FURTHER ADVISORY, LLC

Business research and data analysis services in the field of competitor offerings being product and service offerings, field of competitor capabilities, field of industry trends, field of industry best practices, field of comparative analysis of client to others in the industry, and field of marketplace insights; Consultation services in the field of company, business sector and industry data and research

Business strategy development services in the field of providing product marketing strategies, in the field of go-to-market strategies, in the field of data analysis strategies, in the field of colleague experience and sentiment analysis strategies being employee relations information services, in the field of development of customer personas for others to represent the different customer types within a targeted demographic, in the field of attitude or behavior set that might use a website, brand or product in a similar way; business research being customer journeys in the field of how customers are acquired by companies, how customers transact with those companies, and how those customers are then serviced by those companies; Providing business assessments, namely, business consultation services in the field of providing current state landscape market assessments, in the field of mergers and acquisitions accounting due diligence, in the field of rapid program assessments being business risk assessment, in the field of market research and business analyses, and in the field of costs analysis; business operational management consulting and business consulting services all provided in the field of corporate governance, regulatory and data business risk assessments, and the field of competitive landscape market assessments; Business consultation and management regarding marketing activities and launching of new products in the field of product go-to-market planning and launch orchestrations and in the field of organizational transformation management; outcome management, namely, customer service management for others; objective and key results business planning, namely, business planning; large complex program business management, namely, business management; Providing digital transformation services, namely, business consulting services for digital transformation in the field in the field of digital marketing strategies; customer service management for others to improve the digital customer experience

Business Strategy development services, namely, providing product marketing strategies, go-to-market strategies, data analysis strategies, colleague experience and sentiment analysis strategies in the nature of employee relations information services, development of customer personas for businesses to represent the different customer types within their targeted demographic, attitude or behavior set that might use a website, brand or product in a similar way and customer journeys in the nature of business research regarding how customers are acquired by companies, how customers transact with those companies, and how those customers are then serviced by those companies; Providing business assessments, namely, providing competitive landscape market assessments, mergers and acquisitions accounting due diligence and vendor selection, rapid program assessments in the nature of business risk assessment, market research and business analyses, costs analysis, business operational management consulting, and business consulting services in the field of data governance, regulatory and data business risk assessments, organizational transformation management, and outcome management in the nature of customer service management for businesses; Business management, namely, outcome management in the nature of objective and key results business planning, and large complex program business management; Providing digital transformation services, namely, providing digital marketing strategies, and customer service management for others to improve the digital customer experience | Providing technology strategies, namely, providing product development consulting in the field of information technology, consulting in the field of information technology, and data security consultancy; Providing technology assessments, namely, information technology consultancy in the nature of evaluations of technology and data applications, systems, platforms, and interfaces; providing digital transformation services, namely, providing digital strategies in the nature of Information technology (IT) consulting services, engineering, and software design and development; Rapid program assessments in the nature of new product design consulting; agile readiness evaluations for companies, namely, software development consulting in the field of transitioning software development methodologies

Class 035: Business Strategy development services, namely, providing product marketing strategies, go-to-market strategies, data analysis strategies, colleague experience and sentiment analysis strategies in the nature of employee relations information services, development of customer personas for others to represent the different customer types within a targeted demographic, attitude or behavior set that might use a website, brand or product in a similar way, and customer journeys in the nature of business research regarding how customers are acquired by companies, how customers transact with those companies, and how those customers are then serviced by those companies; Providing business assessments, namely, providing current state landscape market assessments, mergers and acquisitions accounting due diligence, rapid program assessments in the nature of business risk assessment, market research and business analyses, costs analysis, business operational management consulting, and business consulting services in the field of corporate governance, regulatory and data business risk assessments and competitive landscape market assessments; Business consultation and management regarding marketing activities and launching of new products, namely, providing product go-to-market planning and launch orchestrations, organizational transformation management, outcome management in the nature of customer service management for others, objective and key results business planning, and large complex program business management; Providing digital transformation services, namely, providing digital marketing strategies, and customer service management for others to improve the digital customer experience; Class 042: Providing technology strategies, namely, providing product development consulting in the field of information technology, consulting in the field of information technology, and data security consultancy; Providing technology assessments, namely, computer security consultancy in the field of scanning and penetration testing of computers and networks to assess information security vulnerability; providing digital transformation services, namely, providing digital strategies in the nature of Information technology (IT) consulting services, engineering, and software design and development; Rapid program assessments in the nature of new product design consulting; agile readiness evaluations for companies, namely, software development consulting in the field of transitioning software development methodologies