EL POLLO LOCO, INC. logo

EL POLLO LOCO, INC.

113 Marks
Corp.
First Filed:Mar 23, 1981Latest Filed:Jan 8, 2026Address:575 Anton Blvd., Suite 1100, Costa Mesa, CA 92626

Portfolio Overview

Registered
29(26%)
Pending
7(6%)
Dead
77(68%)

Top Classes

Class 43
Restaurant & Hotel Services
51(45%)
Class 29
Meats and Processed Foods
29(26%)
Class 30
Staple Foods
18(16%)

TTAB Proceedings

Total Proceedings
18
As Plaintiff
17(94%)
As Defendant
1(6%)

Top Firms

Lewitt, Hackman, Shapiro, Ma...(Jan 2026)
37
Knobbe, Martens, Olson & Bea...(Nov 2019)
1

Trademark Activity Timeline(1981 – 2026)

Trademark Portfolio

113 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
POLLO LOCO SAUCE
POLLO LOCO SAUCE
Trademark
Word
PENDING
Owner:
Serial:99584617
Filed:Jan 8, 2026
Classes:30
Goods & Services
Class 030: Sauces; Dipping sauces; Edible sauces; Sauce
BERRYCHATA
BERRYCHATA
Trademark
Word
PENDING
Owner:
Serial:99477318
Filed:Nov 3, 2025
Classes:32
Goods & Services
Class 032: Carbonated beverages, non-alcoholic; Horchata; Fruit beverages; Fruit juice beverages; Non-alcoholic rice-based beverages not being milk substitutes; Non-carbonated soft drinks; Soft drinks, non-carbonated; Non-carbonated, non-alcoholic frozen flavored beverages; Non-carbonated, non-alcoholic frozen flavoured beverages
CHATACOFFEE
CHATACOFFEE
Trademark
Word
PENDING
Owner:
Serial:99477347
Filed:Nov 3, 2025
Classes:30
Goods & Services
Class 030: Coffee based beverages; Beverages made of coffee; Beverages with coffee base; Beverages with a coffee base; Coffee-based beverages; Prepared coffee and coffee-based beverages; Coffee-based iced beverages; Coffee beverages with milk
CHATACOFFEE CREAM
CHATACOFFEE CREAM
Trademark
Word
PENDING
Owner:
Serial:99477349
Filed:Nov 3, 2025
Classes:30
Goods & Services
Class 030: Coffee based beverages; Beverages made of coffee; Beverages with coffee base; Beverages with a coffee base; Coffee-based beverages; Prepared coffee and coffee-based beverages; Coffee-based iced beverages; Coffee beverages with milk
COLD FOAM COOLERS
COLD FOAM COOLERS
Trademark
Word
PENDING
Owner:
Serial:99477312
Filed:Nov 3, 2025
Classes:32
Goods & Services
Class 032: Carbonated beverages, non-alcoholic; Cola beverages; Fruit-flavoured carbonated beverages; Fruit flavoured carbonated drinks; Fruit-flavored carbonated beverages; Fruit-flavored carbonated drinks; Non-alcoholic flavoured carbonated beverages; Non-alcoholic flavored carbonated beverages; Non-alcoholic beverages flavored with coffee; Non-alcoholic beverages flavoured with coffee; Syrups for making non-alcoholic fruit juice beverages; Syrups for making non-alcoholic fruit-flavored beverages
FIRE-FRIED CHICKEN SANDWICH
FIRE-FRIED CHICKEN SANDWICH
Trademark
Word
PENDING
Owner:
Serial:99477341
Filed:Nov 3, 2025
Classes:30
Goods & Services
Class 030: Sandwiches; Toasted sandwiches; Sandwiches containing meat
LOCO TENDERS
LOCO TENDERS
Trademark
Word
PENDING
Owner:
Serial:99477331
Filed:Nov 3, 2025
Classes:29
Goods & Services
Class 029: Chicken strips
LET'S GET LOCO
LET'S GET LOCO
Service Mark
Stylized
REGISTERED
Owner:
Serial:99263107
Filed:Jul 1, 2025
Classes:43
Registration:8134769
Registered:Feb 10, 2026
Goods & Services
Restaurants; Restaurant services; Restaurant services, including sit-down service of food and take-out restaurant services; Providing food and drink; Providing food and drink in restaurants; Provision of food and drink; Provision of food and drink in restaurants; Take-out restaurant services; Fast casual restaurants
LET'S GET LOCO
LET'S GET LOCO
Service Mark
Word
REGISTERED
Owner:
Serial:99208718
Filed:May 29, 2025
Classes:43
Registration:8108027
Registered:Jan 20, 2026
Goods & Services
Restaurants; Restaurant services, including sit-down service of food and take-out restaurant services; Providing food and drink in restaurants; Providing food and drink for guests in restaurants; Provision of food and drink for guests in restaurants; Restaurant services; Take-out restaurant services; Fast casual restaurants
DOUBLE POLLO FIT
DOUBLE POLLO FIT
Trademark
Word
REGISTERED
Owner:
Serial:98189124
Filed:Sep 20, 2023
Classes:29, 43
Registration:7828043
Registered:Jun 10, 2025
Goods & Services
Prepared meals consisting primarily of meat, fish, poultry or vegetables; "DOUBLE POLLO"
POLLO FIT
POLLO FIT
Trademark
Word
REGISTERED
Owner:
Serial:97609543
Filed:Sep 27, 2022
Classes:29
Registration:7395360
Registered:May 28, 2024
Goods & Services
Class 029: prepared meals consisting primarily of meat, fish, poultry or vegetables
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Combined
REGISTERED
Owner:
Serial:97484517
Filed:Jun 30, 2022
Classes:43
Registration:7342573
Registered:Apr 2, 2024
Goods & Services
"POLLO"; Restaurant services
AIR LOCO
AIR LOCO
Service Mark
Word
REGISTERED
Owner:
Serial:90791477
Filed:Jun 23, 2021
Classes:43
Registration:6659647
Registered:Mar 1, 2022
Goods & Services
Restaurant services; Restaurants featuring home delivery
THERMO-TO-GO
THERMO-TO-GO
Trademark
Word
ABANDONED
Owner:
Serial:90703759
Filed:May 11, 2021
Classes:21
BIRRIA HSYTERIA
BIRRIA HSYTERIA
Trademark
Word
ABANDONED
Owner:
Serial:90601221
Filed:Mar 24, 2021
Classes:29
Goods & Services
"BIRRIA"
BRC BURRITO
BRC BURRITO
Trademark
Word
REGISTERED
Owner:
Serial:88870105
Filed:Apr 13, 2020
Classes:30
Registration:6136458
Registered:Aug 25, 2020
Goods & Services
Class 030: Food items, namely, burritos for consumption on or off the premises
ORIGINAL BRC BURRITO
ORIGINAL BRC BURRITO
Trademark
Word
REGISTERED
Owner:
Serial:88870155
Filed:Apr 13, 2020
Classes:30
Registration:6136459
Registered:Aug 25, 2020
Goods & Services
Class 030: Food items, namely, burritos for consumption on or off the premises
THE WORLD'S FIRST KETO QUESADILLA
THE WORLD'S FIRST KETO QUESADILLA
Service Mark
Word
ABANDONED
Owner:
Serial:88826579
Filed:Mar 9, 2020
Classes:43
Goods & Services
"QUESADILLA"
LATE NIGHT FIESTA
LATE NIGHT FIESTA
Service Mark
Word
ABANDONED
Owner:
Serial:88819523
Filed:Mar 3, 2020
Classes:43
TINY TAQUITOS
TINY TAQUITOS
Service Mark
Word
ABANDONED
Owner:
Serial:88794867
Filed:Feb 12, 2020
Classes:43
Goods & Services
"TAQUITOS"
CHICKENLESS POLLO
CHICKENLESS POLLO
Service Mark
Word
ABANDONED
Owner:
Serial:88793400
Filed:Feb 11, 2020
Classes:43
Goods & Services
"POLLO"
NOT SO FRIED
NOT SO FRIED
Service Mark
Word
ABANDONED
Owner:
Serial:88793408
Filed:Feb 11, 2020
Classes:43
POLLO FIT
POLLO FIT
Service Mark
Word
ABANDONED
Owner:
Serial:88705426
Filed:Nov 25, 2019
Classes:43
Goods & Services
"POLLO"
THE WORLD'S FIRST KETO NACHOS
THE WORLD'S FIRST KETO NACHOS
Service Mark
Word
ABANDONED
Owner:
Serial:88702119
Filed:Nov 21, 2019
Classes:43
THE WORLD'S FIRST KETO TACO
THE WORLD'S FIRST KETO TACO
Service Mark
Word
ABANDONED
Owner:
Serial:88702122
Filed:Nov 21, 2019
Classes:43
ALL YOU CAN K-EAT-O
ALL YOU CAN K-EAT-O
Service Mark
Word
ABANDONED
Owner:
Serial:88685871
Filed:Nov 8, 2019
Classes:43
ALL YOU CAN KETO
ALL YOU CAN KETO
Service Mark
Word
ABANDONED
Owner:
Serial:88685919
Filed:Nov 8, 2019
Classes:43
WORLD'S FIRST KETO BURRITO
WORLD'S FIRST KETO BURRITO
Service Mark
Word
ABANDONED
Owner:
Serial:88681365
Filed:Nov 5, 2019
Classes:43
BUY ONE, FEED MANY
BUY ONE, FEED MANY
Service Mark
Word
REGISTERED
Owner:
Serial:88641707
Filed:Oct 3, 2019
Classes:43
Registration:6555823
Registered:Nov 9, 2021
Goods & Services
Charitable services, namely, providing food to those in need; Providing food to persons in need; Donating food to persons in need
POLLO WITH PURPOSE
POLLO WITH PURPOSE
Service Mark
Word
REGISTERED
Owner:
Serial:88615142
Filed:Sep 12, 2019
Classes:43
Registration:6028627
Registered:Apr 7, 2020
Goods & Services
"POLLO"; Supplying meals to those in need
EL POLLO LOCO FAMOUS FLAME-GRILLED CHICKEN
EL POLLO LOCO FAMOUS FLAME-GRILLED CHICKEN
Service Mark
Word
ABANDONED
Owner:
Serial:88317285
Filed:Feb 26, 2019
Classes:43
Goods & Services
"POLLO" OR "FAMOUS FLAME-GRILLED CHICKEN"
FEED THE FLAME
FEED THE FLAME
Service Mark
Word
REGISTERED
Owner:
Serial:88317298
Filed:Feb 26, 2019
Classes:43
Registration:6035025
Registered:Apr 14, 2020
Goods & Services
Restaurant services
L.A. MEX
L.A. MEX
Service Mark
Word
REGISTERED
Owner:
Serial:88157810
Filed:Oct 17, 2018
Classes:43
Registration:6197232
Registered:Nov 10, 2020
Goods & Services
"L.A."
WIKIPOLLO
WIKIPOLLO
Service Mark
Word
ABANDONED
Owner:
Serial:87910615
Filed:May 7, 2018
Classes:35
87728708
87728708
Trademark
Design
ABANDONED
Owner:
Serial:87728708
Filed:Dec 20, 2017
Classes:25
87728715
87728715
Service Mark
Design
REGISTERED
Owner:
Serial:87728715
Filed:Dec 20, 2017
Classes:43
Registration:5588043
Registered:Oct 16, 2018
Goods & Services
restaurant services
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Combined
REGISTERED
Owner:
Serial:87728759
Filed:Dec 20, 2017
Classes:43
Registration:5921556
Registered:Nov 26, 2019
Goods & Services
"POLLO"; Restaurant services
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Stylized
REGISTERED
Owner:
Serial:87728767
Filed:Dec 20, 2017
Classes:35, 43
Registration:5716971
Registered:Apr 2, 2019
Goods & Services
Franchising, namely, offering business management assistance in the establishment and/or operation of restaurants and business consulting services relating to the establishment and/or operation of restaurants; "POLLO"; Restaurant services
EL POLLO LOCO FRESH FROM THE GRILL
EL POLLO LOCO FRESH FROM THE GRILL
Service Mark
Combined
REGISTERED
Owner:
Serial:87728699
Filed:Dec 20, 2017
Classes:43
Registration:5956205
Registered:Jan 7, 2020
Goods & Services
"POLLO" AND "FRESH FROM THE GRILL"; Restaurant services
LOCO REWARDS
LOCO REWARDS
Service Mark
Word
REGISTERED
Owner:
Serial:87421132
Filed:Apr 21, 2017
Classes:35
Registration:5509558
Registered:Jul 3, 2018
Goods & Services
Class 035: Arranging and conducting incentive reward programs to promote the sale of restaurant services
POLLO ZONE
POLLO ZONE
Service Mark
Word
REGISTERED
Owner:
Serial:87421166
Filed:Apr 21, 2017
Classes:41
Registration:5339353
Registered:Nov 21, 2017
Goods & Services
Class 041: Providing on-line training interactive courses in the field of restaurant services
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Combined
REGISTERED
Owner:
Serial:87150647
Filed:Aug 25, 2016
Classes:43
Registration:5267575
Registered:Aug 15, 2017
Goods & Services
Class 043: restaurant services
POLLO LOCO
POLLO LOCO
Service Mark
Combined
REGISTERED
Owner:
Serial:87150642
Filed:Aug 25, 2016
Classes:43
Registration:5341944
Registered:Nov 21, 2017
Goods & Services
Class 043: restaurant services
YOU CAN'T RUSH FIRE-GRILLED PERFECTION
YOU CAN'T RUSH FIRE-GRILLED PERFECTION
Service Mark
Word
CANCELLED
Owner:
Serial:86845428
Filed:Dec 10, 2015
Classes:43
Registration:5007578
Registered:Jul 26, 2016
#STAYLOCO
#STAYLOCO
Trademark
Word
ABANDONED
Owner:
Serial:86593547
Filed:Apr 10, 2015
Classes:25
STAY LOCO
STAY LOCO
Trademark
Word
ABANDONED
Owner:
Serial:86593557
Filed:Apr 10, 2015
Classes:25
STAYLOCO
STAYLOCO
Trademark
Word
ABANDONED
Owner:
Serial:86593552
Filed:Apr 10, 2015
Classes:25
CRAZY YOU CAN TASTE
CRAZY YOU CAN TASTE
Service Mark
Word
CANCELLED
Owner:
Serial:85568517
Filed:Mar 13, 2012
Classes:43
Registration:4343728
Registered:May 28, 2013
LOCOS POR EL SABOR
LOCOS POR EL SABOR
Service Mark
Word
CANCELLED
Owner:
Serial:85568499
Filed:Mar 13, 2012
Classes:43
Registration:4437151
Registered:Nov 19, 2013
EL POLLO LOCO ¡FEEL THE MEXCELLENCE!
EL POLLO LOCO ¡FEEL THE MEXCELLENCE!
Service Mark
Word
ABANDONED
Owner:
Serial:85305192
Filed:Apr 26, 2011
Classes:43
Goods & Services
"POLLO"
EL POLLO LOCO ¡SIENTE LA MEXCELENCIA!
EL POLLO LOCO ¡SIENTE LA MEXCELENCIA!
Service Mark
Word
ABANDONED
Owner:
Serial:85305172
Filed:Apr 26, 2011
Classes:43
Goods & Services
"POLLO"
POLLO BOWL
POLLO BOWL
Trademark
Word
ABANDONED
Owner:
Serial:77877363
Filed:Nov 20, 2009
Classes:30
77771119
77771119
Service Mark
Design
ABANDONED
Owner:
Serial:77771119
Filed:Jun 30, 2009
Classes:43
BUFFALOCO
BUFFALOCO
Service Mark
Word
CANCELLED
Owner:
Serial:77771068
Filed:Jun 30, 2009
Classes:43
Registration:3874391
Registered:Nov 9, 2010
QUENCH THE FIRE
QUENCH THE FIRE
Trademark
Word
ABANDONED
Owner:
Serial:77308409
Filed:Oct 19, 2007
Classes:32
QUENCH THE FIRE
QUENCH THE FIRE
Service Mark
Word
ABANDONED
Owner:
Serial:77307961
Filed:Oct 18, 2007
Classes:43
POLLO TO THE PEOPLE
POLLO TO THE PEOPLE
Trademark
Word
CANCELLED
Owner:
Serial:78970443
Filed:Sep 8, 2006
Classes:25, 43
Registration:3723911
Registered:Dec 8, 2009
Goods & Services
Class 025: Clothing, namely, T-shirts and sweatshirts; Class 043: Restaurant services
EPL-TO-GO
EPL-TO-GO
Service Mark
Word
CANCELLED
Owner:
Serial:78910372
Filed:Jun 16, 2006
Classes:43
Registration:3455685
Registered:Jun 24, 2008
Goods & Services
Class 043: catering services
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Combined
ABANDONED
Owner:
Serial:78732836
Filed:Oct 13, 2005
Classes:35
Goods & Services
POLLO
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Combined
ABANDONED
Owner:
Serial:78732849
Filed:Oct 13, 2005
Classes:35
EL POLLO LOCO
EL POLLO LOCO
Service Mark
Word
REGISTERED
Owner:
Serial:78732922
Filed:Oct 13, 2005
Classes:35
Registration:3162229
Registered:Oct 24, 2006
Goods & Services
Class 035: Franchising and business consulting services relating to the establishment and/or operation of restaurants
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Service Mark
Combined
ABANDONED
Owner:
Serial:78732634
Filed:Oct 13, 2005
Classes:35
Goods & Services
"POLLO" and "FLAME-GRILLED MEXICAN CHICKEN"
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Service Mark
Word
REGISTERED
Owner:
Serial:78732496
Filed:Oct 13, 2005
Classes:35
Registration:3288881
Registered:Sep 4, 2007
Goods & Services
"POLLO" and "FLAME-GRILLED MEXICAN CHICKEN"
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Service Mark
Combined
REGISTERED
Owner:
Serial:78732574
Filed:Oct 13, 2005
Classes:35
Registration:3320540
Registered:Oct 23, 2007
Goods & Services
"POLLO" and "FLAME-GRILLED MEXICAN CHICKEN"
EL POLLO LOCO
EL POLLO LOCO
Trademark
Combined
ABANDONED
Owner:
Serial:78675589
Filed:Jul 21, 2005
Classes:29
EL POLLO LOCO
EL POLLO LOCO
Trademark
Combined
REGISTERED
Owner:
Serial:78675568
Filed:Jul 21, 2005
Classes:29, 30, 43
Registration:3262641
Registered:Jul 10, 2007
Goods & Services
PREPARED ENTREES CONSISTING PRIMARILY OF MARINATED CHICKEN | PREPARED ENTREES CONSISTING OF RICE AND BEANS | Restaurant services
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Trademark
Combined
REGISTERED
Owner:
Serial:78675609
Filed:Jul 21, 2005
Classes:29, 30, 43
Registration:3331273
Registered:Nov 6, 2007
Goods & Services
"FLAME-GRILLED MEXICAN CHICKEN"
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Trademark
Word
REGISTERED
Owner:
Serial:78675529
Filed:Jul 21, 2005
Classes:29, 30, 43
Registration:3262640
Registered:Jul 10, 2007
Goods & Services
"FLAME-GRILLED MEXICAN CHICKEN"
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Trademark
Combined
CANCELLED
Owner:
Serial:78675634
Filed:Jul 21, 2005
Classes:29
Registration:3345387
Registered:Nov 27, 2007
Goods & Services
"POLLO" AND "FLAME GRILLED MEXICAN CHICKEN"
POLLO POS
POLLO POS
Service Mark
Word
ABANDONED
Owner:
Serial:78664818
Filed:Jul 6, 2005
Classes:35
CHICKEN VERDE QUESADILLA
CHICKEN VERDE QUESADILLA
Trademark
Word
ABANDONED
Owner:
Serial:78623685
Filed:May 5, 2005
Classes:29
EL CALIENTE
EL CALIENTE
Trademark
Word
ABANDONED
Owner:
Serial:78406679
Filed:Apr 22, 2004
Classes:29
TASTE THE FIRE
TASTE THE FIRE
Service Mark
Word
CANCELLED
Owner:
Serial:78403532
Filed:Apr 16, 2004
Classes:43
Registration:3046949
Registered:Jan 17, 2006
EL POLLO LOCO
EL POLLO LOCO
Trademark
Combined
CANCELLED
Owner:
Serial:76582035
Filed:Mar 15, 2004
Classes:29, 43
Registration:2934591
Registered:Mar 22, 2005
Goods & Services
[ Prepared citrus-marinated, flame-grilled chicken for consumption on or off the premises ]; Restaurant services by restaurant chain known for its service of citrus-marinated, flame-grilled chicken and other Mexican dishes
GRILLED FIESTA BURRITO
GRILLED FIESTA BURRITO
Trademark
Word
CANCELLED
Owner:
Serial:78367282
Filed:Feb 12, 2004
Classes:29
Registration:3291494
Registered:Sep 11, 2007
Goods & Services
"GRILLED" and "BURRITO"
MONTERREY POLLO SALAD
MONTERREY POLLO SALAD
Trademark
Word
ABANDONED
Owner:
Serial:78367366
Filed:Feb 12, 2004
Classes:29
ULTIMATE POLLO BOWL
ULTIMATE POLLO BOWL
Trademark
Word
ABANDONED
Owner:
Serial:78366177
Filed:Feb 11, 2004
Classes:29
FIESTA FEAST
FIESTA FEAST
Service Mark
Word
ABANDONED
Owner:
Serial:78309326
Filed:Oct 3, 2003
Classes:43
Goods & Services
"FEAST"
IS IT WRONG TO LOVE A CHICKEN?
IS IT WRONG TO LOVE A CHICKEN?
Service Mark
Word
CANCELLED
Owner:
Serial:78304403
Filed:Sep 23, 2003
Classes:43
Registration:3335856
Registered:Nov 13, 2007
EL POLLO FRESCO
EL POLLO FRESCO
Service Mark
Word
ABANDONED
Owner:
Serial:78298640
Filed:Sep 10, 2003
Classes:43

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