DUNNHUMBY LTD.

"MODEL"

apparatus for recording, transmission or reproduction of sound or images; downloadable computer software for the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; downloadable computer software development tools; downloadable mobile application software for the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; interface software, namely, downloadable application programming interface (API) software; downloadable databases in the field of the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; data communications software, namely, downloadable communications software for the collation, storage and analysis of consumer data; downloadable computer software platforms for the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; downloadable computer application software for mobile phones namely, software for the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; downloadable computer software for analysing market information; downloadable computer software for processing market information; downloadable computer software to enable searching of data; downloadable computer programmes for data processing; downloadable computer software for the construction and generation of reports relating to customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; downloadable computer software for analysing web site, on-line and off-line data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; encoded loyalty cards; downloadable and recorded educational media, namely, electronic publications in the nature of white papers, periodicals, and articles in relation to software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; downloadable market prediction software; downloadable software for evaluating customer behaviour on online retail platforms; reporting software, namely, downloadable computer software for the collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation | Financial affairs and monetary affairs, namely, financial information, management and analysis services; asset management; investment advice; investment management; investment consultancy; financial consultancy; financial planning services; financial analysis services; financial valuations; investment asset management; capital investment advice; fund investment services; managing of investments; financial investment research services; management of investment portfolios; financial management of risk capital, investment capital and development capital; loan financing; financial data analysis; issuing tokens of value in relation to customer loyalty schemes; financial calculation services for others, namely, measuring in store sales and optimising Return On Advertising Spend (ROAS); information, consultancy and advisory services relating to the aforesaid | providing user access to computer programmes in data networks; telecommunications and peer-to-peer network computer services, namely, electronic transmission of images, audio-visual and video content, photographs, videos, data, text, messages, advertisements, media advertising communications and information; provision of on-line voice communications services; computerised data communications; computerised data transmission services; data streaming; provision of internet access services; provision of access to computer databases; electronic transmission of data; providing access to weblogs; providing user access to portals on the Internet; information, advisory and consultancy services relating to all the aforesaid services | providing on-line training, namely, webinars, seminars and workshops in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; entertainment information; providing information relating to organizing community sporting and cultural activities, contests and games; providing online nondownloadable electronic publications in the nature of white papers, reports, brochures, magazines and articles in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; publication of printed matter and printed publications; publishing services for periodical and non-periodical publications, other than publicity texts; multimedia publishing; multimedia publishing of electronic publications; multimedia publishing of printed matter; online digital publishing services; publication of multimedia content, namely, on-line digital publications in the nature of white papers, reports, brochures, magazines, blogs and articles in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; publication of texts in the form of electronic media; publication of material on magnetic or optical data media, namely, digital publications in the nature of white papers, reports, brochures, magazines, blogs and articles; publication and editing of printed matter; writing services for blogs; educational services, namely, organizing and facilitating meetings and seminars in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; arranging, conducting and hosting of educational exhibitions and conferences in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns, and workshops in the field of software development, analysis of consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, consumer user journey personalisation, data science consultancy, data analytics, retail media agency services, retail media consultancy services, media buying and placement, creation of brand media promotions and campaigns; publication of training manuals; publication of educational printed matter; publication of educational and training guides; publication of manuals, journals, periodicals, magazines, brochures and booklets; organising of business training; conducting of educational courses in business management; teaching and training in business, industry and information technology; conducting training seminars in the field of software development, consumer data, product pricing and promotion, product ranging, consumer loyalty and engagement, consumer marketing, advertising, sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; lending of books relating to business intelligence; library services provided by means of a computerised database; on-line library services, namely, providing electronic library services which feature newspapers, magazines, photographs and pictures via an on-line computer network; training in the field of data processing techniques; training in the field of communication technologies; business education and training services in the field of digital marketing; business education and training services in the field of business and digital business; business education and training services, namely, courses relating to advertising, promotion, marketing and business; publication of printed matter featuring education materials relating to personalised marketing campaigns, media plans, coupons and direct mail advertising; on-line library services, namely, providing electronic library services which feature newspapers, magazines, photographs and pictures via an on-line computer network; training courses in the field of system analysis; education services, namely, training courses, webinars, seminars and workshops relating to customer satisfaction; training services relating to retail management; publication of consumer magazines; information, advisory and consultancy services relating to all the aforesaid services

Printed reports featuring information on retail transactions, consumer information, and consumer trends; Providing a database of marketing and consumer information regarding retail transactions, consumer behavior, and consumer trends via a global computer network; Providing online non-downloadable software for use in database management, for facilitating search and retrieval of information and for the construction and generation of reports from a database of marketing and consumer information on retail transactions, consumer behavior, and consumer trends

[ Printed reports relating to marketing, sales, customer behaviour, customer trends, retailing and marketing, advertising, promotion, product ranging, retail layout, product costing and pricing and communication strategies; printed reports relating to market research, customer transactions, customer behaviour and customer trends; coupons; print coupon cards and coupons for use in loyalty programmes and sales and promotional schemes ]; Advertising; business management consultancy services; [ business management services; business management assistance; ] business research services; [ publicity services; ] business strategy planning consultancy; market research services; marketing consultancy services; marketing and promotional services relating to data analysis of customer transactions and customer behaviour; statistical analysis services for business purposes concerning analysis of data to aid media targeting and the personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; compilation and systemisation of information into databases; business data analysis services; data processing services; [ computerised point of sale data collection services; collection of information for market research; ] business research in the field of marketing, sales, customer behaviour and customer trends; advising on retailing and marketing, advertising, promotion, product ranging and recommendations, retail layout, product costing and pricing and communication strategies, for business purposes; collection and analysis of customer loyalty data, electronic point of sale data and product costing and product pricing data for business purposes; organising, operating and managing customer loyalty programmes and sales and promotional incentive schemes, for business purposes; [ organising and arranging competitions for advertising, marketing and business purposes; ] market research; organising and arranging trade fairs for business and promotional purposes; [ direct mail advertising; ] information, advisory and consultancy services relating to all the aforesaid services; [ Computer programming; professional advisory and consultancy services relating to computers and computer software; ] industrial analysis and research services in the field of marketing, sales, customer behaviour, customer trends, retailing and marketing, advertising, promotion, product ranging, retail layout, product costing and pricing and communication strategies; computer interface design services; designing and creating web sites for others; graphic design services; providing temporary use of non-downloadable computer software to allow access to databases; providing temporary use of non-downloadable computer software to process, manipulate, retrieve, analyse, search, compile, index and organize data; providing temporary use of non-downloadable computer software being algorithms designed to process, manipulate, retrieve, analyse, search, compile, index and organize market data allowing the analysis of computer transactions, customer behaviour and customer trends; providing temporary use of non-downloadable computer software to analyse web site, on-line and off-line data to aid media targeting, marketing, advertising, sales, promotional incentives, loyalty programmes and website content; providing temporary use of non-downloadable computer software for the construction and generation of reports; providing temporary use of non-downloadable computer software for the construction and generation of reports relating to customer transactions, customer behaviour, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes [ ; conversion of data or documents from physical to electronic media; computer software design; computer system design; design of computer and on-line databases; information, advisory and consultancy services relating to all the aforesaid ]

"DATA"

"RETAIL"

Marketing consultancy and market research services; data analysis services relating to customer transactions and consumer behavior; developing plans and strategies for contacting and communicating with customers; providing consultation regarding retail sales and marketing decisions; and business management consultation relating to business expansion; Research, namely research in the field of marketing, sales, and consumer behavior

Marketing consultancy and market research services; data analysis services relating to customer transactions and consumer behavior; developing plans and strategies for contacting and communicating with customers; providing consultation regarding retail sales and marketing decisions; and business management consultation relating to business expansion; Research, namely research in the field of marketing, sales, and consumer behavior