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LIFE INSURANCE COMPANY OF THE SOUTHWEST

67 Marks
Corp.
First Filed:Mar 30, 1989Latest Filed:Apr 23, 2014Address:One National Life Drive, Montpelier, VT 05604

Portfolio Overview

Registered
3(4%)
Dead
64(96%)
Previous
1

Top Classes

Class 36
Insurance, Financial Services & Real Estate
66(99%)
Class 35
Advertising, Business Services & Retail
1(1%)

TTAB Proceedings

Total Proceedings
2
As Plaintiff
0(0%)
As Defendant
2(100%)

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Trademark Activity Timeline(1989 – 2015)

Trademark Portfolio

68 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
SECUREPLUS RELIANCE
SECUREPLUS RELIANCE
Service Mark
Word
CANCELLED
Owner:
Serial:86260337
Filed:Apr 23, 2014
Classes:36
Registration:4709564
Registered:Mar 24, 2015
SECUREPLUS MARQUEE
SECUREPLUS MARQUEE
Service Mark
Word
CANCELLED
Owner:
Serial:86032201
Filed:Aug 8, 2013
Classes:36
Registration:4590154
Registered:Aug 19, 2014
SECUREPLUS PARAMOUNT
SECUREPLUS PARAMOUNT
Service Mark
Word
CANCELLED
Owner:
Serial:86032213
Filed:Aug 8, 2013
Classes:36
Registration:4606982
Registered:Sep 16, 2014
SECUREPLUS PREFERRED
SECUREPLUS PREFERRED
Service Mark
Word
CANCELLED
Owner:
Serial:85922599
Filed:May 3, 2013
Classes:36
Registration:4499539
Registered:Mar 18, 2014
Goods & Services
"PREFERRED"
LIFETIME INCOME ADVANTAGE RETIREMENT PLAN
Owner:
Serial:85907967
Filed:Apr 18, 2013
Classes:36
Registration:4492551
Registered:Mar 4, 2014
Goods & Services
"LIFETIME INCOME" AND "RETIREMENT PLAN"
SECUREPLUS VIP
SECUREPLUS VIP
Service Mark
Word
CANCELLED
Owner:
Serial:85586077
Filed:Apr 2, 2012
Classes:36
Registration:4343850
Registered:May 28, 2013
VALUE AND INCOME PLAN
VALUE AND INCOME PLAN
Service Mark
Word
CANCELLED
Owner:
Serial:85586080
Filed:Apr 2, 2012
Classes:36
Registration:4333062
Registered:May 7, 2013
Goods & Services
"PLAN"
SECUREPLUS PARAMOUNT 5
SECUREPLUS PARAMOUNT 5
Service Mark
Word
CANCELLED
Owner:
Serial:85577183
Filed:Mar 22, 2012
Classes:36
Registration:4347860
Registered:Jun 4, 2013
Goods & Services
"5"
SECUREPLUS PREFERRED 10
SECUREPLUS PREFERRED 10
Service Mark
Word
ABANDONED
Owner:
Serial:85363275
Filed:Jul 5, 2011
Classes:36
Goods & Services
"10"
SECUREPLUS PREFERRED 3
SECUREPLUS PREFERRED 3
Service Mark
Word
ABANDONED
Owner:
Serial:85363267
Filed:Jul 5, 2011
Classes:36
Goods & Services
"3"
LSW FLEXLIFE
LSW FLEXLIFE
Service Mark
Word
CANCELLED
Owner:
Serial:85297607
Filed:Apr 18, 2011
Classes:36
Registration:4147748
Registered:May 22, 2012
SECUREPLUS MARQUEE 10
SECUREPLUS MARQUEE 10
Service Mark
Word
CANCELLED
Owner:
Serial:85296389
Filed:Apr 15, 2011
Classes:36
Registration:4176750
Registered:Jul 17, 2012
Goods & Services
"10"
SECUREPLUS MARQUEE 3
SECUREPLUS MARQUEE 3
Service Mark
Word
CANCELLED
Owner:
Serial:85296375
Filed:Apr 15, 2011
Classes:36
Registration:4187670
Registered:Aug 7, 2012
Goods & Services
"3"
RETIREMAX INCOME MASTER
RETIREMAX INCOME MASTER
Service Mark
Word
CANCELLED
Owner:
Serial:85156031
Filed:Oct 19, 2010
Classes:36
Registration:4077936
Registered:Dec 27, 2011
Goods & Services
"INCOME"
PROTECT YOUR RETIREMENT
PROTECT YOUR RETIREMENT
Service Mark
Word
CANCELLED
Owner:
Serial:85031836
Filed:May 6, 2010
Classes:36
Registration:4491375
Registered:Mar 4, 2014
SECUREPLUS PREMIER 10
SECUREPLUS PREMIER 10
Service Mark
Word
CANCELLED
Owner:
Serial:77844263
Filed:Oct 8, 2009
Classes:36
Registration:3920770
Registered:Feb 15, 2011
Goods & Services
"10"
LIFE INSURANCE COMPANY OF THE SOUTHWEST
REGISTERED
Owner:
Serial:77841191
Filed:Oct 5, 2009
Classes:36
Registration:3802469
Registered:Jun 15, 2010
Goods & Services
"LIFE INSURANCE COMPANY"
RETIREMAX SECURE 5
RETIREMAX SECURE 5
Service Mark
Word
CANCELLED
Owner:
Serial:77679595
Filed:Feb 27, 2009
Classes:36
Registration:4161556
Registered:Jun 19, 2012
Goods & Services
"5"
RETIREMAX BENEFIT ACCESS
RETIREMAX BENEFIT ACCESS
Service Mark
Word
CANCELLED
Owner:
Serial:77599889
Filed:Oct 24, 2008
Classes:36
Registration:4206200
Registered:Sep 11, 2012
Goods & Services
"BENEFIT ACCESS"
SECUREPLUS BENEFIT ACCESS
CANCELLED
Owner:
Serial:77599861
Filed:Oct 24, 2008
Classes:36
Registration:4206199
Registered:Sep 11, 2012
Goods & Services
"BENEFIT ACCESS"
RETIREMAX ROTH ADVANTAGE
RETIREMAX ROTH ADVANTAGE
Service Mark
Word
CANCELLED
Owner:
Serial:77599214
Filed:Oct 23, 2008
Classes:36
Registration:3928969
Registered:Mar 8, 2011
Goods & Services
"ROTH"
EXPERIENCE RETIREMENT
EXPERIENCE RETIREMENT
Service Mark
Word
CANCELLED
Owner:
Serial:77397996
Filed:Feb 15, 2008
Classes:36
Registration:3648377
Registered:Jun 30, 2009
Goods & Services
"RETIREMENT"
SECUREPLUS
SECUREPLUS
Service Mark
Word
REGISTERED
Owner:
Serial:77393097
Filed:Feb 9, 2008
Classes:36
Registration:3515418
Registered:Oct 14, 2008
Goods & Services
Life insurance underwriting; Issuance and administration of annuities; Annuity underwriting
SECUREPLUS ADVANTAGE 79
SECUREPLUS ADVANTAGE 79
Service Mark
Word
ABANDONED
Owner:
Serial:77393105
Filed:Feb 9, 2008
Classes:36
Goods & Services
"79"
SECUREPLUSACCESS
SECUREPLUSACCESS
Service Mark
Word
CANCELLED
Owner:
Serial:77248703
Filed:Aug 7, 2007
Classes:36
Registration:3493647
Registered:Aug 26, 2008
LSW'S PERFORMANCE PLUS
LSW'S PERFORMANCE PLUS
Service Mark
Word
ABANDONED
Owner:
Serial:77068674
Filed:Dec 20, 2006
Classes:35
SECUREPLUS MASTER 5
SECUREPLUS MASTER 5
Service Mark
Word
ABANDONED
Owner:
Serial:77048908
Filed:Nov 21, 2006
Classes:36
RETIREMAX TSA-90
RETIREMAX TSA-90
Service Mark
Word
CANCELLED
Owner:
Serial:77047353
Filed:Nov 19, 2006
Classes:36
Registration:3374964
Registered:Jan 29, 2008
SECUREPLUS TLC TOTAL LIFETIME COVERAGE
Owner:
Serial:78835155
Filed:Mar 12, 2006
Classes:36
Registration:3332217
Registered:Nov 6, 2007
Goods & Services
"TOTAL LIFETIME COVERAGE"
INTEGRITY YOU CAN RETIRE ON
CANCELLED
Owner:
Serial:78818863
Filed:Feb 20, 2006
Classes:36
Registration:3327374
Registered:Oct 30, 2007
LIFETIME INCOME ADVANTAGE
CANCELLED
Owner:
Serial:78726120
Filed:Oct 4, 2005
Classes:36
Registration:3520639
Registered:Oct 21, 2008
Goods & Services
"LIFETIME INCOME"
SECUREPLUS PROVIDER
SECUREPLUS PROVIDER
Service Mark
Word
CANCELLED
Owner:
Serial:78594594
Filed:Mar 24, 2005
Classes:36
Registration:3240530
Registered:May 8, 2007
Goods & Services
"PROVIDER"
SECUREPLUS SILVER
SECUREPLUS SILVER
Service Mark
Word
CANCELLED
Owner:
Serial:78548535
Filed:Jan 17, 2005
Classes:36
Registration:3160467
Registered:Oct 17, 2006
SECUREPLUS PLATINUM
SECUREPLUS PLATINUM
Service Mark
Word
REGISTERED
Owner:
Serial:78532807
Filed:Dec 15, 2004
Classes:36
Registration:3020990
Registered:Nov 29, 2005
Goods & Services
Financial services, namely, underwriting annuities and life insurance
LSW LIFE INCOME ADVANTAGE
ABANDONED
Owner:
Serial:78471167
Filed:Aug 20, 2004
Classes:36
Goods & Services
"LIFE INCOME"
LSW REVOLUTIONARY LIFE
LSW REVOLUTIONARY LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:78471173
Filed:Aug 20, 2004
Classes:36
Goods & Services
"LIFE"
LSW RETIREMENT ADVANTAGE
LSW RETIREMENT ADVANTAGE
Service Mark
Word
ABANDONED
Owner:
Serial:78469356
Filed:Aug 18, 2004
Classes:36
Goods & Services
"RETIREMENT"
SECUREPLUS GOLD
SECUREPLUS GOLD
Service Mark
Word
CANCELLED
Owner:
Serial:78239941
Filed:Apr 21, 2003
Classes:36
Registration:3254081
Registered:Jun 19, 2007
LSW SECUREPLUS PLATINUM
LSW SECUREPLUS PLATINUM
Service Mark
Word
ABANDONED
Owner:
Serial:78163828
Filed:Sep 13, 2002
Classes:36
Goods & Services
Class 036: Financial services, namely, underwriting annuities and life insurance
LSW LONE STAR ANNUITY SERIES
ABANDONED
Owner:
Serial:78115809
Filed:Mar 19, 2002
Classes:36
Goods & Services
"ANNUITY SERIES"
RETIREDIRECT
RETIREDIRECT
Service Mark
Word
ABANDONED
Owner:
Serial:75858104
Filed:Nov 26, 1999
Classes:36
Goods & Services
Collecting insurance premiums from school districts on behalf of their employees
SECUREPLUS ACCUMULATOR
SECUREPLUS ACCUMULATOR
Service Mark
Word
CANCELLED
Owner:
Serial:75792838
Filed:Sep 3, 1999
Classes:36
Registration:2556752
Registered:Apr 2, 2002
Goods & Services
ANNUITY UNDERWRITING; ANNUITY BROKERAGE; AND ANNUITY ADMINISTRATIVE SERVICES; "ACCUMULATOR"
RETIRE101
RETIRE101
Service Mark
Word
ABANDONED
Owner:
Serial:75787529
Filed:Aug 30, 1999
Classes:36
Goods & Services
administration and brokerage of annuity underwriting policies
RETIREMAX MILLENNIUM
RETIREMAX MILLENNIUM
Service Mark
Word
CANCELLED
Owner:
Serial:75787347
Filed:Aug 30, 1999
Classes:36
Registration:2528930
Registered:Jan 15, 2002
Goods & Services
administration and brokerage of annuity underwriting policies
VALUED INC.
VALUED INC.
Service Mark
Word
ABANDONED
Owner:
Serial:75786807
Filed:Aug 27, 1999
Classes:36
Goods & Services
insurance agencies in the field of life and annuity policies; "INC."
RETIREMAX PREMIER + 1
RETIREMAX PREMIER + 1
Service Mark
Word
CANCELLED
Owner:
Serial:75763532
Filed:Jul 29, 1999
Classes:36
Registration:2596607
Registered:Jul 23, 2002
Goods & Services
Administration and brokerage of annuity underwriting policies; "PREMIER"
RETIREMAX PROVIDER
RETIREMAX PROVIDER
Service Mark
Word
CANCELLED
Owner:
Serial:75763502
Filed:Jul 29, 1999
Classes:36
Registration:2637924
Registered:Oct 22, 2002
Goods & Services
administration and brokerage of annuity underwriting policies; "PROVIDER"
SECUREPLUS SELECT
SECUREPLUS SELECT
Service Mark
Word
CANCELLED
Owner:
Serial:75761577
Filed:Jul 27, 1999
Classes:36
Registration:2350219
Registered:May 16, 2000
Goods & Services
Annuity Underwriting, Annuity Brokerage and Annuity Administration Services; "SELECT"
SECUREPLUS SELECT TSA
SECUREPLUS SELECT TSA
Service Mark
Word
CANCELLED
Owner:
Serial:75761933
Filed:Jul 27, 1999
Classes:36
Registration:2350221
Registered:May 16, 2000
Goods & Services
Annuity underwriting, annuity brokerage and annuity administration services; "SELECT TSA"
LSW LEVEL TERM 15
LSW LEVEL TERM 15
Service Mark
Word
CANCELLED
Owner:
Serial:75584249
Filed:Nov 6, 1998
Classes:36
Registration:2421960
Registered:Jan 16, 2001
Goods & Services
Life insurance underwriting services; "LEVEL TERM 15"
LSW LEVEL TERM 30
LSW LEVEL TERM 30
Service Mark
Word
CANCELLED
Owner:
Serial:75584225
Filed:Nov 6, 1998
Classes:36
Registration:2421958
Registered:Jan 16, 2001
Goods & Services
Life insurance underwriting services; "LEVEL TERM 30"
LSW LEVEL TERM 65
LSW LEVEL TERM 65
Service Mark
Word
CANCELLED
Owner:
Serial:75584226
Filed:Nov 6, 1998
Classes:36
Registration:2421959
Registered:Jan 16, 2001
Goods & Services
Life insurance underwriting services; "LEVEL TERM 65"
LSW CHOICE HARBOR
LSW CHOICE HARBOR
Service Mark
Word
ABANDONED
Owner:
Serial:75515868
Filed:Jul 9, 1998
Classes:36
Goods & Services
Life insurance underwriting services
LSW HARBOR
LSW HARBOR
Service Mark
Word
CANCELLED
Owner:
Serial:75515869
Filed:Jul 9, 1998
Classes:36
Registration:2369300
Registered:Jul 18, 2000
Goods & Services
Life insurance underwriting services
LSW HORIZON
LSW HORIZON
Service Mark
Word
CANCELLED
Owner:
Serial:75515867
Filed:Jul 9, 1998
Classes:36
Registration:2987644
Registered:Aug 23, 2005
Goods & Services
Life insurance underwriting services
LSW ADDS THE ASSURANCE PROVIDED ONLY BY INSURANCE
Owner:
Serial:75420891
Filed:Jan 21, 1998
Classes:36
Registration:2236683
Registered:Apr 6, 1999
Goods & Services
Insurance underwriting services, namely, Life and Annuity insurance policies
SECUREPLUS TSA EQUITY-INDEXED ANNUITY
CANCELLED
Owner:
Serial:75369841
Filed:Oct 8, 1997
Classes:36
Registration:2218582
Registered:Jan 19, 1999
Goods & Services
Annuity underwriting, annuity brokerage and annuity administration; "TSA EQUITY-INDEXED ANNUITY"
SECUREPLUS LIFE
SECUREPLUS LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:75312072
Filed:Jun 20, 1997
Classes:36
Registration:2250294
Registered:Jun 1, 1999
Goods & Services
life insurance underwriting services; "INDEXED LIFE"
SECUREPLUS INDEXED ANNUITY
CANCELLED
Owner:
Serial:75091788
Filed:Apr 22, 1996
Classes:36
Registration:2083445
Registered:Jul 29, 1997
Goods & Services
annuity underwriting, annuity brokerage, and annuity administration; "INDEXED ANNUITY"
LSW
LSW
Service Mark
Combined
CANCELLED
Owner:
Serial:75058353
Filed:Feb 15, 1996
Classes:36
Registration:2040279
Registered:Feb 25, 1997
Goods & Services
annuity and life insurance underwriting, insurance brokerage, and insurance administration services
LSW
LSW
Service Mark
Combined
CANCELLED
Owner:
Serial:75046600
Filed:Jan 22, 1996
Classes:36
Registration:2038587
Registered:Feb 18, 1997
Goods & Services
annuity and life insurance underwriting, insurance brokerage, and insurance administration services
CONCEPT FIVE
CONCEPT FIVE
Service Mark
Combined
ABANDONED
Owner:
Serial:74207805
Filed:Sep 30, 1991
Classes:36
Goods & Services
individual five-day life insurance product
INCOME CHOICE ANNUITY
INCOME CHOICE ANNUITY
Service Mark
Combined
CANCELLED
Owner:
Serial:74177871
Filed:Jun 20, 1991
Classes:36
Registration:1731584
Registered:Nov 10, 1992
Goods & Services
individual, single premium annuity/insurance brokerage services; "INCOME CHOICE ANNUITY"
LSW
LSW
Service Mark
Combined
CANCELLED
Owner:
Serial:73830996
Filed:Oct 12, 1989
Classes:36
Registration:1607654
Registered:Jul 24, 1990
TARGET ANNUITY SERIES
TARGET ANNUITY SERIES
Service Mark
Combined
ABANDONED
Owner:
Serial:73826365
Filed:Sep 19, 1989
Classes:36
FLEX 3000
FLEX 3000
Service Mark
Combined
CANCELLED
Owner:
Serial:73805800
Filed:Jun 12, 1989
Classes:36
Registration:1585065
Registered:Feb 27, 1990
TAXBRAKE PLUS UNIVERSAL LIFE
TAXBRAKE PLUS UNIVERSAL LIFE
Service Mark
Combined
CANCELLED
Owner:
Serial:73790054
Filed:Mar 30, 1989
Classes:36
Registration:1601346
Registered:Jun 12, 1990
Goods & Services
"UNIVERSAL LIFE"
RETIRE101
RETIRE101
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:78163871
Filed:Sep 13, 2002
Classes:41
Registration:2740555
Registered:Jul 22, 2003
Goods & Services
Educational services, namely, conducting workshops, classes and seminars in the field of retirement planning and investments

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