HERO Collective Enterprises, Inc.

(Based on Use in Commerce) Education services, namely, providing educational seminars, conferences, workshops, lectures, webcasts, TV and radio programs concerning technology, entertainment, design, business science, culture, arts, global issues, health, economics, the environment, politics, the humanities, leadership, public policy, social issues and cultural issues in the field of unleashing new ideas; (Based on Intent to Use) Digital materials, namely, on-line downloadable videos and podcasts concerning technology, entertainment, design, business science, culture, arts, global issues, health, economics, the environment, politics, the humanities, leadership, public policy, social issues and cultural issues featuring unleashing new ideas

Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Class 035: Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Class 035: Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions