Downloadable computer software in the nature of a mobile application for use in contextually aware applications; Downloadable computer software libraries for use in contextually aware applications; Downloadable computer software platforms for use in contextually aware applications; Downloadable computer software for use as an electronic wallet; Bill payment services provided via an electronic wallet; Advertising and marketing; advertising, including on-line advertising on a computer network and dissemination of advertising for others via wireless networks for display on mobile devices; development of marketing services, namely, strategies, plans and concepts for digital media designed to target users based on user-provided data and survey responses; advertising analysis and optimization services, namely, conducting business feasibility studies on the optimization and effectiveness of advertising and various advertising methods, analyzing business data and market research to provide customer segmentation analyses, business and advertising consultation in the nature of guidance for business processes and advertising related recommendations based on the business data and market research data analysis of such business data and market research data, and providing business data and market research data analysis to others to target advertising or drive other business processes; development and management of digital and web-based advertising solutions, namely, advertising strategies and concepts for advertising and marketing campaigns; promoting the goods and services of others through targeted advertising, marketing and soliciting; social media advertising solutions, namely, development of marketing plans, concepts and strategies for digital media designed to target users based on user-provided data and survey responses; Software as a service (SAAS) services, namely, hosting computer software applications for use by others for use in contextually aware applications; Application service provider (ASP), featuring software for use in creating, serving, managing, targeting, monitoring, tracking, analyzing, and selling advertising and implementing advertising campaigns; application service provider (ASP), featuring software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; application service provider (ASP), featuring software for the creation, customization and implementation of online customer and user surveys and for analyzing the reporting of the results of such surveys; application service provider (ASP), featuring software for creating, forecasting, executing, managing, monitoring, tracking, and optimizing the performance and effectiveness of digital advertising and marketing campaigns across multiple channels, including websites, social networks, online video, mobile websites, mobile applications, mobile devices, and display advertising; providing temporary use of online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; computer services, namely, hosting an interactive website which enables computer users and online publishers to interact, namely, communicate or share, with advertisements and other digital content for marketing and promotion purposes; providing temporary use of online, non-downloadable software for use in displaying information and advertisements of others about the products and services of others where such information or advertisements appear in response to user-provided data and based on user interests; computer software application development, namely, integrating brand development services and advertising and promotional materials into games and computer-based entertainment in the nature of computer game software; development and management of digital and web-based technology solutions, namely, software for advertising and marketing campaigns; Digital fraud prevention services, namely, an application service provider (ASP) featuring software for identification and ad delivery verification, namely, providing authentication of end users that an ad has been viewed by a real person and to avoid fraud from robots, ad stacking, ad spoofing, or other forms of digital ad fraud; Software-as-a-service featuring software for advertising and marketing data analysis; Software-as-a-service featuring software for use in location data analysis; Providing temporary use of on-line non-downloadable computer software for use as an electronic wallet
