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Diageo Great Britain Ltd logo

Diageo Great Britain Ltd

18 Marks
Other
First Filed:Dec 3, 2003Latest Filed:Sep 5, 2025Address:16 Great Marlborough Street, London, W1F7HS, GB

Portfolio Overview

Registered
4(22%)
Pending
3(17%)
Dead
11(61%)

Top Classes

Class 33
Wines and Spirits
10(56%)
Class 32
Beer & Non-Alcoholic Beverages
6(33%)
Class 41
Education and Entertainment
5(28%)

TTAB Proceedings

Total Proceedings
1
As Plaintiff
0(0%)
As Defendant
1(100%)

Top Firms

Diageo North America, Inc.(Sep 2025)
9
DIAGEO N AMERICA INC(May 2004)
3

Trademark Activity Timeline(2003 – 2025)

Trademark Portfolio

18 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
99376349
99376349
Trademark
Design
PENDING
Owner:
Serial:99376349
Filed:Sep 5, 2025
Classes:30, 32, 33
Goods & Services
Class 030: Non-alcoholic substances imparting flavour for addition to alcoholic drinks (other than essential oils); Flavorings for beverages; Flavorings, other than essential oils, for beverages; Beverage flavoring pods, filled.; Flavoring pods for beverages; Flavoring additives for non-nutritional purposes; Flavor enhancer used in beverage products; Extracts used as flavoring (other than essential oils); Substances imparting flavor for addition to drink (other than essential oils); Class 032: Non-alcoholic beverages; mineral and aerated waters; syrups and other preparations for making non-alcoholic beverages.; Class 033: Alcoholic beverages (except beers); alcoholic preparations for making beverages.
BARTEND.AR
BARTEND.AR
Trademark
Stylized
ABANDONED
Owner:
Serial:98585616
Filed:Jun 5, 2024
Classes:9, 42
Goods & Services
Providing downloadable software for use in creating, customizing, and mixing virtual and real cocktails via augmented reality; providing a platform for sharing and accessing cocktail recipes, ingredient information, and mixology tips via augmented reality; providing an augmented reality interface for selecting and visualizing cocktail ingredients; providing augmented reality tools and overlays for guiding users in the creation of cocktails; providing augmented reality experiences for interactive cocktail mixing tutorials; providing an augmented reality platform for cocktail enthusiasts to virtually experiment with and share their own cocktail recipes; providing augmented reality features for simulating the process of mixing and garnishing cocktails in a virtual environment; and providing augmented reality experiences for enhancing the overall cocktail making and enjoyment experience.; Providing an augmented reality platform for the creation, customization, and mixing of virtual and real cocktails; providing an augmented reality interface for selecting and visualizing cocktail ingredients; providing augmented reality tools and overlays for guiding users in the creation of cocktails; offering augmented reality experiences for interactive cocktail mixing tutorials; facilitating the sharing of cocktail recipes, ingredient information, and mixology tips via augmented reality; providing augmented reality services for cocktail enthusiasts to virtually experiment with and share their own cocktail recipes; offering augmented reality features for simulating the process of mixing and garnishing cocktails in a virtual environment; and offering augmented reality experiences for enhancing the overall cocktail making and enjoyment experience.
FUSION BY DIAGEO
FUSION BY DIAGEO
Service Mark
Stylized
ITU
PENDING
Owner:
Serial:98494468
Filed:Apr 11, 2024
Classes:35, 41
Goods & Services
Business accelerator services, namely, providing mentorship and resources being seminars to startups and entrepreneurs to help grow and develop business and accelerate innovation.; Business accelerator services, namely, providing business guidance and business networking to startups and entrepreneurs to help grow and develop business and accelerate innovation.
DIAGEO
DIAGEO
Trademark
Word
PENDING
Owner:
Serial:79421806
Filed:Dec 11, 2023
Classes:9, 35, 41, +1
Goods & Services
Entertainment and educational services provided in online virtual environments relating to virtual goods in the form of non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; entertainment and educational services in the nature of organizing, arranging, and conducting virtual performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through wireless networks and electronic devices; conducting entertainment and educational events in the metaverse and in virtual environment; entertainment services provided in online virtual environments relating to non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings; entertainment services provided in virtual environments in which users can interact for recreational or entertainment purposes; entertainment services, namely, operating a virtual bar or restaurant offering virtual food and beverages for education and entertainment purposes; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services provided in virtual environments in which users can interact for recreational, leisure or entertainment purposes, featuring digital media, digital files, and digital assets authenticated by non-fungible tokens [NFTs]; entertainment services provided via on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets (term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations); providing educational information on-line relating to crypto-assets; production of educational and entertainment content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; organizing and conducting events, exhibitions, expositions and conferences for entertainment or educational purposes via interactive entertainment, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof.; Downloadable digital files, being downloadable images, photographs, digital art, videos or audio recordings used with blockchain technology authenticated by non-fungible tokens (NFTs); downloadable digital files authenticated by non-fungible tokens [NFTs], used with blockchain technology to represent a virtual or physical goods, for data storage, and for limiting access to content; computer programs featuring downloadable virtual goods, namely in the form of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable computer software for interactive online games, environments, platforms and experiences for use via a global computer network and through wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable computer software and downloadable mobile application software for providing access to digital electronic content and experiences in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; virtual and augmented reality software; downloadable software, mobile application software and cloud-based software for virtual reality games and virtual worlds; virtual reality headsets and glasses; electronic mobile and hand-held devices adapted for use in online virtual worlds, being computer hardware; downloadable virtual and augmented reality software for education, learning, entertainment purpose; downloadable software and mobile application software for providing a virtual marketplace; downloadable software and mobile application software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing cryptocurrency transactions using blockchain technology; computer programs for the creation and trade of digital assets using blockchain-based software technology; downloadable computer software and mobile application software enabling the authentication, ownership, availability, sale and trading of digital assets; downloadable software and mobile application software for processing transactions related to crypto-assets, non-fungible tokens and other application tokens; downloadable software and mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-assets, non-fungible tokens and other digital tokens; downloadable computer software and mobile application software for viewing images, videos and content relating to beverages, gaming, music, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; downloadable loyalty cards, incentive cards and reward cards; e-payment software; 3D animation software; augmented reality software; chatbot software; computer software featuring intelligent assistants to create enhanced user experiences in response to user inquiries, instructions, and commands.; Retail store services connected with the sale of alcoholic and non-alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of goods and services; retail store services and online retail store services connected with the sale of virtual goods, namely in the form of alcoholic beverages, low-alcoholic beverages, non-alcoholic beverages, beers, wines, sparkling wines, champagne, ready to drink alcoholic and non-alcoholic products, cocktails, beverageware, bottles, personalised bottles, drinking vessels, drinking glasses, glassware, painted glassware, crystalware, decanters, bottle openers, corkscrews, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); blockchain tokens, digital tokens, downloadable digital files authenticated by non-fungible tokens, digital media, digital files, and digital assets in the field of beverages, food, gaming, music, culture and apparel; provision of an online marketplace for buyers and sellers of downloadable virtual goods in the form of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); customer relationship management via chatbot.; Providing temporary use of non-downloadable software for creating digital/virtual media namely, digital/virtual assets in the form of images, photos, videos, file containing text, spreadsheets, or slide decks, relating to contents stored digitally/virtually; providing temporary use of non-downloadable computer software, featuring virtual goods created with blockchain-based software technology and smart contracts, in the nature of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; technological services related to the online creation of art works and digital images in connection with goods namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; providing temporary use of non-downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs); authentication, issuance, validation and administering of digital certificates; research and development of new virtual goods for others; authentication of intangible assets using blockchain technology; hosting of an interactive website and computer application software for virtual reality game services; computer system analysis; software as a service [SaaS]; software creation, development, programming and maintenance; data storage via blockchain; data authentication via blockchain; certification of data via blockchain; blockchain as a Service [BaaS]; online provision of non-downloadable web-based applications relating to online retail stores and brand experiential virtual environments that allow users to create hosted crypto collectible and blockchain-based NFT stores; hosting a website featuring technology that enables internet users to create, bookmark, annotate, and publicly share data; software development, programming and maintenance; creation and maintenance of websites; computer system analysis; hosting computer sites; providing temporary use of non-downloadable software for creating technology that enables internet users to create, bookmark, annotate, and publicly share data; technological services relating to the provision of artificial intelligence technology to enable internet users to create recommendations; hosting of an online virtual environment for exchanging virtual collectibles, virtual goods, digital files, 3D resources and tokens; providing temporary use of online non-downloadable cognitive computing software; design and development of computer software for chatbots; providing temporary use of online non-downloadable computer software for simulating conversations; platform as a service [PaaS] for operating artificial intelligence (AI) customer service centers via chatbot; providing of online non-downloadable software for providing access to virtual collectibles, non-fungible tokens and other application tokens.
THE SCOTCH SOCIAL
THE SCOTCH SOCIAL
Trademark
Combined
ABANDONED
Owner:
Serial:98066212
Filed:Jun 30, 2023
Classes:9
90869227
90869227
Trademark
Design
REGISTERED
Owner:
Serial:90869227
Filed:Aug 6, 2021
Classes:32, 33, 35, +1
Registration:7749563
Registered:Apr 8, 2025
Goods & Services
Education and training services, namely, conducting workshops, seminars, and training services in the fields of sustainability, the preservation of natural resources, resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, biodiversity, positive drinking, diversity and inclusion, and human rights; business training; Advertising and promotional services in the field of alcoholic, low and non-alcoholic beverages; advertising and promotional services in the field of sustainability, the preservation of natural resources, positive drinking, and championing diversity and inclusion programs; advertising, publicity and sales promotion services; promoting public awareness of resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, and protecting biodiversity; arranging and conducting panel discussions, forums, and special events for business purposes for executives to share knowledge, promote business objectives, and plan delivery on business targets; business planning in the field of sustainability; providing business information; Alcoholic beverages, except beers; Beers; Non-alcoholic cocktail mixes and mixers, and non-alcoholic distilled spirits, beers, and malt beverages
SOCIETY 2030
SOCIETY 2030
Trademark
Word
REGISTERED
Owner:
Serial:90869230
Filed:Aug 6, 2021
Classes:32, 33, 35, +1
Registration:7749564
Registered:Apr 8, 2025
Goods & Services
Education and training services, namely, conducting workshops, seminars, and training services in the fields of sustainability, the preservation of natural resources, resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, biodiversity, positive drinking, diversity and inclusion, and human rights; business training; Advertising and promotional services in the field of alcoholic, low and non-alcoholic beverages; advertising and promotional services in the field of sustainability, the preservation of natural resources, positive drinking, and championing diversity and inclusion programs; advertising, publicity and sales promotion services; promoting public awareness of resource conservation, carbon reduction, waste reduction, recycling, supply chain sourcing, and protecting biodiversity; arranging and conducting panel discussions, forums, and special events for business purposes for executives to share knowledge, promote business objectives, and plan delivery on business targets; business planning in the field of sustainability; providing business information; Alcoholic beverages, except beers; Beers; Non-alcoholic cocktail mixes and mixers, and non-alcoholic distilled spirits, beers, and malt beverages
DIAGEO BAR ACADEMY
DIAGEO BAR ACADEMY
Service Mark
Combined
REGISTERED
Owner:
Serial:87842092
Filed:Mar 20, 2018
Classes:38, 41
Registration:5707788
Registered:Mar 26, 2019
Goods & Services
Class 038: Provision of online forums for the transmission of messages among computer users and educational resources, all related to alcoholic beverages and bartending; Class 041: Provision of educational services, namely, workshops and training relating to alcoholic beverages and bartending
7TH CONTINENT
7TH CONTINENT
Trademark
Stylized
CANCELLED
Owner:
Serial:77313238
Filed:Oct 25, 2007
Classes:33
Registration:3641793
Registered:Jun 23, 2009
7TH CONTINENT
7TH CONTINENT
Trademark
Combined
CANCELLED
Owner:
Serial:79021954
Filed:Feb 23, 2006
Classes:33
Registration:3272558
Registered:Jul 31, 2007
Goods & Services
Class 033: Alcoholic beverages; namely, wine
THEBAR.COM
THEBAR.COM
Service Mark
Word
REGISTERED
Owner:
Serial:78729624
Filed:Oct 10, 2005
Classes:43
Registration:3205362
Registered:Feb 6, 2007
Goods & Services
Providing an interactive website in the field of alcoholic beverages and cocktail recipes
7TH CONTINENT
7TH CONTINENT
Trademark
Word
CANCELLED
Owner:
Serial:79016952
Filed:Sep 6, 2005
Classes:33
Registration:3127186
Registered:Aug 8, 2006
Goods & Services
Class 033: Wines and wine based beverages
23
23
Trademark
Combined
CANCELLED
Owner:
Serial:78522522
Filed:Nov 24, 2004
Classes:32
Registration:3076076
Registered:Apr 4, 2006
CUBERO
CUBERO
Trademark
Word
CANCELLED
Owner:
Serial:78510353
Filed:Nov 3, 2004
Classes:33
Registration:3591232
Registered:Mar 17, 2009
PYRAMIX
PYRAMIX
Trademark
Word
ABANDONED
Owner:
Serial:78424477
Filed:May 25, 2004
Classes:33
23
23
Trademark
Word
ABANDONED
Owner:
Serial:78420634
Filed:May 18, 2004
Classes:33
23
23
Trademark
Word
CANCELLED
Owner:
Serial:78420622
Filed:May 18, 2004
Classes:32
Registration:3075704
Registered:Apr 4, 2006
MIXARAMA
MIXARAMA
Trademark
Word
CANCELLED
Owner:
Serial:79000204
Filed:Dec 3, 2003
Classes:32, 33
Registration:2983381
Registered:Aug 9, 2005
Goods & Services
Class 032: Brewed malt based low alcoholic beverages in the nature of beer; Class 033: Alcoholic beverages, namely, distilled spirits and liqueurs

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