Kelley Blue Book Co., Inc.

Infomediary services, namely, providing buyers with information about sellers, goods, and/or services in order to facilitate transactions between buyers and sellers; advertising, promotion, and marketing services for motor vehicle dealers; providing computerized on-line website and databases featuring business and consumer information about vehicles for sale, vehicle rankings, ratings, and reviews, and information about vehicle cost, rebates, and incentives; marketing, promotion, and advertising services for vehicle dealerships; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; providing web-based online portal featuring commercial information for vehicle dealers and financers relating to vehicle specifications and pricing information; providing product information on vehicle specifications and pricing to consumers and vehicle dealers via the internet; providing lead generation activities and services; providing vehicle sales leads for businesses in the motor vehicle industry; inventory control; inventory management; business research and data analysis services in the field of vehicle sales; providing a website featuring ratings, reviews, and recommendations on vehicle dealerships to others for commercial purposes; computerized on-line website for connecting buyers with sellers in the field of motor vehicles | Vehicle valuation services; providing computerized on-line website and databases featuring information about vehicle financing and insurance; providing information on vehicles for sale via the Internet, mobile networks and other electronic communications networks, namely, vehicle valuation quotations and financial information concerning value-based offers of used vehicles to owners who seek to sell and trade in their vehicles | Providing on-line non-downloadable software for vehicular inventory management; providing on-line non-downloadable software for use in lead generation for vehicle dealers; providing on-line website featuring technology that enables users to locate motor vehicle dealers and match consumer requests for vehicle pricing and information to motor vehicle dealers; product research in the motor vehicle field; providing on-line non-downloadable software for use in vehicle valuation; providing online website featuring technology that enables motor vehicle dealers to obtain information regarding prospective customers

Providing a website featuring the ratings, reviews, and recommendations on vehicle dealerships of others; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; computerized on-line website for connecting buyers with sellers, namely, a website that enables users to locate automotive dealers and match consumer requests for select vehicles to automotive dealers; computerized on-line website and databases featuring information about vehicles for sale, including sales promotions, incentives, and special offers

Providing a computerized on-line website featuring technology that enables users to locate motor vehicle dealers; providing a computerized online website featuring technology that enables motor vehicle dealers to obtain information regarding prospective customers[; providing online, non-downloadable computer software for use in customer relationship management (CRM)]

Vehicle valuation services; Providing information on vehicle specifications and pricing to consumers and vehicle dealers via the Internet; computerized on-line website and databases featuring information about vehicles for sale and information about vehicle cost, discounts, incentives, and special offers; computerized on-line website for connecting buyers with sellers, namely, a website that enables users to locate automotive dealers and match consumer requests for vehicle pricing and information to automotive dealers; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; providing a website featuring the ratings, reviews, and recommendations on vehicle dealerships of others; "OFFICIAL GUIDE"; Non-downloadable software for use in vehicle valuation; computerized on-line website featuring technology that enables users to locate automotive dealers and match consumer requests for vehicle pricing and information to automotive dealers

Vehicle valuation services; Providing information on vehicle specifications and pricing to consumers and vehicle dealers via the Internet; computerized on-line website and databases featuring information about vehicles for sale and information about vehicle cost, discounts, incentives, and special offers; computerized on-line website for connecting buyers with sellers, namely, a website that enables users to locate automotive dealers and match consumer requests for vehicle pricing and information to automotive dealers; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; providing a website featuring the ratings, reviews, and recommendations on vehicle dealerships of others; "OFFICIAL GUIDE"; Non-downloadable software for use in vehicle valuation; computerized on-line website featuring technology that enables users to locate automotive dealers and match consumer requests for vehicle pricing and information to automotive dealers

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing and vehicular inventory management, information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, vehicle rankings, ratings, and reviews, and information about vehicle cost, financing, insurance, and rebates and incentives; computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers; Vehicle valuation services; Computerized on-line website and databases featuring information about vehicles for sale, vehicle rankings, ratings, and reviews, and information about vehicle cost, financing, insurance, and rebates and incentives; marketing, promotion, and advertising services for vehicle dealerships; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; web-based online portal for vehicle dealers and financers to access vehicle specifications and pricing information; providing product information on vehicle specifications and pricing to consumers and vehicle dealers via the Internet; providing lead generation activities and services; providing vehicle leads for businesses in the motor vehicle industry; inventory control; inventory management; business research and data analysis services in the field of vehicle sales; "OFFICIAL GUIDE"; [ Non-downloadable software for vehicular inventory management; ] non-downloadable software for use in lead generation for vehicle dealers; computerized on-line website featuring technology that enables users to locate automotive dealers and match consumer requests for vehicle pricing and information to automotive dealers; product research in the automotive field

Advertising services; "SHARE"

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing and vehicular inventory management, information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, rankings, ratings, and reviews in the field of vehicles; Computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing [ and vehicular inventory management ], information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, rankings, ratings, and reviews in the field of vehicles; Computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers

"OFFICIAL GUIDE"

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing and vehicular inventory management, information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, rankings, ratings, and reviews in the field of vehicles; Computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers

Class 042: Providing temporary use of an integrated component of on-line non-downloadable computer software for use in providing vehicle pricing information and valuation via wireless communication mechanisms and through mobile phones, the internet, or other wired communications

Class 016: Printed window stickers used in selling vehicles

Class 035: Providing information about vehicles for sale by means of the Internet

"MARKETPLACE"

Class 009: Computer programs for providing new and used car pricing information; computer programs used for vehicular inventory management; electronic publications, namely, newsletters and reports featuring information on new and used cars, mobile homes, motorcycles, motor homes and travel trailers recorded on computer media

Class 035: Computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, mobile homes, motorcycles, personal watercraft, snowmobiles, and recreational vehicles offered over the computer global network; providing information about automobiles for sale by means of the Internet; conducting surveys and providing analysis regarding vehicles and customer preferences; facilitating the exchange of needed vehicle, dealer and purchaser information via the Internet

Class 041: online publications, namely, online forms and appraisal reports in the field of vehicle pricing; Class 042: [ computer consulting services; ] providing online non-downloadable computer programs for calculating vehicle values and online instructional manuals for use therewith in the field of vehicle pricing

Class 009: computer programs for calculating vehicle values and uploading vehicle pricing information and instructional manuals for use therewith

Class 035: computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, mobile homes, motorcycles, personal watercraft, snowmobiles, and recreational vehicles offered over the computer global network

"CAR FINDER"

"RV"

"BUYER"

"MARKET"

[Computer programs recorded on diskettes and CDs and downloadable computer software used for new and used vehicle pricing information;] computer programs used for vehicular inventory management; electronic publications, namely, newsletters and reports featuring information on new and used vehicles, [mobile homes,] motorcycles, [motor homes,] personal watercraft [and travel trailers] recorded on computer media; [Price guide books and booklets for vehicles;] printed window stickers containing vehicle and pricing information used in selling vehicles; blank printed forms; greeting cards; [paper napkins;] pens, posters, stationery folders[; instruction manuals for software used for vehicle pricing and vehicular inventory management]; Computerized online websites and databases featuring information relating to buying and selling new and used vehicles, mobile homes, motorcycles, personal watercraft, snowmobiles and recreational vehicles, offered over the computer global network; providing information about vehicles for sale via the Internet; conducting surveys and providing analysis regarding vehicles and customer preferences; facilitating the exchange of desired vehicle, dealer and purchaser information via the Internet; providing customized vehicle-related information featuring user-defined data and information and online web links to other web sites and information of interest

[ Computer programs recorded on diskettes and CDs for providing new and used car pricing information; computer programs used for vehicular inventory management; electronic publications, namely, newsletters and reports featuring information on new and used cars, mobile homes, motorcycles, motor homes and travel trailers recorded on computer media ; mouse pads ]; [ Price guide booklets for vehicles, printed window stickers used in selling vehicles; blank printed forms; paper napkins; pens; posters; greeting cards; instruction manuals for software used for car pricing and vehicular inventory management ]; Computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, [mobile homes, ] motorcycles, [ personal watercraft, snowmobiles , and recreational vehicles ] offered over the computer global network; providing information about automobiles for sale by means of the Internet; [ conducting surveys and ] providing analysis regarding vehicles and customer preferences; facilitating the exchange of needed vehicle, dealer and purchaser information via the Internet

"OFFICIAL GUIDE"