THE BIG TEN CONFERENCE, INC.

Class 041: Entertainment services in the nature of a television series featuring entertainment news and sports; providing on-line information in the field of television and video entertainment featuring entertainment news and sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows in the field of sports, entertainment news and sports transmitted via the Internet and wireless communication networks

Entertainment services in the nature of television programming in the field of college athletics; providing on-line information in the field of college athletics via the Internet; entertainment services in the nature of online non-downloadable videos and images featuring television programs about college athletics transmitted via the Internet and wireless communication networks; "SERIES"

Entertainment services in the nature of providing an ongoing television program in the field of college athletics; providing on-line information in the field of college athletics via the Internet; entertainment services in the nature of online non-downloadable videos and images featuring television programs about college athletics transmitted via the Internet and wireless communication networks

Association services, namely, promoting the interests of member institutions participating in various sports attractions

Entertainment services, namely, organizing and staging collegiate basketball tournaments; educational services, namely, providing youth basketball clinics

Providing on-line non-downloadable software using artificial intelligence use in developing, designing, creating and updating written, digital and multimedia copy and content; Software as a service (SAAS) services featuring software using artificial intelligence use in developing, designing, creating and updating written, digital and multimedia copy and content; Providing a website featuring non-downloadable software using artificial intelligence use in developing, designing, creating and updating written, digital and multimedia copy and content

Entertainment services in the nature of television programming featuring sports; providing on-line information in the field of sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television programs about sports transmitted via the Internet and wireless communication networks

Entertainment services, namely, provision of on-going multimedia programs in the field of sports distributed via various platforms across multiple forms of transmission media; entertainment services in the nature of a television series featuring current event news and sports; providing on-line information in the field of television and video entertainment featuring current event news and sports via the Internet; entertainment services in the nature of providing non-downloadable videos and images featuring television shows about current event news and sports transmitted via the Internet and wireless communication networks; providing information relating to sports and sporting events; entertainment services, namely, provision of on-going multimedia programs in the field of television and video entertainment featuring sports, sporting events and news distributed via various platforms across multiple forms of transmission media

Downloadable software in the nature of a mobile application for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; downloadable computer application software for mobile phones, namely, software for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; downloadable computer software for streaming audiovisual and multimedia content to mobile digital electronic devices; downloadable computer software for streaming audiovisual and multimedia content via the internet and global communications networks

Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services

Entertainment services, namely, provision of on-going multimedia programs in the field of sports, drama, comedy, and reality entertainment; providing on-line information in the field of television and video entertainment featuring sports, drama, comedy, and reality entertainment via the Internet; entertainment services in the nature of providing non-downloadable videos featuring multimedia programs in the field of sports, drama, comedy, and reality entertainment transmitted via the Internet and wireless communication networks

Class 041: Entertainment services, namely, provision of on-going multimedia programs in the field of sports, drama, comedy, and reality entertainment; providing on-line information in the field of television and video entertainment featuring sports, drama, comedy, and reality entertainment via the Internet; entertainment services in the nature of non-downloadable videos featuring multimedia programs transmitted via the Internet and wireless communication networks

Class 009: Downloadable software in the nature of a mobile application for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; Downloadable computer application software for mobile phones, namely, software for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; downloadable computer software for streaming audiovisual and multimedia content to mobile digital electronic devices; downloadable computer software for streaming audiovisual and multimedia content via the internet and global communications networks

Class 038: Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services

"NETWORK"

Class 041: Entertainment services, namely, provision of on-going multimedia programs in the field of sports, drama, comedy, and reality entertainment; providing on-line information in the field of television and video entertainment featuring sports, drama, comedy, and reality entertainment via the Internet; entertainment services in the nature of non-downloadable videos featuring multimedia programs transmitted via the Internet and wireless communication networks

Class 038: Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services

Class 009: Downloadable software in the nature of a mobile application for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; computer application software for mobile phones, namely, software for use in distribution of digital video, video files, and multimedia content featuring sports, drama, comedy, and reality entertainment; downloadable computer software for streaming audiovisual and multimedia content to mobile digital electronic devices; downloadable computer software for streaming audiovisual and multimedia content via the internet and global communications networks

"NETWORK"

"NETWORK"

Entertainment services, namely, an ongoing multimedia program featuring sports and culture; entertainment services in the nature of non-downloadable videos and images featuring multimedia programs about sports and culture

Class 041: Entertainment services in the nature of television programming; providing on-line information in the field of sports via the Internet; entertainment services in the nature of online non-downloadable videos and images featuring television programs about sports transmitted via the Internet and wireless communication networks

Class 038: Television transmission and broadcasting services; audio and video broadcasting services over the Internet in the field of sports; broadcasting of video and audio programming over the Internet; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet; streaming of audio, visual and audiovisual material via a global computer network; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; telecommunication services, namely, transmission of webcasts; video on demand transmissions; telecommunication services, namely, transmission of podcasts

Class 038: Television transmission and broadcasting services; audio and video broadcasting services over the Internet in the field of sports; broadcasting of video and audio programming over the Internet; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet; streaming of audio, visual and audiovisual material via a global computer network; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; telecommunication services, namely, transmission of webcasts; video on demand transmissions

Class 038: Television transmission and broadcasting services; audio and video broadcasting services over the Internet in the field of sports; broadcasting of video and audio programming over the Internet; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet; streaming of audio, visual and audiovisual material via a global computer network; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; telecommunication services, namely, transmission of webcasts; video on demand transmissions

Class 041: Entertainment services in the nature of television programming; providing on-line information in the field of sports via the Internet; entertainment services in the nature of online non-downloadable videos and images featuring television programs about sports transmitted via the Internet and wireless communication networks

Class 038: telecommunication services, namely, transmission of podcasts

Class 041: Entertainment services in the nature of television programming; providing on-line information in the field of sports via the Internet; entertainment services in the nature of online non-downloadable videos and images featuring television programs about sports transmitted via the Internet and wireless communication networks

Class 038: telecommunication services, namely, transmission of podcasts

Entertainment services in the nature of television programming; providing on-line information in the field of sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television programs about sports transmitted via the Internet and wireless communication networks; "WEDNESDAY NIGHT"

Television transmission and broadcasting services; telecommunication services, namely, transmission of podcasts; audio and video broadcasting services over the Internet; audio and video broadcasting services over the Internet in the field of sports; broadcasting of video and audio programming over the Internet; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet; streaming of audio, visual and audiovisual material via a global computer network; streaming of video material on the Internet; streaming of audio and visual material on the Internet; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; telecommunication services, namely, transmission of webcasts; video on demand transmissions; "WEDNESDAY NIGHT"

Entertainment services, namely, organizing and staging collegiate basketball tournaments; educational services, namely, providing youth basketball clinics

Promoting collaboration within the scientific, research and medical communities of member universities to achieve advances in the field of cancer treatment and diagnosis; Medical and scientific research in the field of cancer treatment and diagnosis

Entertainment services, namely, arranging and conducting athletic competitions and producing television programs of athletic competitions; educational services, namely, conducting clinics and classes in the field of athletics and drug abuse prevention, and distributing course materials in connection therewith; Publications, namely, books, pamphlets, brochures, newsletters, journals, magazines, handbooks, manuals and event programs, all relating to athletic activities; Wearing apparel, namely, shirts and jackets; Clothing, namely, shoes, jerseys, tops, shorts, trunks, warm-up suits, jackets, T-shirts, shirts, long-sleeve t-shirts, sweat shirts, sweat pants, sweat bands, headbands, socks, hats, and caps; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms

All-purpose athletic bags, backpacks and fanny packs; Publications, namely, books, pamphlets, brochures, newsletters, journals, magazines, handbooks, manuals and programs, all relating to athletic activities; Association services, namely, promoting the interests of member institutions participating in various sports attractions; Beverage glassware, [plastic coasters and] mugs

Organization of universities and university research groups for educational and research purposes in the areas of library science, electronic content sharing, shared information technology infrastructure, academic and faculty leadership development and best practices related to the same; organizing live university conferences and meetings in the field of collegiate level education and research in the fields of library science, electronic content sharing, shared information technology infrastructure, academic and faculty leadership development and best practices related to the same for non-business and non-commercial purposes; Promoting collaboration and cooperation among research universities by sharing expertise, leveraging campus resources, and collaborating on innovative academic and research programs, namely, promoting collaboration within the scientific and research communities between Chief Academic Officers, Chief Information Officers, Deans of Arts and Sciences, Library Directors, Graduate Deans, Senior International Officers, Procurement Directors and others in university leadership roles via face-to-face and virtual meetings, conferences and workshops to achieve advances in the field of higher education to develop leaders, leverage shared IT infrastructure and library resources, create operational efficiencies and cost savings, and share administrative best practices; "ACADEMIC ALLIANCE"

Promoting collaboration within the scientific, research and medical communities of member universities to achieve advances in the field of cancer treatment and diagnosis; Medical and scientific research in the field of cancer treatment and diagnosis

Organization of universities and university research groups for educational and research purposes in the areas of library science, electronic content sharing, shared information technology infrastructure, academic and faculty leadership development and best practices related to the same; organizing live university conferences and meetings in the field of collegiate level education and research in the fields of library science, electronic content sharing, shared information technology infrastructure, academic and faculty leadership development and best practices related to the same for non-business and non-commercial purposes; Promoting collaboration and cooperation among research universities by sharing expertise, leveraging campus resources, and collaborating on innovative academic and research programs, namely, promoting collaboration within the scientific and research communities between Chief Academic Officers, Chief Information Officers, Deans of Arts and Sciences, Library Directors, Graduate Deans, Senior International Officers, Procurement Directors and others in university leadership roles via face-to-face and virtual meetings, conferences and workshops to achieve advances in the field of higher education to develop leaders, leverage shared IT infrastructure and library resources, create operational efficiencies and cost savings, and share administrative best practices; "ACADEMIC ALLIANCE"

Class 041: Entertainment services in the nature of a television series featuring sports; providing on-line information in the field of television and video entertainment featuring sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about sports transmitted via the Internet and wireless communication networks

Entertainment services in the nature of a non-fiction television series featuring culture, lifestyles, cooking, food, restaurants, chefs and sports; providing on-line information in the field of television and video entertainment featuring culture, lifestyles, cooking, food, restaurants, chefs and sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about culture, lifestyles, cooking, food, restaurants, chefs and sports transmitted via the Internet and wireless communication networks; on-line journals, namely, blogs featuring personal opinions in the field of general interest, culture, lifestyles, cooking, food, restaurants, chefs and sports

Entertainment services in the nature of an ongoing television series featuring sports; providing on-line information in the field of television and video entertainment featuring sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about sports transmitted via the Internet and wireless communication networks; on-line journals, namely, blogs featuring personal opinions in the field of general interest and spots

Entertainment services in the nature of a television series featuring sports; providing on-line information in the field of television and video entertainment featuring sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about sports transmitted via the Internet and wireless communication networks; on-line journals, namely, blogs featuring personal opinions in the field of general interest and spots

entertainment services in the nature of a television series featuring sports; providing on-line information in the field of television and video entertainment featuring sports via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows transmitted via the Internet and wireless communication networks; on-line journals, namely, blogs featuring personal opinions in the field of general interest and sports; "FOOTBALL"

Class 041: Entertainment services, namely, organizing and staging an intercollegiate football game

television transmission services for programming and content relating to sports and academic life; streaming of audio and video material on the Internet for programming and content relating to sports and academic life

beverage glassware [, plastic coasters ] and mugs

all-purpose athletic bags, backpacks and fanny packs

association services, namely, promoting the interests of member institutions participating in various sports attractions

publications, namely, books, pamphlets, brochures, newsletters, journals, magazines, handbooks, manuals and programs, all relating to athletic activities

entertainment services, namely, arranging and conducting athletic competitions and producing television programs of athletic competitions; educational services, namely, conducting clinics and classes in the field of athletics and drug abuse prevention, and distributing course materials in connection therewith

athletic equipment, namely, balls, soccer balls, volleyballs, baseballs, golf balls, footballs and miniature footballs, flying discs, hockey pucks and golf tees