Providing market research and consulting services to clients in the areas of business to consumer and business to business marketing; consulting on strategies and marketing plans related to product, development, distribution, pricing, and advertising of products and services; market analysis involving quantitative and qualitative assessments of a market; providing businesses with brand intelligence; assisting in validation and launch of new products and services; using market analysis to aid the development of marketing and business plans, evaluation of competition; evaluation of risks and opportunities, strategic planning, developing and using consumer data for market analysis, advanced analytical techniques including segmentation, choice modeling, maximum difference scaling, latent class modeling, regression based modeling, and change management
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