NEW HOLLAND IP, LLC logo

NEW HOLLAND IP, LLC

76 Marks
LLC
First Filed:May 14, 2008Latest Filed:Dec 10, 2025Address:684 Commerce Court, Holland, MI 49424

Portfolio Overview

Registered
45(59%)
Pending
6(8%)
Dead
25(33%)

Top Classes

Class 32
Beer & Non-Alcoholic Beverages
49(64%)
Class 33
Wines and Spirits
33(43%)
Class 25
Clothing, Footwear & Headgear
5(7%)

TTAB Proceedings

Total Proceedings
12
As Plaintiff
6(50%)
As Defendant
6(50%)

Top Firms

PRICE HENEVELD LLP(Dec 2025)
55
DICKINSON WRIGHT PLLC(Jul 2024)
20

Trademark Activity Timeline(2008 – 2026)

Trademark Portfolio

76 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
DRAGON'S MILK
DRAGON'S MILK
Trademark
Word
PENDING
Owner:
Serial:99539606
Filed:Dec 10, 2025
Classes:25
Goods & Services
Class 025: Clothing, namely, t-shirts, sweatshirts, jackets, hats, socks and beanies
LAKE LIFE
LAKE LIFE
Trademark
Word
REGISTERED
Owner:
Serial:99219188
Filed:Jun 5, 2025
Classes:33
Registration:8108294
Registered:Jan 20, 2026
Goods & Services
Distilled spirits; Alcoholic cocktails; Hard seltzer
SPACE MACHINE
SPACE MACHINE
Trademark
Word
PENDING
Owner:
Serial:99219407
Filed:Jun 5, 2025
Classes:32
Goods & Services
Beer
UBER SPACE MACHINE
UBER SPACE MACHINE
Trademark
Word
ABANDONED
Owner:
Serial:98628882
Filed:Jul 2, 2024
Classes:32
Goods & Services
Beer
JUICE BOOST SPACE MACHINE
PENDING
Owner:
Serial:98592413
Filed:Jun 9, 2024
Classes:32
Goods & Services
Beer
D20
D20
Trademark
Word
PENDING
Owner:
Serial:98536043
Filed:May 6, 2024
Classes:32
Goods & Services
Beer
FRUITFUL SPACE MACHINE
ABANDONED
Owner:
Serial:98402958
Filed:Feb 13, 2024
Classes:32
Goods & Services
Beer
GRAPEFRUIT SPACE MACHINE
PENDING
Owner:
Serial:98402959
Filed:Feb 13, 2024
Classes:32
Goods & Services
"GRAPEFRUIT"; Beer
ZYLCH
ZYLCH
Trademark
Word
ABANDONED
Owner:
Serial:98389634
Filed:Feb 2, 2024
Classes:32
Goods & Services
Non-Alcoholic malt flavored beverage
RIVERBED
RIVERBED
Trademark
Word
ABANDONED
Owner:
Serial:98378087
Filed:Jan 26, 2024
Classes:33
NEW HOLLAND DISTILLING
REGISTERED
Owner:
Serial:98109889
Filed:Jul 31, 2023
Classes:33
Registration:7553668
Registered:Oct 29, 2024
Goods & Services
Class 033: Alcoholic beverages except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirits; kombucha hard tea
ORIGIN
ORIGIN
Trademark
Word
PENDING
Owner:
Serial:97825307
Filed:Mar 6, 2023
Classes:33
Goods & Services
SPIRITS
LONGER DRINK
LONGER DRINK
Trademark
Word
ABANDONED
Owner:
Serial:97815074
Filed:Feb 28, 2023
Classes:33
Goods & Services
"DRINK"
LONG DRINK
LONG DRINK
Trademark
Word
ABANDONED
Owner:
Serial:97813519
Filed:Feb 27, 2023
Classes:33
WALLEYE RUN
WALLEYE RUN
Trademark
Word
REGISTERED
Owner:
Serial:97810824
Filed:Feb 24, 2023
Classes:33
Registration:8118930
Registered:Jan 27, 2026
Goods & Services
whiskey spirits
DRAGON'S MILK CELLAR
REGISTERED
Owner:
Serial:97979642
Filed:Nov 15, 2022
Classes:32
Registration:7740122
Registered:Mar 25, 2025
Goods & Services
"CELLAR"; Beer
DRAGON'S MILK CELLAR
ABANDONED
Owner:
Serial:97677248
Filed:Nov 15, 2022
Classes:25, 32, 33
Goods & Services
Clothing, namely, shirts, t-shirts, sweatshirts, jackets, hats; Alcoholic beverages, except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirits; blended spirits; hard cider; kombucha hard tea; "CELLAR"
DRAGON'S MILK CELLAR MASTERS OF BARREL AGING
Owner:
Serial:97677245
Filed:Nov 15, 2022
Classes:25, 32, 33
Goods & Services
Clothing, namely, shirts, t-shirts, sweatshirts, jackets, hats; Alcoholic beverages, except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirits; blended spirits; hard cider; kombucha hard tea; "CELLAR" and "MASTERS OF BARREL AGING"
DRAGON'S MILK CELLAR MASTERS OF BARREL AGING
Owner:
Serial:97979641
Filed:Nov 15, 2022
Classes:32
Registration:7740121
Registered:Mar 25, 2025
Goods & Services
"CELLAR" and "MASTERS OF BARREL AGING"; Beer
97675313
97675313
Trademark
Design
REGISTERED
Owner:
Serial:97675313
Filed:Nov 13, 2022
Classes:25, 32, 33
Registration:7715968
Registered:Mar 4, 2025
Goods & Services
Clothing, namely, t-shirts, sweatshirts, hats; Alcoholic beverages, except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirts; blended spirits; Beer
CRIMSON KEEP
CRIMSON KEEP
Trademark
Word
REGISTERED
Owner:
Serial:97675205
Filed:Nov 13, 2022
Classes:32
Registration:7707155
Registered:Feb 25, 2025
Goods & Services
Beer
DM
DM
Trademark
Word
REGISTERED
Owner:
Serial:97675203
Filed:Nov 13, 2022
Classes:25, 32
Registration:8118826
Registered:Jan 27, 2026
Goods & Services
Clothing, namely, shirts, t-shirts, sweatshirts, jackets, hats; Beer
DRAGON'S MILK RESERVE
REGISTERED
Owner:
Serial:97980009
Filed:Nov 13, 2022
Classes:32
Registration:7871116
Registered:Jul 22, 2025
Goods & Services
"RESERVE"; Beer
DRAGON'S MILK RESERVE
ABANDONED
Owner:
Serial:97675204
Filed:Nov 13, 2022
Classes:32, 33
Goods & Services
Alcoholic beverages, except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirts; blended spirits; hard cider; kombucha hard tea; "RESERVE"
HERE BE DRAGONS
HERE BE DRAGONS
Trademark
Word
ABANDONED
Owner:
Serial:97675211
Filed:Nov 13, 2022
Classes:32
TALES OF GOLD
TALES OF GOLD
Trademark
Word
REGISTERED
Owner:
Serial:97675207
Filed:Nov 13, 2022
Classes:32
Registration:7715967
Registered:Mar 4, 2025
Goods & Services
Beer
HOPWATER
HOPWATER
Trademark
Word
ABANDONED
Owner:
Serial:97489516
Filed:Jul 5, 2022
Classes:32
ENVIOUS
ENVIOUS
Trademark
Word
ABANDONED
Owner:
Serial:97249426
Filed:Feb 2, 2022
Classes:32
GOLDEN CAP
GOLDEN CAP
Trademark
Word
REGISTERED
Owner:
Serial:97249424
Filed:Feb 2, 2022
Classes:32
Registration:6930974
Registered:Dec 20, 2022
Goods & Services
Beer
LIGHTPOINT PEAK
LIGHTPOINT PEAK
Trademark
Word
ABANDONED
Owner:
Serial:97249976
Filed:Feb 2, 2022
Classes:32
SUPER SPACE MACHINE
SUPER SPACE MACHINE
Trademark
Word
REGISTERED
Owner:
Serial:97249945
Filed:Feb 2, 2022
Classes:32
Registration:7340589
Registered:Mar 26, 2024
Goods & Services
BEER
DRAGON'S MILK
DRAGON'S MILK
Trademark
Word
REGISTERED
Owner:
Serial:97120827
Filed:Nov 11, 2021
Classes:33
Registration:7056967
Registered:May 16, 2023
Goods & Services
Spirits
NIGHT SKY
NIGHT SKY
Trademark
Word
ABANDONED
Owner:
Serial:90723763
Filed:May 20, 2021
Classes:32
DRAGON'S MILK ORIGIN
REGISTERED
Owner:
Serial:90688514
Filed:May 3, 2021
Classes:33
Registration:6848163
Registered:Sep 13, 2022
Goods & Services
SPIRITS
FEUZEE
FEUZEE
Trademark
Word
REGISTERED
Owner:
Serial:90685818
Filed:Apr 30, 2021
Classes:33
Registration:7588821
Registered:Dec 3, 2024
Goods & Services
alcoholic beverages, except beer; ready-to-drink alcoholic cocktails; hard seltzer; alcoholic cocktail mixes and prepared alcoholic cocktails in a bottle or a can; distilled spirits; blended spirits
GANDER BOCK
GANDER BOCK
Trademark
Word
REGISTERED
Owner:
Serial:90594529
Filed:Mar 22, 2021
Classes:32
Registration:6840672
Registered:Sep 6, 2022
Goods & Services
Class 032: Beer
STARLING
STARLING
Trademark
Word
REGISTERED
Owner:
Serial:90584591
Filed:Mar 17, 2021
Classes:33
Registration:6817533
Registered:Aug 16, 2022
Goods & Services
ALCOHOLIC BEVERAGES, EXCEPT BEER; READY-TO-DRINK ALCOHOLIC COCKTAILS; ALCOHOLIC COCKTAIL MIXES AND PREPARED ALCOHOLIC COCKTAILS IN A BOTTLE OR A CAN; DISTILLED SPIRITS; BLENDED SPIRITS
VOSO
VOSO
Trademark
Word
ABANDONED
Owner:
Serial:90340871
Filed:Nov 24, 2020
Classes:33
DRAGON'S KEEP
DRAGON'S KEEP
Trademark
Word
REGISTERED
Owner:
Serial:90313925
Filed:Nov 11, 2020
Classes:32, 33
Registration:7580130
Registered:Nov 26, 2024
Goods & Services
Spirits; Beer
DRAGON'S SHARE
DRAGON'S SHARE
Trademark
Word
REGISTERED
Owner:
Serial:90313912
Filed:Nov 11, 2020
Classes:32, 33
Registration:7133694
Registered:Aug 8, 2023
Goods & Services
Spirits; Beer
TAZ IPA
TAZ IPA
Trademark
Word
REGISTERED
Owner:
Serial:90313938
Filed:Nov 11, 2020
Classes:32
Registration:7013031
Registered:Mar 28, 2023
Goods & Services
Class 032: Beer
90219538
90219538
Trademark
Design
REGISTERED
Owner:
Serial:90219538
Filed:Sep 28, 2020
Classes:33
Registration:7340249
Registered:Mar 26, 2024
Goods & Services
SPIRITS
GOLDEN SAILS
GOLDEN SAILS
Trademark
Word
REGISTERED
Owner:
Serial:90219454
Filed:Sep 28, 2020
Classes:32
Registration:6564189
Registered:Nov 16, 2021
Goods & Services
BEER
90087185
90087185
Trademark
Design
REGISTERED
Owner:
Serial:90087185
Filed:Jul 31, 2020
Classes:32
Registration:6719682
Registered:May 3, 2022
Goods & Services
Beer
CITRUS SPRITZ
CITRUS SPRITZ
Trademark
Word
ABANDONED
Owner:
Serial:90087094
Filed:Jul 31, 2020
Classes:32
LITTLE PIGLET
LITTLE PIGLET
Trademark
Word
REGISTERED
Owner:
Serial:90087129
Filed:Jul 31, 2020
Classes:32
Registration:6457559
Registered:Aug 17, 2021
Goods & Services
BEER
NEW HOLLAND BREWING CO.
NEW HOLLAND BREWING CO.
Trademark
Combined
REGISTERED
Owner:
Serial:90087190
Filed:Jul 31, 2020
Classes:32
Registration:7094009
Registered:Jun 27, 2023
Goods & Services
"BREWING CO."
NEW HOLLAND BREWING COMPANY
REGISTERED
Owner:
Serial:90087198
Filed:Jul 31, 2020
Classes:32
Registration:6603821
Registered:Dec 28, 2021
Goods & Services
"BREWING COMPANY"
SPRING SPRITZ
SPRING SPRITZ
Trademark
Word
ABANDONED
Owner:
Serial:90087119
Filed:Jul 31, 2020
Classes:32
Goods & Services
"SPRITZ"
STROOPWAFEL
STROOPWAFEL
Trademark
Word
REGISTERED
Owner:
Serial:88849743
Filed:Mar 27, 2020
Classes:32
Registration:6330785
Registered:Apr 20, 2021
Goods & Services
BEER
HAZY RIVER
HAZY RIVER
Trademark
Word
REGISTERED
Owner:
Serial:88826645
Filed:Mar 9, 2020
Classes:32
Registration:6330168
Registered:Apr 20, 2021
Goods & Services
Class 032: Beer
LIGHTPOINT
LIGHTPOINT
Trademark
Word
REGISTERED
Owner:
Serial:88604611
Filed:Sep 4, 2019
Classes:32
Registration:6531377
Registered:Oct 19, 2021
Goods & Services
BEER
AFTERGLOW
AFTERGLOW
Trademark
Word
ABANDONED
Owner:
Serial:88440565
Filed:May 21, 2019
Classes:32
DRAGON'S MILK SOLERA
REGISTERED
Owner:
Serial:88373587
Filed:Apr 5, 2019
Classes:32
Registration:6397126
Registered:Jun 22, 2021
Goods & Services
"SOLERA"; Beer
SOLERA
SOLERA
Trademark
Word
ABANDONED
Owner:
Serial:88373565
Filed:Apr 5, 2019
Classes:32
DRAGON'S MILK WHITE
DRAGON'S MILK WHITE
Trademark
Word
REGISTERED
Owner:
Serial:88191010
Filed:Nov 12, 2018
Classes:32
Registration:6531204
Registered:Oct 19, 2021
Goods & Services
"WHITE"; BEER
CLOCKWORK
CLOCKWORK
Trademark
Word
ABANDONED
Owner:
Serial:88143885
Filed:Oct 4, 2018
Classes:33
88024836
88024836
Trademark
Design
REGISTERED
Owner:
Serial:88024836
Filed:Jul 3, 2018
Classes:32, 33
Registration:6164620
Registered:Sep 29, 2020
Goods & Services
Beer
NEW HOLLAND SPIRITS
NEW HOLLAND SPIRITS
Trademark
Combined
REGISTERED
Owner:
Serial:87858558
Filed:Apr 1, 2018
Classes:33
Registration:5590380
Registered:Oct 23, 2018
Goods & Services
Spirits, Alcoholic Cocktail Mixes and Prepared Alcoholic Cocktails in a Bottle or a Can; "SPIRITS"
NEW HOLLAND SPIRITS
NEW HOLLAND SPIRITS
Trademark
Word
REGISTERED
Owner:
Serial:87858578
Filed:Apr 1, 2018
Classes:33
Registration:5590381
Registered:Oct 23, 2018
Goods & Services
Spirits, Alcoholic Cocktail Mixes and Prepared Alcoholic Cocktails in a Bottle or a Can; "SPIRITS"
BEER BARREL
BEER BARREL
Trademark
Word
REGISTERED
Owner:
Serial:87839670
Filed:Mar 19, 2018
Classes:33
Registration:5687840
Registered:Feb 26, 2019
Goods & Services
SPIRITS
BEER BARREL RYE
BEER BARREL RYE
Trademark
Word
REGISTERED
Owner:
Serial:87839625
Filed:Mar 19, 2018
Classes:33
Registration:5687839
Registered:Feb 26, 2019
Goods & Services
SPIRITS
BEER BARREL WHISKEY
BEER BARREL WHISKEY
Trademark
Word
ABANDONED
Owner:
Serial:87839719
Filed:Mar 19, 2018
Classes:33
BEER DRINKER'S BOURBON
CANCELLED
Owner:
Serial:87839698
Filed:Mar 19, 2018
Classes:33
Registration:5776871
Registered:Jun 11, 2019
Goods & Services
Class 033: SPIRITS
BLUEBERRY GIN LEMONADE
REGISTERED
Owner:
Serial:87839762
Filed:Mar 19, 2018
Classes:33
Registration:5687841
Registered:Feb 26, 2019
Goods & Services
ALCOHOLIC COCKTAIL MIXES AND PREPARED ALCOHOLIC COCKTAILS IN A BOTTLE OR A CAN
HOLLAND MULE
HOLLAND MULE
Trademark
Word
REGISTERED
Owner:
Serial:87839854
Filed:Mar 19, 2018
Classes:33
Registration:5770892
Registered:Jun 4, 2019
Goods & Services
Class 033: ALCOHOLIC COCKTAIL MIXES AND PREPARED ALCOHOLIC COCKTAILS IN A BOTTLE OR A CAN
SERIAL BREW
SERIAL BREW
Trademark
Word
ABANDONED
Owner:
Serial:87824495
Filed:Mar 7, 2018
Classes:30
Goods & Services
"BREW"
LAKE LIFE
LAKE LIFE
Trademark
Word
CANCELLED
Owner:
Serial:87729360
Filed:Dec 20, 2017
Classes:32, 33
Registration:5603137
Registered:Nov 6, 2018
Goods & Services
DISTILLED SPIRITS AND WINE; BEER
MISCHIEVOUS
MISCHIEVOUS
Trademark
Word
REGISTERED
Owner:
Serial:86398743
Filed:Sep 18, 2014
Classes:32
Registration:4860792
Registered:Nov 24, 2015
Goods & Services
Beer
CLOCKWORK ORANGE
CLOCKWORK ORANGE
Trademark
Word
REGISTERED
Owner:
Serial:85388658
Filed:Aug 3, 2011
Classes:33
Registration:4298887
Registered:Mar 5, 2013
Goods & Services
Distilled Spirits
NEW HOLLAND ARTISAN SPIRITS
REGISTERED
Owner:
Serial:85372721
Filed:Jul 15, 2011
Classes:33, 40
Registration:4111584
Registered:Mar 13, 2012
Goods & Services
"ARTISAN SPIRITS"
NEW HOLLAND ARTISAN SPIRITS
REGISTERED
Owner:
Serial:85372707
Filed:Jul 15, 2011
Classes:33, 40
Registration:4111583
Registered:Mar 13, 2012
Goods & Services
"ARTISAN SPIRITS"
NEW HOLLAND BREWING
NEW HOLLAND BREWING
Trademark
Word
REGISTERED
Owner:
Serial:85327544
Filed:May 23, 2011
Classes:32, 40
Registration:4095799
Registered:Feb 7, 2012
Goods & Services
Class 032: Beer; Class 040: Brewery services and distilling services
NEW HOLLAND BREWING
NEW HOLLAND BREWING
Trademark
Combined
REGISTERED
Owner:
Serial:85152392
Filed:Oct 14, 2010
Classes:32, 40
Registration:4072859
Registered:Dec 20, 2011
Goods & Services
Class 032: Beer; Class 040: [ Brewery services and distilling services ]
DRAGON'S MILK
DRAGON'S MILK
Trademark
Word
REGISTERED
Owner:
Serial:77474143
Filed:May 14, 2008
Classes:32
Registration:3735714
Registered:Jan 12, 2010
Goods & Services
Beer
GOLDEN SAILS
GOLDEN SAILS
Trademark
Word
CANCELLED
Owner:
Serial:90087156
Filed:N/A
Classes:32

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