RAKUTEN KOBO INC.

Portable electronic device for reading, displaying, receiving, purchasing, sharing, lending, accessing and storing downloadable electronic publications, namely, books, journals, newspapers, magazines, multimedia presentations, as well as text, images, sound, and digital website content, all through wired and wireless Internet access, and accessories therefore, namely, cases, covers, adapters and power cords

Portable electronic device for reading, displaying, receiving, purchasing, [ sharing, lending, ] accessing and storing downloadable electronic publications, namely, books, journals, newspapers, magazines, multimedia presentations, as well as text, images, [ sound, ] and digital website content, all through wired and wireless Internet access, and related accessories therefore, namely, covers, cases [, adapters, and power cords]

Class 009: Computer software for use with computers and mobile devices and which enables both users of the computers and mobile devices, and the computers and mobile devices, to track, catalogue, visualize, and generate events, statistics and profiles in connection with books and their usage of an electronic reading service, to interact with digital content libraries, to consume digital content, to interact with other users of digital content, to engage in social networking, to participate in customer incentive, * and * reward [ and loyalty ] programs connected with books and their usage of an electronic reading service, and to receive [ advertising and ] promotional material based on their usage of an electronic reading service; downloadable computer software for use with computers and mobile applications that enables both users of computers and mobile devices, and the computers and mobile devices, to track, catalogue, visualize, and generate events, statistics and profiles in connection with books and their usage of an electronic reading service, to interact with digital content libraries, to consume digital content, and to interact with other users of digital content; Class 035: [ Provision of customer incentive, reward and loyalty programs through the issuance and processing of points for the online purchase of digital content libraries and the downloading and consumption of and interaction with digital content libraries; advertising by transmission of on-line targeted advertising and promotional material for third parties through electronic communications networks, said advertising and promotional material based on users' usage of an electronic reading service and part of a customer incentive, reward and loyalty program ]; Class 038: Online chat rooms, online forums and electronic bulletin boards for transmission of messages and the facilitation of discussions among consumers and users of books and digital content in the field of reading; Class 039: Electronic storage of digital data; Class 041: Entertainment services, namely, electronic reading services in the nature of providing recognition and incentives by means of awards to promote reading [ and in the nature of blogs in the field of reading ]; Class 042: Computer services, namely, providing on-line computer software enabling users and their computers and mobile devices to track, catalogue, visualize, and generate events and statistics and profiles in connection with books and their usage of an electronic reading service, namely, interacting with digital content libraries, consuming digital content, and interacting with other users regarding their respective digital content; providing computer services, namely, hosting online web facilities for others for conducting online meetings, gatherings, and interactive discussions regarding personal libraries and digital content libraries; providing online directory information, namely, customized online web pages featuring user-defined information, which consists of search engines and online links to other sites; Class 045: [ Online social networking services ]

Class 009: Portable electronic devices for receiving, downloading, displaying, providing access to and reading text, images and sound and other digital content through wireless Internet access and for receiving, downloading, displaying, providing access to and reading electronically published materials, including, books, journals, newspapers, magazines, multimedia presentations; computer hardware and software application to transmit, receive, download, read and provide access to text, images, sound and other digital content on portable electronic book readers; Class 035: Wholesale, retail and online store services in the fields of books, chapters and excerpts of books and reviews; advertising the wares and services of others, namely, the digital content created by others; wholesale, retail and online store services in the fields of serialized books, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry and speeches; wholesale, retail and online store services featuring electronic book reading devices and related accessories such as cases, adapters and power cords, and also featuring other electronic devices that facilitate the consumption of digital content; Class 038: Wireless communication services, namely, providing direct Internet access via computers, wireless unites and devices, namely, personal digital assistants wireless phones, mobile phones, cellular phones, video phones and mobile, slate and tablet computers and portable electronic book readers; text and numeric wireless digital messaging services; communication via wireless electronic reading devices; distributing and transmitting of content available for download and providing access to databases containing such content in stored form, all of the foregoing provided via wireless devices, telephones, portable computers, electronic reading devices and a global computer network, and with all of the foregoing pertaining to digital content in the form of electronic publications, including books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, speeches, and other types of electronic publications; Class 041: Providing information in the field of electronic publishing in all forms, via a global computer information network; Class 042: Providing online non-downloadable computer software to transmit, receive, download, read and provide access to text, images, sound and other digital content, namely, books, chapters and excerpts of books and reviews, serialized books, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry and speeches on portable electronic devices; hosting a website which allows users to manage, distribute and share digital content, namely, books, chapters and excerpts of books and reviews, serialized books, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry and speeches, and the provision of information to users regarding said digital content

Class 009: Portable electronic bookreaders for receiving, downloading, displaying, providing access to and reading text, images and sound and other digital content through wireless Internet access and for receiving, downloading, displaying, providing access to and reading electronically published materials, namely, books, journals, newspapers, magazines, multimedia presentations; computer hardware and software to transmit, receive, download, read and provide access to text, images, sound and other digital content on portable electronic book readers; Class 035: Wholesale, retail and online store services in the fields of books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; wholesale, retail and online store services featuring electronic book reading devices and related accessories, namely, cases, adapters, and power cords; advertising the wares and services of others, namely, the electronically published materials created by others; Class 038: Distributing and transmitting of content available for download and providing access to databases containing such content in stored form, all of the foregoing provided via wireless devices, telephones, portable computers, electronic reading devices and a global computer network, and with all of the foregoing pertaining to digital content in the form of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; Class 041: Providing information in the field of electronic publishing in all forms, via a global computer information network; providing information via an online website about electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; Class 042: Operation and hosting of a website which allows users to manage, distribute and share digital content in the nature of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches

Class 009: Portable electronic bookreaders for receiving, downloading, displaying, providing access to and reading electronically published materials, namely, books, journals, newspapers, magazines, multimedia presentations; computer hardware and software to transmit, receive, download, read and provide access to electronic publications on portable electronic book readers

Class 035: Wholesale, retail and online store services in the fields of books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; wholesale, retail and online store services featuring electronic book reading devices and related accessories, namely, cases, adapters, and power cords; Class 038: Distributing and transmitting of content available for download and providing access to databases containing such content in stored form, all of the foregoing provided via wireless devices, telephones, portable computers, electronic reading devices and a global computer network, and with all of the foregoing pertaining to digital content in the form of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; Class 041: Providing information in the field of electronic publishing in all forms, via a global computer information network; providing information via an online website about electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches; Class 042: Operation and hosting of a website which allows users to manage, distribute and share digital content in the nature of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, and speeches

Class 035: Advertising the wares and services of others, namely, the electronically published materials created by others

Wholesale, retail and online store services in the fields of books, serialized books, chapters and excerpts of books, reviews, magazines, journals, [ newspapers, ] newsletters, news articles, articles, short stories, poetry, and speeches; wholesale, retail and online store services featuring electronic book reading devices and related accessories, namely, cases, adapters, and power cords | Distributing and transmitting of content available for download and providing access to databases containing such content in stored form, all of the foregoing provided via wireless devices, telephones, portable computers, electronic reading devices and a global computer network, and with all of the foregoing pertaining to digital content in the form of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, [ newspapers, ] newsletters, news articles, articles, short stories, poetry, and speeches | Providing information in the field of electronic publishing in all forms, via a global computer information network; providing information via an online website about electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, [ newspapers, ] newsletters, news articles, articles, short stories, poetry, and speeches | Operation and hosting of a website which allows users to manage, distribute and share digital content in the nature of electronic publications, namely, books, serialized books, chapters and excerpts of books, reviews, magazines, journals, [ newspapers, ] newsletters, news articles, articles, short stories, poetry, and speeches

Class 035: Advertising the wares and services of others, namely, the electronically published materials created by others

Class 009: Portable electronic bookreaders for receiving, downloading, displaying, providing access to and reading electronically published materials, namely, books, journals, [ newspapers, ] magazines, [ multimedia presentations; ] computer hardware and software to transmit, receive, download, read and provide access to electronic publications on portable electronic book readers