASQUE"
FOR ALL CURL KIND
FOR ALL CURL KIND
Service Mark
Word
CANCELLED
Owner:
Serial:87014345
Filed:Apr 26, 2016
Classes:41
Registration:5324849
Registered:Oct 31, 2017
LOW-POO DELIGHT
LOW-POO DELIGHT
Trademark
Word
REGISTERED
Owner:
Serial:86960118
Filed:Mar 31, 2016
Classes:3
Registration:5297351
Registered:Sep 26, 2017
Goods & Services
Hair care products, namely, hair cleanser, hair shampoo
NO-POO DECADENCE
NO-POO DECADENCE
Trademark
Word
REGISTERED
Owner:
Serial:86960165
Filed:Mar 31, 2016
Classes:3
Registration:5351282
Registered:Dec 5, 2017
Goods & Services
hair care products namely, hair cleanser, hair shampoo
ONE CONDITION DECADENCE
ONE CONDITION DECADENCE
Trademark
Word
REGISTERED
Owner:
Serial:86960180
Filed:Mar 31, 2016
Classes:3
Registration:5351283
Registered:Dec 5, 2017
Goods & Services
Class 003: hair care products, namely, hair care preparations, hair styling preparations, conditioners
ONE CONDITION DELIGHT
ONE CONDITION DELIGHT
Trademark
Word
CANCELLED
Owner:
Serial:86960139
Filed:Mar 31, 2016
Classes:3
Registration:5840013
Registered:Aug 20, 2019
Goods & Services
Class 003: hair care products, namely, hair care preparations, hair styling preparations, conditioners
CURL DETOX
CURL DETOX
Trademark
Word
ABANDONED
Owner:
Serial:86950865
Filed:Mar 23, 2016
Classes:3
WAVE MAKER
WAVE MAKER
Trademark
Word
ABANDONED
Owner:
Serial:86950897
Filed:Mar 23, 2016
Classes:3
ARC ANGEL
ARC ANGEL
Trademark
Word
ABANDONED
Owner:
Serial:86923881
Filed:Feb 29, 2016
Classes:3
B'LEAVE-IN
B'LEAVE-IN
Trademark
Word
CANCELLED
Owner:
Serial:86923843
Filed:Feb 29, 2016
Classes:3
Registration:5049778
Registered:Sep 27, 2016
DEVACLIPS
DEVACLIPS
Trademark
Word
CANCELLED
Owner:
Serial:86923856
Filed:Feb 29, 2016
Classes:26
Registration:5352963
Registered:Dec 12, 2017
BEAUTIFUL MESS
BEAUTIFUL MESS
Trademark
Word
CANCELLED
Owner:
Serial:86919689
Filed:Feb 25, 2016
Classes:3
Registration:5097242
Registered:Dec 6, 2016
THE CURL MAKER
THE CURL MAKER
Trademark
Word
ABANDONED
Owner:
Serial:86919684
Filed:Feb 25, 2016
Classes:3
Goods & Services
"CURL"
NEVER SHAMPOO YOUR CURLS AGAIN
NEVER SHAMPOO YOUR CURLS AGAIN
Trademark
Word
ABANDONED
Owner:
Serial:86914063
Filed:Feb 19, 2016
Classes:3
COCONUT CURL STYLER
COCONUT CURL STYLER
Trademark
Word
CANCELLED
Owner:
Serial:86786768
Filed:Oct 13, 2015
Classes:3
Registration:4943406
Registered:Apr 19, 2016
Goods & Services
"STYLER"
SUPERCREAM
SUPERCREAM
Trademark
Word
ABANDONED
Owner:
Serial:86612917
Filed:Apr 28, 2015
Classes:3
COCONUT CONTROL CREAM
COCONUT CONTROL CREAM
Trademark
Word
ABANDONED
Owner:
Serial:86589924
Filed:Apr 7, 2015
Classes:3
DEVADRYER
DEVADRYER
Trademark
Word
REGISTERED
Owner:
Serial:86568064
Filed:Mar 18, 2015
Classes:11
Registration:4970126
Registered:May 31, 2016
Goods & Services
Hair dryers
FOR ALL CURL KIND
FOR ALL CURL KIND
Trademark
Word
REGISTERED
Owner:
Serial:86547274
Filed:Feb 26, 2015
Classes:3
Registration:4871984
Registered:Dec 15, 2015
Goods & Services
Full line of hair care products, namely, hair care preparations, hair cleaning preparations, hair styling preparations, hair dressings, shampoo, conditioners, hair spray, hair gel, mousse [, dyes, rinses, bleach, relaxers, lighteners, and hair straightening preparations ]
LOVE YOUR CURLS
LOVE YOUR CURLS
Service Mark
Word
ABANDONED
Owner:
Serial:86531704
Filed:Feb 11, 2015
Classes:41
ALL WE DO ARE CURLS
ALL WE DO ARE CURLS
Service Mark
Word
CANCELLED
Owner:
Serial:86514778
Filed:Jan 26, 2015
Classes:41
Registration:5096098
Registered:Dec 6, 2016
AMAZING CURLS BEGIN IN THE SHOWER
AMAZING CURLS BEGIN IN THE SHOWER
Trademark
Word
CANCELLED
Owner:
Serial:86514831
Filed:Jan 26, 2015
Classes:3
Registration:5209790
Registered:May 23, 2017
ASK A CURLY GIRL ABOUT HER HAIR AND SHE'LL TELL YOU ABOUT HER LIFE
ASK A CURLY GIRL ABOUT HER HAIR AND SHE'LL TELL YOU ABOUT HER LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:86514811
Filed:Jan 26, 2015
Classes:41
Registration:5066743
Registered:Oct 25, 2016
DEVAFUSER
DEVAFUSER
Trademark
Word
REGISTERED
Owner:
Serial:86514742
Filed:Jan 26, 2015
Classes:11
Registration:4811924
Registered:Sep 15, 2015
Goods & Services
Diffusers for hair dryers
DEVALOOKS
DEVALOOKS
Service Mark
Word
CANCELLED
Owner:
Serial:86514904
Filed:Jan 26, 2015
Classes:41
Registration:4868324
Registered:Dec 8, 2015
DEVATIPS
DEVATIPS
Service Mark
Word
CANCELLED
Owner:
Serial:86514897
Filed:Jan 26, 2015
Classes:41
Registration:4868323
Registered:Dec 8, 2015
DEVATOWEL
DEVATOWEL
Trademark
Word
REGISTERED
Owner:
Serial:86514718
Filed:Jan 26, 2015
Classes:24
Registration:4803763
Registered:Sep 1, 2015
Goods & Services
towels; absorbant towels for hair; microfiber towels
DISCOVER WHAT YOUR CURLS CAN DO
DISCOVER WHAT YOUR CURLS CAN DO
Trademark
Word
ABANDONED
Owner:
Serial:86514891
Filed:Jan 26, 2015
Classes:3
EVERY CURL HAS A STORY
EVERY CURL HAS A STORY
Service Mark
Word
CANCELLED
Owner:
Serial:86514916
Filed:Jan 26, 2015
Classes:41
Registration:5073933
Registered:Nov 1, 2016
GREAT CURL STYLE DEMANDS VERSATILITY
GREAT CURL STYLE DEMANDS VERSATILITY
Trademark
Word
CANCELLED
Owner:
Serial:86514860
Filed:Jan 26, 2015
Classes:3
Registration:4984367
Registered:Jun 21, 2016
NEVER SHAMPOO AGAIN
NEVER SHAMPOO AGAIN
Trademark
Word
ABANDONED
Owner:
Serial:86514931
Filed:Jan 26, 2015
Classes:3
ONE CONDITION
ONE CONDITION
Trademark
Word
REGISTERED
Owner:
Serial:86514914
Filed:Jan 26, 2015
Classes:3
Registration:5663891
Registered:Jan 29, 2019
Goods & Services
hair care products, namely, hair care preparations, hair styling preparations, hair conditioners
PSYCURLOGY
PSYCURLOGY
Service Mark
Word
CANCELLED
Owner:
Serial:86514938
Filed:Jan 26, 2015
Classes:41
Registration:4868325
Registered:Dec 8, 2015
SHOWER AND SHAPE
SHOWER AND SHAPE
Trademark
Word
ABANDONED
Owner:
Serial:86514907
Filed:Jan 26, 2015
Classes:3
YOUR CURLS. YOUR STORY. OUR PASSION
YOUR CURLS. YOUR STORY. OUR PASSION
Trademark
Word
CANCELLED
Owner:
Serial:86514924
Filed:Jan 26, 2015
Classes:3
Registration:5124900
Registered:Jan 17, 2017
BAR OF HOPE
BAR OF HOPE
Trademark
Word
ABANDONED
Owner:
Serial:86168647
Filed:Jan 17, 2014
Classes:3
EMBRACE YOUR CURLS
EMBRACE YOUR CURLS
Trademark
Word
CANCELLED
Owner:
Serial:85869119
Filed:Mar 6, 2013
Classes:3
Registration:4520244
Registered:Apr 29, 2014
Goods & Services
"CURLS"
THE CURL INNOVATOR
THE CURL INNOVATOR
Trademark
Word
CANCELLED
Owner:
Serial:85862343
Filed:Feb 28, 2013
Classes:3
Registration:4524445
Registered:May 6, 2014
Goods & Services
"CURL"
CALLING ALL CURLS
CALLING ALL CURLS
Trademark
Word
CANCELLED
Owner:
Serial:85861973
Filed:Feb 27, 2013
Classes:3
Registration:4411042
Registered:Oct 1, 2013
CURLS NIGHT OUT
CURLS NIGHT OUT
Service Mark
Word
CANCELLED
Owner:
Serial:85862193
Filed:Feb 27, 2013
Classes:41
Registration:4421280
Registered:Oct 22, 2013
DEVACURL
DEVACURL
Trademark
Word
REGISTERED
Owner:
Serial:85862142
Filed:Feb 27, 2013
Classes:3
Registration:4424795
Registered:Oct 29, 2013
Goods & Services
Full line of hair care products, namely, hair care preparations, hair cleaning preparations, hair styling preparations, hair dressings, shampoo, conditioners, hair spray, hair gel, mousse [ , dyes, rinses, bleach, relaxers, lighteners, and straighteners ]
BAR OF HOPE
BAR OF HOPE
Trademark
Word
ABANDONED
Owner:
Serial:77902610
Filed:Dec 30, 2009
Classes:3
Goods & Services
Class 003: Hair bleach, hair care preparations, hair cleaning preparations, hair coloring preparations, hair conditioners, hair creams, hair dressings for men, hair dressings for women, hair dyes, hair gel and hair mousse, hair lighteners, hair relaxers, hair relaxing preparations; hair preparations, namely, hair rinses, hair shampoo, hair spray; hair straightening preparations, hair styling preparations and skin soap
ANGEL
ANGEL
Trademark
Word
ABANDONED
Owner:
Serial:77802955
Filed:Aug 12, 2009
Classes:3
HEAVEN IN HAIR
HEAVEN IN HAIR
Trademark
Word
REGISTERED
Owner:
Serial:77803140
Filed:Aug 12, 2009
Classes:3
Registration:3902627
Registered:Jan 11, 2011
Goods & Services
[ Hair care products, namely, hair cleaning preparations; hair styling preparations; ] hair dressings for men and women; hair shampoo; hair conditioners; [ hair spray; hair gel; hair mousse; hair dyes; hair rinses; hair bleach; hair relaxers; hair lighteners; ] hair lotions [ and hair straightening preparations ]
MIRRORCURLS
MIRRORCURLS
Trademark
Word
CANCELLED
Owner:
Serial:77802970
Filed:Aug 12, 2009
Classes:3
Registration:3902623
Registered:Jan 11, 2011
MIST-ER RIGHT
MIST-ER RIGHT
Trademark
Word
REGISTERED
Owner:
Serial:77802983
Filed:Aug 12, 2009
Classes:3
Registration:3902624
Registered:Jan 11, 2011
Goods & Services
[ Hair care products, namely, hair cleaning preparations; ] hair styling preparations; hair dressings for men and women; [ hair shampoo; ] hair conditioners [ ; hair spray; hair gel; hair mousse; hair dyes; hair rinses; hair bleach; hair relaxers; hair lighteners; hair lotions and hair straightening preparations ]

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