STERLING BAY, LLC

17 Marks

LLC

First Filed:Aug 15, 2016Latest Filed:Jan 12, 2026Address:: 333 N. GREEN ST., SUITE 1100, Chicago, IL 60607

Portfolio Overview

Registered

7(41%)

Pending

2(12%)

Dead

8(47%)

Top Classes

Class 35

Advertising, Business Services & Retail

5(29%)

Class 36

Insurance, Financial Services & Real Estate

5(29%)

Class 41

Education and Entertainment

3(18%)

TTAB Proceedings

No litigation activity

Top Firms

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Trademark Activity Timeline(2016 – 2026)

Trademark Portfolio

17 results

(current & previous marks)

Refine by Mark/Description🔽

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Current17

Previous0

Status

Registered7

Pending2

Cancelled1

Abandoned7

Expired0

Mark Type

Word17

Stylized0

Design0

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NonVisual0

Class 161

Class 355

Class 365

Class 373

Class 413

STERLING BAY HOME

Service Mark

Word

ITU

PENDING

Owner:

Serial:99589567

Filed:Jan 12, 2026

Classes:35, 36, 37

Goods & Services

Class 035: Real estate sales management; Real estate sales management services in the field of residential property; Class 036: Rental of real estate; Real estate rental services, namely, rental of residential housing; Class 037: Real estate development; Real estate development services in the field of residential property

BUILDING BETTER

Service Mark

Word

ITU

PENDING

Owner:

Serial:99279048

Filed:Jul 11, 2025

Classes:35, 36, 37

Goods & Services

Real estate development; Building construction supervision services relating to shopping centres, industrial complexes, office buildings, residential buildings and other real estate developments; Construction of commercial buildings; Real estate development and construction of commercial, residential and hotel property; Real estate management services; Real estate investment services; Real estate sales management

DIANA'S

Service Mark

Word

ABANDONED

Owner:

Serial:98578439

Filed:May 31, 2024

Classes:43

Goods & Services

Restaurant services; Restaurant services provided in food halls

LEAFLET

Service Mark

Word

ABANDONED

Owner:

Serial:98578373

Filed:May 31, 2024

Classes:43

Goods & Services

Restaurant services; Restaurant services featuring Mediterranean cuisine; Restaurant services provided in food halls

ROSEHILL

Service Mark

Word

ABANDONED

Owner:

Serial:98578515

Filed:May 31, 2024

Classes:43

Goods & Services

Restaurant services; Restaurant services featuring pizza and sandwiches; Restaurant services provided in food halls

STERLING BAY DESIGN STUDIO

Service Mark

Word

REGISTERED

Owner:

Serial:98165420

Filed:Sep 5, 2023

Classes:42

Registration:7468815

Registered:Aug 6, 2024

Goods & Services

"DESIGN STUDIO"

SB CARES

Service Mark

Word

REGISTERED

Owner:

Serial:98096955

Filed:Jul 21, 2023

Classes:36

Registration:7466344

Registered:Aug 6, 2024

Goods & Services

Charitable services, namely, providing financial sponsorship of community groups and community organizations

SB CONNECTS

Service Mark

Word

REGISTERED

Owner:

Serial:98096963

Filed:Jul 21, 2023

Classes:41

Registration:7466345

Registered:Aug 6, 2024

Goods & Services

Educational services, namely, providing internships and apprenticeships in the field of real estate develolpment, law, finance, marketing, asset management and property management

SBX

Service Mark

Word

REGISTERED

Owner:

Serial:98094875

Filed:Jul 20, 2023

Classes:45

Registration:7449402

Registered:Jul 16, 2024

Goods & Services

Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs

STERLING BAY CONNECTS

Service Mark

Word

REGISTERED

Owner:

Serial:98094893

Filed:Jul 20, 2023

Classes:41

Registration:7466323

Registered:Aug 6, 2024

Goods & Services

Educational services, namely, providing internships and apprenticeships in the field of real estate develolpment, law, finance, marketing, asset management and property management

BON VIVANT

Trademark

Word

REGISTERED

Owner:

Serial:97093045

Filed:Oct 26, 2021

Classes:16

Registration:6906621

Registered:Nov 22, 2022

Goods & Services

Printed magazines in the field of culinary arts

STERLING BAY

Service Mark

Word

REGISTERED

Owner:

Serial:88443698

Filed:May 23, 2019

Classes:35, 36, 37

Registration:5880228

Registered:Oct 8, 2019

Goods & Services

Real estate sales management | Real estate investment services; Real estate services, namely, rental, brokerage, leasing and management of commercial property, offices and office space | Real estate development