Organization of entertainment events in the nature of live musical entertainment, live stage shows, music concerts, theater productions, and broadcast productions in the nature of music concerts, business and brand promotional events and activations, permanent and temporary audio visual installations and location based experiences in the nature of production design to special effects, lighting and puppetry; Conducting of entertainment events in the nature of live multi-channel entertainment properties that integrate VR, AR, XR, game design and , immersive entertainment for live events, entertainment, live stage shows, music concerts and theater productions, business and brand promotional events and activations, permanent and temporary audio and video installations and location based experiences in the nature of live multi-channel entertainment properties that integrate VR, AR, XR, game design and, immersive entertainment for live events; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Multimedia entertainment services in the nature of development, production and postproduction services in the fields of video and films; Lighting technician services for events; Development, creation, production, and post-production of advertising content; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; organization of entertainment events in the nature of special events for business and brand promotion purposes; conducting of entertainment events in the nature of special events for business and brand promotion purposes; Lighting design and technology specification services pertaining to permanent or temporary architectural, theatrical, entertainment, commercial and/or residential applications