PUBMATIC, INC.

Class 042: Providing temporary use of online non-downloadable software that enables advertisers to purchase pre-packaged advertising inventory targeting specific third-party audience segments

Providing online non-downloadable software for creating, maintaining and monitoring bids to sell advertising inventory via a bidding mechanism

Downloadable software development kit (SDK); downloadable software for mobile applications for creating, maintaining and monitoring bids to sell advertising inventory via a bidding mechanism

providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, video, internet and other digital formats; Software as a service (SAAS) services featuring software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges, and also featuring real time bidding; Software as a service (SAAS) services featuring software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content

"AD NETWORK"

Advertising and advertisement services; Advertising and commercial information services, via the internet; Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; Advertising via electronic media and specifically the internet; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Analysis of advertising response; Displaying advertisements for others; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Internet advertising services; On-line advertising and marketing services; On-line advertising services for others; Pay per click (PPC) advertising management services; Preparing and placing advertisements for others