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THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY logo

THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY

38 Marks
Corp.
First Filed:Oct 10, 2001Latest Filed:Nov 14, 2024Address:720 East Wisconsin Avenue, Milwaukee, WI 53202

Portfolio Overview

Registered
11(29%)
Pending
5(13%)
Dead
22(58%)
Previous
4

Top Classes

Class 36
Insurance, Financial Services & Real Estate
33(87%)
Class 41
Education and Entertainment
3(8%)
Class 35
Advertising, Business Services & Retail
2(5%)

TTAB Proceedings

No litigation activity

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Trademark Activity Timeline(2001 – 2026)

Trademark Portfolio

42 results

(current & previous marks)

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Filed
Registered
Last Activity
PLANNING & PROGRESS STUDY
REGISTERED
Owner:
Serial:98854146
Filed:Nov 14, 2024
Classes:35
Registration:7981619
Registered:Oct 14, 2025
Goods & Services
Market analysis and research studies on attitudes and behaviors toward money, financial decision-making, factors impacting people's long-term financial security; Providing a web site featuring market analysis and research studies on attitudes and behaviors toward money, financial decision-making, and factors impacting people's long-term financial security; "STUDY"
BETTER CONVERSATIONS. A BETTER WAY TO MONEY.
Owner:
Serial:98601769
Filed:Jun 14, 2024
Classes:36
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advice; annuity underwriting; estate trust management; fiduciary trust management accounts; estate planning; financial planning; retirement financial planning; estate and financial trust distribution planning services; mutual fund administration and distribution services
98529265
98529265
Service Mark
Design
PENDING
Owner:
Serial:98529265
Filed:May 1, 2024
Classes:36
Goods & Services
Insurance services, namely, underwriting life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advisory services; annuity underwriting; estate trust management; fiduciary trust management accounts; estate planning; financial planning; financial planning for retirement; estate and financial trust distribution planning; mutual fund administration services and mutual fund distribution
NORTHWESTERN MUTUAL SURVIVORSHIP VARIABLE UNIVERSAL LIFE PLUS
Owner:
Serial:98478164
Filed:Apr 1, 2024
Classes:36
Registration:8153059
Registered:Feb 24, 2026
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance.; "MUTUAL" and "SURVIVORSHIP VARIABLE UNIVERSAL LIFE"
A BETTER WAY TO MONEY
A BETTER WAY TO MONEY
Service Mark
Word
ITU
PENDING
Owner:
Serial:98442825
Filed:Mar 11, 2024
Classes:36
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advice; annuity underwriting; estate trust management; fiduciary trust management accounts; estate planning; financial planning; retirement financial planning; estate and financial trust distribution planning services; mutual fund administration and distribution services
BETTER QUESTIONS. BETTER ANSWERS. A BETTER WAY TO MONEY.
Owner:
Serial:98443638
Filed:Mar 11, 2024
Classes:36
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advice; annuity underwriting; estate trust management; fiduciary trust management accounts; estate planning; financial planning; retirement financial planning; estate and financial trust distribution planning services; mutual fund administration and distribution services
BETTER QUESTIONS. BETTER ANSWERS.
PENDING
Owner:
Serial:98440767
Filed:Mar 8, 2024
Classes:36
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advice; annuity underwriting; estate trust management; fiduciary trust management accounts; estate planning; financial planning; retirement financial planning; estate and financial trust distribution planning services; mutual fund administration and distribution services
GATHER AGAINST THE GAP
GATHER AGAINST THE GAP
Service Mark
Word
REGISTERED
Owner:
Serial:98358337
Filed:Jan 15, 2024
Classes:41
Registration:7577569
Registered:Nov 26, 2024
Goods & Services
Organizing and hosting educational events, namely, meetings in the nature of congresses, workshops, seminars, education and information sessions in the nature of conferences, and social entertainment events to advocate for and provide thought leadership on diversity, equity, and inclusion, and closing the racial wealth gap
WHOLE LIFE ONE
WHOLE LIFE ONE
Service Mark
Word
REGISTERED
Owner:
Serial:98071876
Filed:Jul 5, 2023
Classes:36
Registration:7860327
Registered:Jul 8, 2025
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; "WHOLE LIFE"
COLUMN
COLUMN
Service Mark
Word
ABANDONED
Owner:
Serial:97760878
Filed:Jan 19, 2023
Classes:36
NORTHWESTERN MUTUAL WHOLE LIFE ONE
REGISTERED
Owner:
Serial:90719588
Filed:May 18, 2021
Classes:36
Registration:7475546
Registered:Aug 13, 2024
Goods & Services
"MUTUAL" AND "WHOLE LIFE"
WHOLE LIFE ONE
WHOLE LIFE ONE
Service Mark
Word
ABANDONED
Owner:
Serial:90719593
Filed:May 18, 2021
Classes:36
Goods & Services
"WHOLE LIFE"
NORTHWESTERN MUTUAL BLACK FOUNDER ACCELERATOR
Owner:
Serial:90322688
Filed:Nov 16, 2020
Classes:36
Registration:6564323
Registered:Nov 16, 2021
Goods & Services
"BLACK FOUNDER"
NORTHWESTERN MUTUAL LONG-TERM ADVANTAGE
REGISTERED
Owner:
Serial:90216747
Filed:Sep 28, 2020
Classes:36
Registration:6913708
Registered:Nov 29, 2022
Goods & Services
"LONG-TERM"
LONG-TERM ADVANTAGE
LONG-TERM ADVANTAGE
Service Mark
Word
REGISTERED
Owner:
Serial:90206907
Filed:Sep 24, 2020
Classes:36
Registration:6913706
Registered:Nov 29, 2022
Goods & Services
"LONG-TERM"
MAKE THE MOST OF EVERY SINGLE TODAY
ABANDONED
Owner:
Serial:87694644
Filed:Nov 22, 2017
Classes:36
SPEND YOUR LIFE LIVING
SPEND YOUR LIFE LIVING
Service Mark
Word
CANCELLED
Owner:
Serial:87686118
Filed:Nov 15, 2017
Classes:36
Registration:5629241
Registered:Dec 11, 2018
Goods & Services
underwriting of life, variable life, disability, and long-term care insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, retirement financial planning, estate and trust distribution planning services; and mutual fund administration and distribution services
NORTHWESTERN MUTUAL UNIVERSAL LIFE PLUS
Owner:
Serial:87390528
Filed:Mar 29, 2017
Classes:36
Goods & Services
"UNIVERSAL LIFE"
NORTHWESTERN MUTUAL VARIABLE UNIVERSAL LIFE PLUS
Owner:
Serial:87390539
Filed:Mar 29, 2017
Classes:36
Registration:5978578
Registered:Feb 4, 2020
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; "VARIABLE UNIVERSAL LIFE"
NORTHWESTERN MUTUAL WHOLE LIFE PLUS
REGISTERED
Owner:
Serial:87390520
Filed:Mar 29, 2017
Classes:36
Registration:6042913
Registered:Apr 28, 2020
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; "WHOLE LIFE"
LIVE LIFE DIFFERENTLY
LIVE LIFE DIFFERENTLY
Service Mark
Word
CANCELLED
Owner:
Serial:86788232
Filed:Oct 14, 2015
Classes:36
Registration:5120706
Registered:Jan 10, 2017
FLC (FINANCIAL LOVING CARE)
ABANDONED
Owner:
Serial:86063734
Filed:Sep 13, 2013
Classes:41
Goods & Services
"FINANCIAL"
FLC FINANCIAL LOVING CARE
FLC FINANCIAL LOVING CARE
Service Mark
Combined
ABANDONED
Owner:
Serial:86063755
Filed:Sep 13, 2013
Classes:41
Goods & Services
"FINANCIAL"
SHARE UNSTOPPABLE HAPPINESS
CANCELLED
Owner:
Serial:85793205
Filed:Dec 3, 2012
Classes:36
Registration:4350309
Registered:Jun 11, 2013
PLAN WISELY. LIVE BOLDLY.
CANCELLED
Owner:
Serial:85755456
Filed:Oct 16, 2012
Classes:36
Registration:4349907
Registered:Jun 11, 2013
LEARNVEST
LEARNVEST
Service Mark
Word
CANCELLED
Owner:
Serial:85715880
Filed:Aug 29, 2012
Classes:36
Registration:4491951
Registered:Mar 4, 2014
INCOME FOR LIFE LEAVING A LEGACY PROTECTING YOUR ASSETS
Owner:
Serial:85270646
Filed:Mar 18, 2011
Classes:36
Goods & Services
"INCOME FOR LIFE", "LEAVING A LEGACY" AND "PROTECTING YOUR ASSETS"
EVERY LIFE MATTERS
EVERY LIFE MATTERS
Service Mark
Word
ABANDONED
Owner:
Serial:77926037
Filed:Feb 2, 2010
Classes:36
Goods & Services
Class 036: underwriting of life, variable life, disability, and long term-care insurance; brokerage of group health insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, estate and trust distribution planning, mutual fund administration and distribution
LEARNVEST
LEARNVEST
Service Mark
Word
REGISTERED
Owner:
Serial:77799693
Filed:Aug 7, 2009
Classes:35
Registration:4063812
Registered:Nov 29, 2011
Goods & Services
[ providing an on-line computer web site that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information; providing recommendations of personal finance service providers to consumers for commercial purposes ] | Providing a website featuring information in the field of financial planning; [ providing financial information via cellular phones, smart phones, and mobile communication devices; ] providing financial basics and financial information [ and financial planning services ] via the Internet [, telephone, mobile phones and in person ] | [ Providing on-line newsletters in the field of personal finance; education services, namely, providing on-line seminars, workshops and conferences in the field of personal finance; online journals, namely, blogs in the field of personal finance; providing on-line non-downloadable publications in the nature of glossaries and/or checklists in the field of personal finance via the Internet ] | [ Providing customized on-line web pages featuring user-defined personal information which includes search engines and on-line web links to other web sites; computer service, namely, acting as an application service provider in the field of knowledge management to host computer application software for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of financial data and information; providing a website on which users can record, measure, manage and chart their progress regarding their financial status and goals ]
LET YOUR WORRIES GO
LET YOUR WORRIES GO
Service Mark
Word
CANCELLED
Owner:
Serial:77508999
Filed:Jun 26, 2008
Classes:36
Registration:3586116
Registered:Mar 10, 2009
SPECIAL STEPS
SPECIAL STEPS
Service Mark
Word
ABANDONED
Owner:
Serial:77509008
Filed:Jun 26, 2008
Classes:36
LIFESTYLE INCOME APPROACH
ABANDONED
Owner:
Serial:77356011
Filed:Dec 19, 2007
Classes:36
Goods & Services
"INCOME APPROACH"
150 YEARS OF QUIET STRENGTH
CANCELLED
Owner:
Serial:78883184
Filed:May 15, 2006
Classes:36
Registration:3341939
Registered:Nov 20, 2007
Goods & Services
Class 036: underwriting of life, variable life, disability, and long term-care insurance; brokerage of group health insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, estate and trust distribution planning, mutual fund administration and distribution
IT'S TIME FOR A QUIET CONVERSATION
CANCELLED
Owner:
Serial:76554838
Filed:Oct 14, 2003
Classes:36
Registration:2972307
Registered:Jul 19, 2005
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; brokerage of group health insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, estate and trust distribution planning, and mutual fund administration and distribution
QUIET CONVERSATION
QUIET CONVERSATION
Service Mark
Word
CANCELLED
Owner:
Serial:76554837
Filed:Oct 14, 2003
Classes:36
Registration:2972306
Registered:Jul 19, 2005
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; brokerage of group health insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, estate and trust distribution planning, and mutual fund administration and distribution
QUIET CONVERSATIONS
QUIET CONVERSATIONS
Service Mark
Word
ABANDONED
Owner:
Serial:76554839
Filed:Oct 14, 2003
Classes:36
Goods & Services
Underwriting of life, variable life, disability, and long-term care insurance; brokerage of group health insurance; mutual fund investment and brokerage; investment advising; annuity underwriting; estate and fiduciary trust management, estate planning, financial planning, estate and trust distribution planning, and mutual fund administration and distribution
ESG
ESG
Service Mark
Word
ABANDONED
Owner:
Serial:76323855
Filed:Oct 10, 2001
Classes:36
Goods & Services
Estate planning, financial planning, and investment advice
ESG
ESG
Service Mark
Stylized
ABANDONED
Owner:
Serial:76323850
Filed:Oct 10, 2001
Classes:36
Goods & Services
Estate planning, financial planning, and investment advice
T
T
Service Mark
Combined
Previous
REGISTERED
Owner:
Serial:74617771
Filed:Jan 4, 1995
Classes:36
Registration:1968066
Registered:Apr 16, 1996
Goods & Services
development, implementation, financing and administration of executive benefit plans utilizing financing techniques and insurance and annuity products
TODD
TODD
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:74617758
Filed:Jan 4, 1995
Classes:36
Registration:1938787
Registered:Nov 28, 1995
Goods & Services
development, implementation, financing and administration of executive benefit plans utilizing financing techniques and insurance and annuity products
ALLERIN
ALLERIN
Trademark
Word
Previous
CANCELLED
Owner:
Serial:73629355
Filed:Nov 10, 1986
Classes:5
Registration:1471921
Registered:Jan 12, 1988
Goods & Services
Class 005: ALLERGY RELIEF MEDICINE
BIO-EFA
BIO-EFA
Trademark
Word
Previous
CANCELLED
Owner:
Serial:73607778
Filed:Jul 3, 1986
Classes:5
Registration:1428092
Registered:Feb 10, 1987
Goods & Services
Class 005: DIETARY SUPPLEMENTS