PRO SPORTORITY (ISRAEL) LTD.

Class 035: Maintenance of data in computer databases, namely, an online searchable database of licensed digital content for use by others in the creation of customized digital content; uploading and maintaining digital content for others on the internet, namely, updating and maintenance of data in computer databases; Class 042: Providing a website featuring technology that enables users to create, produce, edit, manipulate, manage, and customize digital content in the nature of videos for use via the internet, television, mobile platforms, digital media, and other platforms; hosting of digital content on the internet; maintenance of online databases for others, namely, maintaining an online searchable database of licensed digital content for use by others in the creation of customized digital content; uploading and maintaining digital content for others on the internet, namely, updating and maintenance of computer software; providing a web-based service, namely, providing a website that gives computer users the ability to create, edit, upload, transfer, download, store, share, manage, and retrieve digital content in the nature of videos; computer programming services, namely, digital content creation for others; computer graphic design services, namely, creating customizable templates for use by others to create digital content and transferring digital content into usable files that can be used on digital platforms

Downloadable mobile applications for streaming and viewing audiovisual and multimedia content; Cell phone cases; Downloadable audio recordings featuring sports, entertainment, fans, fandom, athletes, betting, gambling, current events, and popular culture | Printed posters; mounted printed posters | Mugs; drinking vessels | Shirts, sweatshirts, jackets, one-piece garments for infants, hoodies, polo shirts, beanies, tank tops, long-sleeved shirts, baseball caps, headwear | Advertising and promotional services, provision of space on websites for advertising goods and services; online retail store services featuring clothing, headwear, cell phone cases, mugs, drinking vessels, posters, mounted posters, gift cards | Providing online non-downloadable electronic publications in the nature of blog posts, articles, images, and videos, in the fields of gambling, betting, sports, athletes, entertainment, fans, fandom, current events and popular culture; Entertainment services, namely, providing podcasts in the field of sports, entertainment, fans, fandom, athletes, betting, gambling, current events, and popular culture; Providing on-line non-downloadable newsletters in the field of sports, entertainment, fans, fandom, athletes, betting, gambling, current events, and popular culture; Providing a website featuring non-downloadable videos in the field of sports, entertainment, fans, fandom, athletes, betting, gambling, current events, and popular culture; Providing entertainment news and information specifically in the fields of sports, entertainment, fans, fandom, athletes, betting, gambling, current events, and popular culture via a website; Providing on-line entertainment information, news and commentary in the fields of sports, athletes, betting, gambling, entertainment, popular culture and current events; Providing a website featuring non-downloadable publications in the nature of polls and quizzes in the field of entertainment; digital video, audio and multimedia entertainment publishing services; entertainment services in the nature of development, production and post-production of multimedia entertainment content; News syndication reporting; Entertainment services, namely, conducting contests

Tear-off printed calendars | Providing online entertainment information in the fields of art, entertainment, popular culture, sports, history, education, politics, business, travel, fashion, physical health, beauty, careers, finance, and lifestyle wellness

Provision of space on websites for advertising goods and services; advertising and promotional services; development, creation, production, and post-production of advertising content; advertising and marketing services, namely, placing ads for others; providing a website featuring recommendations, critiques, reviews, on products and services for commercial and advertising purposes, in the fields of gambling, betting, sports, players, entertainment, current events, and general interest, through the internet; promoting the goods and services of others through the issuance of personal and product endorsements and personal appearances; promoting the goods and services of others by providing hypertext links to the web sites of others | Entertainment services, namely, providing information, news, and commentary in the fields of gambling, betting, sports, sports players, entertainment and current events, distributed via various platforms across multiple forms of transmission media; providing online audiovisual entertainment content, namely, providing online non-downloadable videos in the fields of gambling, betting, sports, sports players, entertainment, and current events, via the internet, telecommunications networks, and wireless communications networks; entertainment services in the nature of development, production, and post-production of multimedia entertainment content; entertainment services, namely, providing a website featuring non-downloadable videos, video film clips, and other multimedia materials in the nature of non-downloadable videos, all featuring gambling, betting, sports, sports players, entertainment, and current events; news syndication reporting; providing information, news, and commentary in the fields of gambling, betting, sports, sports players, entertainment, and current events, via the Internet; sweepstakes services, namely, organization of sweepstakes, and organization of sports competitions; providing online non-downloadable electronic publications in the nature of blog posts, articles, images, in the fields of gambling, betting, sports, sports players, entertainment, and current events; entertainment services, namely, providing podcasts in the fields of gambling, betting, sports, sports players, and current events; educational services, namely, providing a website featuring digital educational content, namely, providing online, non-downloadable publications in the nature of forms containing polls and quizzes in the field of gambling, betting, sports, sports players, entertainment, and current events; digital video, audio, and multimedia entertainment publishing services; production of podcasts

Provision of space on websites for advertising goods and services; advertising, marketing and promotional services, namely, development of advertising campaigns for the internet; advertising and marketing services, namely, placing ads for others; providing user ratings, recommendations, critiques and reviews for commercial or advertising purposes in the fields of computer games, gaming and esports, through the internet; promoting the goods and/or services of others through the issuance of personal and product endorsements and personal appearances | Entertainment services, namely, providing information, news and commentary in the fields of computer games, gaming, e-sports teams and players, and sporting events, distributed via various platforms across multiple forms of transmission media; providing online audiovisual entertainment content, namely, providing video in the fields of computer games, gaming and e-sports games via the internet, telecommunications networks and wireless communications networks; entertainment services in the nature of development, production and post-production of multimedia entertainment content; entertainment services, namely, providing a website featuring non- downloadable videos, film clips and other multimedia materials and information, all featuring games, e-sports, news and athletes; news syndication reporting; providing information, news and commentary in the field of current events via the Internet; sweepstakes services and organization of competitions; providing online non-downloadable electronic publications in the nature of photos, videos, articles and posts in the field of computer games, gaming, e-sports games, news and athletes; educational services, namely, providing a website featuring interactive polls and quizzes in the field of computer games, gaming, e-sports games, news and athletes; multimedia publishing of electronic publications, in the fields of computer games, gaming, e-sports teams and players, sporting events, games and news; digital video, audio and multimedia entertainment publishing services; arranging and conducting of conferences and exhibitions; information, advisory and consultancy services relating to the aforesaid

Entertainment services, namely, providing podcasts in the field of computer games, gaming and e-sports games, news and athletes; production of podcasts

Provision of space on websites for advertising goods and services; advertising, marketing and promotional services, namely, development of advertising campaigns for the internet; advertising and marketing services, namely, placing ads for others; providing user ratings, recommendations, critiques and reviews for commercial or advertising purposes in the fields of sports, through the internet; promoting the goods and/or services of others through the issuance of personal and product endorsements and personal appearances | Entertainment services, namely, providing information, news and commentary in the fields of sports, sports teams and players, sporting events, distributed via various platforms across multiple forms of transmission media; providing online audiovisual entertainment content, namely, providing live and recorded video in the fields of sports via the internet, telecommunications networks and wireless communications networks; entertainment services in the nature of development, production and postproduction of multimedia entertainment content in the fields of sports, sports teams and players, sporting events; entertainment services, namely, providing a website featuring non-downloadable videos, film clips and other multimedia materials and information, all featuring sports, sports news and athletes; news syndication reporting in the fields of sports, sports teams and players, sporting events; providing information, news and commentary in the field of current events via the Internet in the fields of sports, sports teams and players, sporting events; Entertainment services, namely, providing podcasts in the field of sporting events, news and athletes; production of podcasts in the fields of sports, sports teams and players, sporting events; sweepstakes services; providing online non-downloadable electronic publications in the nature of photos, articles and posts in the field of sporting events, news and athletes; educational services, namely, providing a website featuring interactive polls and quizzes in the fields of sports, sports teams and players, sporting events; providing information regarding sport events and sports activities; multimedia publishing of electronic publications, in the fields of sports and sports news; digital video, audio and multimedia entertainment publishing services in the fields of sports, sports teams and players, sporting events; providing online nondownloadable videos in the field of sporting events, sports news and athletes; information, advisory and consultancy services relating to the aforesaid

Software as a service (SAAS) services featuring software that uses artificial intelligence technology to review data, information, media content, and electronic publications; software as a service (SAAS) services featuring software that uses artificial intelligence technology to identify video content, audio content, images, and multimedia content to reference and correlate information, media content, data, and electronic publications; software as a service (SAAS) services featuring software that uses artificial intelligence technology to embed video content, audio content, images, and multimedia content into information, media content, and electronic publications; software as a service (SAAS) services featuring video players that use artificial intelligence technology to read a publisher's article, reconcile keywords and phrases to the most relevant video in the software's library, and automatically embed the video along with a relevant playlist into the article

Class 009: Downloadable software for streaming, downloading, and viewing audiovisual and multimedia content; downloadable software application for digital electronic devices that allows streaming, downloading, and viewing of audiovisual and multimedia content; downloadable application software for mobile devices in the fields of sports, entertainment, games, news and general interest; downloadable software for editorial content management systems, in the field of sports; Class 035: Advertising and promotional services; advertising targeting services, namely, using data and analytic tools to deliver personalized content to consumers based on consumer-built profiles; web site optimization; development, creation, production, and post-production of advertising content; advertising and marketing services, namely, placing ads for others; optimizing advertising, namely, website traffic optimization; advertising consultation and analysis; provision of marketing reports; branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; marketing in the framework of software publishing; providing user ratings, recommendations, critiques and reviews for commercial or advertising purposes in the fields of sports, games and general interest, through a website; promoting the goods and services of others through the issuance of personal and product endorsements and personal appearances; talent and literary agency services, namely, representation of athletes, sports figures, coaches, and sports entertainers, sports lecturers, and sports media personalities; procurement services, namely, procurement of advertisements for others; Class 038: Audio and video on demand transmission; streaming of audio, audiovisual, multimedia content and video material in the nature of entertainment and editorial content and information via the internet and via a global computer network; electronic transmission and streaming of data, messages, audio content, visual content, audiovisual content, information and digital media content in the nature of sports and entertainment; digital transmission services relating to sporting events; photo sharing and video sharing services, namely, electronic transmission of digital photo and video files among internet users; broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks; news agency services for electronic transmission; transmission of podcasts; video broadcasting services over the Internet or other communications network, namely, electronically transmitting video clips; providing access time to an interactive computer database in the field of sports, news, entertainment and general interest; Class 041: Entertainment services, namely, providing information, news and commentary in the fields of sports teams and players, sporting events, celebrities, current events and games, distributed via various platforms across multiple forms of transmission media; providing online audiovisual entertainment content, namely, providing live and recorded video in the fields of sports, games and general interest via the internet, telecommunications networks and wireless communications networks; multimedia entertainment services in the nature of development, production and post-production services in the fields of video; entertainment services, namely, providing a website featuring non-downloadable videos, film clips and other multimedia materials and information, all featuring games, sports, general interest including news and current events, art, culture, sports, athletes, politics, business, travel, fashion, health, beauty, careers, parenting, shopping, music, finance and lifestyle; news syndication reporting; production of podcasts; on-line journals, namely, blogs featuring software technologies; electronic publishing services; organization of sweepstakes and competitions; providing online non-downloadable electronic publications in the fields of sports, news, entertainment, games, and general interest; educational services, namely, providing educational services, namely, providing educational information in the fields of sports, news, entertainment, games, and general interest via a website featuring interactive educational and instructional information and quizzes; providing a website for entertainment purposes where contributors can post stories, articles, photos, video and commentary about sports, current events and games; arranging and conducting of colloquiums, conferences, exhibitions, seminars, symposiums, workshops in the fields of technology and computer programming; online electronic newsletters delivered by e-mail in the fields of sports, games and general interest, not downloadable; providing information regarding sport events and sports activities; multimedia publishing of electronic publications, in the fields of sports, news, entertainment, and general interests; Class 042: Platform as a service (PAAS) for sharing information and content by users in the fields of sports, news, entertainment and general interest that includes writing, photos, audio and videos; software as a service (SAAS) featuring software for editorial content management system in the field of sports, news, entertainment and general interest; platform as a service (PAAS) services featuring platform for editorial content management system in the field of sports, news, entertainment and general interest; computer services, namely, providing a web site management non-downloadable platform; providing a non-downloadable software platform for providing digital content on the internet; platform as a service (PaaS) allowing users to provide marketing services through social networking search engines, digital marketing, digital advertising, website optimization, design and implementation of online media programs, and video platforms; computer services, namely, interactive hosting services which allow the users to create, edit, syndicate and curate their own content and images on-line; designing and implementing websites for others; software development in the framework of software publishing; providing computer programming services to customers that enables them to provide video and audio content on their web sites; software as a service (SAAS) enabling entertainment and media content providers to directly manage, monetize and engage with their users; software as a service (SAAS) enabling publication, distribution and monetization of social, promotional and professional digital content; providing online software as a service (SAAS), namely, hosting software for use by others in collection, management, integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote contents on websites, mobile applications and social networks, to assist advertisers reach relevant audience; providing online platform as a service (PAAS), namely, hosting platform for use by others in collection, management, integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote contents on websites, mobile applications and social networks, to assist advertisers reach relevant audience; hosting an online website featuring technology that enables users to comment on article, and search, read and share articles, in the fields of general interest, entertainment, games, celebrities, culture, sports, music, television and streaming

Class 009: Downloadable software for streaming, downloading, and viewing audiovisual and multimedia content; downloadable software application for digital electronic devices that allows streaming, downloading, and viewing of audiovisual and multimedia content; downloadable application software for mobile devices *, * in the fields of sports, entertainment, games, news and general interest; downloadable software for editorial content management systems, in the field of sports; Class 035: Advertising and promotional services; advertising targeting services, namely, using data and analytic tools to deliver personalized content to consumers based on consumer-built profiles; web site optimization; development, creation, production, and post-production of advertising content; advertising and marketing services, namely, placing ads for others; optimizing advertising, namely, website traffic optimization; advertising consultation and analysis; provision of marketing reports; branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; marketing in the framework of software publishing; providing user ratings, recommendations, critiques and reviews for commercial or advertising purposes in the fields of sports, games and general interest, through a website; promoting the goods and services of others through the issuance of personal and product endorsements and personal appearances; talent and literary agency services, namely, representation of athletes, sports figures, coaches, and sports entertainers, sports lecturers, and sports media personalities; procurement services, namely, procurement of advertisements for others; Class 038: Audio and video on demand transmission; streaming of audio, audiovisual, multimedia content and video material in the nature of entertainment and editorial content and information via the internet and via a global computer network; electronic transmission and streaming of data, messages, audio content, visual content, audiovisual content, information and digital media content in the nature of sports and entertainment; transmission services relating to sporting events; photo sharing and video sharing services, namely, electronic transmission of digital photo and video files among internet users; broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks; news agency services for electronic transmission; transmission of podcasts; video broadcasting services over the Internet or other communications network, namely, electronically transmitting video clips; providing access time to interactive computer database in the [ field ] * fields * of sports, news, entertainment and general interest; Class 041: Entertainment services, namely, providing information, news and commentary in the fields of sports teams and players, sporting events, celebrities, current events and games, distributed via various platforms across multiple forms of transmission media; providing online audiovisual entertainment content, namely, providing live and recorded video in the fields of sports, games and general interest via the internet, telecommunications networks and wireless communications networks; multimedia entertainment services in the nature of development, production and post-production services in the fields of video; entertainment services, namely, providing a website featuring non-downloadable videos, film clips and other multimedia materials and information, all featuring games, sports, general interest including news and current events, art, culture, sports, athletes, politics, business, travel, fashion, health, beauty, careers, parenting, shopping, music, finance and lifestyle; news syndication reporting; production of podcasts; on-line journals, namely, blogs featuring software technologies; electronic publishing services; organization of sweepstakes and competitions; providing online non-downloadable electronic publications in the fields of sports, news, entertainment, games, and general interest; educational services, namely, providing educational information in the fields of sports, news, entertainment, games, and general interest via a website featuring interactive educational and instructional information and quizzes; providing a website for entertainment purposes where contributors can post stories, articles, photos, video and commentary about sports, current events and games; arranging and conducting of colloquiums, conferences, exhibitions, seminars, symposiums, workshop in the fields of technology and computer programming; online electronic newsletters delivered by e-mail in the fields of sports, games and general interest, not downloadable; providing information regarding sport events and sports activities; multimedia publishing of electronic publications, in the fields of sports, news, entertainment, and general interests; Class 042: Platform as a Service (PaaS) for sharing information and content by users in the fields of sports, news, entertainment and general interest that includes writing, photos, audio and videos; Software as a service (SAAS) - services featuring software for editorial content management system in the field of sports, news, entertainment and general interest; Platform as a service (PaaS) services featuring platform for editorial content management system in the field of sports, news, entertainment and general interest; computer services, namely, providing a web site management non-downloadable platform; providing a non-downloadable software platform for providing digital content on the Internet; platform as a Service (PaaS) allowing users to provide marketing services through social networking search engines, digital marketing, digital advertising, website optimization, design and implementation of online media programs, and video platforms; computer services, namely, interactive hosting services which allow the users to create, edit, syndicate and curate their own content and images on-line; designing and implementing websites for others; software development in the framework of software publishing; providing computer programming services to customers that enables them to provide video and audio content on their web sites; software as a Service (SaaS) enabling entertainment and media content providers to directly manage, monetize and engage with their users; software as a service (SaaS) enabling publication, distribution and monetization of social, promotional and professional digital content; providing online Software as a Service (SaaS), namely, hosting software for use by others in collection, management, integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote contents on websites, mobile applications and social networks, to assist advertisers reach relevant audience; providing online Platform as a Service (PaaS), namely, hosting platform for use by others in collection, management, integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote contents on websites, mobile applications and social networks, to assist advertisers reach relevant audience; hosting an online website featuring technology that enables users to comment on article, and search, read and share articles, in the fields of general interest, entertainment, games, celebrities, culture, sports, music, television and streaming

Advertising and promotional services; advertising targeting services, namely, using data, and analytic tools to deliver personalized content to consumers based on consumer-built profiles; web site optimization; optimizing advertising, namely, website traffic optimization; advertising consultation and analysis; provision of marketing reports; providing user ratings, recommendations, critiques and reviews for commercial or advertising purposes in the field of sports, games and general interest, for commercial purposes, via an online website | Audio and video on demand transmission; streaming of audio, audiovisual, multimedia content and video material in the nature of entertainment and editorial content and information via the internet and via a global computer network; electronic transmission and streaming of data, messages, audio content, visual content, audiovisual content, information and digital media content in the field of sports and entertainment; photo sharing and video sharing services, namely, electronic transmission of digital photo and video files among internet users; video broadcasting services over the internet or other communications network, namely, electronically transmitting video clips | Providing online non-downloadable audiovisual entertainment content, namely, providing continuing live and recorded video and audio programs, all in the fields of sports, news, entertainment, popular culture, and games via the internet, telecommunications networks and wireless communications networks; electronic digital video, audio, and multimedia publishing services; providing online publications in the nature of articles and blog posts in the field of sports, news, entertainment, games and general interest, with said articles and blog posts featuring non-downloadable photographs; providing information regarding sport events and sports activities | Platform as a service (PaaS) featuring software for sharing information and content by users in the fields of sports, news, entertainment and general interest that includes writing, photos, audio and videos; software as a service (SaaS) services featuring software for editorial content management system in the field of sports, news, entertainment and general interest; platform as a service (PaaS) services featuring platform for editorial content management systems in the field of sports, news, entertainment and general interest; computer services, namely, providing online non-downloadable software, for website management purposes; providing an online non-downloadable website featuring software for storing, editing, viewing, and uploading digital content in the nature of photos, texts, audio, and videos; providing online non-downloadable software for creating and uploading electronic communications, online videos, and digital advertising; computer services, namely, interactive hosting services which allow the users to create, edit, syndicate and curate their own content and images online; web publishing, namely, creating a website and uploading it onto an internet server; software development in the framework of software publishing; providing computer programming services to customers that enables them to provide video and audio content on their websites; software as a service (SaaS) featuring software for enabling entertainment and media content providers to directly manage, monetize and engage with their users; software as a service (SaaS) featuring software for enabling publication, distribution and monetization of social, promotional and professional digital content; providing online software as a service (SaaS) featuring software for collection, management, integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote content on websites, mobile applications and social networks, to assist advertisers reach relevant audiences; providing online platform as a service (PaaS), namely, providing a web hosting platform for use by others in collection, management integration, analysis, monitoring, and tracking of data to assist digital publishers monetize and promote content on websites, mobile applications and social networks, to assist advertisers reach relevant audiences

Providing sports news and non-downloadable articles in the field of sports via an Internet sports news and media website

Entertainment services, namely, on-line journals in the nature of blogs featuring art, entertainment, popular culture, sports, education, politics, business, travel, fashion, physical health, beauty, careers, parenting, finance, and lifestyle wellness; Entertainment services, namely, providing a website featuring quizzes for entertainment purposes; Digital video, audio, and multimedia publishing services; Entertainment information; Television entertainment services, namely, production of television programs; Production of television shows; Publication of magazines, newsletters, periodicals, books, calendars, and texts other than publicity texts; Publication of electronic magazines, newsletters, periodicals, and books on-line; Providing on-line non-downloadable electronic publications in the nature of magazines, newsletters, periodicals, and books, in the fields of art, entertainment, popular culture, sports, education, politics, business, travel, fashion, physical health, beauty, careers, parenting, finance, and lifestyle wellness; Online electronic publishing of books and periodicals; Entertainment services, namely, providing podcasts in the fields of art, entertainment, popular culture, sports, history, politics, food, and travel; Providing news and commentary in the nature of current event reporting; Providing current event news and commentary via a global computer network; Providing information, news and commentary in the field of current events via the Internet; Providing information and news of general interest in the field of current events relating to art, entertainment, popular culture, sports, education, politics, business, travel, fashion, physical health, beauty, careers, parenting, finance, and lifestyle wellness

"ARTISTS"

Providing an Internet sports news and media web site featuring sports news stories and articles in the field of sports

Magazines concerning sports, news, athletes, fashion, celebrities, popular culture, health issues, and fitness; Paper articles, namely, art prints and photographic prints and book covers; Articles of clothing, namely, t-shirts, shirts, hats and caps; Promoting the goods and/or services of others through the issuance of personal and product endorsements and personal appearances; Advertising, marketing and promotional services, namely, development of advertising campaigns for print media, web pages, the internet, and television; "PLAYERS"

Providing a website featuring articles, news, and information in the field of sports and entertainment

Providing an Internet sports news and media web site featuring sports news stories and articles in the field of sports; "PLAYERS'"

"SPORTS"

Class 016: EDUCATIONAL AND LEARNING PUBLICATIONS, NAMELY, FLASH CARDS ON A VARIETY OF EDUCATIONAL DISCIPLINES IN PRE-SCHOOL THROUGH TWELFTH GRADE; FLASH CARDS; Class 028: EDUCATIONAL CARD GAMES; AND TRIVIA GAMES PLAYED WITH CARDS

Board games and equipment for playing board games, namely, playing boards, die, rules of play for board games, question and answer cards for playing board games, card boxes, player tokens, and game pieces sold as a unit; [ board games and equipment for playing board games, namely, playing boards, die, player tokens, and game pieces sold separately ]

Clothing, namely, shirts [ and caps ]

publications, namely, magazines featuring items of cultural interest and societal interest

Class 041: On-line journals, namely, blogs featuring sports news and entertainment news