[ Video games software and cartridges; software for computer games; computer programs for video game machines; data carriers with recordings of sound and images in the nature of music recordings, recordings of musical performances, movies, television programs and video games; ] Downloadable video and sound recordings, namely, television shows [ and sports programs; controllers, joysticks and memory cards for video games; software programs for games with hand-held LCD screens; downloadable internet games software to be applied to mobile phones and on the Internet; software for the purpose of using ring tones, games, screen savers, logos and other audio visual material, in the nature of photographs, short videos and films and graphic designs, which material is offered and/or communicated via the Internet and by other electronic means, in the nature of SMS or mobile phone numbers, and can be watched, ordered and downloaded by consumers and users via those same media, to be used on mobile phones and other electronic equipment in the nature of computers and smart phones ] ; downloadable video recordings provided from the internet and featuring social experiments, and television programs; [ mouse mats; cases and covers adapted for mobile telephones, smart phones and tablets; software applications for mobile telephones, smart phones, tablets and other apparatus for mobile communication for use in connection with games; ] all of the foregoing not to be used in connection with books and guides in the field of education | [ Entertainment services, namely, organisation, production and presentation of television programmes; organization of live events, namely, social experiments; production and distribution of audio and/or video recordings and radio and television programmes and films; rental of audio and/or video recordings, radio and television programmes and films; theatrical, musical, ] Television [ and film ] entertainment services, namely, reality entertainment and social experiments; [ entertainment services, namely, development, drafting, production and execution of radio and television programmes and programmes provided via new media in the nature of the internet; development, drafting, production and execution of films, theatre productions, plays and musicals; development, drafting, production and organisation of musical events and/or concerts; film and video rental services; ] all aforementioned services also provided via internet, mobile telephony networks and other interactive multimedia networks
