Class 016: consumer guides in the nature of identity theft protection and resolution; Class 035: Administration of consumer membership programs for enabling participants to obtain discounts, savings and rebates on goods and services through use of a discount membership card for consumer merchandise, healthcare services and products, prescriptions, personal finance products and services; records management services, namely, document indexing for others related to social security records and consumer credit information and healthcare records for themselves and their families; credit card registration and protection services in the nature of credit card cancellation services for lost or stolen cards and notification services to credit card issuers; providing consumer credit monitoring services and credit alert information, protection and assistance in the event of a theft of identity or lost or stolen credit cards and other personal identity documents; office support staff services provided by telephone in the field of lost/stolen on-line posting of rewards for information; tax planning, consultation [ and tax return preparation ]; Class 036: Providing temporary loans in the nature of emergency cash advances to holders of lost or stolen credit cards; credit inquiry in the nature of credit reports, credit monitoring services; credit consultation in the nature of assisting customers in notifying and filing complaints with authorities as to lost or stolen credit cards; credit card registration and protection services; providing members with information about financial information on themselves and their families; [ insurance brokerage and administration in the field of accidental death and dismemberment insurance; ] providing theft insurance; providing credit advisory for consumer credit report and credit report scores; Class 037: Providing automotive mechanic information by telephone; Class 039: Providing emergency roadside and towing assistance for motor vehicles; Class 045: Fraud detection and resolution services in the field of credit cards, identity theft; pet registration, namely, providing pet identification tags; providing assistance in locating and recovering missing and lost pets